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Areebah Arkati-2

The document discusses the author's experience interning at Shoppers Stop. It provides background on Shoppers Stop, including that it was the first department store launched in India in 1991. It has 86 stores across 40 cities offering a wide range of products. The author is interning in the marketing department and hopes to learn about customer acquisition, retention, and market expansion. They appreciate the guidance of their reporting manager and are looking forward to applying classroom learning to real-world experience at Shoppers Stop over the next 3 months.

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Ashfaq Khan
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98 views5 pages

Areebah Arkati-2

The document discusses the author's experience interning at Shoppers Stop. It provides background on Shoppers Stop, including that it was the first department store launched in India in 1991. It has 86 stores across 40 cities offering a wide range of products. The author is interning in the marketing department and hopes to learn about customer acquisition, retention, and market expansion. They appreciate the guidance of their reporting manager and are looking forward to applying classroom learning to real-world experience at Shoppers Stop over the next 3 months.

Uploaded by

Ashfaq Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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“My Experience with SHOPPERS STOP”

Submitted By: Submitted To:


Areebah Vaseem Arkati Mrs. Vandana Mandal
2022 - 2024 2022 - 2024
DECLARATION BY THE STUDENT

I Areebah Vaseem Arkati student of MBA batch (2022 - 2024) declare that the
project entitled “My Experience at Shoppers Stop” is my own work conducted
under the supervision of Mr. Arjun Kale as a partial fulfilment of Winter
Internship Program for the course of MBA.

I further declare that to the best of my knowledge the project does not contain any
part of any work which has been submitted for any other project either in this
institute or in any other without proper citation.

Signature of the student Signature of faculty mentor


ACKNOWLEDGEMENT

The Internship opportunity I had with Shoppers Stop was a great chance for
learning and professional development. I am grateful to meet wonderful people
through this internship who have guided me on every step and had helped me in
the completion of this internship report.

First of all I would like to express my gratitude to Dr. Sunita Karad Director,
MITCOM, and Pune for providing all the facilities in the college that helped me
in the completion of this report.

I would like to thank my industry mentor Mr. Abhay Kshirsagar (Unit Head) for
guiding me and supporting me on every step which I had taken during this
internship. Without his valuable guidance and support the project would not have
been a success.

I would like to thank my faculty guide Mr. Arjun Kale for his valuable thoughts,
encouragement, constant guidance and support that had helped me to complete
this project successfully.

I would also like to thank Mrs. Vandana Mandal (Unit HR) and other managers
and team as well as fellow interns for their constant support and guidance
throughout this project.
I am delighted to get internship with Shoppers Stop – the first department store
launched in 1991. The first store was opened in Andheri, Mumbai on 27th Oct
1991.

Shoppers Stop also has many other firsts, like first loyalty programme launched
in 1994 under the title ‘First Citizen’, first ‘no questions asked’ return policy and
many such new practices in Retail business in India.

Having got my Internship at Shoppers Stop, I got to know many things about
Shoppers Stop.
It is the First Department store launched as long ago as 1991, – it is over 30 years
old and well established. Having launched the first customer loyalty program, it
surely has a voluminous number of loyal customers built up over the years.
There are 86 stores across 40 cities in India, with clothing, accessories, handbags,
shoes, jewellery, fragrances, cosmetics, health and beauty products, home
furnishing, and decor products – a wide range of products. Shoppers Stop also
has stores at Airports – Mumbai & Bengaluru Airports.

The Mission Statement and the Service Vision Statement of Shoppers Stop are
equally inspiring.
Mission Statement – Nothing but the Best
We will provide the "BEST" value in terms of products and services and adopt
"best" processes for stakeholders, without compromise, thereby matching global
standards of performance.
Service Vision Statement – It’s Magical, It’s Comfortable, and it’s My Store.

To be an inspirational and trusted brand, transforming customer’s lives through


fashion and delightful shopping experience every time.

The workplace learning for the next 3 months at Shoppers Stop through my
Internship is expected to be awesome.

The showroom is located at Pune, covers a floor space of about 20 thousand sq.
ft. with over 150 number of people employed in different functions dealing with
customer care, service, marketing and sales, finance, HR and so on. (Here we
could write some info on the workplace)
I have an inclination towards sales & marketing. Therefore, I opted for marketing
specialisation. I always wanted to learn how to get customers, how to retain
customers and how expand the customers across markets across locations.
Shoppers Stop is a real time study on all this and much more.

The Unit Head, my immediate boss at Shoppers Stop is Mr. Abhay Kshirsagar, a
marketing veteran by all standards. I am lucky to have such a person as my
Reporting Manager. He guided me and made me comfortable from day one.

Customer Relationship is very important especially when it comes to retail.


Understand the customer need, understand the customer perception and take
every opportunity to interact with customers to get as much insight into their
perceptions which will prove to be a great guiding factor. I learnt this in theory
and here I am getting to work in the real time work place and getting to meet real
time people.
Shoppers Stop also has online options. One can shop online for the latest apparel,
beauty, home decor products and more at attractive prices from Shoppers Stop.
An e-store with delivery across major cities in India was launched in 2008, with
a smartphone app in 2016. At Shoppers Stop, the policy is – When it is Shoppers
Stop - Shop Anytime & Anywhere: Whether you shop online or in store or any
of the leading third party marketplaces you get the same experience in terms of
merchandise, price & service.

Now Retail business needs a lot of understanding of inventory – product


placement, product positioning, keeping a close watch on the stocks to manage
the required balance between inward and outward stock. One gets to see the fast
moving items – this is actually witnessing the fashion trend happening right in
front of you.

On trying to find out more about Shoppers Stop, I found that Shoppers Stop
adopts both ATL and BTL marketing strategies to promote its brand in the
consumer market. Above the Line, or ATL Marketing, refers to generally
untargeted, massive campaigns to raise brand awareness and reach more people;
Below the Line, or BTL Marketing, refers to the much smaller and highly targeted
campaigns, aimed at individuals - a definitive audience with easy to track returns
on investment.

Shoppers Stop has also implemented Interactive as well as Guerrilla marketing to


increase brand awareness. Shoppers Stop has launched several advertisement
campaigns and promotional policies with help of electronic, digital, print and
social media platforms.

Wow! There’s lots and lots of marketing learning plus sales and marketing
experience to be had at Shoppers Stop. I am highly excited to get to learn so many
things and I am putting my best foot forward towards this internship.

I am grateful to Mr. Abhay Kshirsagar, Mr. Kiran Patole (Department Manager),


SIP Guide Mr. Altamash Gharade, placement team, and all concerned for
providing me this opportunity.

THANK YOU

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