13 Pillars of Written
Communication
Rahul Bhatnagar
Does Written Communication
matter?
Your written communication plays a vital role.
It has to be in sync with what you want to say or
what you have upon your mind.
We have to often communicate through written
format, which might be through emails,
messages, interview exams or even examination
answers for students.
However, the question is, are we able to
efficiently communicate?
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Are there any misunderstandings at times?
Do we get confused?
Do we end up conveying half of the message?
Or do we end up writing too lengthy paragraphs
and including unnecessary things?
Do we fail in conveying our emotions?
Happens, but once we learn how to write in this
E-book and implement the same, things become
way easier.
Rahul Bhatnagar
13 Essential pillars of written communication
1.) AIDA:
The basic formula for writing the best content.
It stands for
A: Attention
I: Interest
D: Desire
A: Action
Attention
The way you start has to be catchy and grab
people’s attention.
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Images, catchy headlines can be used to grab
attention.
You have a maximum of one minute to convince
the reader to read your piece of content.
After grabbing the attention, you have to define
the idea.
Interest
Write paragraphs one after the other.
Try including stats and figures.
Give them aha moments to read further.
Evoke their interest to know what you are going
to tell next
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Desire
Ignite their desire and willingness to do what
you are telling.
Include stories, testimonials here.
Get them nearly convinced to your idea.
Action
Unless you tell, people don’t act.
Tell them to comment, buy, subscribe or
implement what you told.
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2.) Interesting start:
If the start is boring, why will someone continue
or even start reading it?
The start has to be excellent.
You can start with a question, example, fact,
figure or even a quotation.
Even the way you write your title matters.
Let me state two examples
Example 1:
Let’s discuss about consistency.
Consistency matters a lot, it is the key to
success.
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Example 2:
“I fear not the man who has practised 10,000
kicks, but I fear the man who has practised one
kick 10,000 times” ~ Bruce Lee
This line clearly indicates the importance of
being consistent at one work.
Which do you think is interesting and grab
people’s attention?
Obviously the second one.
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3.) CTA:
Give people as many Call To Actions as you can.
Tell an idea, justify it and ask a question to get
them into a YES mode.
Trial closing has to be implemented.
We got an end objective, to fulfil it, we might
have to ask for mini commitments.
You never know which point or sentence will
strike to people and they will be willing to take
action, so give multiple Call To Actions.
Rahul Bhatnagar
4.) Purpose:
Before starting to write anything, state the
purpose on the top or in a paper next to you for
your reference.
This will ensure that you don’t deviate and you
are actually fulfilling the purpose of writing that
piece of content.
Also, at the beginning itself, people should have
an idea as to what they’ll get.
Interested ones will pay more attention.
Non-interested ones will not read further.
It’s much better than they later feeling that they
wasted their time.
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5.) Clarity:
Be crystal clear.
Don’t give vague data or knowledge.
Tell them the reality in a clear way.
Avoid beating the bush.
Try to be to the point.
Don’t write incomplete sentences.
Write in a way that even a person who has no
knowledge about it should at least get a bit of
idea about it.
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6.) Completeness:
By now, you gave them a catchy headline, now
they are clear as to what they’ll get.
You have given them all the deliverables, but
you forget to give them a link to sign up.
Do you think people you mail you back for the
signup link?
Very few people.
Or you tell them all the details but forget to tell
them the dates.
Or you forget to mention the price.
Ensure each thing is mentioned.
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Understand what might be the questions upon
people’s minds and clarify the same in your
content before them asking you.
7.) Concreteness:
Don’t have meaningless information and
confuse people while making the decision.
This is not related to the length of the article.
You just need to be clear and focus on what you
want them to do.
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8.) Courtesy:
Make use of kindly, please, thank you often.
It also appears professional.
I write kindly, please in all my emails.
Your emails are a reflection of your personality.
The tone in my training and emails is the same.
When people read my emails, they feel like I’m
talking to them.
Be honest and truthful.
Rahul Bhatnagar
9.) Correctness:
The information has to be correct.
Facts and figures have to be accurate.
The grammar and spelling have to be correct,
you can use tools like Grammarly and Word
autocheck to ensure the same.
10.) Creativity:
Something different.
Most people give the content in the same
manner.
I recently got an email with the subject line, a
tale of two Rahuls
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Obviously, it is creative and interesting.
You can put up one single story and relate
everything to your work.
11.) Consideration:
Think about what you have to write.
Understand the audience and their mindset,
then write.
Give people what they want.
When I teach technical topics, I try my best to
simplify because I know not a lot of my audience
is technically sound.
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12.) Conciseness:
Let your content be brief and clear cut.
It should be precise.
Try to write in limited words conveying the
message.
Don’t have unnecessary words.
13.) Simplicity:
Simplicity is the ultimate sophistication.
Most people forget it, they try to go too fancy,
what’s the point if people don’t understand?
Rahul Bhatnagar
Today it is very difficult to be simple. We are
surrounded by people who are always trying to
show off.
Simplicity connects with people.
Implementing these hacks will ensure that you
come up with mind-blowing content.
Rahul Bhatnagar
About Rahul Bhatnagar
Entrepreneur since the past 9+ years
Public Speaker since the past 14+ years
TedX Speaker (Twice)
Josh Talks Speaker (6 Times)
1 Million+ Social Media followers
Conducted workshops for 5,00,000+ people
Rahul Bhatnagar
About Rahul Bhatnagar
MTV fame
Based in Goa with more than 40 people
working in the team both on-site and remote
Holds the world record to have delivered 50
speeches on 50 consecutive days at
Toastmasters International clubs
20,000+ paid enrolled members in his
community
More than 10,000 (posts + articles + videos)
across Social Media
Rahul Bhatnagar
