INSTAGRAM

Audit
Audit your own IG account, figure out what’s working +
what’s not and take your account to the next level.

COPYRIGHT © 2022 • THE BOSSBABE SOCIÉTÉ

 can u audit my ig, pls?

I’m Natalie Ellis, Co-Founder and CEO of BossBabe,

a company that aims to help women build influence and
wealth.

Now, one of the most popular questions I get asked is,

“Natalie, will you audit my Instagram account for me?!”,
and as much as I’d LOVE to do that for everyone…
I’d have no time for anything else if I did.

COPYRIGHT © 2022 • THE BOSSBABE SOCIÉTÉ • INSTAGRAM AUDIT

 MY FORMULA
I got you.
HAS 4 PILLARS:
CONNECTION
CONSISTENCY
CONTENT
CONFIDENCE

And this formula works for the smallest, to

the largest accounts… as long as you actually
apply it.

So let’s get to that part, shall we?

I recommend setting aside 20 minutes to

complete the exercise without distractions,
then revisit in a week to see if anything has
So, I took my secret
changed.
auditing formula and
put it together in this free
If you’re a total nerd like me, and you print
document for you, so that this out to complete, snap a picture and tag
I can teach you how to do me @iamnatalie and @bossbabe.inc so I can
it for yourself instead. stalk and share!

xo,
This way, you’re not
only receiving the audit,

Natalie
but you’re learning the
process behind it so you
can keep that in mind as
@iamnatalie
you continue growing and
evolving your account.

MEC
MOB EPRYSR
. BI O
GSHSTB A©B E2. C
0O2M
2 • THE BOSSBABE SOCIÉTÉ • INSTAGRAM AUDIT
 audit CONNECTION

This section is all about understanding whether the way you present yourself on
social media is resonating with the audience you’re trying to reach.

Open up your Instagram profile and answer the following questions honestly and
in as much detail as you can.

Does your profile picture feel on brand and are you proud of it?

Does your bio clearly communicate who you are, what you do, what
value you offer to people who follow you, and how someone can take
the next step in learning more about you?

If yes, what about your bio has been done really well? If no to any of
the questions, get specific about how you could improve.

COPYRIGHT © 2022 • THE BOSSBABE SOCIÉTÉ • INSTAGRAM AUDIT

 audit CONNECTION

Based on your last 9 posts, what impression do you think a new follower
would get of the content you post?

Is this the impression you want to leave? If yes, elaborate, and if no, write
out the ways in which you’d want to see your content strategy change in
order to reflect your brand or business goals.

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 audit
COLLABORATION

What content types take the longest for you to create, versus ones that
take the shortest amount of time?

What content types do you really enjoy creating, versus ones that you
feel is more of a chore?

COPYRIGHT © 2022 • THE BOSSBABE SOCIÉTÉ • INSTAGRAM AUDIT

 audit
COLLABORATION

Consistency is one of the most important elements of building an audience.

Consistency alone is not enough, we’ll get to that later, but it’s a good start to
understand where you have some growth levers available to you.

On average, how many times per week do you post on feed?

(Check boxes)

MON TUES WED THURS FRI SAT SUN

On average, how many times per week do you post on stories?

(Check boxes)

MON TUES WED THURS FRI SAT SUN

Do you feel like this cadence is supporting you in hitting your goals?
If no, what could you change about this?

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 audit CONTENT

As I mentioned, consistency alone is not enough. Your content is incredibly

important and will be the difference between growing or not growing, so it’s time
to understand what type of content is resonating with your audience.

We’re going to analyze your feed posts, Reels and stories

in this section.

Open up your Instagram account and head to “insights”. Under the “content you
shared” section you’ll see both feed posts and stories.

Open up feed posts first. At the top, change the selection to:

“Any” “Follows” “Last 6 Months” -> this will show you how many followers you
received from specific posts.

Take a look at your top 6 posts that generated the

most followers. What do you notice about these
posts? Do they follow specific themes? Elaborate.

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 audit
Now, change the selection to:
CONTENT

“Any” “Website Taps” “Last 6 Months” -> this will show you how many people
clicked on your bio link after seeing this post.

Take a look at your top 6 posts that generated the

most website taps. What do you notice about these
posts? Do they follow specific themes? Elaborate.

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 audit
Now, change the selection to:
CONTENT

“Any” “Reach” “Last 6 Months” -> this will show you how many people you reached
on these specific posts.

Take a look at your top 6 posts that generated the

most reach. What do you notice about these posts?
Do they follow specific themes? Elaborate.

What has surprised you about seeing this data?

Are your numbers higher or lower than expected?
How could this inform your feed content strategy
moving forward?

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 audit CONTENT

Now, go back and open up stories. At the top, change the

selection to:

“Link Clicks” “Last 6 Months” -> this will show how many people clicked the link in
those specific stories, showing your most popular.

Take a look at your top 6 stories that generated the

most clicks. What do you notice about these posts?
Do they follow specific themes? Elaborate.

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 audit CONTENT

Now, change it to “Reach” “Last 6 Months” -> this will show

your most popular stories.

Take a look at your top 6 stories that generated the

most reach. What do you notice about these posts?
Do they follow specific themes? Elaborate.

What has surprised you about seeing this data? Are

your numbers higher or lower than expected? How
could this inform your story content strategy
moving forward?

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 audit CONNECTION

Finally, heading out of insights and back to your profile, look at your Reels tab.
Scroll through your Reels and make note of any that stand out as having much
higher engagement:

What do you notice about the themes of these Reels? Why do you think
they got the higher engagement?

All of the data that you’ve pulled is an integral part of being able to audit and
assess your account.

Take a moment to look back through what you’ve noticed and pull out
any lightbulb moments.

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 audit CONFIDENCE

After completing the exercise to this point, you may be

thinking one of two things…

Wow, this is incredibly interesting and Wow, I’m really not doing very
I can really see what my audience well, I’m not seeing enough data
loves, what’s helping me to grow and
OR and I can clearly see I’m not
where I could put even more energy… consistent enough…

So, you’re either feeling excited and proud right now, or you’re feeling deflated
and overwhelmed. This is where the confidence element comes in.

First: give yourself some grace for where you’re at. You’re juggling a lot, and a
social media strategy on top of that is no small feat.

Next, take some time to dig into the below questions to see if any interesting
reflections come up about your progress so far.

How does the word “influencer” make you feel? Do you have positive or
negative word associations with it?

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 audit CONFIDENCE

Now, finish off the following sentences…

I’m afraid that if I fully show up on social media…

I’m keeping myself playing small on social media because…

I say I’m not consistent because… but actually, the truth is…

One positive change I can commit to in the next 7 days is…

The thing that might get in the way is… and I plan to overcome that by…

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 audit CONFIDENCE

Finally, I’m curious:

What surprised you about your answers?

Congratulations!
You finished your first full
Instagram audit.

COPYRIGHT © 2022 • THE BOSSBABE SOCIÉTÉ • INSTAGRAM AUDIT

YOU’VE AUDITED YOUR ACCOUNT.
Now, start posting consistent, curated content with our free,
30 Days Of Content Guide.

Take the guesswork out of what to post on social media

with 30 days of done-for-you content.

Get Access Now

COPYRIGHT © 2022 • THE BOSSBABE SOCIÉTÉ • INSTAGRAM AUDIT