Qualitative
Research in
Different Areas of
Knowledge
Lesson 4
Learning Targets
01 02
describes characteristics, illustrates the
strengths, weaknesses, importance of
and kinds of qualitative qualitative
research; research across fields.
Concept Map
Qualitative
Research
Strengths and Subject Area
Weaknesses Approach
Institutional Core Value
Wholeheartedness
b. The learners will become active readers and thinkers.
c. The learners will become good decision makers and
problem solvers.
01
Strengths and
Weaknesses of Qualitative
Research
STRENGTHS
● It is useful for describing complex phenomena.
● Issues can be examined in detail and in depth.
● Interviews are not restricted to specific questions and can be
guided or redirected by the researcher in real time.
● It provides understanding and description of people’s personal
experiences of phenomena (i.e., the emic or insider’s viewpoint).
● It can describe in detail the phenomena as they are situated and
embedded in local contexts.
WEAKNESSES
● The researcher’s presence during data gathering, which is often
unavoidable in qualitative research, can affect the subjects’
responses.
● It generally takes more time to collect the data compared to
quantitative research.
● Data analysis is often time-consuming.
● The results are more easily influenced by the researcher’s
personal biases and idiosyncrasies
02
Hard Science vs.
Soft Science
HARD SCIENCE
- Sciences that explore the
workings of the natural world
are usually called hard
sciences, or natural sciences.
- A science (such as chemistry,
physics, or astronomy) that
deals with things that can be
observed and measured.
SOFT SCIENCE
- Deal with intangibles and relate to
the study of human and animal
behaviors, interactions, thoughts, and
feelings.
Examples:
Anthropology, Business, Education,
Economics, Law, Politics, and all
subjects aligned with business and all
those focused on helping profession
such as Nursing, Counseling, Physical
Therapy and the like. (Babbie 2013)
SUBJECT AREA RESEARCH
APPROACHES
Positive or Scientific Approach Naturalistic Approach
Triangulation or Mixed Method Approach
POSITIVE OR SCIENTIFIC APPROACH
- It gives stress to measurable and observable facts instead of personal
views, feelings or attitudes.
- It can be used in researches under the hard sciences.
- It allows control of variables or factors affecting the study. (Laursen 2010)
- Collect data in controlled ways through questionnaires or structured
interviews
- Factual data collected are recorded in numerical or statistical forms using
numbers, percentages, fractions and the like.
- Quantitative data - Expressed in measurable ways
NATURALISTIC APPROACH
- People oriented - It will let you present things
qualitatively through verbal
- Data collected represent are language
subjective traits of people in
natural setting - Qualitative data- using words rather
than numbers as the unit of analysis
- Collection of data is done in
family homes, playground, - Commonly used in Soft Sciences
workplaces, or schools
- Unstructured interviews and
-Focuses on discovering the real participant observations
concept or meaning behind the
people’s lifestyle and social relations - Open- ended questions
TRIANGULATION OR MIXED METHOD
- It allows combination or a mixture of research
designs, data collection and analysis techniques.
Thus, there is no such thing as clear dichotomy between qualitative and
quantitative research methods because some authorities on research
claim that a symbiotic relationship, in which they reinforce or strengthen
each other, exist between these two research methods. Moreover, any
form of knowledge , factual or opinionated, and any statistical or verbal
expression of this knowledge are deduced from human experience that
by nature is subjective (Hollway 2013; Letherby 2013).
Thanks!
Do you have any questions?
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Learning Targets
01 02
describes characteristics, illustrates the
strengths, weaknesses, importance of
and kinds of qualitative qualitative
research; research across fields.
Institutional Core Value
Wholeheartedness
b. The learners will become active readers and thinkers.
c. The learners will become good decision makers and
problem solvers.
That in all things,
God may be glorified!