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Assignment On New Business Plan

This document outlines a business plan for an e-marketing flower decoration business in Bangladesh. It discusses the growing e-marketing and flower industries in Bangladesh as opportunities. The plan proposes targeting event planners, banquet halls, and decorators through an e-marketing strategy including email, social media, and a membership program. It analyzes competitors and discusses strategies for differentiation, pricing, and ethics. The future plans are to expand services and geographic reach to become a large, full-service wedding planning business.

Uploaded by

Md. Riad Al Siddique
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148 views9 pages

Assignment On New Business Plan

This document outlines a business plan for an e-marketing flower decoration business in Bangladesh. It discusses the growing e-marketing and flower industries in Bangladesh as opportunities. The plan proposes targeting event planners, banquet halls, and decorators through an e-marketing strategy including email, social media, and a membership program. It analyzes competitors and discusses strategies for differentiation, pricing, and ethics. The future plans are to expand services and geographic reach to become a large, full-service wedding planning business.

Uploaded by

Md. Riad Al Siddique
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment topic : My new business idea (E-Marketing for flower decorations)


Course name : Entrepreneurship
Course code : BUS - 403

Submitted To:
Jasmin Aktar
Lecturer
Department of Business Administration
Gono Bishwabidyalay

Submitted By:
Md. Riad Al Siddique
Exam roll: 730
Semester: 7th
Batch no: 13th
Department of Business Administration
Gono Bishwabidyalay

Submission date: 19 January, 2021


E -Marketing
• Phenomenal growth
• High adoption of online and mobile technologies in Bangladesh are reasons for such growth
• The internet usage has almost tripled over the last 3 years
• There are 12.9% of the population is internet users and the total number of Mobile Phone
subscribers have reached 159.780 Million in the country.

• Social Media(68.8%) &


Email Marketing(33.1%)

• A high number of Bangladeshi marketers(62%) feel that the Email and SMS marketing programs are
effective in meeting planned goals.

Flower Industry
• Booming Sector (CAGR 30 %)
• All Season
• According to a recent statistics published by the Dhaka Chamber of Commerce and Industry (DCCI),
the local market of flowers and cut foliage has reached TK1,600 crore per annum and is growing by
10 percent every year.

About our business


• Established- 3 months ago
• Partners/founders
• Employees
-Full time workers
-Part time wage workers (depending on the project size)

• Location- Savar, Dhaka-350 sq feet, Rent-20,000 (p.m.)

Why E marketing for flower decorators?


• Reach new markets without breaking our marketing budget.
• Email newsletters- quick spread.
• Highlight and new designs in flower decoration can be easily portrayed.
• Congratulatory messages for clients celebrating weddings and other events.
Segmentation
• Geographic :- by District
• Demographic :- middle income group,
Upper-middle income group,
high income group,

Targeting
• Banquets
• Wedding planner
• Event management companies
• Decorators
• Caterers
• Videographers
• Clubs

Positioning
• Attractive and Detailed Website
• Exclusive Flowers for All Occasions
• Personalized and customized service
• Timely service

Differentiation
• Our membership program.
• No membership fee for enrollment.
• Win bonus point on anniversary and birthday.
• Get attractive discounts on every purchase.
• Win 15 points on every 2000 Tk spent.
• Redeem gifts on completion of 500 points.
Process to Become Member

Process for Order Placement


Product /Services
• Flowers, Decorative items
• Decoration of Banquet halls
• Decorating Cars
• Balloon Decorations for birthday parties
• Decoration of Showrooms
• Decoration of wedding venue
Place
• All over the country
• Office location- Savar, Dhaka

Price
• Price range
-Birthday party- Starting from 9999 (acc. To order)
-Wedding decorations- 89999 onwards (acc to order)
-Car decoration- 4999 onwards
-Baby shower-3999 onwards

Promotion
• E MAILS ( Database )
• WORD OF MOUTH PUBLICITY
• FACEBOOK ( Kandivali and Borivali page)
• BLOGS
• MOBILE APP
• Binimoy Digital Marketing services Provider.

SWOT Analysis
STRENGTHS:

• Quality Goods.
• Customer Satisfaction.
• Completion of Work on Time.
• Excellent Workforce.
• Innovative Ideas.
• Small Area of Operation.
• Value Added Services.

WEAKNESS:

• Small Area of Operation.


• High Competition.
• No Established Reputation.
• Limited Flexibility in Prices.
• Competitors can offer similar products.
• High Transportation Cost.
OPPORTUNITIES:

• Wedding Planner.
• Expand Area of Operation.
• Tie up with Wedding Planners.

THREATS:

• Wedding Planners.
• Other Competitors in the same Business Line.
• New Competitors.
• Low Entry Barriers.
• Limited Start-up Cost.

Source of Revenue
•Service utilizer’s
• Advertisement on our web page

Our expenses
• Procurement of flowers
• Tie-up with banquet halls
• Internet expenses
-portal
-advertisements

Advantages of our business to Customer


• Time saving
• Ease
• Personalized changes
• Quick service
Offers available
• Regular customer booking online- 15% off.
• Suggestion to friend online - 10% extra discount.
• Bulk orders above 50000 offer of almost Tk.1500-Tk2000 discounts.
• Members -10% flat discount of any services.
• Other complimentary Offers.

Competitors
Local players (Direct competitors):

• Jay decorators
• Ace decorators
• Amol decorators
• AMG decorators
• Aniruddha arvind joshi
• Confident event managers
• Snap infinite entertainments
{Advantage only we have a web site}

Big players (indirect competition)


-National Decorators
-Decorators Pvt ltd.
-R.D florist
-Nirmal flowers

How do we tackle our competitors?


• You should know your competition.
• Don’t worry about your competition.
• Collaborate -don’t compete.
• Set yourself apart from the competition.
• Policy- hug your competitors (learn).

Our ethics
• To Include an unsubscribe Link in every email.
• To provide what we promise.
• To take up projects within our capacity.
• Not to cheat our customers in any way.
Future plans
• To cater to more customers and widen our target area of work.
• A bigger set up all together.
• To have the complete package of wedding planners not only decorators.
• To become huge in every sense.
• To be the best at what we do.

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