PERIYAR UNIVERSITY

PERIYAR PALKALAI NAGAR

SALEM – 636011

DEGREE OF BACHELOR OF MANAGEMENT

CHOICE BASED CREDIT SYSTEM

Syllabus for
B.B.A (COMPUTER APPLICATIONS)
 CBCS PATTERN with effect from 2021 Onwards
Definitions:
Programme: ―Programme means a course of study leading to the award of a degree in a discipline.

Course : ―Course refers to a subject offered under the degree programme.

Part I : Tamil / Other languages: means ―Tamil/other languages offered under Part I of the
programme.

Part II : English: means ―English language offered under Part II of the programme.

Part III : Means―the core courses related to the programme concerned including (Core Courses)
practical’s offered under Part III of the programme.

Part III : Means―Allied courses offered under part-III of the programme, which is (Allied Courses) in
nature but related to the programme concerned.

Part III : Means―Elective courses related to the core courses of the program concerned.(Elective
Courses) offered under Part III of the programme.

Part IV : Means basic orientation in Tamil language offered under Part IV(i) of the
i) Tamil: programme (as name of the course) for those students who have not
studied Tamil upto 12th standard.
ii) Advanced Tamil: Means, Advanced level Tamil offered under Part IV of the
programme to students who have studied Tamil language up to 12th standard and
chosen other languages under part I of the programme but would like to advance their
Tamil language skills.
iii) Non-Major Electives Means elective subjects offered under Part IV (iii) option is being
given not concerned with major but are to be selected by students who have not opted
for (either) Advance Tamil or Tamil (as mandated).
iv) Skill based Courses - means the courses offered as skill based courses under Part IV of the
programme aimed at imparting Advanced Skill.
v) Foundation Course : means courses such as

1) Value Education ( 1st year I Semester)

2) Environmental Studies ( 1st year II Semester)
Part
V ―Extension Activities: means all those activities under NSS/NCC/Sports/YRC
programme and other co curricular and extracurricular activities offered under part V of
the programme.

A detailed explanation of the above with relevant credits are given under ―Scheme of
Examination along with Distribution of Marks and Credits.
Duration: Means the stipulated years of study to complete a programme as prescribed
by the University from time to time. Currently for the undergraduate programme the
duration of study is THREE years. These regulations shall apply to the regular course
of study in approved institutions of the University.
Credits: Means the weightage given to each course of study (subject) by the experts of
the Board of Studies concerned.
Credit System: Means, the course of study under this regulation, where weightage of
credits are spread over to different semesters during the period of study and the
Cumulative Grade Point Average shall be awarded based on the credits earned by the
students. A total of 147 credits are prescribed for the Undergraduate Programme (Three
years).
Choice Based Credit System: All Undergraduate Programmes offered by the
University shall be under Choice Based Credit System (CBCS). This is to enhance the
quality and mobility of the students within and between the Universities in the country
and abroad.
1. Eligibility

The eligibility for a student to join BBA (CA) course shall be a pass in HSC.
Preference should be given for commerce and accountancy streams.
2. Duration of the Course
The course shall extend over a period of three years comprising of six semesters with
two semesters in one academic year. There shall not be less than 90 working days for
each semester. Examination shall be conducted at the end of every semester for the
respective subjects.
 each semester has 450 teaching hours and the whole programme has 2600 teaching hours.

3. Course of Study
The course of study for the UG degree courses of all branches shall consist of the
following:

Part - I: Tamil
Tamil or any one of the following modern/classical languages i.e. Telugu, Kannada,
Malayalam, Hindi, Sanskrit, French, German, Arabic & Urdu.
The subject shall be offered during the first two semesters with one examination at the
end of each semester (2 courses – 6 credits).
Part – II: English
The subject shall be offered during the first two semesters with one examination at the end of each
semester (2 courses – 8 credits).

Professional English is offered during the first two semester with one examination at the end of each
semester ( 2 courses – 8 credits)
Part – III:
Core subject
As prescribed in the scheme of examination. Examination shall be conducted in the core subjects at
the end of every semester. For the programmes with 2 semester languages, 22 core courses with 88
credits are to be offered.
Allied Subjects
As prescribed in the scheme of Examination, four subjects, one each in I, II, III and IV semester for a
total of 14 credits are to be offered.
Electives courses
Two elective courses with 8 credits are to be offered one in the V semester and one in the VI
Semester. Elective subjects are to the selected from the list of electives prescribed by the Board of
Studies concerned. Any one group can be selected.

Part – IV
1 (a) Those who have not studied Tamil up to X std / XII std and taken a non-Tamil language
under Part-I shall take Tamil comprising of two courses with 2 credits each (4 credits). The
course content of which shall be equivalent to that prescribed for the 6th standard by the
Board of Secondary Education and they shall be offered in the third and fourth semesters.
 (OR)
(b) Those who have studied Tamil up to XII std and taken a non-Tamil language under Part-I
shall take Advanced Tamil comprising of two courses with 2 credits each (4 credits) in the
third and fourth semesters.
(OR)
(c) Others who do not come under the above a+b categories can choose the following non-
major electives comprising of two courses with 2 credits each (4 credits) in the third and
fourth semesters.
2. Skill Based Subjects:
All the UG programmes shall offer four courses of skill based subjects two each in III, IV, V&
VI semesters with 2 credits each (8 credits) for which examination shall be conducted at the end
of the respective semesters.
3. Environmental Studies:
All the UG programmes shall offer a course in Environmental Studies subjects and it shall be
offered in the second semester. Examination shall be conducted at the end of the semester (one
course with 1 credit).
4. Value Education:
All the UG programmes shall offer a course in ―Value Education – Human Rights‖ subjects and
it shall be offered in the first semester. Examination shall be conducted at the end of the
semester (one course with 1credit).
Part V: Extension Activities (One Credit)
Every student shall participate compulsorily for period of not less than two years (4 semesters)
in any one of the following programmes.
NSS,
NCC
Sports
YRC
Other Extracurricular activities.
The student's performance shall be examined by the staff in-charge of extension activities along
with the Head of the respective department and a senior member of the Department on the
following parameters. The marks shall be sent to the Controller of Examinations before the
commencement of the final semester examinations.
20% of marks for Regularity of attendance.
60% of marks for Active Participation in classes/camps/games/special Camps/programmes in the
college/ District/ State/ University activities.
10% of marks for Exemplary awards/Certificates/Prizes.
 10% of marks for Other Social components such as Blood Donations, Fine Arts,etc.
The above activities shall be conducted outside the regular working hours of the college. The
mark sheet shall carry the gradation relevant to the marks awarded to the candidates.

A -Exemplary - 80 and above

B - Very Good - 70-79
C - Good - 60-69
D - Fair - 50-59
E – Satisfactory -40 - 49
This grading shall be incorporated in the mark sheet to be issued at the end of the semester.
(Handicapped students who are unable to participate in any of the above activities shall be
required to take a test in the theoretical aspects of any one of the above fields and be graded and
certified accordingly).
4. Requirement to appear for the examinations
a) A Candidate shall be permitted to appear for the university examinations for any semester
(practical/theory) if he/she secures not less than 75% of attendance in the number of working
days during the semester.
b) A candidate who has secured less than 75% but 65% and above attendance in any semester has
to pay fine of Rs.800/- and a candidate shall be permitted to appear for the university
examination in that semester itself.
c) A candidate who has secured less than 65% but 50% and above attendance in any semester has
to pay fine of Rs.800/- and can appear for arrear exam papers at the end of the current semester.
They cannot be permitted to appear for the current papers.
d) A candidate who has secured less than 50% of attendance in any semester shall not be permitted
to appear for the regular examinations and to continue the study in the subsequent semester.
He/she has to rejoin the semester in which the attendance is less than50%.
5. Scheme of examination
As given in the annexure.
6. Restrictions to appear for the examinations
a) Any candidate having arrear paper(s) shall have the option to appear in any arrear paper
along with the regular semester papers.

b) Candidates who fail in any of the course of Part I, II, III, IV & V of UG degree examinations
shall complete the course concerned within 6 years from the date of admission to the said
programme, and should they fail to do so, they shall take the examination in the texts/ revised
syllabus prescribed for the immediate next batch of candidates. If there is no change in the
 texts/syllabus they shall appear for the examination in that course with the syllabus in vogue
until there is a change in the texts or syllabus. In the event of removal of that course consequent
to change of regulation and / or curriculum after 5 year period, the candidates shall have to take
up an equivalent course in the revised syllabus as suggested by the Chairman and fulfill the
requirements as per the regulation curriculum for the award of the degree.
7. Medium of Instruction and examinations
The medium of instruction and examinations for the courses of Part I, II & IV shall be the
language concerned. For part III courses other than modern languages, the medium of instruction
shall be English and the medium of examinations is English irrespective of the medium of
instructions. For modern languages, the medium of instruction and examination shall be the
language concerned.
8. Submission of Record Note Books for practical examinations
Candidates appearing for In – plant training, Campus to Corporate Project work Viva Voce
examinations should submit bonafide Record prescribed for In – plant training, Campus to
Corporate Project work Viva Voce examinations, otherwise the candidates shall not be
permitted to appear for the In – plant training, Campus to Corporate Project work Viva Voce
examinations.
9. Passing Minimum
a) A candidate who secures not less than 40% in the University (external) Examination and 40%
marks in the external examination and continuous internal assessment put together in any course
of Part I, II, III & IV shall be declared to have passed the examination in the subject (theory or
Practical).
b) A candidate who secures not less than 40% of the total marks prescribed for the subject under
part IV degree programme irrespective of whether the performance is assessed at the end
semester examination or by continuous internal assessment shall be declared to have passed in
that subject.
c) A candidate who passes the examination in all the courses of Part I, II, III, IV & V shall
be declared to have passed, the whole examination.
10. Distribution
Table – 1: The following are the distribution of marks for external and internal for University
(external) examination and continuous internal assessment and passing minimum marks for
theory papers of UG programmes.
 Table 1

TOTAL EXTERNAL INTERNAL Overall Passing

MARKS Minimum for
Max.Marks Passing Max.Marks Passing
Total Marks
Minimum Minimu
(Internal +
for m for
External)
external internal
alone alone

100 75 30 25 10 40

Table – 2: The following are the Distribution of marks for the continuous Internal assessment in
the theory papers of UG programmes:

Table 2

S.No For Theory – UG Courses Distribution of Marks

1 Tests 15
2 Assignments ( 2 No.) 5
3 Attendance 5
Total Marks 25

The following courses shall have end semester examinations and Continuous Internal Assessment:
Table 3

S.No Subject Internal External Total

1 Value Education 25 75 100

2 Environmental Studies 25 75 100

rd
3 Skill Based Electives – 3 semester 25 75 100

4 Skill Based Electives – 4th semester 25 75 100

5 Skill Based Electives – 5th semester 25 75 100

6 Skill Based Electives – 6th semester 25 75 100

11. Grading
Once the marks of the CIA and end-semester examinations for each of the course are available, they
shall be added. The mark thus obtained shall then be converted to the relevant letter grade, grade point as
per the details given below:
Table – 4
Conversion of Marks to Grade Points and Letter Grade (Performance in a Course / Paper)

RANGE OF MARKS GRADE POINTS LETTER GRADE DESCRIPTION

90-100 9.0-10.0 O Outstanding
80-89 8.0-8.9 D+ Excellent
75-79 7.5-7.9 D Distinction
70-74 7.0-7.4 A+ Very Good
60-69 6.0-6.9 A Good
50-59 5.0-5.9 B Average
40-49 4.0-4.9 C Satisfactory
00-39 0.0 U Re-appear
ABSENT 0.0 AAA ABSENT
і = Credits earned for course i in any semester.
Gi = Grade Point obtained for course i in any semester.
n = refers to the semester in which such course were credited.

Grade point average (for a Semester):

Calculation of grade point average semester-wise and part-wise is as follows:

GRADE POINT AVERAGE [GPA] = Σi Ci Gi / Σi Ci

Sum of the multiplication of grade points by the credits of the courses offered under each part GPA
=
Sum of the credits of the courses under each part in a semester

Calculation of Grade Point Average (CGPA) (for the entire programme):

A candidate who has passed all the examinations under different parts (Part-I to V) is eligible for
the following part-wise computed final grades based on the range of CGPA:

CUMULATIVE GRADE POINT AVERAGE [CGPA] = ΣnΣi Cni Gni / Σn Σi Cni

Sum of the multiplication of grade points by the credits of the entire programme under each part
CGPA =
Sum of the credits of the courses of the entire programme under each part
 Table – 5

CGPA GRADE
9.5 – 10.0 O++
9.0 and above but below 9.5 O+
8.5 and above but below 9.0 D++
8.0 and above but below 8.5 D+
7.5 and above but below 8.0 D
7.0 and above but below 7.5 A++
6.5 and above but below 7.0 A+
6.0 and above but below 6.5 A
5.5 and above but below 6.0 B+
5.0 and above but below 5.5 B
4.5 and above but below 5.0 C+
4.0 and above but below 4.5 C
0.0 and above but below 4.0 U

12. Improvement of Marks in the subjects already passed

Candidates desirous of improving the marks awarded in a passed subject in their first attempt shall
reappear once within a period of subsequent two semesters. The improved
marks shall be considered for classification but not for ranking. When there is no improvement, there
shall not be any change in the original marks already awarded.
13. Classification of Successful candidates
A candidate who passes all the examinations in Part I to Part V securing following CGPA and Grades
shall be declared as follows for Part I or Part II or Part III:
 Table 6

CGPA GRADE CLASSIFICATION OF

FINAL RESULT

9.5 to 10.0 O+ First Class - Exemplary

9.0 and above but below 9.5 O

8.5 and above but below 9.0 D++

First Class 8.0 and above but below 8.5 D+ First Class with Distinction

7.5 and above but below 8.0 D

7.0 and above but below 7.5 A++

6.5 and above but below 7.0 A+ First Class

6.0 and above but below 6.5 A

5.5 and above but below 6.0 B+ Second Class

5.0 and above but below 5.5 B

4.5 and above but below 5.0 C+ Third Class

4.0 and above but below 4.5 C

a. A candidate who has passed all the Part-III subjects examination in the first appearance within the
prescribed duration of the UG programmes and secured a CGPA of 9 to10 and equivalent grades ―O‖ or
――O+‖ in part III comprising Core, Electives and Allied subjects shall be placed in thecategory of ―First
Class– Exemplary‖.
b. A candidate who has passed all the Part-III subjects examination in the first appearance within the
prescribed duration of the UG programmes and secured a CGPA of 7.5 to 9 and equivalent grades
―D‖ or D+ or D++ in part III comprising Core, Electives and Allied subjects shall be placed in the
category of ― First Class with Distinction‖.
c. A candidate who has passed all the Part-I or Part-II or Part-III subjects examination of the UG
programmes and secured a CGPA of 6to7.5 and equivalent grades ―A‖ or ―A+‖ or ―A++‖ shall be
declared to have passed that parts in ―First Class‖
d. A candidate who has passed all the Part-I or Part-II or Part-III subjects examination of the UG
programmes and secured a CGPA of 5.5 to 6 and equivalent grades ―B‖ or ―B+‖ shall be declared to
have passed that parts in ―Second Class”
e. A candidate who has passed all the Part-I or Part-II or Part-III subjects examination of the UG
programmes and secured a CGPA of 4.5 to 5 and equivalent grades ―‖ or ―C+‖ shall be declared to
 have passed that parts in ―Third Class‖.
f. There shall be no classifications of final results; therefore, award of class for Part IV and Part V,
however, those parts shall be awarded with final grades in the end semester statements of marks and
in the consolidated statement of marks.
14. Conferment of the Degree:
No candidate shall be eligible for conferment of the Degree unless he / she

i. Has undergone the prescribed course of study for a period of not less than six semesters in an
institution approved by/affiliated to the University or has been exempted from in the manner
prescribed and has passed the examinations as have been prescribed thereof.
ii. Has completed all the components prescribed under Parts I to Part V in the CBCS pattern to
earn 140credits.
iii. Has successfully completed the prescribed Field Work/ Institutional Training as evidenced by
certificate issued by the Principal of the College.
15. Ranking

A candidate who qualifies for the UG degree course passing all the examinations in the first
attempt, within the minimum period prescribed for the course of study from the date of admission to
the course and secures I class shall be eligible for ranking and such ranking shall be confined to10%
of the total number of candidates qualified in that particular branch of study, subject to a maximum
of 10 ranks. The improved marks shall not be taken into consideration for ranking.
16. OTHER REQUIREMENTS
i. As a part of BBA curriculum a minimum of 2 factory visits per year must be arranged for the students.
ii. Industrial training report: For Industrial training. The students are expected to have a practical
training in any business unit or undertaking to enable them to acquaint himself / herself with the
procedure, practice and working of companies.
iii. Each student should undergo industrial training for a minimum period of two weeks during the
third semester vacation.

17. COMMENCEMENT OF THIS REGULATION

The regulations shall take effect from the academic year 2021-2022 i.e., for students who are
admitted to the first year of the programme during the academic year 2021-2022 and thereafter.
18. TRANSITORY PROVISION

Candidates who were admitted to the UG programme of study before 2020-2021 shall be permitted to appear for
the examinations under those regulations for a period of three years i.e., up to and inclusive of the examination
of April / May 2021. Thereafter, they will be permitted to appear for the examination only under the regulations
there in force
 REVISED SYLLABUS
COURSE OF STUDY AND SCHEME OF EXAMINATION

SEMESTER – I

Study Course Hrs/ CIA Uni. Total Credits

Part Components Title Week Exam
I Tamil or anyone of the
modern (Indian or 6 25 75 100 3
Foreign) or classical
languages - I
II English – I Communicative
English 6 25 75 100 4

III Core I : Principles of

Management 4 25 75 100 4
III Core II : Business
Communication 4 25 75 100 4
I Allied I: Business
Mathematics and Statistics – I 5 25 75 100 4
III Add on Course :
Professional 4 25 75 100 4
English - I

IV Value Education : Yoga 1 1

Total 30 24
 SEMESTER – II

Study Course Hrs/ CIA Uni. Total Credits

Part Components Title Week Exam
I Tamil or anyone of the
modern (Indian or Foreign)or 6 25 75 100 3
classical languages - II
II English – II
Communicative English 6 25 75 100 4

III Core III : Organizational

Behavior 4 25 75 100 4
III Practical - I : MS-
Office Practical 4 40 60 100 4
III Allied I : Business Mathematics
and Statistics - II 5 25 75 100 4
I Add on Course :
Professional English - II 4 25 75 100 4

IV Non Major : Environmental 1 25 75 100 1

Studies
Total 30 24
 SEMESTER – III

Study Course Hrs/ CIA Uni. Total Credits

Part Components Title Week Exam
III Core : IV Marketing
5 25 75 100 4
Management
III Core : V Financial
Management 5 25 75 100 4
III Core : VI Human 5
Resource 25 75 100 4
Management
III Core : VII Production
and Materials 5 25 75 100 4
Management
III Allied III : Managerial
Economics 6 25 75 100 3
IV SBEC – I Fundamentals
of Insurance 2 25 75 100 2

IV NMEC - I: 2 25 75 100 2
Entrepreneurial

Development
Total 30 23
 SEMESTER – IV

Study Course Hrs/ CIA Uni. Total Credits

Part Components Title Week Exam
III Core : VIII
Financial & Cost 5 25 75 100 4
Accounting
III Core : IX Taxation
5 25 75 100 4
III Core : X HTML and 6 25 75 100 4
Web Designing -
Theory
4 40 60 100 4
Practical – II HTML
and Web Designing -
Practical

III Allied IV: Money 6 25 75 100 3

Bankingand Trade

IV SBEC – II In-plant 2 25 75 100 2

Training (Viva Voce)
IV NMEC - II: Human 2 25 75 100 2
Resource
Management
Total 30 23
 SEMESTER –V

Study Course Hrs/ CIA Uni. Total Credits

Part Components Title Week Exam
III Core : XI Management
Accounting 5 25 75 100 4
III Core : XII Operations 5 25 75 100 4
Research
III Core : XIII Business 4 25 75 100 4
Law
III Core : XIV Management 6 25 75 100 4
Information System
III Core XV :
Fundamentals of 4 25 75 100 4
Research Methodology
III Elective - I 4 25 75 100 4
IV SBEC – III Advertising 2 25 75 100 2
Total 30 26
 SEMESTER –VI

Study Course Hrs/ CIA Uni. Total Credits

Part Components Title Week Exam
III Core : XVI Strategic
Management 5 25 75 100 4

III Core : XVII Financial 5 25 75 100 4

Markets and
services
III Core : XVIII 5 25 75 100 4
Entrepreneurial
Development

III Core : XIX Tally Theory 3 25 75 100 2

Practical – III Tally 3 40 60 100 2
III Core XX : Project Work 3 25 75 100
4
III Elective - II 4 25 75 100 4
IV SBEC – IV Campus to 2 25 75 100 2
Corporate (Viva-
Voce)
V Extension Activities @ - - - - 1
Total 30 27
180 147
Total Hrs Credits

@ No University Examinations. Only credit is given.

 List of Elective Papers ( Colleges can choose any
one group )
Group I Consumer Behaviour
A II Retail Management
Group I Industrial Relations
B II Training and Development
Group I Multimedia
C II Data Base Management System
Group I Enterprise Resource Planning
D II E- Business
Group I Total Quality Management
E II Merchandising Management

Note :Modern or classical languages:

a) Indian – Telugu, Kanada, Malayalam, Urudu and Hindi
b) Foreign –French
c) Classical - Sanskrit, Arabic &Persian
 SEMESTER-I
CORE I - PRINCIPLES OF MANAGEMENT

Course Objective: To impart the basic knowledge pertaining to functions on Management.

Course Outcomes:
On successful completion of this course the students will be able to
1. Understand various functions of Management
2. Know various principles of functions of management.
3. Recognize various styles of leadership

UNIT – I
Management– Definition – Importance – Nature – Scope and Functions – Principles of Management.
Evolution of Management Thoughts – Contributions of F.W. Taylor - Henry Fayol – Elton Mayo –
Hawthorne Experiment.
UNIT – II
Planning – Importance – Advantage – Steps in planning – Types of Plans – Management by
Objectives (MBO) – Process – Merits – Limitations. Decision Making – Definition – Types of
decision – Process of decision making.
UNIT – III
Organisation – Need for Organisation – Process – Organizational Structure – Line Functional, Line &
Staff Organisation. Span of Management – Delegation –Centralization and Decentralization –
Staffing
– Nature & Purpose of Staffing.
UNIT – IV
Directing – Meaning, Importance, Principles – Leadership – Styles of Leadership – Qualities for
effective leadership. Motivation – Theories of motivation – Maslow's need hierarchy theory,
Herzberg's two factor theory and their comparison
UNIT – V
Co-ordinating – Need – Principles – Approaches to achieve effective Co-ordination. Controlling –
Meaning – Elements and significance – Steps in control process – control techniques.
TEXT BOOKS
1. C.B. Gupta, Business Organization & Management, Sultan Chand &Sons.

2. L.M. Prasad, Principles of Management, Sultan Chand &Sons.

REFERENCE BOOKS
1. Dingar Pagare, Business Management, Sultan Chand &Sons
2. Tripathi P.C. & P.N. Reddy, Principal of Management, TMH

3. Bhusan Y.K. Business Organization and Management, McGraw Hill

4. Koontz and O.Donnel, Essentials of Management, McGraw Hill
5. Ramasamy. T, Principles of Management, Macmillan India Ltd.,

6. Basu, Organization& Management, S.Chand

7. M.C. Shukla, Business Organization and Management, S.Chand
8. RustomDavar, Management Process, Progressive Corporation Pvt., Ltd
9. J. Jayashankar, Principles of Management, MarghamPublications.
10. Dr.V.R.Palanivelu, Principles of Management, Himalaya publishing House, Mumbai
11. Dr.S.Karthick, Principles of Management, Shanlax Publication.
 SEMESTER-I
CORE II - BUSINESS COMMUNICATION

COURSE OBJECTIVES:

 To familiarize students with the mechanics of business writing.

 To enable students to write business correspondence precisely and effectively.

OUTCOMES:

Students shall be able to

 Read quite widely to acquire business writing.

 Get into the habit of writing regularly

.
UNIT-I
Communication-meaning-types-objectives-principles of effective communication - barriers to
communication - layout of a business letter.
UNIT - II
Enquiry-replies-orders -sales - circular letters-complaints and adjustments- collection letters.
UNIT - III
Bank correspondence - Insurance correspondence - Agency correspondence-Application for a situation.
UNIT- IV
Company Correspondence-Duties of secretary - Correspondence with directors, Shareholders,
Government departments and others-Agenda-Minutes.
UNIT - V
Report – meaning – importance – characteristics of a good report – preparing report -report by
individuals – report by committees – speeches – characteristics of good speech – planning to speak.
Modern Forms of communication: Fax-E-Mail-Video Conferencing-Internet-Websites and their use in
business.

TEXTBOOK:
1. Ragendrapaul and Koralahalii J.S, Essentials of Business Communication, Sultan Chand and Sons.
REFERENCE BOOKS
1. Ramesh M.S. &Pattan Shetty, Effective Business English & Correspondence RC Publications.
2. Balasubramanian, Business Communication, Vikas Publishing House Pvt.,Ltd.,

3. US Rai, SM Rai, Business Communication, HPH

4. RSN Pillai, Bagavathi, Commercial Correspondence & OfficeManagement.

5. N.S. Rashunathan and B.Santhanam, BusinessCommunication,MarghamPublications,Chennai.
6. Chanturvedi, Business Communication Concepts, Case and Applications, Pearson Education.
 SEMESTER II

CORE III - ORGANIZATIONAL BEHAVIOUR

Course Objective:

 To impart knowledge on factors influencing Individual and group behavior in the organizational context.

 To make the students understand various styles of leadership

Course Outcome:
On successful completion of this course, the students will
1. Know the importance of understanding behavior in the organizational context
2. Be familiar with the factors affecting behavior
3. Know the formation and role of Groups in Organization
4. Be able to differentiate and apply various leadership styles.

Unit-I
Organizational Behaviour- Meaning - Importance – Evolution -Disciplines contributing to
Organizational Behaviour- Models of Organizational Behaviour-relevance of OB in modern management.

Unit – II

Individual behavior: Factors affecting individual behavior – personal – biography- environmental –

socio-cultural – political - organizational factors. Personality – Meaning-Determinants of personality - Theories
of Personality -Type theory, Trait theory, Psychoanalytical theory, social learning theory, Self theory.

Unit III

Perception – Importance – Perceptual - Process selectivity – Developing perceptual skills Attitude and
Behaviour - Factors in Attitude Formation – Relevant for Organisation – Effects of Employee Attitude –
Developing positive attitude.

Unit IV

Group- meaning – types – stages in group formation-group norms - group cohesiveness-factors affecting
cohesiveness- group decision making – advantages – disadvantages. Conflict – Types of conflict – Conflict
Resolution.

Unit V

Leadership – Meaning, Functions and Qualities of a leader - Leader vs Manager - Leadership styles.
Organizational change- meaning-reasons- types of change - managing planned change – planning, assessing and
implementing the change-causes of resistance to change- overcoming resistance to change.

Text Book
1. Organizational behavior – L.M.Prasad S.Chand & company Ltd
2. Organizational behavior – S.S.Khanka, S.Chand & company Ltd
REFERENCE BOOKS
1. Fred Luthans, Organizational Behaviour, McGraw Hill.
2. Shashi K.Gupta & Rosy Joshi, Organizational Behaviour –Kalyani Publishers.
3. K. Aswathappa, Organizational behavior, Texts and cases –Himalaya Publishing
company
4. Keith Devis, John W.Newstrom, OB –Human Behaviour at work, TMH
5. M.L Blum, Industrial Psychology and its Social foundations.
6. J Jayasankar, Organizational Behaviour, Margham Publications Chennai.
7. P SubbaRoa, Management and Organizational Behaviour – HPH.
8. Robbins Stephen P Organizational Behaviour, Prentice Hall, New Delhi.
 SEMESTER – II
PRACTICAL –I MS-OFFICE

1. (a) Starting Ms-Word, Create, Save, Print (with Options), Close and Edit Document.
(b) Study of Ms-Word, Menu / Tool Bars.
2. (a)Create a document, Save it and edit the document as follows,
(i) Find, Replace options
(ii) Cut, Copy, Paste options
(iii) Undo, Redo options
(b) Format the document using Bold, Underling and Italic.
(c) Change Character size using the font dialog box.
(d) Formatting Paragraph Center, Left align, and Right align.
(e) Formatting Paragraph and line spacing using Bullets and Numbering in Paragraphs.
(f) Creating, Clearing Paragraphs.
3. Using tab setting, enhancing the documents (Header, Footer, Page Setup, Border, Opening
and Closing Toolbars, Print preview)
4. Creating Tables in a document, selecting rows and columns sort the record by using
tables, format painter and AutoFormat.
5. Mail Merge in word (Creating main document, data source, inserting merger fields and viewing
merge data, viewing & printing merged letter, using mail merge to print envelope , creating
mailing labels.)
Ms-Excel
1. (a) Create a worksheet, Move /Copy/ insert and delete rows & columns. (Usage of Cut, Paste
Commands copying a single cell, Copying arrange of data, filling up cell, Undo command,
Inserting a row, column, Deleting rows and columns.)
(b) Formatting worksheets
(i) Bold Style.
(ii) Italic Style.
(iii) Font Size change
(iv) Formatting numbers (Auto fill, selection command, Currency Format, Currency
Symbols)
(v) Specifying percentage (%) scientific notations.
(vi) Drawing border around cells.
(vii) Print a worksheet (Print Preview, Margin setting, Header and Footer.)

2. (a) Database concept – Database record file and field name – creating and sorting a data base
and maintaining a database (Data Form)
(b) Using auto filter, advanced filter.
(c) Creating subtotals and grand totals – using data base functions.
1. Creating Charts.
 (i) Using Chart wizard(5Steps)
(ii) Changing the chart type(Pie, Bar, Line)
(iii) Inserting titles for the Axes X,Y
(iv) Changing Colors.
(v) Printing Charts.
2. (a) Using date, time and Math Functions.
(i) Entering Current Date.
(ii) Using Date Arithmetic (adding and subtracting dates)
(iii) Date Functions(Day, Month, Year)
(iv) Using time Functions(Hour, Minute, Second)
(b) Math Functions
i. SUM,COUNT,AVERAGE
MAX,MIN
ii. STD DEV, VAR
iii. ABS, EXP, INT
iv. LOG10& LOG
v. MOD,ROUND,SQRT
vi. Using AutoSum.
(c) Logical and Financial Functions.
Logical (IF / AND / OR / NOT) Financial (PMT / FV, NPER / RATE)
3. (i)Creating & Running a Macro.
(ii) Assigning a button to a defined Macro.
(iii) Editing a Macro.

Ms-PowerPoint
1. Creating a Presentation using Auto Content Wizard.
2. Different Views in Power Point presentation.
3. Setting Animations effects/grouping/ungrouping/cropping Power Point objects.
4. Printing presentation/Importing–Exporting files.
5. Creating an organizational chart in Power Point.
 SEMESTER III
CORE V - MARKETING MANAGEMENT

Course Objectives:
1. To impart the basic knowledge of marketing of goods.
2. To make aware of Digital marketing

Course Outcomes:

On successful completion of this course, the students will be able to

1. Understand various factors of marketing environment
2. Apply the basic concepts of marketing
3. Understand recent trends in marketing.
Unit-1
Meaning and Nature of Marketing –Scope-Objectives - Evolution of marketing concept - Marketing
Functions- Factors influencing Marketing functions. Meaning of customer, consumer, demand, need and want.
Marketing Environment – micro environmental factors – macro environmental factors.

Unit-II
Market segmentation-Meaning-Importance- bases. Targeting – Meaning –Importance- Strategies.
Positioning – Meaning – Importance. Buyer Behaviour – Buying motives – Buying decision process.

Unit-III
Concept of marketing mix. Product – Definition – Features of product –Classification of Product.
Product policies: Product mix and product line-Product life cycle stages-New product development process.
Branding- Meaning – Functions. kinds of brand names – characteristics of a good brand name - Packaging-
Meaning – Functions. Labeling- Meaning – Functions.

Unit IV
Pricing – Objectives – Factors affecting price of a product – Kinds of pricing. Channel of Distribution-
Meaning-Objectives- Functions- Types of Channel - Factors affecting Selections of Marketing Channel.

Unit V
Promotional mix- Importance. Elements - Advertising – Managing Advertising-Publicity – Public
Relations – Personal Selling and Sales promotion. Digital Marketing -Meaning- Scope- Benefits - Social media
Marketing& online marketing. Recent trends in digital marketing. Effects of digital marketing in business.

Text book
Marketing management – C.B.Gupta and Rajan nair, Sulthan chand and sons Ltd.

Reference Books:

1. Marketing Management – Phlip Kotler, Kevin Keller, Abraham Koshy, and Mithileshwar Jha. - Pearson
Publication.
2. Marketing Management – Ramasamy V.S. and Namakumari. S - Macmillan.
3. Marketing Management – R.S.N. Pillai – S.chand
4. Marketing Management – Sherlakar S.A.- H.P.H.
 SEMESTER III
CORE V - FINANCIAL MANAGEMENT

Course Objectives:
The objective of this course is to:
1. Understand the basic concepts in finance and financial management
2. Comprehend the principles and objectives of financial management.

Course Outcomes:
On successful completion of this course, the students should:
1. Understand the fundamentals of finance.
2. Recognize the importance of financial management knowledge.
3. Apply Cost of capital, capital structure and capital budgeting in corporate environment

UNIT – I
Finance: Introduction – Meaning - Scope of finance function –– Source of finance - Long term- Equity –
Preference – Debt – Short term bank and non-bank sources. Role of a Finance Manager.

UNIT – II
Financial Management: Introduction - Meaning – Definition – Objectives. Time Value of money Present
value, Future Value, Lump sum & Annuity –Functions

UNIT – III
Cost of Capital : Introduction - Meaning – Definition – Cost of specific sources of capital – Equity Preferred
stock – Debt – Reserves – Weighted average cost of capital.

UNIT – IV
Capital Structure: Introduction - Meaning – Definition – Factors influencing capital structure – Approaches –
MM – Optimal capital structure – Operating leverage and financial leverage.
Dividend decisions-Determinants-Dividend policies-Forms

UNIT – V:

Capital Budgeting-Meaning-Factors affecting capital expenditure-Methods of appraisal-Pay Back – ARR –

NPV – IRR-Profitability index.

Text Books
1. Sharma RK and Gupta SP, Financial Management, Kalyani Publications, 2017
2. S.N.Maheswari , Financial Management, Sultan Chand & Sons, 2019
REFERENCE BOOKS
1. Dr. S.N. Maheswari, Principles of Financial Management, Himalaya Publishing House.
2. M.C.Kuchal, Financial Management – Vikas Publishing House
3. Kulkarni&Sathya Prasad, Financial Management – Himalaya Publishing House.
4. Dr. Srivastava, Financial Management, Himalaya Publishing House.
 SEMESTER III
CORE VI -HUMAN RESOURCE MANAGEMENT
Course Objective:
To provide knowledge about Human resource management and its managerial, operative functions.

Course Outcome:
On successful completion of this course, the students will
1. Analyse the process of Job analysis and its importance as a foundation of human resource management
practice.
2. Understand the practical knowledge on e-HRM, e-compensation, e-learning
Unit I:
Human Resource Management – Definition, Nature, objectives and functions of HRM - Role of Human
Resource Manager. Human Resource Planning – Objectives, importance and Human Resource Planning
process.

Unit II:
Job Analysis – Meaning and Process of Job Analysis - Job Description – Job specification. Recruitment
– Meaning, factors affecting recruitment and sources of recruitment. Selection – Meaning and selection process
- Placement and Induction.

Unit III
Training – meaning – need for training – Training Methods. Executive Development – meaning –
objectives – Executive development methods. Difference between Training and Development.

Unit- IV
Performance Appraisal – Meaning, objectives of Performance Appraisal - Methods of Performance
Appraisal. Job Evaluation – definition – methods of job evaluation - Difference between Performance appraisal
and Job Evaluation.

UNIT – V
e-HR - Nature of e-HRM, e-learning, e-compensation -Recent Techniques in HRM: HRM audit,
Knowledge management, ethics in HRM.

TEXT BOOK
1. S.S. Khanka, Human Resource Management, Sulthan Chand& Sons, New Delhi.
REFERENCE BOOKS

1. C.B. Guptha, Human Resource Management – Sulthan Chand& Sons, New Delhi.

2. J. Jayasankar, Human Resource management, Margham Publications, Chennai.

3. K. Aswathappa, Human Resources and Personnel Management, TMH, New Delhi.

4. Keith Davis, Human Relations at work – TMH.

5. C.B. Mamoria, Personnel Management – Himalaya publications house.
6. Kaushal Kumar, Human Resources Management – ABD Publishers.
7. G.R. Bassotia, Human Resources Management, Mangal Deep Publications.

8. Dr.K.Ramesh, ―Human Resource Management‖, Mithila Publications,

 SEMESTER III
CORE COURSE – VII
PRODUCTION AND MATERIALS MANAGEMENT

Course Objectives:
The objective of this course is to:
1. Understand the production function
2. Comprehend the role of Materials Management

Course Outcomes:

On successful completion of this course, the students should:

1. Identify the need for production management
2. Plan the production activity and design the plant layout
3. Acquire knowledge of material handling

UNIT - I
Production: Introduction-Principles-Role of Production Manager. Production Management: Introduction-
Nature- Importance and Scope – Basic Functions.
UNIT - II
Plant Location- Importance – Problems - Advantages and Disadvantages of Urban, Suburban, Rural
locations – Factors. Plant Layout - Principles - Types and Hybrid layouts – Pros and Cons.
UNIT - III
Production Planning and Control – Introduction- Stages-Need –Elements. Material Requirement Planning-
Master Production Schedule- Bill of Material (Basics)
UNIT – IV
Total Productive Maintenance (TPM)-SixSigma–1SO9000Systems–LeanManufacturingand World Class
Manufacturing (Basics). Maintenance - Types - Breakdown - Preventive - Routine - Methods study - Time
study – Motion study.
UNIT - V
Materials Management: Meaning, Objectives and Importance – Purchasing principles – Purchase
procedure – Vendor Rating and Vendor Evaluation. Material Handling: Meaning – Principles - Categories
of Material Handling equipments.

TEXT BOOKS
1. Saravanavel .P &Sumathi .S, Production & Material Management., Margham publications.
2. Gopalakrishnan & Sundaresan, Materials Management, PHI
REFERENCE BOOKS
1. Dr.K.Arul& Dr. S.Karthick, Production and Materials Management, Shanlax Publication. Madurai.
2. Varma.M.M, Materials Management, Sultan Chand &Sons

3. Dutta, Integrated Materials Management, PHI

4. O.P. Kanna, Industrial Engineering & Management, Dhanpatrai Publications.
5. Martand Telsang, Industrial Engineering and Production Management, S.Chand.
 SEMESTER III
SBEC – I FUNDAMENTALS OF INSURANCE

COURSE OBJECTIVES:
 To understand the risk in insurance
 To understand the management techniques for avoidance of risk.
 To understand the concept of Forward and Futures Contract, Options and Swaps.
 To understand the basics of insurance.

COURSE OUTCOMES:
 To analyze the sources of risk in Insurance policies.
 To apply the management techniques for avoidance of risk.
 Use Forward Contract and Futures Contract to hedge the unsystematic Risk.
 Gain insight knowledge on types of insurance to be needed in an hour for an individual.
 To evaluate the factors of business risk and contractual provisions.

UNIT – I
Insurance – Meaning – Definition – Nature – Functions. The Insurance Act 1938.Insurance Regulatory
and Development Authority Act 1999.
UNIT – II
Life Insurance – Meaning – Definition- Characteristics – Advantages – Types – Assignment –
Nomination – Surrender Value – Loans – Claims – Double insurance.
UNIT – III
Fire insurance – functions – features – principles – kinds of fire policies.
UNIT – IV
Marine insurance – meaning – definition – types – kinds of marine losses – settlement of claim in marine
insurance.
UNIT – V
Motor insurance – types – Rural insurance schemes – Health insurance in India
TEXT BOOK
1. Dr A.Moorthy ―Principles and Practice of Insurance‖. Margham publications

REFERENCE BOOKS
1. Sharma R.S., Insurance: Principles and Practices (1960 Vora, Bombay)
2. Arifkhan M, Theory and Practice of Insurance (1976) Education Book House.
3. Srinivasan M.N., Principles of Insurance Law (1977) Ramanuja Publishers, Bangalore.

4. Dr. B.Varadharajan, Insurance : Vols. I and II (1979) Tamil Nadu Text Book Society IV -SBEC

5. Dr. R.Haridas, Life Insurance in India, New Century Publication, NewDelhi.

 SEMESTER III
NMEC – I ENTREPRENEURIAL DEVELOPMENT

Course Objectives:
To inculcate the students about Entrepreneurship
To educate the students about provisions for starting small industry
Course Outcome:
The knowledge about small scale industry will be known
The students can start an industry on their own.
To create confidence in approaching the banks
UNIT I
Entrepreneurship – Meaning-Evolution- characteristics-types. Entrepreneur and enterprise -
Entrepreneurs and Managers.
UNIT II
Project identification –formulation – project appraisal – layout.
UNIT III
Steps for starting small industry – selection of types of organization – incentives and subsidies.
UNIT IV
Women Entrepreneurs – Rural Entrepreneurship – Entrepreneurial Development Progarmmes in India.
UNIT V
Industrial Estate - DIC- SIDCO – SIPCOT – TIIC – Commercial Banks.
TEXT BOOK
1. Gupta. C.B and Srinivasan. N.P ―Entrepreneurial Development‖. Sultan Chand and Sons 2017.

REFERENCE BOOKS
1. Dr.K.Arul & Dr.A.Subanginidevi, Entrepreneurial Development, Shanlax Publication,Madurai.
2. Khanha, Entrepreneurial Development
3. Vasanth Desai, Organisation and Management of Small Industries
4. Saravanavel, P., Entrepreneurship Development
5. Tandon, B.C., Environment and Entrepreneurship
6. Rao T.V., and Udaipareek, Developing Entrepreneurship
 SEMESTER IV

CORE: VIII-FINANCAL & COST ACCOUNTING

Course Objectives:
The objective of this course is to:
1. Understand the basic concepts of Financial &Cost accounting
2. Comprehend the operations of Financial and Cost Accounting
Course Outcomes:
On successful completion of this course, the students should:
1. Understand the fundamentals of financial & cost accounting
2. To know about the various stock levels
3. To estimate the preparation of cost sheet

UNIT - I
Accounting Meaning and definition - Basic accounting concepts and convention - Accounting
equations – Journal, Ledger, Subsidiary books - Trial balance.
UNIT – II
Final Accounts with adjustments - (Simple Problems Only).

UNIT- 111
Depreciation accounting – Meaning - Advantages and disadvantages - Types of depreciation – straight
line method-written down value method - annuity method – machine hour rate.
UNIT – IV
Cost - Meaning – Definition – Classification of Costs - Cost Accounting - Definition – Advantages –
limitations – Financial accounting Vs. Cost accounting – Preparation of Cost Sheet.(Simple Problem)
UNIT – V
Materials - Materials control – Meaning – Objectives – Advantages - Methods of Stock Control – Stock
levels – EOQ – Stores ledger pricing of issues FIFO, LIFO, Simple average and weighted average.
TEST BOOK
1. Gupta R.L., Advanced Accountancy – Sultan Chand & Sons, NewDelhi.
 REFERENCE BOOKS
1. Shukla RL.,Grewal, T.S., Advanced Accountancy Vol. – I, Sultan Chand & Sons, New Delhi.

2. Tulsian P.C., Advanced Accountancy – Tata McGraw Hill.

3. Amitabha Mukerjee Mohammed Anif – Modern Accounting – Tata McGraw Hill.

4. T.S. Grewal, Double Entry Book – Keeping, Sultan Chand & Sons, New Delhi..
5. T.S. Reddy, A. Moorthy, Cost Accounting, Margham Publication, Chennai.
 SEMESTER IV
CORE: IX TAXATION

COURSE OBJECTIVES:

 To promote a complete understanding of Taxation, Tax policy, Tax Policy and laws and their
implications for business practices in India.

LEARNING OUTCOMES:

 Students can understand the basic Taxation in India.

 Understand the concepts of Sales Tax Act related Central Government and State Government.

UNIT – I

Taxation – Definition of Tax – characteristics of Tax – objectives of Taxation – characteristics of good

tax system in India Features and problems in Indian Tax System. Classification of Taxes – Direct and Indirect
Taxes, merits and demerits

UNIT – II

Goods and Services Tax (GST) – meaning – types of GST – CGST, SGST, IGST, UTGST, Impact of
GST on state an central government, advantages and disadvantages of GST. Impact of GST and its implications.

UNIT – III

Definition of various terms of CGST. Exempted Goods and Services under GST.

UNIT – IV

Registration of GST – Supply – meaning, scope – time of supplies – value of supplies.

UNIT – V

Customs duty – objectives – Definition of concepts –different types of customs duty.

TEXT BOOK

1. T.S.Reddy, Y.Hari Prasad Reddy. Business Taxation – (Goods and Services Tax – GST)
 SEMESTER IV

CORE X - HTML AND WEB DESIGNING- Theory

Objective:
 To enable the students to acquire knowledge on Internet, HTML DHTML, and Hyperlink and raise
employability

Course Outcome
Students shall be able to

 Acquire Internet concepts and knowledge in diverse contexts

 Analyze the knowledge of various HTML and DHTML components

 Develop the creation of web page by adding graphics

UNIT I
HTML Basics: Understanding HTML -Setting Up the Document Structure – Formatting Text by Using Tags
-Using Lists and Backgrounds -Creating Hyperlinks and Anchors Style Sheets and Graphics.

UNIT-II
Introduction to Style sheets - Formatting Text by Using Style Sheets -Formatting Paragraphs by Using Style
Sheets.
UNIT-III
Graphics: Selecting a Graphics Format -Preparing Graphics for Web Use -Inserting - Graphics -Arranging
Elements on the Page -Controlling Image Size and Padding - Hyper linking from Graphics -Utilizing
Thumbnail Graphics -Including Alternate Text for Graphics.
UNIT -IV
Navigation: Creating Navigational Aids -Creating Tables -Formatting Tables.

UNIT -V
Layouts: Creating Division-Based Layouts -Creating User Forms -Using Frames for Layout -Incorporating
Audio and Video.
TEXT BOOK
1. Microsoft Step by Step -HTML and XH, Faithe Wempen, Prentice Hall of India Private Limited, New
Delhi, 2006
 SEMESTER IV

HTML AND WEB DESIGN PRACTICAL–II

1. Prepare a Bio-data using HTML

2. Prepare a E-book using HTML in your favorite subject

3. Display information about your institution in multiple HTML pages with photos.

4. Display mark list of students using HTML tables

5. Prepare a E-Book using animated images and Multiple frames.
6. Develop a HTML page to check username and password.
7. Develop a HTML page to add and remove item from list box.

8. Develop a HTML page to link other web page

 SEMESTER-IV
SBEC I - PAPER I - INPLANT TRAINING-VIVA-VOCE

I. The students are expected to have a practical training in any business unit or undertaking to enable
them to acquaint himself / herself with the procedure, practice and working of companies.
II. Each student should undergo industrial training for a minimum period of two weeks during the
third semester vacation.
III. He / She shall undergo the above training in the institutions like banks, insurance companies, mutual
funds, transport undertakings, private limited and public limited companies, hotels and hospitals,
travel and tourism industries and financial
institutions.
IV. Students may make their own arrangements in fixing the companies for candidates should submit a
report in not less than 25 type written pages.
V. Candidates should submit the attendance certificate from the institution for having attended
the training for 2weeks.
VI. Industrial training reports shall be prepared by the students under the supervision of the faculty of
the department.
VII. Industrial training report must contain the following :

Cover page

Copy of training certificate

Profile of the business unit

Report about the work undertaken by them during the tenure of training

Observation about the concern

Findings

VIII. Industrial training certificate shall be forwarded to the university, one month before
the commencement of the fourth semester university examinations.
IX. Practical viva – voce examination will be conducted with internal & external examiners at the end
of the fourth semester and the credits will be awarded.
 SEMESTER-IV

NMEC – II HUMAN RESOURCE MANAGEMENT

Course Objective:

 To impart basic knowledge in Human resource management practices.

Course Outcomes:
On successful completion of this course, the students will be able to
1. Understand various functions of Human Resource Management
2. Familiar with recruitment and selection process in an organization
3. Know the process of performance appraisal
4. Aware of the factors affecting promotion and transfer.

Unit-I
Unit I: Human Resource Management – Definition, Nature, objectives and functions of HRM - Role of Human
Resource Manager. Human Resource Planning – meaning

Unit-II
Job Analysis – Meaning - Job Description – Job specification. Recruitment – Meaning, factors affecting
recruitment and sources of recruitment. Selection – Meaning - selection process - Placement and Induction.

Unit-III
Training – Meaning–Methods – Advantages. Executive Development – Differences between Training and
Development. Career Planning – Process – Succession Planning

Unit-IV
Performance Appraisal – Meaning, objectives of Performance Appraisal - Methods of Performance Appraisal-
Factors affecting performance appraisal - Job evaluation and Merit rating.

Unit-V
Promotion – meaning – objectives. Transfer –Types – Demotion – meaning - causes;
separation - various forms of employee separation.

Text Book: Human Resource Management - S.S. Khanka - S. Chand and Company Ltd.

Reference Books:
1. Human Resource Management - Text and cases – K. Aswathappa, Tata McGraw Hill.
2. Personnel Management and Industrial Relations– P C Tripathi, Sultan Chand and Sons.
3. Personnel Management – Dr.C. B Mamoria SV Gankar, - Himalaya Publishing House.
4. Human Resource Management – J. Jayasankar - Margam Publications.
 SEMESTER-V

CORE: XI MANAGEMENT ACCOUNTING

Course Objectives:
The objective of this course is to:
1. Understand the basic concepts of management accounting
2. Comprehend the operations of marginal costing

Course Outcomes:
On successful completion of this course, the students should:
1. Understand the fundamentals of management accounting

2. Classify overheads

3. Prepare master budget.

UNIT - I
Management Accounting – Meaning, objectives and Scope –Need and Significance of Management
Accounting.
UNIT - II
Analysis and Interpretation of Financial Statement –Ratio Analysis – Significance of Ratios and Long
Term Financial Position–Profitability Uses and Limitations of Ratios (Simple Problems).

UNIT -III
Overhead – Classification of Overheads – Allocation and Absorption of Overhead (Simple Problems)

UNIT –IV
Cost – Volume – Profit Analysis – Marginal Costing and Break – Even Analysis, Marginal Costing
Significance and Limitations of Marginal Costing (Simple Problems)

UNIT - V
Budgeting and Budgetary Control– Definition, Importance, Essentials, Classifications of Budgets, Master
Budget and Preparation of Different Budgets – Steps In Budgetary Control (Simple Problems).

(Theory and problems may be in the ratio of 20% and 80% respectively)

Text Books
1. R.K.Sharma, Shasi.K.Gupta, Management Accounting Principles & Practice, Kalyani Publications, 2016
2. R.S.N.Pillai&Bhagavathi, Management Accounting, S.Chand and Co, 2015
REFERENCE BOOKS
1. Man Mohan &Goyal, S.M., Principles of Management Accounting –Sathiya.

2. Reddy T.S. &Hari prasad Reddy. Y, Management Accounting, Margham Publication.

3. R.S.N. Pillai and Bagavathi, Management Accounting – SultanChand.

4. Dr. P. Periyasamy, Financial & Management Accounting – Himalaya Publications.
 SEMESTER-V
CORE: XII - OPERATIONS RESEARCH
COURSE OBJECTIVES
 To know the optimal solution of the graphical problem
 To apply the model to minimize the cost of transporting in commodity and to assign the
suitable job for suitable persons
 To adopt various technique in dealing with competitive situations
 To foresee the difficulties in the operation of complex plans
 To determine the sequence of performing a series of jobs to optimize total time and cost.

COURSE OUTCOMES
 Able to plan and provide a feasible solution based on the constraints
 Able to estimate the cost and construct a model to derive a solution
 Capable of analyzing the various situations and implement the strategies
 Able to apply the network techniques of PERT and CPM to control the operation cost
 Able to find a better solution for complex problem

UNIT – I
Introduction to operations research – meaning – scope- uses – advantages and limitations of operations
research

Linear Programming Problems – Formulations of LPP- Graphical method – simplex method (simple
problems)

UNIT – II
Transportation models – meaning – definition – basic feasible solution – North West Corner Rule
(NWCR), Least Cost Method (LCM), Vogel’s Approximation Method (VAM), MODI method.

UNIT – III
Assignment problems – meaning – Definition – Application of assignment problems

Game theory – Basic terminologies – two person zero sum game – games with saddle point – (MiniMax,
Maximin principles). Mixed strategy problem – Dominance property (simple problems).

UNIT – IV
Network analysis – construction of network. Time and critical path calculations, PERT- Programme
Evaluation Review Technique – meaning – Problems.CPM and PERT comparison.

UNIT – V
Decision theory – decision making under the condition of uncertainty, Maximax criterion, Minimax
criterion, Hurwicz criterion, Laplace criterion.

Decision making under risk – Expected value Criterion, Expected Opportunity Loss (EOL). Expected
Value of Perfect Information(EVPI).
*Note: Questions in Theory and Problems carry 30% and 70% of the marks respectively..
TEXT BOOK
Kapoor V.K. ―Operations Research: Sultan Chand & Sons, New Delhi.
REFERENCE BOOKS

1. Prem Kumar Gupta, Operations Research – Sultan Chand &Co.

2. P.K. Man Mohan, Operations Research – Sultan Chand &Sons.

3. Vohra N.D., Quantitative techniques in Management, Tata McGraw Hill

4. Agarwal B.M. Quantitative Methods, New Academic Publication.

5. Vital P.R. Introduction to Operations Research, Margham Publications, Chennai

 SEMESTER-V
CORE: XI BUSINESS LAW

COURSE OBJECTIVES:

 To create the knowledge of legal perspective and its practices to improve the business.

COURSE OUTCOME:

 Legal insight will be established in the business practices according to the situation of changing
environment.

UNIT-I
Business law-meaning, objectives-source-law of contract-types-essentials of a valid contract.

UNIT-II
Discharge of contract-remedies for breach of contract-void agreements-wagering agreements and contingent
contracts-quasi contracts.

UNIT-III
Bailment-rights and duties of bailor and bailee-pledge-Mortgage-Indemnity-Guarantee.

UNIT-IV

Law of sale of goods-sale and agreement to sell-their distinctions-types of goods - conditions and warranties
caveat emptor-transfer of property-sale by non-owners-Rights of an unpaid seller-auction sale.
UNIT-V

Law of agency-creation of agency-classification of agents-duties and rights of agent and principal-termination of

agency.

TEXTBOOK:
1. Kapoor N.D,Business Law, Sultan Chand and sons.

REFERENCE BOOKS
1. RSN Pillai, Bagavathi, Business Law, S.Chand.

2. Shukla M.C., Mercantile Law, S. Chand.

3. P.C. Tulsian, Business Law,TMH.

 SEMESTER-V
CORE: XIV MANAGEMENT INFORMATION SYSTEM

Course Objectives:
1. To impart knowledge on concepts of Management Information System
2. To empower with the knowledge of role of MIS in decision making

Course outcomes:
On successful completion of this course, the students will be able to
1. Understand various concepts of MIS
2. Apply MIS for the decision making process
3. Know the roles of functional MIS
4. Be familiar with electronic payments.

Unit-I
Introduction to information system (IS) – Data and Information- Classification of Information-
Importance of Information System-components-information system resources- Management Information System
(MIS) – Meaning – Definition-Importance of MIS
Unit-II
Systems approach: System – meaning-characteristics-components- Types - System Development Life
Cycle- System Analysis- System Design -Steps in implementing systems. System analyst-Meaning- Functions..
Unit-III
Transaction Processing System- Meaning – Importance- Components. Decision Making – Meaning -
Types – Decision Support System (DSS) – Characteristics – Components – Expert System (ES) – Components –
Applications – Introduction to Artificial Intelligence
Unit-IV
Office Automation System (OAS) – Meaning-Benefits. Executive Information Systems (EIS) –
Components – Advantages. Functional Information System for Business – Marketing Information System –
Human Resource Information System – Production / Manufacturing Information System – Accounting
Information System. Finance Information System.
Unit-V
Telecommunication revolution – Introduction to Email, Internet, Intranet, Extranet, Teleconferencing,
video conferencing, Virtual office, ERP – Benefits and challenges - Electronic payments. Introduction to cloud
computing –concept of Big data
Text Book:
1. Management information systems – C.S.V. Murthy – Himalaya publishing house.

REFERENCE BOOKS:
1. Management information systems – L.M. Prasad and Usha Prasad – Sultan Chand & Sons
2. Management Information Systems- Text & Cases- Jawadekar. Tata McGraw Hill
3. Management Information Systems – Managing Information Technology in the E-business enterprise -
James O Brien – Tata McGraw Hill.
 SEMESTER V
CORE: XV -FUNDAMENTALS OF RESEARCH METHODOLOGY

COURSE OBJECTIVES
 To provide knowledge to carry out research work.
 To make them aware of sources of collecting data
 To analysis the collected data from different scales.
 To state the relationship between variable.
 To enable the students to prepare research report

COURSE OUTCOMES
 Ability to apply research formulation on business problem
 Capable of collecting data using appropriate statistical tools
 Able to measure the variance.
 Adoption of various parameters to test the significance of variables
 Ability to select appropriate research design.

UNIT – I

Research – Meaning – Importance – Types – Definition of research problems – Research process.

UNIT – II

Research design – Types – Sample design – Sampling methods – Probability sampling and Non –
Probability sampling - sampling errors.

UNIT – III

Data collection – primary data and secondary data – methods- designing of questionnaire – interview
schedule – measurement of scaling techniques.

UNIT – IV

Data processing – editing – coding – classification of tabulation. Types of hypothesis- Null hypothesis –
Alternate hypothesis – Formulation of hypothesis.

UNIT – V
Interpretation and report writing – techniques of interpretation – different steps in report writing – layout
and types of report. Norms of using charts, index, tables, appendix and bibliography.
TEXT BOOK

1. C.R.Kothari.‖Research Methodology‖. New Age International(P) Ltd Publishers Re-print 2017

REFERENCE BOOKS
1. Research Methodology – Dr.Pawankumar oberoi – Global Academic Publishers.
2. Business Research Methods – T. Raju and R.Prabhu – MJP Publishers.

3. Research Methodology - Dipak Kumar Bhattacharyya – Excel Books.

4. Dr.S.M.Venkatachelam&M.Murali,―BasicsofBusinessResearch‖,MithilaPublications,
 SEMESTER V
SBEC – III ADVERTISING

Course Objectives:

 To educate the students on various concepts of advertising and their applications in business.

Course Outcome:

 To prepare the students for measuring advertising

 To make the students to measure media effectiveness

UNIT I

Advertising: Meaning – Importance – Objectives –Functions –Role of Advertising -Types of Advertising

–Steps in developing an advertisement

Unit II

Media – Forms of Media – Indoor Advertising – Outdoor Advertising – -Types - Internet advertising –
Film Advertising – Media Planning -Developing and Implementing media strategies.

Unit III

Advertising Layout Design of Layout –Functions. Advertising Campaign: Steps in Campaign Planning-
Advertising techniques-concept – types.

UNIT IV

Advertising Copy – Definition -Objectives – Essentials – Types – Elements of Copy Writing – Headlines
- Body Copy – Illustration – Catch Phrases and Slogans –Identification Marks

UNIT V

Advertising Agencies: Advertising Budget – types - Advertising Appeals -– concept- types of appeal -
Advertising Organization - Functions - Social Effects of Advertising.

Text Book
1. Sontakki. C.N, Advertising , Kalyani Publishers, Ludhiana, 3rd Revised Edition, 2006.
REFERENCE BOOKS
st
1. Saravanavel .P and Sumathi.S. , Advertising and Salesmanship, Margham Publications, Chennai, 1
Edition, 2004

2. Chunnawalla, Kumar Sethia Subramanian Suchaki, Marketing , Salesmanship and Advertising,

Himalaya Publishing house, Mumbai, 5th Edition 2004 .

3. Philip Kotler, Principles of Marketing, Prentice – Hall, New Delhi, 1st Edition, 2006.

4. RamaswamyS.M , Marketing, Salesmanship And advertising, , Sterling Publications, New Delhi, 1st
Edition, Reprint,2003.
 ELECTIVE: GROUP A
CONSUMER BEHAVIOUR
COURSE OBJECTIVES
1. To provide basic knowledge about consumer behaviour and its applications of consumer behaviour.
2. To learn about pre purchase and post purchase behaviour of consumer behaviour.

COURSE OUTCOME
1. Students will gain the knowledge about consumer behaviour and its applications
2. Students will understand the psychological behaviour of consumer behaviour

UNIT – I
Consumer Behaviour – meaning – Definition – scope. Factors influencing consumer behaviour.
Advantages and disadvantages of consumer behaviour.
UNIT – II
Psychological influence of consumer behaviour – Motivation – Perception – Meaning of perception –
Dynamics of Perception. Learning – Meaning – Basic principles of learning.
UNIT – III
Attitudes of consumer behaviour – Image and Life styles. Consumer expectation and satisfaction. Socio
cultural and cross cultural family. Group - reference group.
UNIT – IV
Purchase decision process – High and Low involvement – Pre- Purchase and Post – Purchase behaviour
– online purchase decision purchase process.
UNIT – V
Organizational Buyer Behaviour – Consumer Research – Changing Consumer Research.

TEXT BOOKS
1. Leon . G. Sciffman& Leslie Lasar Karuk, Consumer Behaviour. Pearson Education. 2013.
2. Jay.D.Lindquist& Joseph Sirgy Shopper. Buyer and Consumer Behaviour. Biztranza Publication. 2014
 ELECTIVE - GROUP – B

INDUSTRIAL RELATIONS

Course Objectives

1. To understand the functions of Industrial Relations

2. To learn about industrial disputes

3. To know about trade union

4. To create an awareness about collective bargaining

Course Outcome

1. To understand the various functions of industrial relation

2. To understand the various methods of collective bargaining

UNIT – I

Industrial Relation system – meaning – objectives – scope – Dunlop Model of Industrial Relations –
Industrial Relations in India – State and Industrial Relations. Labour Policy – Tripartite
Consultations– Indian Labour Conference.
UNIT – II
Industrial Disputes – concepts – causes of industrial disputes – Dynamics of Industrial disputes –
Forms of industrial disputes – prevention of industrial disputes – settlement of industrial disputes –
preventive and settlement machinery of industrial disputes in India.
UNIT – III
Collective bargaining – objectives – methods – Managements for negotiations – Union organization
for bargaining – Negotiation Process – Recommendation of National Commission on Labour.
UNIT – IV
Trade Unionism – Theories of Trade Unionism – Principles, Philosophy and Policies of Indian Labour –
Growth of trade unionism in India – Management of Trade unions – Problems of trade unions.
UNIT – V
Grievances – meaning – causes – procedure – disciplinary action – procedures for punishment - types
of punishment.

TEXT BOOK

1. Mamoria, C.B., ―Dynamics of Industrial Relations in India‖, Himalaya Publishing House, Bombay,
1992.
REFERENCE BOOKS
1. JohnT.Dunlop:―Industrial Relations System‖, Henry HoltandCompany,NewYork,1958.
2. Flanders Allen :―Trade Union, The English Languages Book Society, London,1963.
3. Loyd G.Reynolds:―Labour Economics and Labour Relations Prentice Hall of India PVT .Ltd.
,NewYork,1978.
4. Danial Quinn Mills: ―Labour Management Relations, McGraw Hill Books Company, NewYork,1978.
5. Marry. S, ―Collective bargaining‖, Asia Publishing House, Bombay, 1980.
6. R. Stagner and H. Rosen ;―Psychology of Unions– Management Relations Tavistock
Publication Ltd., London, 1968.
7. R.C.Saxena;―LabourProblemsandSocialWelfare‖,K.Nath&CompanyMeerut,1990.
8. A.M. Sharma, ―Aspects of labour Welfare and Social Security, ―Himalaya Publishing House,
Bombay,
1990.Memoria,C.B.,―DynamicsofIndustrialRelationsinIndia‖,HimalayaPublishingHouse,Bomba
y,1992.
9. Dr.K.Ramesh,―IndustrialRelationsandLabourDevelopment‖,1stEdition,Mithila
Publications, 2016, ISBN : 978-93-80506-17-3.
[Type text]

ELECTIVE GROUP: C
MULTIMEDIA

UNIT I
Introduction: Multimedia Definition – Use Of Multimedia – Delivering Multimedia – Text:
About Fonts and Faces – Using Text in Multimedia – Computers and Text – Font Editing and Design
Tools – Hypermedia and Hypertext.
UNIT II
Images: Plan Approach – Organize Tools – Configure Computer Workspace – Making Still Images
– Color – Image File Formats. Sound: The Power of Sound – Digital Audio – Midi Audio – Midi vs.
Digital Audio – Multimedia System Sounds – Audio File Formats – Vaughan's Law of Multimedia
Minimums – Adding Sound to Multimedia Project.

UNIT III
Animation: The Power of Motion – Principles of Animation – Animation by Computer –
Making Animations that Work. Video: Using Video – Working with Video and Displays –
Digital Video Containers – Obtaining Video Clips – Shooting and Editing Video.
UNIT IV
Making Multimedia: The Stage of Multimedia Project – The Intangible Needs – The Hardware
Needs – The Software Needs – An Authoring System’s needs. Multimedia Production Team.
UNIT V
Planning and Costing: The Process of Making Multimedia – Scheduling – Estimating – RFPs
and Bid Proposals. Designing and Producing – Content and Talent: Acquiring Content – Ownership of
Content Created for Project – Acquiring Talent

TEXT BOOK
1. Multimedia: Making It work, Tay Vaughan( Eight Edition)

REFERENCEBOOK
1. Ralf Steinmetz &Klara Nahrstedt ― Multimedia Computing, Communication & Applications ―
Pearson Education
[Type text]
ELECTIVE GROUP: D

ENTERPRISE RESOURCE PLANNING

COURSE OBJECTIVES:
 Become familiar with ERP Process.
 Learn ERP implementation process using information technology

COURSE OUTCOME:
 Design and develop ERP applications using features of ERP tools

UNIT – I
Basics of ERP – ERP essentials – ERP evolution – ERP market – ERP tiers – information system-
presentation tier –application tier – database tier
UNIT – II
Enterprise systems – standalone mainframe systems – client server architecture – service oriented
architecture – types of enterprise systems – types of data.
UNIT – III
Process in ERP – Basic procurement process – physical flow - information flow – document flow –
information flow- financial impact – role of enterprise systems in the procurement process - fulfillment process
– production process.
UNIT – IV
Integration – integrated process – integrated process execution – additional intra company – extended
(intra company) processes.
UNIT – V
ERP for construction industry – ERP for a manufacturing industry - ERP for a production industry - ERP
for a marketing industry - ERP for a services industry - ERP for a human resources industry.
REFERENCE BOOKS
1. Simha R Magal, Jeff Word – ― Essentials of Business Process & Information System‖ Wicky
publications
2. Marianne Bradford ―Modern ERP, select, implement & use Today’s advanced business systems‖ LuLu
Publishers
3. Jyorindra Zaveri ―ERP‖ Himalaya Publishing House.
[Type text]
ELECTIVE - GROUP E

TOTAL QUALITY MANAGEMENT (TQM)

Course Objectives

1. The knowledge about total quality management has been identified and created an idea

2. The control chart methods have been studied

Course Outcome
1. The students will be given an opportunity in the field of quality control
2. The knowledge about the quality management has been studied

UNIT-I
Concept of Quality – Quality as customer delight – Quality as meeting. Standards–Introduction to
total Quality – Concept of total Quality Design, inputs, process and output – Quality as business
performance – Attitude and involvement of top management.
UNIT-II
Quality Management – Fundamentals – Evolution and objectives –Planning for Quantity – Quality
Process – Statistical Process Control (SPC)–Quality Assurance – Total Quality management.
UNIT–III
Quality Management System – ISO 9000 series – Techniques of TQM –5' Concepts – 7' tools – Cause –
Effect Analysis stratification, Pareto diagram Histogram, Control charts (SQC) check sheet & Pie-

UNIT-IV
Bench marking – Essence of Bench Marketing–Benefits and Strategic Bench marking – Global bench
marking – Business Process Re-engineering.
UNIT - V
Core competence and strategic alliance for ensuring quality – role of MNCS, in emergence of
global quality – Barriers to TQM.
TEXTBOOK
1. Armond.V.Feigerbaum, Total Quality Control, McGraw Hill.
2. John Bark, Essence of TQM, PHI, Delhi.
[Type text]
REFERENCEBOOKS
1. Joel,E.Ross, Total Quality Management
2. Ron Collard, Total Quality ,Jaico, Delhi
3. Willborn&T.C.Edwin Cheng, Global Management of Quality Assurance systems, McGraw Hill.
4. J.M.Juran, Juran On leadership for Quality–An Executive Hand Book.

5. ISOManuals.
 SEMESTER VI

CORE: XVI – STRATEGIC MANAGEMENT

Objectives

 To enable the students to understand the significance of setting goals, objectives and strategy
formulation, implementation and evaluation.
Outcomes -
1. Demonstrate the concepts of strategic management benefits received by the organisation.
2. Acquire knowledge on guidelines to formulate mission, goals and objectives.
3. Implement the knowledge gained in strategy selection.
4. Analyze the factors and approaches to implement the strategy
5. Understand the importance and criteria for strategic evaluation and control

UNIT I
Strategic Management: Concepts - Difference between strategy and tactics - Three
Levels of strategy, Strategic Management Process - Benefits, TQM – concepts-Benefits
UNIT II
Strategic Formulation: Corporate Mission: Need – Formulation, Objectives:
Classification - Guidelines, Goals: Features - Types, Environmental Scanning - Need –
Approaches - SWOT analysis - ETOP - Value chain analysis.
UNIT III
Choice of strategy: BCG matrix - The GE nine cell planning grid - Corporate level generic strategies:
Stability, Expansion, Retrenchment, Combination strategies.
UNIT IV
Strategic Implementation: Role of top management-Process - Approaches, Resource
allocation -Factors - Approaches, Mckinsey’s 7’s framework, Strategic Positioning - Four
routes to competitive advantage.
UNIT V
Strategic Evaluation: Importance - Criteria - Quantitative and Qualitative factors, Strategic control-
Process - Criteria - Types, Essential features of effective evaluation and control systems.
Text Books
1. Francis Cherunillam –Strategic Management Himalaya Publishing House, Mumbai

Reference Books:
1. Biswanth Ghosh, Strategic Management: An Assessment , Streling Publishers, New Delhi, 1st Edition,
2004.
2. V.S.Ramaswamy & S.Namakumai, Strategic Planning - Formulation of corporate strategy, Macmillan
Business Books, 4 th Edition, 2001.
 SEMESTER VI
CORE: XVII – FINANCIAL MARKETS AND SERVICES
Course Objectives

1. The students will be inculcated in the field of financial markets

2. The idea will be given about financial services.

Course Outcome

1. The field of capital markets has been studied clearly

2. The knowledge about financial market has been understood

UNIT - I
Financial Markets – meaning – classifications – capital market – Industrial securities market – Government
securities market – Long term loans market – Mortgages market – Financial guarantees market – Money market
– Money market Vs Capital market – Objectives and importance of money market- Composition of money
market.

UNIT – II
New issue market – meaning – Distinction between New Issue Market and Stock exchange – Functions of New
issue Market – Methods of floating new issues – Secondary market –players - Functions – Method of trading in
stock exchange – Recent developments – SEBI – Functions- Powers.
UNIT – III
National Stock Exchange (NSE) – objectives – features - OTCEI – Features – Advantages -National Security
Depository Limited– Functions - SEBI – Powers and functions – Credit rating – Benefits – Credit Rating
Agencies in India.
UNIT- IV
Financial services – Scope – New financial services – Merchant banking - services- Hire purchase –Features –
Leasing – Steps in leasing – types of leasing.

UNIT-V
Venture capital –Features - Scope – Mutual funds – Importance – Facilities available to investors – Concept of
Discounting – Factoring – Functions and Benefits – Concept of securitization
TEXT BOOK:

1. Financial Markets and Services - Garden and Natarajan, HPH.

REFERENCE BOOKS
1. Financial Institutions and Market -Bhole L.M, TMH.
2. Investment and Securities markets in India - Avadhani V.A, HPH.
3. Corporate Finance – KulKarni P.V,HPH
4. Financial Services - Khan M.Y, TMH.
5. Management of financial services - Bhatia &Batra, Deep & Deep.
 SEMESTER VI
CORE: XVIII ENTREPRENEURIAL DEVELOPMENT

COURSE OBJECTIVES:
 To impart knowledge and skills needed to become an entrepreneur
 To motivate young people to set up own ventures and contribute to national economic
development.

COURSE OUTCOMES
 On the successful completion of the course, students will be able

UNIT – I
Entrepreneurship – Meaning – Characteristics – Types – Traits – Functions of entrepreneurs – Theories
of Entrepreneurship. Role of entrepreneurs in economic development. Phases of Entrepreneurial development
programme.
UNIT – II
Growth of entrepreneurs – factors determining the growth of entrepreneurs. Women entrepreneurs –
functions- role – growth – problems of women entrepreneurs – suggestions for the development of women
entrepreneurs. Rural entrepreneurship – TRYSEM – risk taking development strategy for rural entrepreneurs.
UNIT – III
Project identification and classification – Project formulation – project design and network analysis –
project appraisal.
UNIT – IV
Steps for starting a small industry – selection and type of organization – incentives and subsidies –
financial analysis – sources of project finance.
UNIT – V
Entrepreneurial support – DIC, Industrial Estate – SIDO, NSIC, SSIC, SISI, SIDCO, SIPCOT, KVIC,
Commercial banks and New entrepreneurial development agency.

TEXT BOOK
1. Gupta. C.B and Srinivasan. N.P ―Entrepreneurial Development‖. Sultan Chand and Sons 2017.

REFERENCE BOOKS
1. Dr.K.Arul & Dr.A.Subangini devi, Entrepreneurial Development, Shanlax Publication, Madurai.
2. Khanha, Entrepreneurial Development
3. Vasanth Desai, Organisation and Management of Small Industries
4. Saravanavel, P., Entrepreneurship Development
5. Tandon, B.C., Environment and Entrepreneurship
6. Rao T.V., and Udaipareek, Developing Entrepreneurship
 SEMESTER-VI

Core XIX Tally –Theory

Objective: To familiarize the students with Tally and its applications in the field of business.

Course Outcome
1.Students shall be able to understand the company creation and vouchers
2.To understand the concept of TDS and VAT concepts
Unit I Tally 9.0: Introduction – Features –Requirements for Installing Tally 9.0. Company Creation: Creation –
Selection – Alteration – Deletion – Configuring Accounting. Master: Groups – Creation – Primary Group – Sub
Group – Ledger Creation.
UNIT II Vouchers: Types – Writing Voucher – Voucher Entry – Accounting Voucher –Type – Inventory
masters.
UNIT III. Inventory voucher: Purchases Entry – Sales Entry – Purchases Order – Sales Order. Inventory
Information: Stock Categories – Stock Items.
UNIT IV Taxation: TDS: Concept – Features – Benefits – Creation – Voucher Entry. VAT: Concept –
Classification – Ledgers pertaining to VAT.
UNIT V. Reporting: Preparation of Trial Balance – Book of Accounts, Cash Book, Bank Book, Ledger
Accounts, Group Summary, Sales Register and Purchases Register, Journal Register, Statement of Account and
Balance Sheet , Funds flow and cash flow statements.
REFERENCE BOOKS
1. Kogent Solution Inc Tally 9 In Simple Steps, Dream tech Press, New Delhi, 1st Edition 2009.
2. Namrata Agrawal Tally 9, Dream tech Press, New Delhi, 1st Edition 2008.
3. Certificate Course on Tally 9 & Office Automation, Genesis (House of Accountants), 1 st Edition, 2009.
4. Tax Accounting in Tally, Genesis (House of Accountants), 3rd Edition, 2008.
 SEMESTER –VI
Core Practical- III Tally 9.0 (Programming Lab)

1. Create a new company, groups & ledger and record minimum 10 Transactions & Display the results.
2. Prepare accounting vouchers by using the following methods.
▪ Contra ▪ Payment ▪ Receipt ▪ Journal ▪ Sales ▪ Purchase ▪ Credit Note ▪ Debit Note
3. Create a stock item of a company by providing stock group with a unit of measurement.
4. Create a godown for the company stock items to store them in a office go down.
5. Prepare inventory vouchers by using the following methods.
▪ Delivery Note ▪ Receipt Note ▪ Rejection In ▪ Rejection Out ▪ Stock Journal ▪ Physical Stock
6. Create masters including party’s ledger, expenses ledger, related to TDS.
7. Create the ledger purchase accounts and also activate the features related to VAT.
8. Prepare the Trial Balance, Profit & Loss a/c and Balance Sheet.
9. Prepare the fund flow statement and cash flow statement
 SBEC: IV CAMPUS TO CORPORATE –( VIVA –VOCE)

Course Objective: To make students fit to corporate by imparting required skills

Course Outcome:
On successful completion of this course the student will
1. Be able to read and listen better
2. Make their presentation more effective
3. Be a good team player
4. Perform better in GD and Interview.

Unit-I
Reading - meaning – critical reading – reading methods (Students should be exposed to the practice of reading
news papers). Listening- – principles of good listening – accent comprehension – practical exercises
Unit-II
Presentation Meaning-Importance –Components- Verbal, Vocal, Visual. Presentation Aids, Preparation for
making the Presentation Effective- Plan, Prepare, Practice and Perform. Self introduction

Unit III
Corporate etiquette – Dressing and grooming skills – Work place etiquette – Business etiquette – Email etiquette
– Telephone and meeting etiquette- Video conferencing etiquette

Unit-IV
Self – analysis through SWOT. Goal setting –meaning – SMART goals. Types of goals – short term – medium –
long term goals. Team building and team work – Skills needed - Role of a team leader – Role of team member

Unit-V
GD as selection process- different kinds of topics-outcome of GD-structure
of GD-Preparation for GD. Successful GD techniques. Interview – meaning – types. Preparation for the
interview- Mock interview

Text book
1. Soft skills – Know yourself and Know the world – Dr.K.Alex. S.Chand& Company

Reference books
1. Soft skills-S.Hariharan, N.Sundaram,S.P.Shanmugapriya
2. Effective communication and public speaking – S.K. Mandal – Jaico Publishing
3. A Course in Listening and Speaking II, V.Sasikumar,P .Kiranmai Dutt, Geetha Rajeevan, Cambridge
University Press, 2007.
 CORE – XXI

PROJECT WORK VIVA-VOCE

Specimen–I

TITLE

A project report submitted to the Periyar University in partial fulfillment of the requirements for
the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

By

Name of the student Reg.

No………………..

Under the guidance of

Name of the guide

Department, College Name and place

Month and year of submission

 Specimen – II

CERTIFICATE

This is to certify that the project entitled, ―TITLE‖, is a bonafide work carried out by

………………….Reg. No. ................................... under my supervision and guidance during the academic

year........................................................................ in partial fulfillment of the requirements for the award of

the degree of BACHELOROF BUSINESS ADMINISTRATION and the work is an original one and has not

formed basis for the award of any degree, diploma, associate ship, fellowship of any other similar title.

GUIDE SIGNATURE HOD SIGNATURE

Project work evaluation viva – voce examination conducted on ………….

INTERNAL EXAMINER EXTERNAL EXAMINER

 Specimen – III
DECLARATION

I hereby declare that this project work entitled ―TITLE‖ submitted to the PERIYAR UNIVERSITY,

SALEM in partial fulfillment of the requirements for the award of BACHELOR OF BUSINESS

ADMINISTRATION is an original one and has not been submitted earlier either to this university or to

any other institution for the award of any degree / diploma.

Date: Candidate signature

Place
 ELECTIVE II - GROUP A

RETAIL MANAGEMENT

Objective -
 To enable the students to acquire knowledge on retailing concepts and buyer behavior

Course outcomes–After the course completion the student will be able to

 Understand retailing and marketing concepts

 Gathers knowledge on buyer behavior and sales forecasting methods

UNIT – I
Definition of Retail Marketing –– Features of Modern Retail Marketing –Importance of Retail
Marketing – Types of Retail Marketing – Retail Marketing Mix.

UNIT – II
Functions of Retail Marketing - Buying - Assembling - Selling - Transporting.

UNIT – III
Storage and Warehousing – Risk Bearing – Retail Market Information – Grading and Standardization–
Retail Market Function.
UNIT – IV
Buyer Behavior – Consumer Goods and Industrial Goods – Buyer Behavior Model – Factors
Influencing Buyer Behavior - Market Segmentation – Need and Basis – Targeting – Positioning.
UNIT – V
Retail Sales Forecasting – Methods – Analysis and Application – Products – Classification – New
Product Development Process – Product Life Cycle –Line and Product Mix Decision.
TEXT BOOK
Retail Marketing Management – David Gilbert, Pearson Education.

REFERENCE BOOKS
1. Global Marketing Management – Warren J. Keejan, Prentice – Hall of India.
2. Retail Management – Chetan Bajaj, RajnishTuli, Nidhi V Srivastav - Oxford University Press.

3. Retailing Management – Michael Levy, Barton A Weitz and Ajay Pandit– McGraw Hill.

4. Retailing Management – Text & Cases – Swapna Pradhan – McGraw Hill.

5. Retail Marketing Management – David Gilbert – Pearson Education.
 ELECTIVE II - GROUP B
TRAINING AND DEVELOPMENT

Course Objectives:
1. To give basic knowledge on Training and Development
2. To impart knowledge on various methods and techniques of training and development

Course Outcomes:
On successful completion of this course, the students will be able to
1. Do need analysis for a training program
2. Understand the role of training department in an organization
3. Know various methods and techniques of training and development.

Unit–I
Objective and concepts of Training-Scope of Training-Training and HRD – Benefits of training to Organization-
Recent Trends in Training –Organisation for training – Objectives, structures and functions of Training
Department – Execution of Training Programmes – Evaluation of Training Programmes.

Unit-II
Steps in Training-identification of Job Competencies-Criteria for identifying training needs- Assessment of
Training Needs-Methods and Process of needs Assessment.

Unit-III
Trainer Identification, Methods- Techniques of On-the-job Training -Instructions-Apprenticeship-Vestibule-
Coaching-job rotation- Techniques of off-the-job Training, Case studies, Role playing Programmed Instructions,
T-Group training – simulations.

Unit-IV
Need & Importance of Management Development-Methods-Coaching-Position. Rotation-Multiple
Management-Mentoring-Lectures-Discussions - Case studies – Conferences – Workshops – Syndicate-
Brainstorming-Simulation-Selective Reading-Role play- Psycho drama – Simulation – In basket Games

Unit V
Sensitivity Training, Self – learning techniques, Planned reading – Correspondence Courses – Programmed
instructions – Audio Visual lessons – Manuals and Hand-outs.-Counselling - Assistant to position – Under –
study – Junior Board.

TEXT BOOK

1. M.C. Larney, William J : Management Training : Cases and Principles, Richard, D. Irwin, Illinois.
References:
1. Mcgrath E.H., Training for Life & Leadership in Industry, 4th edition, PHI, 2009.
2. Irwin.L Goldstein, Training in Organizations, Thomson, 2010
3. Sukla, A.F. Personnel Administration and Human Resources Development, John Wiley,
New York.
4. Hacoon, R.J. Management Training : Aims and Methods, English Universities Press, London.
5. Ahmed, Abad : Management and Organisational Development, Rachana Prakasham,
New Delhi.
6. Mamoria, C.B. Personnel Management, Himalayas Publishing House, Bombay.
 ELECTIVE II - GROUP C

DATA BASE MANAGEMENT SYSTEM

UNIT- I

Introduction: Database System Applications -Purpose of Database Systems -View of Data -Database
Languages -Transaction Management -Database Architecture -Database users and Administrators. Relational
Model: Structure of Relational Databases -Database Design -ER Model - Overview of the Design Process –
The Entity- relationship Model -Constraints -Entity Relationship Diagrams.
UNIT -II
Relational Algebra Operations -Relational Languages: The Tuple —Relational Calculus - The Domain
Relational Calculus -SQL: Background -Data Definition - Basic Structure of SQL Queries -Set
Operations -Aggregate Functions -Null Values - Nested Sub- Queries -Views -Modification of the
Database
UNIT-III
PL/SQL: A Programming Language: History -Fundamentals -Block Structure Comments- Data Types -
Other Data Types -Declaration -Assignment operation – Bind variables -Substitution -Variables -
Arithmetic Operators. Control Structures and Embedded SQL: Control Structures -Nested Blocks -SQL
in PL/SQL –Data Manipulation -Transaction Control statements.
UNIT IV
PL/SQL Cursors and Exceptions: Cursors -Implicit & Explicit Cursors and Attributes -Cursor FOR
loops -SELECT...FOR UPDATE -WHERE CURRENT OF clause- Cursor with Parameters -
Cursor Variables -Exceptions -Types of Exceptions.
UNIT -V
PL/SQL Composite Data Types: Records. -Tables -Varrays. Named Blocks: Procedures -Functions
- Packages -Triggers -Data Dictionary Views
TEXTBOOKS
1. "Database System Concepts", Abraham Silberschatz, Henry F .Korth, S.Sudarshan , TMH5th
Edition (Units -I,II)
2. DATABASE SYSTEMS USING ORCLE -Nilesh Shah, 2nd edition, Prentice Hall 25 of India
Private Limited, New Delhi.
 ELECTIVE - GROUP –D

E -BUSINESS

UNIT I
Basic Internet Fundamentals: Overview of the Internet, Browsing the World Wide Web, Electronic
Mail, Basics of using FTP, Newsgroups, Searching the web to gain Market Intelligence, Internet
Technology
UNIT II
E CRM -Meaning -Difference between CRM &e CRM - Features of e CRM –e CRM Software.

UNIT III
MS-office -Data entry -graphs -aggregate function - Formulas & functions -Different number
System & conversion.
UNIT IV
An Electronic Market place of buyers & sellers - Collaborating on a distribution chain -Online catalog.

UNIT V
Commercial Websites -Types of online business -Sales of Products & Services One to one Marketing
Strategies.
TEXT BOOKS
1. Greg Holden, Starting an E-commerce Business for Dummics H Edition

2. David Kodiur, Understanding Electronic Commerce.

REFERENCE BOOKS
1. PI' Josep , E. Commerce -A Manager’s Perspective, PHI

2. Daniel Amor, E Business Revolution, Pearson Education Asia, PHI

3. Shurethy, E -Business with Net Commerce

4. Samanthas hurethy, E-Business with Net Commerce.

 ELECTIVE PAPER-GROUP -II

MERCHANDISING MANAGEMENT
COURSE OBJECTIVES
1. Describe retail merchandising operations and their importance in a competitive market.
2. Helping the students acquire the required skills to be an effective merchandising management
professional.
3. Facilitating the learners understand, analyse and take decisions as merchandising manager.
4. Imparting the knowledge about merchandising and its influence on other business activities.
5. Inculcating about the preparations required to deal with the changing scenario of merchandising.

COURSE OUTCOMES
1. Learners understand the concepts, trade theories and importance of merchandising management.
2. Students acquire the required skills to be an effective merchandising management professional.
3. Learners understand, analyze and take decisions as merchandising manager.
4. Students acquire the knowledge about merchandising and its influence on other business activities.

Students will be able to deal with the changing scenario of merchandising

UNIT - I
Concept of Retail Merchandising: Meaning of Merchandising, Major Areas of Merchandise Management, Role
and Responsibilities of Merchandisers.
Merchandise Mix: Merchandise Mix, Concept of Assortment Management, Merchandise Mix.

UNIT - II
Merchandise Displays and Space Management: Concept of Merchandise Displays, Display and Design Basics;
Principles of Design; Color Blocking; Types of Displays -Importance of Merchandise Displays, Concept of
Space Management, Role of IT in Space Management, Purpose of space planning; Lighting, Window display
for a product or merchandise, Concept of Planogram.

UNIT - III
Visual Merchandising: Meaning of Visual Merchandising, Visual merchandising terminologies [Facade,
Signage, Store windows etc. -Objectives of Visual Merchandising, History and growth of Visual
Merchandising, Visual Merchandising in India, Product Positioning and Visual Merchandising.

UNIT - IV
Merchandise Planning: Concept of Merchandise Planning, Applications of Merchandise Planning, Elements of
Merchandise Planning, Role of Merchandiser in Planning.
Category Management and Merchandise Budgeting: Concept of Category Management, Merchandise
Forecasting, Merchandise Budgeting

UNIT - V
Merchandise Sourcing: Concept of Merchandise Sourcing, Historical Perspective of Sourcing, Stock
Management and Distribution, International Sourcing
Merchandise Replenishment: Retail Replenishment, Importance of Replenishment, Direct Store Delivery
(DSD), Managing Retail Home Delivery, Measures for Retail Distribution and Replenishment.

TEXT BOOK:
1. Donellan,John. 2001.Merchandise Buying and management. Fairchild Publications.
2. SwapnaPradhan. 2010. Retail Merchandising. Tata McGraw Hill.
REFERENCE BOOKS:
1. Bliss, Laura L. 1995.Study Guide Visual Merchandising and Display. III edition" Fairchild Publications.
2. Vedomani, Gibson. 2012.Retail Management - 4th Edition.Jaico Publishing House.
3. Grose,Virginia. 2011. Basics Fashion Management: Fashion Merchandising. AVA Publishing.
4. Rabolt, Nancy J. and K. Judy. 1997.Concepts and Cases in Retail and Merchandise Management.
Fairchild Publications.
QUESTION PAPER

PATTERN
 QUESTION PAPER PATTERN FOR
THEORY SUBJECTS

(Including skill based and non-major elective papers)

Time: 3 Hours. Max. Marks: 75

PART – A (15 x 1 = 15 Marks)

Answer All Questions

(Three questions from each unit)

Objective type questions

PART – B (2x 5 =10Marks)

Answer any two questions out of five questions

(One question from each unit)

PART – C (5 x 10 = 50 Marks)
Answer all Questions
(One question from each unit with internal choice)
Either or pattern