INSTITUTE OF PROFESSIONAL
EDUCATION AND RESEARCH
BHOPAL
MARKETING MANAGEMENT
REPORT ON
STUDY OF DISTRIBUTION AND RETAIL COVERAGE
OF
HIMALAYA PRODUCTS
Submitted By: Submitted To:
Himanshi Malviya Hersh Sharma
Munib Ahmed Siddiqui
Rachit Shrivastava
Rupali Patil
Shriya Sagwaliya
Shubh Vijay Khare
Section-5 (Group-3)
DISTRIBUTOR SURVEY
ON
HIMALAYA PRODUCTS
Questions:-
Q1. Name of the Distributor?
Rajeev Saxena
Q2. Do you have any Warehouse?
Yes
Q3. How many numbers of retailers do you serviced?
150 – 200 retailers
Q4. Your day wise market coverage?
10 – 20 shops
Q5. How many salesperson do you have?
5 – 6 peoples
Q6. About your payment collection dynamic?
Cash, Cheque, online payment options
Q7. Do you handle premium shops?
Yes, something around 10 – 15 shops
Q8. Is there any Scheme on Himalaya products?
Yes, 8%
Q9. Do you do retail promotion?
No
Q10. Your annual targets on Himalaya products?
Two Lakhs
Q11. To how many wholesalers do you supplies Himalaya products?
30 – 40
Q12. Do you give Van allowance?
Yes
Q13. How much is your Margin?
Overall 6% and 2% – 2.5% by the company
Q14. Any credit facility from the company.
10 days
Q15. How long is billing cycle for it?
5 – 6 Days
RETAIL
OULETS SURVEY
ON
HIMALAYA PRODUCTS
Retail Outlet – 1
Questions:-
Q1. Name of the Retail Outlet?
Shobha Kirana
Q2. Name of the Outlet Owner?
Pradeep Jain
Q3. Address of the Outlet?
EWS – 5, Patel Nagar, Mandideep
Q4. Do you have Himalaya products? Name all the products?
Yes
Face wash, Baby products, Shampoo, Soap, Toothpaste
Q5. What are the products you deal mostly?
Face wash
Q6. Whom do you buy from? Wholesaler or Distributor?
Distributor
Q7. How much Himalaya products do you have in your stock?
500 +
Q8. Who is your closet competitor among these?
Other retail stores (change if)
Q9. How much is your Margin? Like at what price do you buy or sale?
Margin - 8% – 20%
Q10. How frequently customer buy or sold (counter push)?
Buy – 20+ customers
Q11. Is there any Scheme on Himalaya products which provided by the
Distributor & Wholesaler?
Scheme are like – 1. Natural glow creams,
2. Aloe vera Cream + Toothpaste
Q12. Any Credit facility offered by Distributor & Wholesaler? How long
is the billing cycle?
Cash, Cheque payment within 24 hours
Billing cycle – 3 – 4 days
Retail Outlet – 2
Questions:-
Q1. Name of the Retail Outlet?
K Mart
Q2. Name of the Outlet Owner?
Krishnakant Patidar
Q3. Address of the Outlet?
Indus Town, Hoshangabad Road
Q4. Do you have Himalaya products? Name all the products.
Yes
Face wash, Baby products, Shampoo, Gentle daily care
Q5. What are the products you deal mostly?
Baby products
Q6. Whom do you buy from? Wholesaler or Distributor?
Distributor
Q7. How much Himalaya products do you have in your stock?
350 +
Q8. Who is your closet competitor among these?
Retail stores like Shobha Kirana & others
Q9. How much is your Margin? Like at what price do you buy or sale?
Margin - 7% – 15%
Q10. How frequently customers buy or sold? (Counter push)
Buy – 30+ customers
Q11. Is there any Scheme on Himalaya products which provided by the
Distributor & Wholesaler?
Scheme are like – 1. Natural glow creams,
2. Aloe Vera Cream + Toothpaste
3. Shampoo packets
Q12. Any Credit facility offered by Distributor & Wholesaler? How long
is the billing cycle?
Cash, Cheque payment within 3 days
Billing cycle – 1 weeks
WHOLESALER SURVEY
ON
HIMALAYA PRODUCTS
Questions:-
Q1. Name of the Wholesaler? Means name of the organization.
Asha Mart
Q2. Who run it?
Rich Jain
Q3. Name of the place.
Indus Town, Hoshangabad Road
Q4. How long have you been offering Wholesale services?
1.5+ Years
Q5. How big is the diversity of Himalaya product you sell?
Four out of 5 houses
Q6. What are the anticipated profits margins on Himalaya product?
10% - 30%
Q7. To which Outlets they sell.
To small retail shops in Mandideep
Q8. What is the minimum order quantity you required?
Five Cartoons
MODERN OULETS SURVEY
ON
HIMALAYA PRODUCTS
Questions:-
Q1. Name of the Modern Outlets?
D Mart
Q2. Name of the place?
Danish Nagar
Q3. How long have you been in this business?
Eight+ Years
Q4. How much Himalaya products do you have in stock?
7 – 8 products (Almost 25 – 30 Cartoons)
Q5. Number of SKU?
1. Baby pants diaper 54 Pants – (MRP 1060 DMP 640)
a. Baby lotion
b. Baby cream
c. Power
d. Baby Shampoo
e. Baby wash
f. Baby soap
g. Baby gift pack
2. Men facewash
3. Neem wipes 120 – 102
4. Gentle daily care
5. Damage repair
6. Anti-dandruff shampoo
Q6. Do you offer Discount or offer on Himalaya products? Check the
display and take pictures?
7% - 10% & 12% - 18%
THANK YOU
