: TLE Packaging and Labelling Socially focused.
Packaging
Affluent consumers with higher buying capacity will
likely to buy a more expensive-looking package at a
It is the process of enclosing a product in
higher cost against a similar product that can be
any acceptable container to protect the product to be
purchased at a lower cost but simply package. The
sold.
cost of the package can differentiate social classes
with different buying capacity.
It is also included in the processes of designing,
evaluating and producing packages that appropriate
3 Levels of Packaging
to each type of product.
Primary Package
The importance of packaging lies in the Individual package that immediate contains the
marketing strategy. Finish product need to product for a particular end user. It is portion-
look neat, clean, attractive, decent, glamorous, and controlled for individual use, which means it has
extravagant for consumers to patronize. definite amount of content allowed for a number of
servings. Products in primary packages are sold in
Good packaging is one of the marketing tools of retail.
entrepreneurs. The modern concept of packaging held
by most entrepreneurs are the following: Secondary Package
This is the bigger package that contains a number of
An investment individual packages. This package contains a dozen or
two or smaller packages and can be sold in whole sale.
Manufacturing companies spend as much in packages
Tertiary Package
as in the finished products, and the salability of their
products are partly dependent on their packages. This is the biggest package that contains product in
secondary packages. It is ready for shipping or
A marketing tool transporting to supermarket, malls, and public
markets.
It is through the package that a product is identified,
Why Do We Need to Package?
labeled, and becomes popular in the market
1. To preserve the food.
More than just a container The food retains its eating quality for a prescribed
period.
Because it is considered as a promotion and
advertising tool, it can increase or decrease the sales
depending on how it can attract consumers to 2. To contain products for easy transport.
patronize the product.
Global in character 3. To describe and identify the content.
Packages have labels. Labels provide information on
Practically all products across the world are content and name of package.
identified, exchanged, and sold with their
packages. You can establish a brand around
the world with its package. 4. To protect the content.
Cost oriented 5. To have a product sales appeal.
The cost of packaging is added to the price paid for An attractive, neat, clean, and decent-looking package
product. The higher the cost of the package, the can lure customers into looking into the product. This
higher the price paid for the product is the first step toward buying the product.
6. To help keep to the minimum the cost of The package and the label communicate how to use,
production and distribution. transport recycle or dispose of the package, the
ingredients of the content, the net weight of the
product, the manufacturing company, the date of
When finished products are properly contained in
expiration, and the nutrition facts.
appropriate packages, the quality of the content is
preserved as it can withstand physical hardening,
IMPORTANCE OF LABELING
caking, browning and discoloration and
microbiological growth of molds and bacteria. It can
1. It ensures that adequate and accessible information
also withstand shocks, vibrations, and improper
is available to the next person in the food chain and
handling in shipping and transport. As a result, the
will enable him/her to handle, store, process, and
cost of production and distribution is minimized
prepare the product safely.
because no waste is encountered.
2. It ensures that the lot or batch where the
Effective Food Packaging
manufactured product belongs can be identified and
recalled if necessary.
To realize this goal, consider the following input:
3. It is essential in product recall and effective stock
1. Adequate Knowledge on Changes Affecting Food.
rotation.
Applying the knowledge of physical,
4. It enables the consumer to understand the
biological, chemical and biochemical
information therein and make a wise or better choice.
changes that takes place in food can
prevent food deterioration.
5. It enables the consumer to prepare and use the
product correctly.
2.Food Safety, Laws and Regulations
TYPES OF PACKAGING MATERIALS
FDA – Food and Drug Administration under
1. PLASTICS: The most used package, especially for
department of Health is responsible for regulating the
dried foods.
manufacturing and packaging of food products in
2. METAL: Commonly used in canned goods.
accordance with the health and safety standard,
3. GLASS: Considered an ideal material for packaging
locally and internationally.
food.
4. BRICK CARTONS: Light, durable, airtight, easy
3. Competitive product and brands.
to handle and attractive.
5. CARDBOARD: Available in the form of boxes,
To make the product competitive in the market,
cardboard sheets and corrugated cardboards.
better packaging, lower price, easy to open packages,
6. POLYSTYRENE: This material is made into trays,
and good quality of content can lure potential
lunch boxes, cups, and glasses of different sizes and
customers into looking and trying the product.
shapes
4. Food Marketing Program
OTHER TYPES OF PACKAGING MATERIALS
Plan a marketing program for your products to create
1. LEAVES: Banana leaves are often used for
awareness and patronage.
wrapping certain types of food (e.g., suman). Corn
husk is used to wrap corn paste or unrefined block
LABELING
sugar, and cooked foods of all types are wrapped
in leaves. They do not however protect the food
A label is a group of words, symbols, pictures and
against moisture, oxygen, odors or micro-organisms,
anything that attached or imprinted on
and therefore, not suitable for long- term storage.
a package to identify, describe and inform the
consumer about the product.
2. VEGETABLE FIBERS: These include bamboo, aseptic packs, boxes in bulk packs
banana, coconut, and cotton fibers. These natural plastic containers
materials are converted into yarn, string or cord which
will form 5. For dried products:
the packaging material.
plastic canisters
3. WOOD: Wooden shipping containers have cups, trays
traditionally been used for a wide range of solid and jars
liquid foods including fruits, vegetables, tea and beer. plastic bags
The use of wood continues for some wines and spirits cans
because the transfer of flavors compounds from drums
the wooden barrels improve the quality of the
product. 6. For juices:
laminated carton boards
4. WOODEN CRATE: They are usually just a bottles
frames of wood attached together with no sheathing. sachets
These crates are used basically to just transport pouches
material without the need to be overly careful. paper/carton cups
7. For frozen products:
5. PAPER: Paper is an inexpensive
packaging material. It is however highly absorptive,
thermoformed trays
fairly easily torn, and offers no barrier to water or
paper board canisters
gases.
coated or laminated folding cartons
CHARACTERISTICS OF A GOOD PACKAGE
6. EARTHENWARE: Earthenware pots are used
worldwide for storing liquids and solid foods such as
1. Noncontaminating
curd, yoghurt, beer, dried food, and honey. Corks,
No harmful interaction between the package and its
wooden lids, leaves, wax, plastic sheets, or
food content.
combinations of these are used to seal the pots.
2. Appropriate Dimension for the Selected Food
PACKAGES FOR PROCESSED FRUITS,
The package is neither too small nor too big for the
VEGETABLES AND OTHER STUFFS
content.
1. Cans with foil ends for fruit bites
3. Visually Appropriate to Functional Need
2. Microwavable packs for some cut vegetable
The appearance and design of the package should
harmonize with the type and characteristics of the
3. For products that use vacuum packing and for
food it contains.
oxygen- and moisture- sensitive products:
4. Capable of Protecting Food from Damage
foil-laminated pouches
The package should first and foremost protect the
metal cons with easy-open ends
health and safety of its end users.
foil-lined composite cans
shaped stand up pouches 5. Non deterioration of flavor, appearance, color,
texture, and nutritive value of the food
4. For fruit juice and juice concentrates: The package preserves the quality of product inside.
glass container 6. Environment-friendly, Stackable, and Transportable
metal cans The package should be easily disposed, reusable,
flexible packages recyclable and easy to stack for transport and storage.
