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Beer Brand Success Factors Analysis

This document compares the performance of three beer companies - Sabeco, Heineken, and Habeco - across 12 critical success factors. It assigns weights and ratings for each factor, then calculates a total score. Sabeco achieved the highest total score of 3.64, followed by Heineken at 3.21, with Habeco coming in last at 2.57.

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114 views1 page

Beer Brand Success Factors Analysis

This document compares the performance of three beer companies - Sabeco, Heineken, and Habeco - across 12 critical success factors. It assigns weights and ratings for each factor, then calculates a total score. Sabeco achieved the highest total score of 3.64, followed by Heineken at 3.21, with Habeco coming in last at 2.57.

Uploaded by

Tú Quyên
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Sabeco Heỉneken Habeco

   
Critical Success Factors Weight Rating Score Rating Score Rating Score
Advertising 0,15 4 0,60 4 0,60 2 0,30
Domestic Market Penetration 0,07 4 0,28 3 0,21 3 0,21
Customer Service 0,05 3 0,15 4 0,20 1 0,05
Product Variety 0,05 3 0,15 2 0,10 3 0,15
International Market Penetration 0,06 3 0,18 4 0,24 2 0,12
Share shareholder profits 0,15 4 0,60 3 0,45 2 0,30
Financial Profit 0,08 4 0,32 3 0,24 3 0,24
Customer Loyalty 0,06 3 0,18 3 0,18 2 0,12
Market Share 0,10 3 0,30 4 0,40 2 0,20
Product Quality 0,09 4 0,36 3 0,27 4 0,36
Top Management 0,04 3 0,12 3 0,12 3 0,12
Price Competitiveness 0,10 4 0,40 2 0,20 4 0,40
Totals 1,00   3,64   3,21   2,57

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