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8 Propaganda Techniques

This document summarizes several propaganda techniques: - Card stacking presents only positive facts about a product while omitting negative details. - Name-calling links people or ideas to negative symbols like "terrorist" to create a negative impression. - Plain folks uses common people to promote products to appeal to audiences. - Glittering generalities uses positive words like "creamy" and "dreamy" to elicit an emotional response. - Soft soap uses insincere flattery to get audiences to side with the speaker. - Bandwagon implies one must accept an idea because others are doing so to encourage following trends. - Testimonials have famous people recommend products

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310 views9 pages

8 Propaganda Techniques

This document summarizes several propaganda techniques: - Card stacking presents only positive facts about a product while omitting negative details. - Name-calling links people or ideas to negative symbols like "terrorist" to create a negative impression. - Plain folks uses common people to promote products to appeal to audiences. - Glittering generalities uses positive words like "creamy" and "dreamy" to elicit an emotional response. - Soft soap uses insincere flattery to get audiences to side with the speaker. - Bandwagon implies one must accept an idea because others are doing so to encourage following trends. - Testimonials have famous people recommend products

Uploaded by

MCBI Auditor
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© © All Rights Reserved
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PROPAGANDA

TECHNIQUES

Submitted By :
Kenji Arwayne C. Agudo
Card Stacking – This is a technique that shows the product’s best features, tell half-truths, and omits
its potential problems.

In this picture, the facts about the product are selected and presented, which most effectively
strengthen and support the claims of the product endorser.

The propaganda uses card stacking technique because the milk in the poster claims to have no
trans-fat but it hides the truth of the possible negative side effects of their product.
Name-calling – this is the use of names that may evoke fear or hatred among the viewers. The
name-calling technique link a person or idea to a negative symbol. The most obvious type of name-
calling involves bad names such as racist, dictator, terrorist, rebel, protester, idiot, liar and monster.

The picture shows a September 11 also known 9/11 terrorist attacks on World Trade Center that
killed thousands of people and a symbol of communist party that cause insurgents in a country.

The propaganda uses name-calling because the use of the above-mentioned words creates a
negative image to the person or organization.
Plain Folks – This is the use of common people to sell or to promote a product or service.
Advertisements appear to associate a person or groups of individuals to be one of common people or
the masses. This technique is commonly used in the world of advertising because buyers are on the
lookout for real experiences.

This picture uses plain folks propaganda technique because it uses common people to sell or to
promote a product or service.
Glittering Generalities – this is the use of words or ideas that evoke a positive emotional response
from an audience. Virtue words are often used. For better effect, brands appear to use hyperboles,
metaphors, or lyrical phrases to attract more attention.

This is an ad about the Iced Mocha from McDonalds. In this ad it uses descriptive words like “
creamy “, “dreamy”, “icy”, and “chocolately”. Also, the makers of this ad, adds their slogan “ Im lovin it”.

When using those 2 things in an ad, it could lead the person who’s reading the ad, to think that they
used the “glittering generalities” propaganda to make this commercial.
Soft Soap – this is the use of flattery or insincere compliments designed to get the audience on the
side of the speaker.

This shows an example of soft soap propaganda technique because the picture shows
insincere compliments to convince the costumer.
Bandwagon – this is a technique that persuades people by showing them that everyone else are
doing the same thing. It also implies that one must accept or reject an idea because everyone else is
accepting or ejecting it.

The pictures shows an example of Bandwagon propaganda encourage us to be a part of


something popular or follow a trend and by emphasizing that they have served “Billions and Billions”
McDonald’s is encouraging people to be a part of that number.
Testimonial – this is a technique wherein a famous or seemingly authoritative person recommends a
product or service, and vouches for its value.

This is an example of a testimonial propaganda technique because a famous personality


recommends a product and speaks for its value.
Transfer – this is a technique used in propaganda and advertising – known as association. This
technique of projects positive or negative qualities of a person, entity, object, or value to another in
order to make the seconf more acceptable or discredit it.

This is an example of a transfer propaganda technique because the cigarette brand


“Malboro” persuades the audience to identify smoking rugged, strength of a American cowboy.

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