Lesson 4 Data Collection in Qualitative Research
Lesson 4 Data Collection in Qualitative Research
IN
QUALITATIVE
RESEARCH
At the end of the lesson, you are expected to:
3. Homogenous sampling
Semi-structured interview
1. INTERVIEWS
Unstructured interview
A. This happens when the
researcher prepared and
Structured interview
organized questions that
the respondents will answer.
The researcher does not Semi-structured interview
ask beyond what is written
in the interview sheet but Unstructured interview
could only make
clarification.
STRUCTURED INTERVIEWS
B. This occurs when the researcher
prepares an outline of the topics Structured interview
that he needs to ask from the
interviewee in a spontaneous and
conversation-like manner. In this Semi-structured interview
kind of interview, the researcher
should be knowledgeable about
Unstructured interview
the topic and skilled in asking
probing questions.
UNSTRUCTURED INTERVIEWS
C. This is when the
Structured interview
researcher prepares a
specific set of questions
but could ask follow-up Semi-structured interview
questions to the
respondents for them to Unstructured interview
elaborate their answers.
SEMI-STRUCTURED INTERVIEWS
A focus group discussion is
a good way to gather
people from similar
backgrounds or experiences
together to discuss specific 2. FOCUS
topic of interest. It is guided
by a moderator who
GROUP
introduces the topics for DISCUSSIONS
discussion and motivates
the group to participate
actively. The strength of
FGD relies on allowing
participants to agree or
disagree with one another.
2. FOCUS
GROUP
DISCUSSIONS
Market
Research
Market
Research
Market
Research
2. Focus Group Discussion
- It should consist of 6-10 people.
1. Participative
observation. The
researcher is required
to be involved in the
usual activities of the
Observation Techniques