Scribd
Upload
87 views6 pages

Untitled

Black Rouge is developing a Valentine's Day marketing strategy for their lipstick brand. They will target women in relationships who want to enhance their beauty for the holiday. The strategy will include identifying this audience, creating a campaign centered around love and passion, and leveraging social media and influencer marketing to promote limited-edition shades and discounts. This approach aims to increase the brand's visibility and sales during the Valentine's season.

Uploaded by

Ngọc Phạm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
87 views6 pages

Untitled

Black Rouge is developing a Valentine's Day marketing strategy for their lipstick brand. They will target women in relationships who want to enhance their beauty for the holiday. The strategy will include identifying this audience, creating a campaign centered around love and passion, and leveraging social media and influencer marketing to promote limited-edition shades and discounts. This approach aims to increase the brand's visibility and sales during the Valentine's season.

Uploaded by

Ngọc Phạm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

Valentine's Day is around the corner, and for cosmetic brands, it is an

opportunity to leverage the occasion to promote their products. In the


following, we will discuss how to develop a Valentine's marketing
strategy for BlackRouge lipstick, a premium Korean cosmetic brand. 

After an overview, we can see that BLACK ROUGE's previous


marketing strategies focused on innovation in products, not on
aggressive advertising like other brands, although the way marketing
promotes the brand for customers. Traditional beauty product lines in
Korea - this company's home country has always invited K-pop idols
to represent the brand. The fact also proves that many famous
brands (Inisfree, The Face Shop, La Neige, etc) have used the
method and achieved a lot of success.

However, BLACK ROUGE, on the contrary, does not have a


representative face or promotional idol, this brand has captivated
customers by focusing on promoting quality and new breakthroughs
in each product. However, with the explosive development of social
networks (Facebook, Twitter, Instagram, etc) in recent years, we
believe that the company's marketing campaign needs change and
development.

The first step in developing a Valentine's marketing strategy for


BlackRouge lipstick is identifying the target audience. Valentine's Day
is a special occasion for couples, and hence the brand's primary
target audience will be women who are in a relationship or looking for
one. These women will be interested in enhancing their beauty, and
therefore cosmetics like BlackRouge lipstick can be an excellent
product for them.Additionally, Black Rouge may also target men who
are looking to buy a gift for their significant other.

The second is marketing campaign, it should resonate with the


emotions of Valentine's Day. BlackRouge lipstick can be promoted as
a symbol of love, represented by the brand slogan "Love in Black."
The marketing campaign can revolve around the theme of love,
passion, and attraction. The brand can also offer special Valentine's
Day discounts or limited-edition lipstick shades to attract customers.
In today's digital world, social media is a powerful tool for marketing.
BlackRouge lipstick can leverage social media platforms to promote
their Valentine's marketing campaign. The brand can use Instagram
to share visual content, such as attractive lipstick shades, makeup
tutorials, and customer reviews. Facebook can be used to promote
offers and discounts. Twitter can be used to engage with followers
using hashtags related to Valentine's Day. In additional, influencer
marketing can be an effective way to reach a wider audience.
BlackRouge lipstick can collaborate with beauty influencers who have
a significant following on social media platforms like Instagram and
YouTube. These influencers can promote the brand's Valentine's Day
campaign and share their feedback on BlackRouge lipstick, with the
brand reposting them on their page.

Hence, developing a Valentine's marketing strategy for BlackRouge


lipstick involves identifying the target audience, creating a marketing
campaign that resonates with the emotions of the occasion,
leveraging social media to promote the campaign, and collaborating
with influencers. By implementing these strategies, BlackRouge
lipstick can increase its brand visibility and attract customers during
the Valentine's Day season.

Valentine's Day is around the corner, and for cosmetic brands, it is an


opportunity to leverage the occasion to promote their products. In the
following, we will discuss how to develop a Valentine's marketing
strategy for BlackRouge lipstick, a premium Korean cosmetic brand. 

After an overview, we can see that BLACK ROUGE's previous


marketing strategies focused on innovation in products, not on
aggressive advertising like other brands, although the way marketing
promotes the brand for customers. Traditional beauty product lines in
Korea - this company's home country has always invited K-pop idols
to represent the brand. The fact also proves that many famous
brands (Inisfree, The Face Shop, La Neige, etc) have used the
method and achieved a lot of success.

However, BLACK ROUGE, on the contrary, does not have a


representative face or promotional idol, this brand has captivated
customers by focusing on promoting quality and new breakthroughs
in each product but those aren’t not enough, we believe that Black
Rouge's marketing needs change and development.

In terms of applying product/market expansion grid to developing


Black Rouge's Valentine marketing strategy, here are some potential
strategies:

- Market penetration: Black Rouge could increase its marketing


efforts to attract more customers, offer discounts or promotions to
incentivize purchases, or introduce limited edition Valentine's Day
products to appeal to customers.

- Market development: Black Rouge could explore expanding into


new markets, such as targeting a new demographic or expanding
internationally. Alternatively, they could adapt their existing products
to better suit Valentine's Day in different countries or cultures.

- Product development: Black Rouge could introduce new products


specifically for Valentine's Day, such as a limited edition gift set or a
new shade of lipstick that is on-trend for the holiday.

- Diversification: Black Rouge could launch a completely new product


line specifically for Valentine's Day, such as a line of skincare
products or accessories that complement their existing makeup
offerings. Alternatively, they could expand into a completely different
industry, such as home decor or fashion, to offer customers a wider
range of Valentine's Day gift options.
In terms of applying product/market expansion grid to developing
Black Rouge's Valentine marketing strategy, here are some potential
strategies:
- First, Market penetration: Black Rouge could step up its marketing initiatives to draw in
more clients, run sales or promos to encourage purchases, or launch Valentine's Day-
specific goods to appeal to clients.

- Next, Market development: Black Rouge may consider branching out into new markets,
such as focusing on a different customer group or going global. Alternatively, they could
adapt their current products to better fit Valentine's Day in various nations or cultures.

- Third, Product development: Black Rouge may release new items just for Valentine's
Day, such as a collection of gifts that is only available for the occasion or a new color of
lipstick.

- Last Diversification: Black Rouge might introduce an entirely new product line for
Valentine's Day, like a collection of skincare items or accessories that go along with their
current line of cosmetics. In additional, to give consumers more Valentine's Day gift
choices, they could also branch out into a totally different sector, like home decor or
fashion.
Black Rouge's Valentine's Day marketing objectives according to the SMART model can be:

Specific: To increase the sales of our Valentine's Day themed lipstick collection by 20%
compared to last year. Besides, we hope that increase customer transaction success rate
by 25%, increase traffic to Black Rouge website by 30%, and increase daily conversion rate
to  35%

Measurable: Track the sales data and measure the success based on the increase in
revenue, website traffic, and customer engagement on social media platforms.

Actionable: Implement a targeted social media campaign, email marketing and influencer
collaborations to promote the Valentine's Day collection.

Relevant: Focus on promoting the Valentine's Day collection as a perfect gift for loved ones
and incorporate the brand's message of celebrating individual beauty.

Time-bound: Achieve the 20% increase in sales within the two weeks leading up to
Valentine's Day.

You might also like