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WPR - 4 Dissertation......

The weekly progress report discusses a student named Nikhil Vashisth enrolled in an MBA General program. The targets for the week were to propose a literature review on the impact of digital marketing on consumer purchase behavior in the automobile industry. The achievements were proposing a literature review after reading research articles. Future plans are to find more articles for a more detailed literature review.

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ankit varun
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136 views1 page

WPR - 4 Dissertation......

The weekly progress report discusses a student named Nikhil Vashisth enrolled in an MBA General program. The targets for the week were to propose a literature review on the impact of digital marketing on consumer purchase behavior in the automobile industry. The achievements were proposing a literature review after reading research articles. Future plans are to find more articles for a more detailed literature review.

Uploaded by

ankit varun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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AMITY BUSINESS SCHOOL

NTCC: WEEKLY PROGRESS REPORT


For the week Commencing:

WPR: 4
Name: Nikhil Vashisth
Programme: MBA General
Enrollment No.: A0101919319
Project Title: Impact of digital marketing on the consumer purchase behaviour
in automobile industry.

Targets for the week – Proposing the review of literature.


Achievements for the week – After reading some research articles, the review
of literature was proposed based on which content was created.
Future work plans – looking for more research articles for more detailed
literature review.

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