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Report On Road Safety - FICCI

The document discusses road safety in India, providing statistics on road accidents and deaths in India. It notes that India has the second largest road network globally but also accounts for around 11% of global road accident deaths. The highest number of road accidents in 2020 occurred in Tamil Nadu and Madhya Pradesh, with over 1.33 lakh deaths recorded country-wide.

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0% found this document useful (0 votes)
202 views28 pages

Report On Road Safety - FICCI

The document discusses road safety in India, providing statistics on road accidents and deaths in India. It notes that India has the second largest road network globally but also accounts for around 11% of global road accident deaths. The highest number of road accidents in 2020 occurred in Tamil Nadu and Madhya Pradesh, with over 1.33 lakh deaths recorded country-wide.

Uploaded by

Anu Prasobh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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The road to

safety
A step towards making
India accident free
Contents
Foreword: FICCI 03
Foreword: Grant Thornton Bharat 04
Road safety in India: An overview 05
Measures taken on national road safety 11
Challenges and opportunities 12
Leading case studies on 13
road safety in India
Conclusion 23

02 The road to safety


Foreword: FICCI

Roads are the catalyst for socio-economic growth, increased


market demand and faster supply of goods and services.
Like rivers in the past, roads are central to the prosperity of
any nation and mobility is an essential service for citizens.
Similarly, road safety is equally essential.

Road safety is the way of prevention and protection from road losing their well-trained employees and team members from
accidents. It is estimated that road accidents cost India about its supplier and customer ecosystem to road accidents. Hence,
3-5% of its gross domestic product (GDP) every year. India corporates at large scale are keen on contributing towards
already loses a city’s worth of population every year due to reducing road crashes in the country, as goes the saying,
road crashes, as per official data from the Ministry of Road ‘charity begins at home.’
Transport and Highways of India (MoRTH).
Introducing stronger policies and practices not only improves
Millions of us use roads every day and 415 people don’t the safety of employees who drive for work, but also improves
get back home. Think about those families. Road safety is the safety of other road users. The costs and benefits of
emerging as a major concern in the country for sustainable improving work-related road safety will vary from company to
transportation on highways and cities. With the evolution of the company but will play a potentially vital support role for efforts
motorised vehicles, with increasing speed limits and improving within the wider community towards road safety.
roads all over the world, the boon of road transport is turning
into a major killer of mankind. Without appropriate strategies This report will help corporates in learning from the experiences
to reduce road accidents and deaths, it is becoming a serious of other companies in mitigating occupational road risks and
worldwide crisis. in possible adoption of some of them to increase efficiency of
businesses. It also outlines the present situation in the country
As per the data released by the National Crime Records and robust policies and practices contributing towards safer
Bureau, India recorded approximately 1,33,201 deaths1 (due to roads in other countries. I hope that this report will offer
road accidents) in 2020, with millions more sustaining serious important and useful insights to all stakeholders.
injuries and living with long-term adverse health consequences.
Globally, road traffic crashes are a leading cause of death
among young people, and the main cause of death among
those aged 15–29 years. Ramashankar Pandey
Chair
The working age group of 18–60 years accounted for a FICCI Road Safety Committee
share of 84.3% in the total road accident deaths. This data is
worrisome for corporates as they are at a continuous risk of

The road to safety 03


Foreword: Grant
Thornton Bharat

The road network in India spans over 5.89 million kms


and has improved connectivity, even in the most remote
areas of the country.

At present, the road network is responsible for transporting The road safety ecosystem can benefit from proactive
64.5% of goods within the country, making it vital for our engagement by all stakeholders, investments in technology
economic health. With more than 90% of India’s total and collaboration with the private sector. This will help in
passenger traffic using roads to commute, road safety must be implementing positive changes at the grassroots level, and
treated with the highest importance. enabling a pragmatic approach towards reducing road
accident fatalities in India.
However, with India constituting about 11% of global
deaths in road accidents, it can be discerned that efforts
towards ensuring road safety could be improved on all
fronts: education, enforcement, engineering (of roads and Saket Mehra
infrastructure) and emergency care of accident victims. Partner and Auto Sector Leader
Grant Thornton Bharat

04 The road to safety


Road safety in India: An
overview
India has the second-largest road network in the world, which Road safety continues to be a major concern, with India
spans over a total of 5.89 million kms.[2] constituting approximately 11% of global deaths in road
accidents. [4]
This expansive transportation network has not only
contributed towards the growth of infrastructure, but is In 2020, MoRTH recognised road accidents as a leading
also responsible for supporting other sectors, mobility of cause of death in the country.[5] India is a signatory to the
labour, movement of inputs and outputs, etc. The present “Brasilia Declaration” [6] of 2015, which entailed commitment
transportation system has minimised distances but has towards a target of reducing road accidents by 50% by 2020,
increased life risk. Despite the numerous initiatives to enhance further reset to 2030.[7]
Road Safety, India still ranks first in the number of road
accident deaths.[3].

The Motor Vehicles Amendment Bill is expected to improve safety on three dimensions

Infrastructure
planners
Agencies, contractors and
consultants to design and/
or maintain safe roads

Road users Vehicle


Motor Vehicles Accident manufacturers
Fund to provide Penalties up to USD
compulsory insurance to 15 million, if vehicle
all road users in India manufacturers fail to meet
vehicle motor standards

The road to safety 05


Statistics at a glance

According to data released by the National Crime Records Bureau (NCRB), India recorded approximately 1,33,201 deaths (due
to road accidents) in 2020, and around 37 deaths per 100 crashes.

In 2020, the highest number of road accidents were reported in Tamil Nadu (45,000), followed by Madhya Pradesh (42,000).

3,54,796
Road accidents recorded in
2020 (in India)

1,33,201
Deaths caused by accidents

3,35,201
Casualties caused

35%
3,74,397 Percentage of
accidental deaths
Accidental deaths
recorded in 2020 caused by road
accidents

Source: NCRB; last


updated in 2020

06 The road to safety


More than 3.92 lakh lives were lost in 2018-20 due to negligence related to road
accidents.

Break-up of road accidents


Dangerous/careless
Over-speeding driving

60% 24.3%
Deaths 75,333 Deaths 35,219
Casualties 2,09,736 Casualties 77,067

Poor weather conditions Other reasons

2.4% 13.3%

• Tamil Nadu and Karnataka witnessed the highest number of deaths due to speeding, accounting for 12.7% and 9.7%,
respectively.
• Himachal Pradesh, Jammu and Kashmir and Delhi witnessed the lowest number of deaths in accidents involving speeding.
• Himachal Pradesh, Uttarakhand and Jharkhand witnessed the lowest number of accidents involving speeding.
• Within careless driving, approximately 29,000 accidents happened due to driving on the wrong side of the road. Uttar
Pradesh and Madhya Pradesh accounted for the highest number of accidents at 4,835 and 4,024, respectively.
• Jammu and Kashmir, Uttarakhand and Telangana witnessed the lowest number of accidents, involving driving on the wrong
side of the road.
• Uttar Pradesh recorded the highest number of accidents (3,336) caused by driving under influence, whereas Jammu and
Kashmir and West Bengal recorded the lowest number of accidents due to the same.
• The worst five states for deaths where seatbelts and helmets were not used by either of the parties involved in accidents
were Tamil Nadu, Uttar Pradesh, Maharashtra, Madhya Pradesh and Karnataka.

The road to safety 07


Break-up of accidents: Rural and urban
Rural areas Urban areas
59.6% 40.4%
Total cases: 2,11,351 Total cases: 1,43,445
31.8% accidents were reported near residential areas

• There is a lack of awareness regarding road safety and measures to ensure road safety among the rural population of the
country.
• Along with an increased awareness, improved road and transportation system is imperative to reduce accident cases in the
rural areas.

Break-up of accidents: Vehicle type

43.6% 13.2% 12.8% 3.1% 27.3%


Two-wheelers Cars Trucks Buses Others

• Two-wheelers are one of the most popular means of transportation in India and
account for the highest number of road accidents.
• The reasons for two-wheeler accidents include poor roads, unsafe (or no)
helmets and lack of awareness.
• According to the World Health Organisation (WHO)[8], using helmets could

reduce the risk of fatal injuries by 42% and head injuries by 69%.

Total accidents on national Total deaths


highways (including
expressways) in 2020
47,984
1,16,496
*As per MoRTH data

08 The road to safety


• Uttar Pradesh, Maharashtra, Haryana and Gujarat recorded the highest number of accidents on national highways.
• In 2019, national highways accounted for 34.4% deaths due to road accidents and in 2018 they accounted for nearly
33.2%.
• The increased speed limit with lower safety norms (until recently) set for vehicles in India are the major reasons (in addition
to all the other factors which contribute to road accidents) for accidents on highways. With the gradual improvement in
safety norms, fewer accidents can be expected.

Comparison with global standards


As per the Global Safety Report by the WHO (released in 2018), road accidents lead to three times the death rate in low-
income countries, as compared to high-income countries[9]. Road accidents are the leading cause of death among young
people aged 15-29 years and cost governments globally around 3% of GDP every year.

Countries with the lowest death rate (due to road accidents) per 100,000 population

Switzerland
3.3
Kiribati
2.9
United Kingdom
2.9
Sweden
2.8
Federated States of Micronesia
1.9

Countries with the highest death rate (due to road accidents) per 100,000 population

Democratic Republic of the Congo


33.2
Liberia
33.7
Malawi
35.0
Thailand
36.2
Libya
73.4 Source: WHO

The road to safety 09


Spain should be considered as an international benchmark for reducing traffic
and road accidents. The country witnessed an 80% drop in traffic fatalities from 1989
to 2019.[10] As of 2020, Spain registered the fourth lowest fatality rates globally. The key reasons
include increased awareness amongst citizens, regulatory controls and stricter legislative norms.

Global best practices followed by other countries

Sweden Netherlands Switzerland


Prioritises safety over Sustainable Safety Follows strict rules.
speed. Adopted Vision Vision has led to In the case of drunk
Zero in 1997, aimed at implementation driving, not only is
eliminating deaths or of effective road the driver punished
any serious injuries in safety measures. but the people who
road accidents Infrastructure accompany them
measures have are also punished
reduced the number
of fatalities by 30%

10 The road to safety


Measures taken to improve
national road safety
To boost awareness around road safety [11], MoRTH is taking awareness, ensuring safer infrastructure and enforcing
active steps. The Road Safety Cell, Department of Road safety laws.
Transport and Highways, is responsible for implementing
the Annual National Road Safety Plan. For effective In addition to these, various schemes, steps undertaken and
implementation of the Road Safety Policy in India [12], policy bodies involved in road safety are listed below.
statements have been identified, which are focused on raising

Schemes
• National Highway Accident Relief Scheme to provide funds for immediate needs of accident
victims[13]
• Collaboration with agencies such as World Bank and Asian Development Bank
• Grants-in aid to non-government organisations (NGOs) for organising road safety
programmes

Steps taken
• National Highway Development Programme to upgrade, rehabilitate and widen major
highways
• Initiatives by the Road Safety Cell, such as publicity programmes to raise awareness, provide
financial assitance to NGOs, etc.
• Initiatives, such as Road Safety Culture Initiative, by the police department
• National Road Safety Week 2022 with a theme ‘Sadak Suraksha, Jeevan Raksha’

Initiatives in road safety


• Global Road Safety Partnership (GRSP)[14], works with Mumbai Traffic Police to strengthen
the enforcement of road safety rules
• Road Safety Patrol (RSP) programme aims at grooming students in road safety rules
• Traffic Warden Scheme, driven by volunteers, who support the police in traffic management
• Motor Vehicles Driving Regulations, lays out regulations for the driving of motor vehicles and
duties towards drivers and riders

The road to safety 11


Challenges and opportunities
India faces a continuous challenge of a lack of adherence to the rules and policies in place, which stems largely from
negligence by citizens and lack of proactive enforcement by the authorities. To improve road safety in India, it is imperative to
recognise the roadblocks we largely face, so that essential solutions can be implemented to overcome them.

Safe road transport Shortage of road and Unavailability of


system traffic engineers accurate accident data
Carelessness by drivers, Additional resources A central data repository
Challenges over-speeding and
congestion caused
should be identified to
address road safety
is vital for root-cause
analysis, which forms the
by dense population and traffic issues and to backbone for effective
impede safety improve the frequency solutions
of safety audits

Collaboration with Use of technology Start a National Road


private sector Safety Index
AI-based monitoring
On both fronts- systems (for CCTVs Implementation of rankings
Opportunities financial investments and road structures), on road network safety by
and becoming active training programs capturing various aspects,
stakeholders in road such as road quality,
safety maintenance of roads,
adherence to rules, etc.

12 The road to safety


Leading case studies
on road safety in India
With the existing situation of road safety in India, it is important to create dialogue and raise aware-
ness. FICCI, in its endeavour to promote road safety initiatives, instituted the FICCI Road Safety
Awards, which are conferred on corporates, Public Sector Undertakings, schools, higher education insti-
tutes and other organisations under different categories, for their outstanding work around road safety.
The objective is to leverage expertise of the organisations to produce possible solutions that could mit-
igate or reduce occupational road risks and drive the agenda of making roads safer for the people at
large. This can further help organisations to learn about such initiatives, which they could implement in
their respective organisations. FICCI received entries in the following categories:

Road safety Innovative


intervention educational
by schools programmes
in road safety
Road safety initiatives
by the media Road safety
intervention by
Product and services
higher education
in road safety by
institutes
corporates
Road safety
Outstanding intervention by
commitment the Transport and
in road safety Logistics Industry
by corporates
Road safety
interventions by STUs,
Road safety councils, associations
intervention and government and
by corporates allied bodies

The road to safety 13


Bal Bharti Public School, Pitampura, New Delhi

Industry sector
Educational institution
Road safety initiative
Share the roads and be road safe

Award category and description: Innovative educational • Organising road safety week for students, where they
programme in road safety - For the institutions that have discussed real road issues, and engaging students during the
implemented programmes to raise awareness in road safety National Road Safety Month through activities and events.
via medium of creative road safety campaigns for the • Conducting workshops for drivers, teachers, and students
younger generation. (with their parents) provide them with adequate information
and support to the club and introduce best practices in
school.

Initiative overview • Spreading awareness about road safety in neighbouring


communities
• Teaming up with traffic police, associations (such as SIAM),
Bal Bharati Public School, Pitampura initiated the road
corporates and media to engage students via quizzes,
safety project in assistance with the Delhi Traffic Police and PVR activities, workshops and various initiatives. This included
Nest in August 2014. The project was named Share the Road training the Vroom club volunteers by the Traffic Police as well.
and the students selected for this initiative formed a club named
Vroom. The implementation plan for the project was laid out to
ensure safety around school premises, educating students and
raising awareness towards road safety. Undertaking various
Key benefits
safety initiatives, such as workshops for drivers and involvement • Educating students and raising awareness on the
of community at large towards road safety. importance of road safety
• Ensuring road safety around school premises
The school ensured that the project was implemented across • Involving all stakeholders to actively engage with the
students, parents and the driver community through a range of students to promote road safety initiatives
activities, such as: • Inculcating dialogue among students
• Conducting road safety workshops and interactive sessions, • Promoting ideas and motivating students to take initiatives
post which a road safety manual was given to the students, • Providing adequate support to students to learn and
from which they performed various activities issued by the promote road safety
MoRTH, Government of India. • Providing adequate training and support to teachers,
• Ensuring road safety around school premises by banning drivers and other school staff to aid students in promoting
the use of two-wheelers for commute by students, mapping road safety
of parking lots to enable dissipation of parked traffic from
the roads and encouraging carpool amongst parents and
school staff.
• Organising road safety campaigns to encourage parents to
take pledge and be sensitive towards road safety.
• Organising events and activities, such as t-shirt painting
competition, graffiti wall competition, plays and short
movies on road safety. This initiative also included
organising mass campaigns, which highlighted the issues of
traffic congestion around the school.

14 The road to safety


IIT Roorkee

Industry sector
Higher educational institution
Road safety initiative
Road safety initiative, National Service Scheme (NSS)

Award category and description: Road safety intervention trained in cardiopulmonary resuscitation (CPR) and other
by higher education institutes - For higher education institutes first-aid procedures), webinars on making cities safer by
that have taken exemplary initiatives in road safety. The design, safe India ideathon and parents report card (students
initiatives include educating and spreading awareness to had to fill a questionnaire asking whether their parents
students, faculty members and staff on the road safety and followed safety instructions).
implementing operational changes to ensure the safety of
students as well as staff on the road.
Key benefits
• Spreading awareness towards the problem of road safety
Initiative overview • Parents report card helped the students push their parents
towards following safety rules
In 2019-2020, NSS-IIT Roorkee organised multiple events to • Encouraging students to think outside the box and discuss
increase awareness about road safety during the 31st National new solutions to improve road safety on the table
Road Safety Week, celebrated from 11 January 2020 till 17 • The pothole study helped in repairing potholes around the
January 2020. campus
• First responder training workshops helped students learn
The week-long campaign saw initiatives, such as street plays, how to react in an emergency and trained them to be
hanging posters resembling traffic signs on trees, walkathon careful and avoid chances of mishap on roads
and pledge for road safety, traffic sign study lecture, pothole • The projects, which the college plans to implement will
study (to provide technical knowledge for a reliable solution ensure improved connectivity between villages and the
National Highways and designing significant intersections
to potholes, followed by demonstrations around the campus),
around the campus to reduce accidents and vehicular
first responder training workshop (where participants were
speed to a safe limit.

The road to safety 15


Mahanagar Gas Limited (MGL)

Industry sector
Transportation and logistics
Road safety initiative
Transport safety management system

Award category and description: Road safety intervention


by the transport and logistics industry - For the transport/
Key benefits
logistics organisations working towards enhancing • MGL reported an average of 72% drivers without recording
compliance risk assessment process, governance and any violation for set three parameters (over speeding, harsh
culture, technology and data analytics, monitoring/testing, braking and harsh acceleration) in April 2021 as against
among others for making journeys by road more informative, 63.7% in August 2019
convenient and safer. • A definite improvement was noticed over the road safety
management system within the organisation
• Various monitoring systems and alerts have helped the
Initiative overview company stay proactive at all times with respect to
road safety
Keeping in line with the unique business model, MGL has
designed a system for safe transportation named Transport
Safety Management System. Different aspects undertaken
to ensure effective implementation of the system are:
• Driver recruitment and training: Drivers and helpers are
trained from competent and experienced defensive driving
training institute. Training for driver includes written, oral
and practical assessment.
• Contract management system: Contractor performance
monitoring criteria is evaluated on a monthly basis for
every contractor. It has 12 scoring criteria, which includes
average performance of drivers, cases of over speeding,
non-compliance, control on CTV breakdowns, OEM
Inspection, Labour Law Compliance, etc.
• Vehicle monitoring systems: MGL uses in-vehicle
monitoring systems (IVMS) for effective tracking of vehicles
and monitoring performance of drivers. The three key
driving safety parameters monitored through IVMS are- over
speeding, harsh braking and harsh acceleration
• Specific route risk assessment: MGL conducts route risk
assessment for each of the routes a CTV operates on. In a
case where risks are specific, special mitigation measures
are opted to overcome involved risks.
• The company also deployed a 24/7 operational emergency
response vehicle at strategic location to ensure safe and
reliable operations of its networks.

16 The road to safety


Lubnath Shah Memorial Charitable Trust

Industry sector
Not-for-profit organisation
Road safety initiative
Road safety awareness initiatives

Lubnath Shah Memorial Charitable Trust was started in details, fire and rescue services, SOS alerts to emergency
memory of Late Lubnath Shah in 2004 by a group of close contacts, etc.
friends. The trust specially focuses on social activities to reduce • The trust is in talks with the district authorities and police
road accidents and ensure immediate medical aid in case departments to impose heavy fines on traffic offenders and
of emergencies. install speed detection devices in buses

Initiative overview Key benefits


• Call 102 ambulance service is available in all parts of • The initiative has been helpful in raising awareness
Kannur district. The GPS system installed by the trust in 100 regarding road safety and first aid in case of a fatality
ambulances enables quick response within the community
• A major initiative was taken to form a trauma care society, • The trust conducted surveys which helped in concluding
TRACK, which aims at creating a trained, responsible and that most accidents and deaths are happening on poorly
committed volunteer for emergency first-aid services, who lit roads and has started measures to gather funds and
can respond to life-threatening situations, such as road coordinate with the electricity department to install more
accidents, natural calamities and all kinds of disasters lights in rural areas
• Many initiatives such as campaigns and seminars were • The trust, in collaboration with Kannur Sporting Club,
conducted to spread awareness on the use of helmets and Cannanore cycling club and Kannur Corporation has
to make helmet compulsory for pillion riders as a part of successfully created dedicated cycling lanes to ensure
safety on roads. additional safety of cyclists on road
• Installing GPS facility in five fire engine vehicles of Kannur
fire station has revolutionised their service
• Awareness trainings on road safety were delivered to
ambulance drivers as well as policemen to deliver first-aid in
emergency situations
• Jeevan Raksha app was introduced to facilitate ambulance
services, trauma care services, blood donors, hospital

The road to safety 17


Ashok Leyland (AL)

Industry sector
Auto and auto-components
Road safety initiative
Road safety activities by AL Driver Training
Institutes (DTI)

Award category and description: Road safety intervention • Free health and eye check-up camp and vision camp at DTI
by corporates- For the organisations engaged in highway for the driver community
engineering improvement, improved road signage and layout • Seat belt and helmet awareness camp
and innovative traffic management schemes, which raise the • Free pollution check-up camp
inherent safety and protective quality of road networks for the • Road safety awareness sticker pasting campaign
• Bike rally with Regional Transport Authority (RTA) officials
benefit of all road users.
and traffic police
• Street play on road safety by DTI students, etc.

Initiative overview
Various road safety awareness programs were conducted by Key benefits
their 12 driver training institutes every year with the objective of
• Inculcating good traffic discipline amongst drivers to
spreading the awareness about road safety amongst the road
improve road safety
users. In FY20-21, over 23,000 drivers benefitted through this
• Promotion of the message of holistic approach towards
programme. Various initiatives conducted are listed below:
health and general well-being of the drivers and instilling
• Road safety programme for students, truck, bus, taxi and the message that good driving practices have a positive
auto drivers and truck associations impact on the life and performance of the vehicle
• Blood donation camp

18 The road to safety


Robert Bosch Engineering and Business Solutions
Private Limited

Industry sector
Engineering and technology
Road safety initiative
Accident research in India

Award category and description: Outstanding commitment benefit estimation studies through accident data,
in road safety by corporates- For organisations that have taken representativeness of the data for PAN-India.
exceptional initiatives in road safety as a part of their corporate • Benefit estimation studies through accident data:
social responsibility. motorcycle antilock braking system, passenger car antilock
braking system, electronic stability control ESP, airbags,
Passive restraint systems, NCAP and crash tests

Initiative overview • Development and adaption of indigenous products for


India- ecall, comprehensive road safety management
system (RSMS)
In 2010, official statistics regarding accidents in India were
• Political consultation and support to the various
only available in national and state reports. More detailed
stakeholders in bringing up evidence-based legislations,
information about accident causes, accident conditions and regulations and policy deployment for India which
consequences was not available. With this premise, Bosch includes support for scientific infrastructure consultancy
Corporate Research team started to expand their accident and awareness
research activity to India in January 2010 in Coimbatore, Tamil • Public awareness and corporate social responsibility
Nadu with pilot study of 50 cases of in-depth data collection
through an external agency (JP Research India). The main
focus of the pilot study covered the topics on infrastructure,
traffic safety awareness and vehicle safety. The results of
Key benefits
the study led to the establishment of RASSI (Road Accident • Research studies were undertaken, and two papers got
Sampling System for India) accident database with powerful published into SAE publications. One estimated costs of
partners in international consortium. Bosch initiated and road accidents in general, while the other took down the
contributed to develop this competency in India for the first same for commercial vehicles and losses due to them
• Based on accident research, Bosch brought tailored safety
time bringing the international experts and methods from
solutions for Indian Market. Example - E-call with patent,
GIDAS (German In-depth Accident Study) and US databases
mobile application to record accidents all over India to
NASS-GES (National Automotive Sampling System-General populate the accident data independent of government
Estimation System) and CDS (Crashworthiness Data System). database, RSMS
• Communication of key data via technical and safety
As of now, 2500 accidents with 800 variables are included
articles in newspapers and news channels to increase
in the database. Besides accident data collection, information public awareness
about severity and reconstruction are also objectives of • Multiple benefit estimation studies were conducted through
this study. accident data, such as evaluation of the benefits of
motorcycle antilock braking system, passenger car antilock
Bosch is actively engaged in the following activities: braking system and electronic stability control (ESP) for
• Commissioning and establishing accident data source for Indian highways
accident research based on evidence based on spot data
collection, along with JP Research Limited.
• Crash data analysis – Extensive complex data analysis
is conducted in Bosch for safer vehicles, including

The road to safety 19


Maruti Suzuki India Limited

Industry sector
Auto and auto-components
Road safety initiative
Safe road, safe life

Award category and description: Outstanding commitment


in road safety by corporates- For organisations that have
Key benefits
taken exceptional initiatives in road safety as a part of their • The IDTR has trained approximately 37.2 lakh drivers till
corporate social responsibility. date. The technologies developed at IDTRs have been
adopted by Transport department Delhi, Bihar, Uttarakhand
and Haryana to automate driver licensing test.
Initiative overview • Post ADTT setup, pass percentage has reduced from 84%
to 49%, which ensures that only capable and competent
Maruti Suzuki under its corporate social responsibility drivers secure a licence. There has been a shift from manual
initiative has been working in arena of road safety by setting and non-standardized tests to technology and data driven
up world-class projects focusing on education, training and tests which are standardised across the network.
enforcement, such as: • RLDVS and SVDS have increased the culture of compliance
• Driver training network of Institute of Driving and to traffic rules by public. Average challans issued in H1 in
Traffic Research (IDTR): IDTRs have scientifically 2019 were approximately 2.91 lakh, which got reduced to
designed test tracks, driving simulators and a well-defined 0.31 lakh in H1 2021.
curriculum to conduct learner, refresher and evaluation
courses for both new and experienced drivers.
• Strengthening licensing test system with Automated
Driving Test Tracks (ADTT) setup at Delhi, Dehradun,
Aurangabad and Bihar: Unique features of ADTT include,
state-of-the-art driving test track with different driving
formations, use of technology for comprehensive and
transparent testing of drivers, and ensuring accuracy,
repeatability and minimum human intervention throughout
the process.
• Improving traffic rules compliances through red
light and speed violation detection system (RLVDS
and SVDS): Maruti has implemented a traffic violation
monitoring and capturing system deploying 3D radar and
camera-based system across 13 junctions in Delhi. The
technology can detect red-light violation, speed violation
and wrong side driving.

20 The road to safety


Ador Powerton Limited

Industry sector
Electrical equipment and component manufacturing
Road safety initiative
Speed enforcement system: Ador Harmony

Award category and description: Product and services in • Public perception of the system
road safety by corporates - For organisations, development • The latency of the system and how soon drivers know they
and/or implementation of innovative product or services and have been caught over speeding
processes, in response to customer needs, emerge as more
effective and efficient solution to road safety.
Key benefits
• High speed capture: Vehicle detection is performed via
Initiative overview high performance radar.
• Image quality: A key output from the system is the digital
This initiative taken up by Ador Harmony ensures an effective image evidence.
speed enforcement system. The underlying principle of its • Image element -data bar: Each image comes with a data
effectiveness is related to its deterrent factor. The deterrent bar at the top containing information about the vehicle
factor (ability of system presence to reduce speeding capture and the deployment.
behaviour), is related to several factors of the system and • Simultaneous offence capture: Simultaneous monitoring
enforcement program such as: of traffic across at least four lanes. If two vehicles offend at
• The likelihood that the system will detect an offending driver the same time, both vehicles are captured.
• Public awareness of the system

The road to safety 21


Indirapuram Public School

Industry sector
Educational institution
Road safety initiative
Road safety programmes: School road safety
programmes in collaboration with Synergie, ATL
ideation and curriculum integration

Award category and description: Road safety intervention


by schools - For schools that have taken exemplary initiatives
Key benefits
in road safety. The initiatives may include educating and • Innovative ways of thinking: Such initiatives help students
spreading awareness to students, faculty members and staff think outside the box and always be on a lookout for ways
on road safety and implementing operational changes to to enhance safety.
ensure safety of students as well as staff on road. • Awareness of road safety: Raising awareness amongst
the students pertaining to common problems related
with road safety, such as making them aware of dos and
Initiative overview don’ts. They should know the signs and symbols, rules and
regulations framed by the government.
• School road safety programme in collaboration with • Involvement of stakeholders: The activities conducted
Synergie/ Atal Tinkering Lab (ATL) ideation/curriculum involve the stakeholders. They also actively participate in
integration: The school collaborated with Synergie, which the programs conducted in the school.
develops road safety curriculum for schools. Additionally, • Sharing real life experiences via sessions: The students
workshops were conducted on road safety and classroom- are benefited through the sessions of officials in which they
based activities were conducted to promote awareness share their real-life experiences. This helps the students in
around road safety amongst students. understanding correct ways to be followed to be safe and
• ATL ideation: Two students created an anti-traffic light keep others safe.
jumping barrier in the ATL, giving a solution to handle drivers • Commitment towards continued engagement:
who cross red lights. Counselling sessions of conductors and drivers motivate
• Curriculum integration: Life skills programmes, such them to take responsibilities seriously. They are updated
as know your traffic, whole school sessions on the traffic with new rules and regulations which builds up their
department, road safety week programme were conducted confidence.
to integrate road safety awareness within the curriculum.

22 The road to safety


Conclusion
Improving road safety in India is vital to the nation’s health, well-being and economic growth. As evidenced in an analytical
work undertaken by the World Bank Group (WBG) with funding from Bloomberg Philanthropies, reducing the number of crash
fatalities and injuries over time would enable developing countries like India to achieve an increase in economic growth and
national income, while simultaneously achieving population welfare gains.

Roads can be an immense contributor to the growth of an economy, but their safety can be ensured if the government (along
with other stakeholders) undertake Accident Prevention and Control basis the 4E’s:

i) Education
ii) Enforcement
iii) Engineering
iv) Environment and emergency care of road accident victims

To enable a pragmatic approach towards reducing road accident fatalities in India, the state and centre will have to join hands
and strengthen the road safety ecosystem at the grassroot level.

The road to safety 23


Acknowledgements

For further enquiries write to Authors

Sumeet Gupta Aastha Gupta


Assistant Secretary General, FICCI Assistant Director, FICCI

Saket Mehra Astha Malik


Partner and Auto Sector Leader, Grant Manager, Grant Thornton Bharat
Thornton Bharat

Editorial review Design

Pranjal Bhatnagar Saurabh Mishra


Pratishtha Nangia

Sources

[1] NCRB
[2] IBEF
[3] Highest Deaths in India
[4] ET Auto
[5] Government of India, Road Safety
[6] ET Auto
[7] Hindustan Times
[8] Two-Wheeler Accident Data
[9] Global status report on road safety 2018 (who.int)
[10] Spain reduced traffic fatalities by 80%
[11] Road Safety Policy in India
[12] Improvement in Road Safety Motor Vehicles Amendment Bill
[13] National Highway Accident Relief Service Scheme
[14] Road Safety Initiatives

24 The road to safety


About FICCI

Established in 1927, FICCI is the largest and oldest apex business organisation in India. Its history is closely interwoven with
India’s struggle for independence, its industrialisation, and its emergence as one of the most rapidly growing global economies.

A non-government, not-for-profit organisation, FICCI is the voice of India’s business and industry. From influencing policy to
encouraging debate, engaging with policy makers and civil society, FICCI articulates the views and concerns of industry. It
serves its members from the Indian private and public corporate sectors and multinational companies, drawing its strength
from diverse regional chambers of commerce and industry across states, reaching out to over 2,50,000 companies.

FICCI provides a platform for networking and consensus building within and across sectors and is the first port of call for Indian
industry, policy makers and the international business community.

Contact us:
Sumeet Gupta
Assistant Secretary General, FICCI
E: [email protected]

Aastha Gupta
Assistant Director, FICCI
E: [email protected]

FICCI
Federation House, Tansen Marg, New Delhi, 110001

The road to safety 25


About Grant Thornton
Bharat
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26 The road to safety


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