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Mrs. Indah Mawarti is a 40-year-old married woman with one 20-year-old child living in Malang. She enjoys cooking healthy and flavorful foods from different cultures for her family. However, she faces challenges of limited time, money, and access to ingredients for Middle Eastern cuisine. As the primary household cook, she would be interested in affordable Middle Eastern food options that could be delivered to her home.

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Chamzah
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155 views1 page

Contoh Customer Avatar

Mrs. Indah Mawarti is a 40-year-old married woman with one 20-year-old child living in Malang. She enjoys cooking healthy and flavorful foods from different cultures for her family. However, she faces challenges of limited time, money, and access to ingredients for Middle Eastern cuisine. As the primary household cook, she would be interested in affordable Middle Eastern food options that could be delivered to her home.

Uploaded by

Chamzah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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By: Chamzah - 21120077 - management

CUSTOMER AVATAR
Indah Mawarti
Age: 40
GOALS AND VALUES CHALLENGES & PAIN POINTS
Gender: female
Goals: Challenges:
• try and explore food with different flavors, such as typical • have limited access to middle east snack
Marital Status: married
middle east food

#/Age of Children: 20

Location: Malang
Values: Pain points:
• have a motherly soul • have limited time to try to cook cross-cultural food
• like to cook • have little money
• wants other to eat the healthy food

SOURCES OF INFORMATION OBJECTIONS & ROLE IN PURCHASE PROCESS


Quote: "serve wholeheartedly to the family"
Books: cooking books Objections to the sale:
Occupation: cooking with great taste • Mrs. Indah wants to try Middle Eastern food, but she have
Magazines: limited money to.
• Mrs Indah either have no access to riding out, or she have no
Job Title: -
Blogs/Websites: time to.

Conferences: Annual Income: Rp 12 millions


Role in the Purchase Process:
Gurus: Rudy Choiruddin • Bu Indah is a housewife who likes to try cross-cultural cuisine,
Level of Education: undergraduate
one of which is Middle Eastern specialities. of course she will
Other:
choose cheap food, especially if a home delivery service is
Other:
avaible, so she doesn't have to go out.

DIGITALMARKETER

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