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Unit 1 International Business Management

The document discusses key concepts in international management including: 1. It defines international business as the process of focusing global resources and organization objectives on global opportunities and threats, as well as global trade and investment across borders. 2. It outlines several factors that international managers must consider such as obtaining accurate and timely information, large market size, and geographic market segmentation. 3. The scope of international management includes areas like international marketing, finance, human resources, and foreign exchange. 4. Challenges in international business are also discussed including political, economic, technological, and regulatory issues in different countries.

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185 views14 pages

Unit 1 International Business Management

The document discusses key concepts in international management including: 1. It defines international business as the process of focusing global resources and organization objectives on global opportunities and threats, as well as global trade and investment across borders. 2. It outlines several factors that international managers must consider such as obtaining accurate and timely information, large market size, and geographic market segmentation. 3. The scope of international management includes areas like international marketing, finance, human resources, and foreign exchange. 4. Challenges in international business are also discussed including political, economic, technological, and regulatory issues in different countries.

Uploaded by

noro
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Unit 1

MBA/BBA/B.com /PGDBM/UGC Net

By
Dr. Anand Vyas
Introduction: Meaning of
International Management,
• International Business is the process of focusing on the
resources of the globe and objectives of the organizations
on global business opportunities and threats.
• International business defined as global trade of
goods/services or investment. More comprehensive view
does not focus on the “firm” but on the exchange process
Free Trade occurs when a government does not attempt to
influence, through quotas or duties, what its citizens can
buy from another country or what they can produce and
sell to another country.
Introduction: Nature of
International Management,
1. Accurate Information
2. Information not only accurate but should
be timely
3. The size of the international business
should be large
4. Market segmentation based on
geographic segmentation
5. International markets have more
potential than domestic markets
Scope of International
Management,
1. International Marketing
2. International Finance and Investments
3. Global HR
4. Foreign Exchange
Problems in International Business
1. Political factors
2. High foreign investments and high cost
3. Exchange instability
4. Entry requirement
5. Tariffs, quota etc.
6. Corruption and bureaucracy
7. Technological policy
Driving and Restraining Forces,
DRIVING FACTORS
• Liberalization: .
• Technology:
• Transportation and Communication revolutions:
• Product development and efforts:
• Rising aspirations and wants:
• World economic trends:
Restraining Forces,
1. External Factors
2. Internal Factors
Globalization – Forces, Meaning,
• The business environment is greatly influenced by global forces and
trends that tend to define how organizations interact with customers and
respond to competition. From advances in technology to religious
fundamentalism, business culture has come to be defined by events
dictated by these forces, leaving companies with little choice but adapt to
their dynamics. Globalization has brought with it both uniformity and
fierce competition. and businesses have to devise strategies that enhance
compliance with prevailing market trends.
•
Focus on Sustainability and the Environment
• Advances in Technology
• Emerging Markets
• Cultural and Religious Ideologies
Dimensions in Globalization,
• Another way of thinking about globalisation is to explore how
connections between people and places have lengthened in
distance, deepened and become faster over time.
• Capital flows

• Labour flows

• Product flows

• Service flows

• Information flows
Stages in Globalization,
1. Domestic Company
2. International Company
3. Multinational Company
4. Global
Characteristics of MNCs.
• Very high assets and turnover
• Network of branches
• Control
• Sophisticated technology
• Right skills
• Forceful marketing and advertising
• Good quality products
Role of MNCs.
• Promotion Foreign Investment:
• Technology Transfer:
• Promotion of Exports:
• Investment in Infrastructure:
International Business Environment
• – The economic environment; social and
cultural environment, political, legal and
regulatory environment, natural
environment, technological environment.

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