RDS

Analytics
Projects
for 2023
AGENDA

• Discuss analytics projects for RDS

• Highlight the project objectives and benefits

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ANALYTICS PROJECTS

1 SCA: Vendor Fill Rate

2 SCA: DC On-Time-Delivery

3 SCA: Return-to-Vendor

4 HQ Promotion Results Analysis

5 We Shop For You (WSFY)

Sales Performance

6 Product Affinity Analysis

7 Competitor Monitoring 3
HQ PROMOTION RESULTS
ANALYSIS
 4 HQ Promotion Results Analysis
PROCESS IMPROVEMENT

Automate extraction of HQ Data

✓ Quickly act on the insights
based on the latest performance
of the promo
✓ Rebates deduction on a
timely basis

*** Data refresh is scheduled daily

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DATA SOURCES
HQ Database
• Promo masters and transactions
ARC MA Database
• Promo sales, product and store masters

EST. DEV’T TIMELINES

Activity Resource Man days
Project Requirements BU Users
Data engineering CIT Analytics 3-5 weeks
(HQ/PEL ETL and daily refresh)
Data visualization and SIT CIT Analytics 2 weeks
UAT BU IT/ BU users 1 week
Deployment

COST -- TBD
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WE SHOP FOR YOU (WSFY)
SALES PERFORMANCE
 4 WSFY Sales Performance

PROCESS IMPROVEMENT
Automate extraction of
WSFY Sales data
✓ Saves time and reduce
manual efforts
✓ Quick overview of WSFY
sales performance

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DATA SOURCES
ARC MA Database
• Product and Store Masters
• WSFY Transactions (w/ Product Code = 61504)
• Sales of all Stores and products to compute for WSFY % Contribution

EST. DEV’T TIMELINES

Activity Resource Man days
Project Requirements BU Users
Data engineering CIT Analytics 1 week
(set-up of data model)
Data visualization and SIT CIT Analytics 1 week
UAT BU IT/ BU users 1 week
Deployment

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PRODUCT AFFINITY
How can product affinity help increase your sales?
 BENEFITS OF PRODUCT AFFINITY

Promotions GoCart Data Monetization

The analysis shows We can use this data to We can offer the vendors
frequently bought items, cross-sell items. When a data on products which
how one item affects the viewer looks or adds a are usually bought
sale of another. If we specific item, it is an together with their
bundle the items and opportunity to say “Hey, products. Vendor can use
provide incentives for these items may also this information to avail
buying it, then we can interest you!” another service in GoCart
increase the chances of which is to show their
the customer converting. products when customers
are looking at other
products.
SALES DATA COLLECTION PRODUCT AFFINITY TOOL
A tool is developed to create an
Every transaction over a specified
interactive dashboard that allows
period is collected. This is
the user to effectively create
processed into a machine-readable
reports, and even ideas for which
format suitable for analysis
products to bundle!

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4
2 3

ANALYSIS DATA UPDATING

Transaction data is processed such Data is updated monthly to ensure
that the results reveal which items that the latest behavior in customer
are always bought together or in purchases is considered.
groups.
Data Needed and Sources

• Transactional Sales ARC MA (FCT_SALE_LINE)

• Online .
• Offline .
• Transaction Details - Rewards Member ARC MA (FCT_SALE_HEADER)
• Store Information ARC MA (DIM_STORE)
• Store Name .
• Store Cluster .
• Store Region .
• Product Information ARC MA (DIM_PRODUCT)
• DSCS
• Brand
• Outright/ Concessionaire
 PRODUCT AFFINITY ANALYSIS LOGIC
**RS Transactions from May to Oct 2022

Base: C2 Lemon 500

How many transactions contain the BASE
and TARGET products?
SUPPORT:
2,229/30,958,333 = 𝟎. 𝟎𝟏%

C2 Lemon and Green Tea

In 52,629 Baskets Out of the transactions that contain the
SUPPORT OF BASE: BASE, how many contain the TARGET?
52,629/ 30,958,333
CONFIDENCE:
= 𝟎. 𝟏𝟕% 2,229/52,569 = 𝟒. 𝟐𝟒%
C2 Green Tea

30,958,333
What is the strength of association
Transactions In 2,229 Baskets
between the BASE and TARGET products?
LIFT: (Confidence / Support of Target)
Target:

. %
= 26.49
. %

In 49,533 Baskets
The larger the lift the greater the link between
the two products. Lift = 1 means that the base
SUPPORT OF TARGET: and target products are independent.
49,533/ 30,958,333 =
𝟎. 𝟏𝟔% 17
Sample dashboard from TRU

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Timeline
Activity Resource Man days
Project Requirements BU Users
Data Collection and Validation CIT Analytics, BU IT 1 week
Dashboard Development CIT Analytics 1 week
UAT BU users 1 week
Deployment
Competitor Monitoring
RELEVANT DATABASE OF COMPETITOR INFORMATION
Robinsons Department Store Vs.
SM | Waltermart | Landmark | Shein | Zalora
 Background and Benefits

IMPROVEMENT OPPORTUNITIES Create a relevant database on

Currently, we have limited competitor visibility. competitor information

PROVIDE DATA ON THE FOLLOWING:

ASSORTMENT PRICING POPULARITY REVIEWS

Categories | Variants Regular Price | Best Seller Index Ratings | Feedback
| Brands | Availability Discounted Price |
Sale Duration

Use the data in various use cases such

as pricing decisions, assortment reviews,
negotiation with vendors and more!

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 Target Users

• Merchandising (DMMs/Buyers)
• Marketing
• E-Commerce
• BU Analytics

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 Data Coverage

All the data available in the website of the When available, we get the following:
following competitors to be gathered 1. SKU – unique SKU no. given by competitors (or assigned
1. SM Department Store automatically when SKU is not given)
2. Name – Product Name
2. Waltermart Department Store
3. Barcode – UPC/EAN Brand – Brand or Vendor
3. Landmark Department Store 4. Categories – Categories or collections of competitor where
the products belong
4. Shein
5. Regular Price
5. Zalora 6. Discounted Price
7. Discounted Dates – Discount implementation Dates
8. UOM – units of measurement
9. Weight
10. Stores – Store where the product is located
11. Stock Availability and Counts
12. Best Seller Index – Ranking. Lower values indicate higher
popularity
13. Review Average – Review Rating
14. Review Qty (number of reviews)

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 How to Access?

Our goal is to create a dashboard in PBI that will show our prices versus the
competitors’ prices. However, due to limited resources we would be doing the
project in two phases.

Phase 1: Raw Files to be sent monthly (or we can decide on the frequency of
sending the reports)
Phase 2: PBI Dashboard (updates TBD)

Frequency of Release/Refresh
Recommended : Monthly or upon request

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Sample Data per Competitor

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Timeline

Activity Resource Man days

Project Requirements BU Users
Data Collection and Validation CIT Analytics, BU IT 4 weeks
Dashboard Development CIT Analytics TBD
UAT BU users TBD
Deployment

Cost $20 per month

End of
Presentation