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WPR 9 Dissertation

This weekly progress report from Amity Business School student Nikhil Vashisth summarizes his work on a project analyzing the impact of digital marketing on consumer purchase behavior in the automobile industry. The report indicates Nikhil planned to analyze questionnaire responses and interpretations this week, and discussed research aims and methods. Next steps include working on graphical representations of the data.

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ankit varun
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40 views1 page

WPR 9 Dissertation

This weekly progress report from Amity Business School student Nikhil Vashisth summarizes his work on a project analyzing the impact of digital marketing on consumer purchase behavior in the automobile industry. The report indicates Nikhil planned to analyze questionnaire responses and interpretations this week, and discussed research aims and methods. Next steps include working on graphical representations of the data.

Uploaded by

ankit varun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AMITY BUSINESS SCHOOL

NTCC: WEEKLY PROGRESS REPORT


For the week Commencing:

WPR: 9
Name: Nikhil Vashisth
Programme: MBA General
Enrollment No.: A0101919319
Project Title: Impact of digital marketing on the consumer purchase behaviour
in automobile industry

Targets for the week – Analysis of questionnaire and interpretations


Achievements for the week – The aims were discussed for the research and the
methods of procedure were planned as to how this research would be
conducted.
Future work plans – work on graphical representation of data.

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