“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to [email protected]”
Coventry University
Faculty of Business and Law
Coursework 2022-2023
Any work submitted after the deadline will receive a mark of 0%.
Deadline: 15 Dec 2022
IMPORTANT – PLEASE READ THIS WARNING REGARDING PLAGIARISM
Assessments must be all your own work and must not have been copied in part or in whole
from any other source, such as books or the internet, or from other students’ work. If you wish
to use another author’s exact words in a short quotation this must be clearly marked up in
inverted commas with the exact source given, including page number, so that the reader can
clearly see which words have been copied and are not your own. Just quoting references used at
the end is not sufficient.
Please see your course handbook or the Faculty website for more information on referencing
and university regulations on plagiarism.
Instructions for Submission
Your assignment must be submitted online via Turnitin. Detailed submission information is
detailed below and is available on your Moodle.
Academic Assignment
Module Title: 1- Individual assignment
Writing 3 Number
Assignment Title Academic Writing
Module Code: NEUA300CAW
Weighting 100%
Release Date: 06st Oct 2022 Module Leader Dr. Nguyen Huu Dung
Submission Date: 15 Dec 2022 Submission Soft copy submission to
Submission Time and Place: Turnitin via Moodle
17:00
Time:
Assessment Information
This assignment is designed to assess learning outcomes:
1. Conceptualise and plan an academic argument
2. Engage critically with relevant academic literature
3. Engage critically with one's own writing (dissertation and/or coursework)
This assignment is an individual assignment.
Page 1 of 8
“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to [email protected]”
Assignment brief
You will need to demonstrate that you understand the relevant characteristics of academic
writing in your discipline through relevant research of academic writing literature, which you
will be asked to synthesise and evaluate in relation to your own writing experience.
The assessment includes one written assignment with 2 parts. Part A consists of 3 learning
logs addressing your attempt to improve their academic writing skills through check-in
progress. The purpose of this part is for students to practice step by step all skills taught
during the semester and develop their critical thinking. Therefore, you are required to submit
each Learning log before the due date as “homework”.
Part B helps you start thinking of your future dissertation by drafting an introduction. This
part is for you to demonstrate that you can write in an academic setting. Within the crisp
length of such a document, you must develop a clear structure, relevant formatting and the
use of academic lingo, as instructed along the module. With the freedom of choosing your
own topic, you are also responsible for selecting qualitative sources and the demonstration
thereof, as well as showcasing your ability to work with a single referencing standard. In the
end, you are required to submit a comprehensive work including both Part A and Part B. You
are encouraged to present your work in a professional format in which all parts and sections
are linked. You will be assessed based on this final writing.
Component Requirements Weight Due date
(check-in
progress)
A. Learning 1. Learning log 1: A 300 word essay (+/- 10%) 10% 17 pm,
Portfolio discussing your difficulties when writing a research 20 Oct
work 2022
2. Learning log 2: Review a piece of writing (eg. 20% 17 pm
your past assignments or a research work) to 17 Nov
evaluate its structure, internal structure, arguments, 2022
grammar, writing style, presentation etc. Word Submit to
limits: 500 words (+/- 10%). Turnitin
You need to upload the past assignment or research
project selected in your Google Drive and insert the
link to open the file in your Learning log 2 so that I
can access it.
3. Learning log 3: A 500 word essay (+/- 10%) 20% 17 pm,
answering this questions: What are the most 1st Dec
important factors that make your academic writing 2022
more effective and critical? Discuss this based on Submit to
your knowledge that you acquire in this module. Turnitin
You should refer to any sources of relevant
information using Harvard referencing style.
B. Start to Produce an Introduction of 1000 words (+/- 10 %) 50% 17 pm,
think of for a practical report along which you demonstrate 15 Dec
your your ability to conduct academic writing. In this 2022
dissertation context, please choose a business issue of a real Submit to
company that you are interested in. The issue should Turnitin
be related to your discipline (eg. Marketing). Note:
submit the
The Introduction should address, but not limited to, whole work
the following: including
both Part A
Page 2 of 8
“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to [email protected]”
& Part B
- a rationale for your chosen company and issue;
- the industry/market context, organization
/company;
- the theoretical and/or practical context for the
investigation of the issue;
- the aims/objectives of the practical report.
The purpose of this part is for students to
demonstrate they can write in an academic format.
Thereby, further, demonstrating their ability to
critique, deconstruct and accentuate their writing.
Within the crisp length of such a document, students
must demonstrate a clear structure, relevant
formatting and the use of academic lingo, as
instructed along the module. With the freedom of
choosing their own topic, students are also
responsible for selecting qualitative sources and the
demonstration thereof, as well as showcasing their
ability to work with a single referencing standard.
Havard referencing style should be used.
Criteria for Assessment
Class Mark range Guidelines
Class I 90 – 100% In addition to that for 80 – 89% below, an outstanding answer that
could hardly be bettered. High degree of understanding,
critical/analytic skills and original research, where specified.
Outstanding in all respects.
80 – 89% In addition to that for 70 – 79% below, the answer will
demonstrate an excellent level of understanding, presence of clear
description, critical/analytical skills or research, as appropriate.
Answer entirely relevant to the assignment set. Answer will
70 – 79% demonstrate clear understanding of theories, concepts, issues and
methodology, as appropriate. There will be evidence of wide-
ranging reading and/or research, as appropriate, beyond the
minimum recommended. Answers will be written/presented in a
clear, well-structured way with clarity of expression. At level 3,
evidence of independent, critical thought would normally be
expected.
Class II : I 65 – 69% Answer demonstrating a very good understanding of the
requirements of the assignment. Answer will demonstrate very
good understanding of theories, concepts, issues and
methodology, as appropriate. Answer will be mostly
accurate/appropriate, with few errors. Little, if any, irrelevant
material may be present. Reading beyond the recommended
minimum will be present where appropriate. Well organised and
clearly written/presented.
60 – 64% A good understanding, with few errors. Some irrelevant material
Page 3 of 8
“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to [email protected]”
Class Mark range Guidelines
may be present. Well organised and clearly written/presented.
Some reading/research beyond recommended in evidence.
Class II : II 55 – 59% Answer demonstrating a good understanding of relevant theories,
concepts, issues and methodology. Some reading/research beyond
that recommended may be present. Some errors may be present
and inclusion of irrelevant material. May not be particularly well-
structured, and/or clearly presented.
Answer demonstrating a reasonable understanding of theories,
50 – 54% concepts, issues and methodology. Answer likely to show some
errors of understanding. May be significant amount of irrelevant
material. May not be well-structured and expression/presentation
may be unclear at times.
Class III 45 - 49% An understanding demonstrated, but may be incomplete and with
some errors. Limited use of material with limited
reading/research on the topic. Likely to be poorly structured and
not well-expressed/presented. Irrelevant material likely to be
present.
40 – 44% Basic understanding demonstrated, with some correct description.
Answer likely to be incomplete with substantial errors or
misunderstandings. Little use of material and limited
reading/research on the topic in evidence. May be poorly
structured and poorly expressed/presented. Some material may be
irrelevant to the assignment requirements.
Marginal fail 35 – 39% Some relevant material will be present. Understanding will be
poor with little evidence of reading/research on the topic.
Fundamental errors and misunderstanding likely to be present.
Poor structure and poor expression/presentation. Much material
may not be relevant to the assignment.
Fail 30 – 34% Inadequate answer with little relevant material and poor
understanding of theories, concepts, issues and methodology, as
appropriate. Fundamental errors and misunderstandings will be
present. Material may be largely irrelevant. Poorly structured and
poorly expressed/presented.
20 – 29% Clear failure to provide answer to the assignment. Little
understanding and only a vague knowledge of the area. Serious
and fundamental errors and lack of understanding. Virtually no
evidence of relevant reading/research. Poorly structured and
inadequately expressed/presented.
0 – 19% Complete failure, virtually no understanding of requirements of
the assignment. Material may be entirely irrelevant. Answer may
be extremely short, and in note form only. Answer may be
fundamentally wrong, or trivial. Not a serious attempt.
Page 4 of 8
“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to [email protected]”
Mark Allocation Per Section
Structure and presentation and referencing 10%
Part A- Indicative Mark Allocation broken down as follows:
Learning log 1 – 10%
45%
Learning log 2 –15%
Learning log 3 – 20%
Part B 45%
Please use the above guidance for the word count for each section in the report.
Grading Rubric
In order for you to better understand what to do in order to get a good grade please see the rubric below.
This details for each section what you must demonstrate in order to achieve a high grade, this will be
used to assess your work.
Learning log 1 (10%)
1-2 3 4 5
Write less than Adequate structure; Clear and comprehensive; Clear structure, well
50 words or attempt to build paragraphs are developed organized paragraphs,
totally go out of internal structure but based on principle rules; well built arguments
questions still lack of coherence; evidences are provided; with good evidence
limited evidences;
Learning log 2 (15%)
1-3 4-6 7-9 10-12 13-15
Missing or of Adequate Clear and Clear structure, Very clear and
very little structure; attempt comprehensive; well organized professional,
relevance/value. to build internal paragraphs are paragraphs, well concise, coherent
structure but still developed based on built arguments and cohesive,
lack of coherence; principle rules; with good analytical and well
lack of or limited evidences are evidence; proper balanced/presented
evidences; some provided; some referecing; ; good referencing;
attempt to use basic errors made;
references attempt to use
references
Learning log 3 (15%)
1-3 4-6 7-9 10-12 13-15
Page 5 of 8
“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to [email protected]”
Missing or of Adequate structure; Clear and Clear structure, Very clear and
very little attempt to build comprehensive; well organized professional,
relevance/ internal structure but paragraphs are paragraphs, well concise, coherent
value. still lack of developed based on built arguments and cohesive,
coherence; lack of or principle rules; with good analytical, critical
limited evidences; evidences are evidence; proper and well balanced/
some attempt to use provided; some referencing; good presented; wide
references basic errors made; attempt to use range of relevant
attempt to use different references;
different references; references;
Part B (45%)
<18 18-22 23-26 27-30 31-34 35-45
Very poor Unclear Research Clear research Clear and + Explicit and
or no choice research objectives objectives. feasible feasible
of objectives. show limited + Some attempt research objectives.
research + Limited and clarity. to justify objectives. + Fully
topic and poor attempt to + Basic attempt to research topic. + Justification justified
objectives clarify research justify research + Research set for research research topic.
need to be topic. topic. in context, with topic. + Research set
revised/ + The report + Attempts to a clear rationale + Research set in context, with
changed; does not provide a rationale provided. in context, with comprehensive
No develop a for the + Outline of a good rationale rationale
understandi rationale for study but limited dissertation provided. provided.
ng the project. context included structure is + All main areas + Scope clearly
shown; + Many and needs further detailed. of introduction set/identified
Large elements explanation/ + good attempt included but for the study.
amount missing or need refining. to use different minor All aspects of
of elements attention. Shows reasonable references; improvements the study are
are + some attempt understanding of could still be Clearly
missing; to use the topic area. made. outlined.
lack of references + Project content + very good + wide range of
references is outlined. attempt to use relevant
+ attempt to use different references
different references;
references
Structure, presentation and referencing (10%)
1-3 4-5 6-7 8-10
Poor presentation, Structure isn’t followed Structure or Professional presentation
structure is muddled fully and presentation presentation is slightly and full structure is
or sections are could be better; some lacking, but overall is present; standard style of
missing; too many errors in referencing very good; adequate referencing; very good
errors in referencing style; some effort to referencing style; reflective conclusion
style write a reflective adequate effort to write
conclusion for the whole a reflective conclusion
report for the whole report
Page 6 of 8
“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to [email protected]”
How to submit your assessment
The assessment must be submitted by 14.00, May 18th 2022 on Turnitin. You can access the
submission link through the Moodle.
Your coursework will be given a zero mark if you do not submit a copy through
Turnitin on Moodle. Please take care to ensure that you have fully submitted your
work.
Please ensure that you have submitted your work using the correct file format,
unreadable files will receive a mark of zero.
All work submitted after the submission deadline without a valid and approved reason
(see below) will be given a mark of zero.
The University wants you to do your best. However, we know that sometimes events
happen which mean that you can’t submit your coursework by the deadline – these
events should be beyond your control and not easy to predict. If this happens, you can
apply for an extension to your deadline for up to two weeks, or if you need longer, you
can apply for a deferral, which takes you to the next assessment period (for example, to
the resit period following the main Assessment Boards). You must apply before the
deadline.
You will find information about the process and what is or is not considered to be an
event beyond your control at
https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved
plagiarism checking websites.
All marks notified to you during the year are provisional until confirmed by the end
of year Subject Assessment Board. It is possible that notified marks may be raised or
lowered by this board.
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Plagiarism
As part of your study you will be involved in carrying out research and using this when writing
up your coursework. It is important that you correctly acknowledge someone else’s writing,
thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is
known as plagiarism. It is not acceptable to copy from another source without acknowledging
that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct
quotations. You are expected to correctly cite and reference the works of others. The Centre for
Academic Writing provides documents to help you get this right. If you are unsure, please
visit www.coventry.ac.uk/caw.
Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full),
either for your current course or for another qualification of this and any other university, unless
this is specifically provided for in your assignment brief or specific course or module
information. Where earlier work by you is citable, i.e. it has already been published/submitted,
you must reference it clearly. Identical pieces of work submitted concurrently will also be
considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit
for the same work twice.
Moodle includes a plagiarism detection system and assessors are experienced enough to
recognise plagiarism when it occurs. Copying another student’s work, using previous work of
your own or copying large sections from a book or the internet are examples of plagiarism and
carry serious consequences. Please familiarise yourself with the CU Harvard Reference Style
Page 7 of 8
“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to [email protected]”
(on Moodle) and use it correctly to avoid a case of plagiarism or cheating being brought. Again,
if you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a
member of the course team.
Return of Marked Work
You can expect to have marked work returned to you 10-15 working days of submission. If for
any reason, there is a delay you will be kept informed. Marks and feedback will be provided
online. As always, marks will have been internally moderated only, and will therefore be
provisional; your mark will be formally agreed later in the year once the external examiner has
completed his / her review.
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