HO CHI MINH CITY BANKING UNIVERSITY

DEPARTMENT OF FOREIGN LANGUAGES

Internship Report
Batch: K34 (2018-2022)

on

THE PROCESS OF IMPLEMENTING CONTENT

MARKETING STRATEGIES FOR SOCIAL MEDIA
PLATFORMS

at

DATA V TECH SOLUTIONS COMPANY LIMITED

Prepared by
Student’s full name: Châu Ngọc Nhung
Student's ID number: 030434180140
Program: Business English

Internship Supervisor
Name: Nguyễn Thị Thanh Trúc
Title: Master of Arts
Department: Foreign Languages

Date of Submission: December 24th, 2021

 HO CHI MINH CITY BANKING UNIVERSITY
DEPARTMENT OF FOREIGN LANGUAGES

Internship Report
Batch: K34 (2018-2022)

on

THE PROCESS OF IMPLEMENTING CONTENT

MARKETING STRATEGIES FOR SOCIAL MEDIA
PLATFORMS

at

DATA V TECH SOLUTIONS COMPANY LIMITED

Prepared by
Student’s full name: Châu Ngọc Nhung
Student's ID number: 030434180140
Program: Business English

Internship Supervisor
Name: Nguyễn Thị Thanh Trúc
Title: Master of Arts
Department: Foreign Languages

Date of Submission: December 24th, 2021

 DECLARATION

I hereby declare that the entire internship report is an independent product of my experience during the

internship at Data V Tech company. All information in the article is derived directly from the

marketing and human resources department of the organization. If there is any fraud or copying, I will

take full responsibility before the board.

Ho Chi Minh, December 24th, 2021

Student name

Chau Ngoc Nhung

3
 ACKNOWLEDGEMENTS

First and foremost, I would like to express my heartfelt gratitude to the Banking University lecturers

who have provided me with invaluable knowledge and guidance during my education journey. These

have been beneficial in terms of self-development and soft skills, both of which were extremely

important throughout my working hours at Data V Tech. In particular, I would like to extend my

appreciation to Ms. Nguyen Thi Thanh Truc, who guided me and gave many helpful suggestions to

support me finish this report.

Secondly, I would like to thank Data V Tech for welcoming me as part of the company. The experience

at the organization provided me with a great chance to put my background knowledge and the ideas I

learned at Banking University to use in real-world settings. I am privileged to work with excellent

people in Data V Tech's dynamic marketing team who gave me clear advice and motivation throughout

my internship. All of this gives me much confidence in the field I am currently pursuing.

Lastly, I would like to give special thanks to Ms. Trang, Marketing Manager, and Ms. Mai Nhung,

Marketing Executive, for mentoring and equipping me with the essential skills and knowledge

throughout the training process. Their practical guidance has helped me gain a better understanding of

the field in which I am working. Without their support, I was not able to complete my job excellently.

Sincerely,

Chau Ngoc Nhung

4
 Data V Tech Solutions Company CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM
Limited
Độc lập - Tự do - Hạnh phúc

PHIẾU NHẬN XÉT ĐÁNH GIÁ THỰC TẬP TỐT NGHIỆP

Họ và tên sinh viên thực tập: CHÂU NGỌC NHUNG Lớp: DH34AV03
Ngành: Ngôn ngữ Anh Niên khóa: 2018-2022 Thời gian thực tập: 10/10/2021-
07/01/2021
Đơn vị thực tập: Data V Tech Solutions Company Limited
1- Chấp hành nội quy, ý thức tổ chức cơ quan

...........................................................................................................................................................
...........................................................................................................................................................
...........................................................................................................................................................
2- Công tác chuyên môn, tinh thần trách nhiệm và thái độ học tập

...........................................................................................................................................................
...........................................................................................................................................................
...........................................................................................................................................................
3- Kỹ năng, hiệu quả thực hiện công việc được giao

...........................................................................................................................................................
...........................................................................................................................................................
...........................................................................................................................................................
4- Nhận xét

...........................................................................................................................................................
...........................................................................................................................................................
...........................................................................................................................................................
Xác nhận của cơ quan, đơn vị thực tập TP. Hồ Chí Minh, ngày tháng 12 năm 2021
(Ký, ghi rõ họ tên và đóng dấu) Người đánh giá
(Ký và ghi rõ họ tên)

5
 PHẦN ĐÁNH GIÁ CỦA GIẢNG VIÊN HƯỚNG DẪN

STT Nội dung đánh giá Điểm Nhận xét

1 Tinh thần, thái độ làm việc tại Cơ /2.0

quan thực tập (dựa trên cơ sở đánh
giá của cơ đơn vị thực tập)

2 Mức độ chấp hành nội quy thực tập /2.0

và thực hiện các yêu cầu chuyên
môn theo hướng dẫn của Giảng
viên hướng dẫn

3 Chất lượng báo cáo thực tập

- Trình bày /1.0

- Ngôn ngữ /1.0

a. Tống quan về cơ quan /1.0

nhận thực tập và bộ phận
thực tập

b. Nội dung công việc /1.0

được phân công và
phương pháp thực hiện

- Nội c. Kết quả của đợt thực /2.0

dung báo tập, bao gồm:
cáo  Những kiến thức, kỹ
năng được củng cố
hoặc học hỏi được
 Những kinh nghiệm
đã tích lũy được
 Các đóng góp của bản
thân cho cơ quan và
các sáng kiến, đề xuất
giải pháp (nếu có)

Tổng điểm /10.0

Giảng viên chấm

6
 PHẦN ĐÁNH GIÁ CỦA GIẢNG VIÊN CHẤM 2

STT Nội dung đánh giá Điểm Nhận xét

1 Tinh thần, thái độ làm việc tại Cơ /2.0

quan thực tập (dựa trên cơ sở đánh
giá của cơ đơn vị thực tập)

2 Mức độ chấp hành nội quy thực tập /2.0

và thực hiện các yêu cầu chuyên
môn theo hướng dẫn của Giảng
viên hướng dẫn

3 Chất lượng báo cáo thực tập

- Trình bày /1.0

- Ngôn ngữ /1.0

a. Tống quan về cơ quan /1.0

nhận thực tập và bộ phận
thực tập

b. Nội dung công việc /1.0

được phân công và
phương pháp thực hiện

- Nội c. Kết quả của đợt thực /2.0

dung báo tập, bao gồm:
cáo  Những kiến thức, kỹ
năng được củng cố
hoặc học hỏi được
 Những kinh nghiệm
đã tích lũy được
 Các đóng góp của bản
thân cho cơ quan và
các sáng kiến, đề xuất
giải pháp (nếu có)

Tổng điểm /10.0

Giảng viên chấm

7
 TABLE OF CONTENTS

CHAPTER 1: OVERVIEW OF DATA V TECH...........................................................................1

1.1. Information..............................................................................................................................1

1.1.1. History of Development..................................................................................................1

1.1.2. Position...........................................................................................................................2

1.1.3. Mission and Principles...................................................................................................3

1.2. Introduction..............................................................................................................................3

1.2.1. Slogan.............................................................................................................................3

1.2.2. Products and Services.....................................................................................................4

1.3. Organization Structure............................................................................................................5

CHAPTER II: INTERNSHIP PROCESS........................................................................................5

2.1. Assigned Tasks.........................................................................................................................6

2.1.1. Creating SEO content for company website.............................................................6

2.1.2. Creating content for blog posts..................................................................................7

2.1.3. Designing graphics for website and social media..............................................7

2.1.4. Researching the market......................................................................................8

2.2. Method during the Internship.................................................................................................8

2.2.1. Ideas generation method.................................................................................................8

2.2.2 Outlining key points method............................................................................................9

2.2.3. Design usage method......................................................................................................9

2.2.4. Information processing method......................................................................................9

CHAPTER III: INTERNSHIP RESULTS....................................................................................10

3.1. Internship Achievements.......................................................................................................10

8
 3.1.1 Theoretical Knowledge..................................................................................................10

3.1.2 Practical knowledge......................................................................................................10

3.2. Recommendations..................................................................................................................11

CHAPTER IV: CONCLUSION......................................................................................................11

APPENDIX

REFERENCES

9
 INTRODUCTION

Purpose of the internship

As a senior from Banking University, I am happy to have accomplished a three-month marketing

internship at Data V Tech, the leading consulting firm for Epicor ERP implementation in Vietnam.

Through the training, I wish to strengthen my English abilities, particularly in communicating

successfully with foreign partners and coworkers in the company's international offices. Additionally, I

want to get more practical knowledge about marketing, which is also the field that I wish to pursue in

further development. By working with professionals at Data V Tech, I believe I could grow a more

specific development strategy in this field after my graduation.

Significance of the internship

To me, internships are critical for fresh graduates and those just beginning their career paths. Firstly, an

internship is the training process that prepares individuals with the required information and abilities

for their job. Second, an internship will allow students to apply their classroom knowledge to real

situations while also acquiring new knowledge and professional experience that cannot be learned in

the classroom. With the advantages listed above, I believe internships are vital, so I always make the

most use of my time at Data V Tech.

My aim after the probation is to become a master in digital marketing and work for a multinational

corporation. To do this, I intend to continue studying extensive digital marketing courses and

strengthen my English skills after the internship. Specifically, I plan to enroll in classes to earn

certificates in advertising on Google and Facebook while gaining more experience in this field.

Additionally, I aim to participate in advanced English courses to prepare myself for the IELTS test

coming at the end of the year. I believe this is an appropriate and viable plan for me.
10
 CHAPTER I: OVERVIEW OF DATA V TECH

1.1. Information

1.1.1. History of Development

Picture 1: Company Logo

(Source: Data V Tech internal documents)

Data V Tech Solutions Company Limited was established in 2017. It is the leading firm in consulting,

implementing, customizing, and integrating multiple powerful business software, including Epicor ERP

and Epicor Advanced MES in Vietnam. Besides, Data V Tech also set up factories with machines,

additional hardware, and various complementary solutions to ensure seamless manufacturing and

business operations.

Table 1: Company Administration

Company name Data V Tech CO., LTD.
Consulting Director Trinh Lan Phuong
Founded time January 25th, 2017

11
 Headquarter 4A/167 Nguyen Van Thuong Street, Ward 25, Binh Thanh District, Ho
Chi Minh City, Vietnam
Representative Office No. 24, Lane 168, Nguyen Gia Tri (D2) Street, Ward 25, Binh Thanh
District, Ho Chi Minh City
Australia Office 89 Arthur Street, Saint Albans Victoria, Australia
Hong Kong Office 10/F Tak King Industrial Building, 27 Lee Chung Street, Chai Wan,
Hong Kong
Phone number (+84) 28 66 58 5000
Website https://www.datavtech.com/
Tax code 0314218102
Email mailto:[email protected]
(Source: https://masothue.com/0314218102-cong-ty-tnhh-giai-phap-data-v-tech)

1.1.2. Position

From Vietnam to Australia, New Zealand, Hong Kong, and China, Data V Tech has developed a

network of customers and professionals in various industries, primarily ERP implementation

consulting. To reach this level, it is essential to highlight each Data V Tech employee's passion for

accompanying and supporting customers' success, as well as the trust of long-term customers and

partners. That is why the organization is continually developing solutions and refining the ERP

software deployment process to make it more standardized and efficient. The following picture displays

Data V Tech's business partners.

Picture 2: Data V Tech's business partners

12
 (Source: https://www.datavtech.com/vi/cong-ty/)

1.1.3. Mission and Principles

Data V Tech is honored to be the leading company in Vietnam for Epicor software installation. With

the mission of providing packaged solutions to organizations of all sizes and industries, Data V Tech is

thrilled to function as a bridge for Vietnamese enterprises to approach, integrate with, and benefit from

the Fourth Industrial Revolution. Simultaneously, Data V Tech is a gathering place for top

professionals in business management software consultation and implementation. The organization is

always willing to listen to comprehend the client's needs, share knowledge, and collaborate to fulfill

their vision.

1.2. Introduction

1.2.1. Slogan

"Reboot Your Business. Ready For Growth"

Data V Tech aspires to take production and business advantage of the latest technology. Its goal is to

help businesses prepare for the fourth technological revolution, which will help them gain competitive

advantages, increase revenue, and be ready for better market growth and expansion in the future.

1.2.2. Products and Services

 Epicor ERP: a set of modular business applications comprising several businesses

management software that collects, saves, manages, and evaluates data in real-time.

13
  Epicor Advanced MES (previously Mattec): a dependable factory execution system used to

monitor manufacturing regions, control, and track historical data, and manage real-time product

quality to increase productivity and efficiency.

 Complementary Solutions:

o Epicor ECM (previously DocStar): a scalable, strategic system that enables safe

content management – from capture to destruction.

o E-Invoice: Data V Tech has significantly improved the process of integrating E-

invoices into ERP systems.

o Ultimate Field Service Mobile Application: a solution that enables businesses to use

their phones to execute maintenance activities when they are offline quickly.

o Magento eCommerce: a toolkit that allows businesses to communicate directly with

their dealers and customers, enabling clients to place orders online 24 hours a day and

instantly generating sales orders in real-time for Epicor ERP 10.

o NESTLink: a bi-directional, completely automated technology that connects the

engineering team to the shop floor via real-time integration of nesting software and ERP

systems.

o Mobile Sales Force Automation (MSFA): a must-have solution designed to integrate

seamlessly with the Epicor ERP backend. It enables salespeople to do sales-related

duties remotely.

o CADLink: a solution used to produce records of Epicor Item Master and BOM.

1.3. Organization Structure

Engineering; Sales & Marketing; and Administration, Human Resources & Accounting are the three

divisions that make up Data V Tech, which is led by Consulting Director Ms. Trinh Lan Phuong. The
14
teams collaborate and support one another to achieve the common goal from consulting to marketing

products and services.

(Source: Data V Tech internal documents)

Engineering
Department

Consulting
Director

Administration, Human
Sales & Marketing Resources & Accounting
Department Department

CHAPTER II: INTERNSHIP PROCESS

At Data V Tech, I work as a marketing intern. The company allows me to work from home or wherever

I find inspiration for my work. Furthermore, the firm also builds a non-hierarchical working

environment that encourages each employee to be self-sufficient and innovative at work. Thanks to

that, I can freely develop and focus on my strengths. Here is a picture of one of my favorite

workplaces:

15
 Picture 3: Workplace

(Source: Screenshotted by student)

2.1. Assigned Tasks

2.1.1. Creating SEO content for company website

As an SEO writer, my job is to create articles with content such as answers, reviews, comments,

questions related to products that help optimize company pages on search engines, mainly on Google

search. To be more precise, I will create content in a suitable structure and diverse topics so that

Google Bot can crawl it (specifically keywords) and rank it on the top of the SERP. That means when a

user searches for that data (keyword), Google will bring my content to the user. This process will help

raise brand awareness, attract new customers, and reduce customer access costs. The picture below is

one of my articles on the company's website.

16
 Picture 4: An article on Data V Tech's website

(Source: https://bitly.com.vn/5vlnzi)

2.1.2. Creating content for blog posts

One of my responsibilities is to collect data on the market, products, competitors, and customers. Later

I brainstorm content ideas for the products and write them on the company blog. Unlike SEO articles,

blog posts are more personal, which is why I frequently write articles about sharing, analysis,

instruction, and criticism. As with SEO content, blogging fulfills the same general purpose of

increasing conversion rates (readers stay on the page longer) and assisting businesses in more

effectively building their brands.

2.1.3. Designing graphics for website and social media

My job is to design banner images and publications. Create design materials that are eye-catching,

lively, and effectively convey information to support SEO articles and blog posts. The materials and

pictures must not only be creative but also reflect the company's brand image. Therefore, most design

patterns will depend on the given brand toolkit. And for each post, I will create a different concept to

suit the manager's requirements and avoid boredom. The image below is one of my creations:

17
 Picture 5: Featured image

(Source: https://bitly.com.vn/5vlnzi)

2.1.4. Researching the market

The company's upcoming plan is to focus on Mobile Field Service App (an add-on to the Epicor ERP).

Therefore, the mentor assigned me the job of finding information about competitors' products in the

market. Then, I will make an excel sheet comparing their product characteristics with the Mobile Field

Service App (MFSA) for supporting my mentor in coming up with a specific strategy for the promotion

plan of MFSA in 2022.

2.2. Methods during the Internship

2.2.1. Idea generation method

Everything from design to content creation requires a diverse range of ideas, which is why idea

generation is a necessary component of my workflow. After receiving the keywords from the mentor, I

begin searching for and reading pertinent information about competitors, customers, and reviews in

both Vietnamese and English via Google and internal company documents. Then generate specific

article topics and ideas for company posts and designs.

18
 2.2.2. Outlining key points method

Outlining key points is an integral part of the content creation process for my articles on the company

website and the blog posts. The article's content must follow a specific structure for the optimization on

Google SERP. Thus, after choosing the topic and title for the writing, I will outline the main ideas

(headings) and the secondary ideas in the article (data, evidence, so on...) based on the given structure.

Then, I will assign it to my mentor and wait for her confirmation. Having a specific outline will assist

me in staying on topic and effectively disseminating the SEO article's keywords.

2.2.3. Technology adapting method

When it comes to creating images for blog posts and Data V Tech's websites, my mentor provides

design materials and instructs me on the proper size for social media platforms. I usually make use of

what is available or search for additional resources on Google. I then use design software such as

Canva, Photoshop, and Illustrator to create images and content that align with the company's brand

toolkit.

2.2.4. Information processing method

When doing market research, I have to deal with a wide range of information. That's why information

processing is an integral part. First, I will search and gather information about the products of rival

companies. Next, I will create an excel sheet to categorize the data logically and understandably. Then,

I made comparison tables between the competitor's product and Data V Tech's. Finally, I will show

those comparison tables back to the mentor. The data processing will remove junk information, help to

make evaluations and marketing strategies for products more effective.

CHAPTER III: INTERNSHIP RESULTS

3.1. Internship Achievements

19
 3.1.1. Theoretical Knowledge (viết bổ sung phần này)

3.1.2. Practical Knowledge

3.1.3.

 Teamwork skill

Unlike in the classroom, teamwork is crucial in Data V Tech's working environment. To ensure that my

job runs smoothly and effectively, I must actively collaborate with other departments to deploy

appropriate strategies for each product from time to time. It helps me obtain valuable experience

integrating and connecting with the people in the company. Additionally, I learned more ways of

dealing with unexpected situations to avoid sparking tension with the rest of the office.

 Presentation skill

During my internship, I also learned a lot about presentation skills. The pressure of delivering a

presentation in classrooms is quite different from providing a report in front of colleagues in the office.

As a result, I learned a lot from the professional style of the company and the team members'

suggestions. Now I feel much more confident when speaking in front of a crowd.

 Language English skill

At work, In my workplace, English proficiency is the most commonly used skill set. I give

presentations…in English. When giving presentations, reviewing product brochures, generating

content for the company's website and social media, and connecting with departments, I must use it.

There are a few misunderstandings and errors in word usage now and then, but as a result, I am more

aware of my strengths and limitations, which I can work on to improve. Problem and how you solve

your problem?

Practical Knowledge give the name of this skill

During my time at Data V Tech, I gained a lot of experience, particularly in social media. Social media

requires a lot of creativity and skills, such as summarizing product information, creating content, and
20
designing images to attract potential customers and increase advertisement effectiveness. Thanks to the

guidance of the team members, I have learned how to use design software such as Photoshop, Canva,

Illustrator. Moreover, I can develop a creative mindset and a writing style suitable for the professional

layout of the company. These abilities, I believe, will be highly beneficial in my future job.

3.2. Recommendations

In my opinion, the company's present advertising methods are already reasonable, but the following

measures should be added to boost advertising effectiveness and the ability to reach target customers:

 Motion Graphic Video is a suitable form of advertising for the company's products, as Data V

Tech's products are pretty abstract, consisting primarily of software and technology. Motion

graphic video will make the product information more specific and easier to understand.

 Reach Campaign is a type of Facebook advertising campaign that increases reach and brand

awareness, allowing businesses to reach more customers, develop brands, and grow fan pages in

the long run.

 Storytelling is a method of creating content by telling stories. In my opinion, the content on the

company's current fan page is quite technical and dry, which reduces customer interaction. So,

storytelling would be a suitable form that can boost engagement and help the company build its

page in the long run.

CHAPTER IV: CONCLUSION

(Write impressive lessons you learn from the internship)

Advantages

21
During my internship time at work, I was described as a dynamic, hardworking, and well-organized

individual. I always accept all any tasks assigned by my mentor. , no matter how difficult or simple

they are, and try to finish them on time. My mentor also praises for my enthusiasm because I am

always prepared (what you mean?) to take on new tasks and respond to incoming mail at any time.

Disadvantages

Aside from the advantages listed above, I find myself to be relatively slow. Right from the very first

days, I felt overwhelmed by Data V Tech's dynamic and fast working environment. Moreover, there is

a lot of knowledge I do not know yet. Thanks to this internship, I now better understand my

shortcomings and try to improve them in the future.

In summary, my time at Data V Tech was a memorable and challenging experience for me. Thanks to

the company's members' helpful sharing and dedicated support, I have learned more about specialized

marketing knowledge as well as appealing technology products that I had never heard of before. In

addition, I learned valuable skills such as teamwork, presentation, and, most importantly, English.

These invaluable experiences, I believe, will have a significant impact on my future work.

22
 APPENDIX

LIST OF ABBREVIATIONS

BOM Bill of Material

CAD Computer-Aided Design

ECM Enterprise Content Management

ERP Enterprise Resource Planning

MES Manufacturing Execution Systems

MSFA Mobile Sales Force Automation

SEO Search Engine Optimization

SERP Search Engine Results Page

23
 REFERENCES

 Data V Tech internal documents

 Online documents:

o About Us. (n.d.). Retrieved from https://www.datavtech.com/company/

o Overview, News, and Competitors. (n.d.). Retrieved from

https://www.zoominfo.com/c/data-v-tech-solutions/471253954

o 5 Reasons to Choose Epicor ECM. (n.d). Retrieved from https://www.datavtech.com/5-

reasons-to-choose-epicor-enterprise-content-management-ecm/

o Cong Ty Tnhh Giai Phap Data V Tech. (n.d). Retrieved from

https://masothue.com/0314218102-cong-ty-tnhh-giai-phap-data-v-tech