Department of Management

Degree Program B.A. in Management

Module Title Innovation and Project Management
Module Coordinator
Course Number Mgmt3193
Course Title Entrepreneurship and Enterprise Development
ECTS credit points 5
Course Information Academic Year: Semester:
Meeting day: Meeting time:
Meeting location:
Instructor’s Contact Office: Phone:
Information Email: Office Hours:
Student workload Lecture Discussion Assignment Home Study Assessmen Total
48 20 27 15 25 135
Course Objectives The course enables students to have an understanding on:
 Define entrepreneurship within the context of society; organizations and
individuals.
 Understand more about the specific management issues involved in
setting up and running a small enterprise.
 Demonstrate an understanding of the impact of entrepreneurship on the
economy.
 Distinguish between an entrepreneurial and a conventional approach to
management.
 Recognize and overcome obstacles to creative problem-solving.
 Describe the element of an effective business model/plan.
 Develop a concept for an innovative product or service in his or her own
area of interest.
 Recognize that entrepreneurial success in the 21st century depends on
teamwork and diversity.
 Develop a personal framework for managing the ethical dilemmas and
social responsibilities facing entrepreneurs.
 Describe the leadership studies of entrepreneurs who have been
successful in different sectors (e.g., start-ups, corporations. Community,
public sector, etc.).
 Equipped with the basic knowledge and skills of starting and operating a
business for they will be the future managers (or even Owner-managers)
of these firms.
 Identify traits/characteristics of an entrepreneur/ entrepreneurs as
exhibited in behavior.
 Analyze elements of the entrepreneurial mind set and discuss the
implications for functioning as a successful entrepreneur. .
Course This interdisciplinary course is designed to introduce students to the concept
Description/Course of sustainable entrepreneurship, a manageable process that can be applied
Contents across careers and work settings. It focuses on building entrepreneurial
attitudes and behaviors that will lead to creative solution within community
 and organizational environments. Course topics include the history of
entrepreneurship, the role of entrepreneurs in the 21st century global
economy, and the identification of entrepreneurial opportunities. The
elements of creative problem solving, the development of a business
concept/model, the examination of feasibility studies and the social
/moral/ethical implication of entrepreneurship will be incorporated. Issues
related to starting and financing a new venture are included.
Pre-requisites No pre-requisite
Status of the Course Core
Week Topics and Sub Topics Course Objectives and Competences to
be Acquired
Week 1 Chapter One After completing this unit, students will
Entrepreneurship and Free Enterprise be able to:
1.1. Definition and philosophy  Define entrepreneur and
1.2. History entrepreneurship
1.3. Role within the economy  Identify the importance of
1.4. Entrepreneurship, creativity and entrepreneurship
Innovation  Relate among Entrepreneurship,
creativity and Innovation

Delivery Methods lecture, group discussion and reflection

Assessment QUIZ: 5%
Chapter Two After completing this unit,
Small Business students will be able to:
2.1 Definition and importance  Explain the
2.2 Economic social & political aspects of small meaning and
business enterprise importance of
2.3 Small Business Failure factors. small business
2.4 Problems in Ethiopia small business  List the failure
2.5 Setting Small Business factors for a small
2.5.1 What is Basic Business Idea? business
2.5.2 What project an Entrepreneur should have?  Understand the
2.5.3 Definition of industry and small scale industry elements while
2.5.4 Steps in setting a small scale unit setting a small
business
Delivery Methods lecture, group discussion, presentation and reflection
Assessment  Test 10%
Week 3, 4 & 5 Chapter Three At the end of this unit, students
Business Planning will be able to:
3.1 The concept of business planning  Define business planning
3.2 Feasibility planning  Identify the elements of
3.3 The business plan business plan
3.4 Developing a business plan
  
Delivery Methods lecture, group discussion, presentation and reflection
Assessment  Group Assignment on developing 10%
business plan 10%
 Its presentation
Week 6, 7 & 8 Chapter Four At the end of this chapter students will
Product and Service Concept be able to:
4.1 Product technology  Understand the various concepts
4.2 Product development process of Product technology
4.3 Product protection  Understand the various concepts
4.3.1 Patents of Product development process
4.3.2 Trademarks  Understand the types of product
4.3.3 Copyrighting protection mechanisms
Delivery Methods lecture, group discussion and reflection

Assessment  Quiz 5%
Week 9& 10 Chapter Five At the end of this unit students will
Marketing and new venture development be able to:
5.1 Marketing research  Explain the concept of
5.2 Marketing intelligence Marketing research
5.3 Competitive analysis  Explain the term Marketing
5.4 Marketing strategies intelligence
5.5 International markets  Understand the concept of
Marketing strategies and
International markets


Delivery Methods lecture, group discussion case study and reflection
Assessment  Individual assignment 10%
Week 11 & 12 Chapter Six At the end of this unit students
Organizing and financing the new venture will be able to:
6.1 Entrepreneurial team and business formation  Understand the concept of
6.2. Sources of financing Entrepreneurial team and
6.2.1 Asset management business formation
6.2.2 Equity Financing  List out the various
6.2.3 Venture Capital sources of finance
6.2.4 Debt financing
6.2.5 Government Programs

 
Delivery Methods lecture, group discussion case study and reflection
Week 13 & 14 Chapter Seven At the end of this unit
Managing Growth and transaction students will be able to:
7.1. Preparing for the launch of the venture  Understand the ways in
7.2. Managing early growth of venture which we can manage
7.3. New venture expansion strategies and early growth
Issues (Mergers, Acquisitions, licensing  List and explain new
and Franchising) venture expansion
strategies
Delivery Methods lecture, group discussion case study and reflection
Reference:  HailayGebretinsae, Entrepreneurship and Small Business Management, 2nd
Edition.
 Hodgetts, RichardM.Kurakto, DonaldF. “Entrepreneurship: A contemporary
approach “. Fourth Edition, the Dryden Press, 1998.
 HirshRobertD. and D. and PetersMichaelP. “Entrepreneurship” Fifth Edition,
Tata McGraw Hill Edition, 2002.
 Holt David H. “r – New venture Creation “Eastern Economy Edition, 2000.
 DonaldF.Kutatko and RichardM.Hodgetts, “Entrepreneurship: A
Cotemporary Approach” Fourth Edition.
Activities Points
Quiz 10
Test 10
Assessment Individual assignment 10
Arrangement Group Assignments 10
Presentation 10
Final Exam 50
Total Points 100
Final Exam: Final exam will cover ALL material.