TAGUIG CITY UNIVERSITY

General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

KUYS TAPSIHAN

An Undergraduate Marketing Plan

Presented to the Faculty of the
College of Hospitality and Tourism Management
Taguig City University

In Partial Fulfillment of the

Requirements for the subject

Tourism and Hospitality Marketing

by:

Canibas, John Robert D.

Hernandez, Allysa Ashley M.
Ib-Ib, Hilario Z.
Jimenez, Gerald J.
Macapanas, Julian Francis B.
Mahinay, Mary Grace M.
Onofre, Joylyn A.
Pasion, Janus Daniel
Sagosoy, Mark Kevin
Valmonte, Shaen Marie B.

May 2023
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

TABLE OF CONTENTS

PART 1. EXECUTIVE SUMMARY

PART 2. COMPANY ANALYSIS
Company Logo
Brief description of the company
Company Name and History
Organizational Chart
Products and Services
Current Marketing Activities
Current Market Sales (if applicable)

PART 3. SITUATIONAL ANALYSIS AND MARKETING RESEARCH

SWOT Analysis
SWOT Matching

PART 4. MARKET OBJECTIVES & MARKETING STRATEGY

Marketing Objectives
Market Segmentation
Target Market
Marketing Strategy
a. Product Strategy
b. Pricing Strategy
c. Distribution Strategy
d. Promotional Mix Strategy
- Sales Promotion
- Personal Selling
- Advertisement
- Public Relation

PART 5. IMPLEMENTATION PLAN

TIMETABLE OF THE ACTIVITY
MARKETING BUDGET
a. Budget per Marketing Strategy
CONTROL PROCEDURES
a. GANTT CHART
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

PART 1

EXECUTIVE SUMMARY

Each Filipino family's breakfast is unique throughout the nation. Some

people start their days with a piece of pandesal and hot coffee, while others
only consume light meals like fruits and cereal. However, a substantial
breakfast is essential for people who expect a long day at work or in school
in order to refuel for the rest of the day. And for many years now, sinangag
(fried rice), beef, and eggs—collectively referred to as "silog" meals—have
been a popular combination on our palates.

The Spanish had a significant influence on the silog craze centuries

ago. The well-known Spanish starter known as Tapas—served at the time
with bits of meat and alcohol—introduced the tapa, sinangag, and itlog to the
Filipino tables. As time went on, Filipinos added tens to hundreds of different
variations, giving it a more distinctive and mouthwatering Filipino cuisine.

Now, silog has cemented itself as a beloved comfort breakfast dish

among Filipinos. A trifecta is frequently completed by a third element.
Examples include Embusilog, also called Embutidosilog, which combines
fried itlog (egg), sinangag (fried rice), and embutido (meat loaf). Other
examples include Tocilog, which combines fried tocino (cured meat),
sinangag (fried rice), and Longsilog, which combines fried longganisa
(Filipino sausage), sinangag (fried rice), and itlog (egg). Porksilog (Porkchop
+ Itlog + Sinangag); Hamsilog (Ham + Sinangag + Itlog); bangus or milkfish +
sinangag + itlog); tuyo or dried fish + sinangag + itlog; tisilog/tinasilog (tinapa
or smoked fish + sinangag + itlog); hotdog + sinangag + itlog; and many
others.

Because of the COVID-19 issue and the coronavirus sickness, many

individuals today lose their jobs. In order to provide them with employment,
whether it be online-based or not, our organization built a contemporary,
straightforward, and distinctive restaurant.

And to do that, Kuys Tapsihan started there own business to also help
those who lose their jobs during the pandemic. The primary objective of this
restaurant is to provide silog in a quick, secure, and welcoming setting, along
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

with delectable, reasonably priced, and freshly prepared fried foods that suit
Filipinos' tastes.

Kuy’s Tapsihan is a business that offers food to it’s customer. It offers

affordable meals that are ready to go. The meal is packed in a paper box
that can be brought anywhere you go, it is also an eco-friendly. It targets the
people of Taguig City especially the students who wants this kind of food that
is very affordable yet very delicious kind of a meal. The price ranges to Php
55.00. In that price they can get rice plus a dish that is surely will satisfy
them.

It has already 2 branches which is operating only within Taguig. The

food lover and also vloggers are loving the food of Kuy’s because of it’s tasty
yet affordable prices kinds of meals. Many of the Taguigeno are loving the
foods here and it also determines that it is one of the necessities of the
people of Taguig City, where they can buy food for their breakfast, lunch and
also dinner. They also accommodate dine in and take out. The ambiance is
cozy because it is an alfresco resto. It is walking distance from the get off the
jeep, where most of the students come and go. The owner secure the lease
for the place. The business has the initial capital of Php 1 000 000 to
expense all the needed things for the business to be fully operational.
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

PART 2

COMPANY ANALYSIS

Company Logo

Brief description of the company

“Tapsihan” primarily serves tapa, according to some sources tapsilog and

tapsihan are colloquial slang words. They are usually serving silog meals.
“Tapsilog” is an original dish of the Filipinos which became one of the
favorite since it was first created. “Tap” means tapa or beef, “Si” means
sinangag or fried rice and “Log” means itlog or egg. This kind of food is
popular for Filipinos due to its tenderness and tastiness with the combination
of fried rice and egg.

Kuys Tapsihan is a small eatery that has a concept offering high quality yet
affordable Filipino foods. It is one of the tapsihan that clicks during the
pandemic time, since there foods are affordable that you can eat a delicious
food. One of there best seller is the tapsilog and other silog meal, they are
also offering other foods aside from the silog meals like soups, pares, mami,
lugaw and etc. They build this business since pandemic because they
wanted to try a business that many people will like especially the
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Taguigenos. Kuys Tapsihan is located to MLQ St. Lower Bicutan Taguig City
due to high density of people and students found in the area.

Geographic Analysis

Kuy's Tapsihan is located at 453 Manuel L. Quezon St, Lower Bicutan

Taguig City. The restaurant is near from Lady of the Holy Rosary Parish &
Taguig People's Market to shop, visit, & to wander and also cars &
motorcyles Travelers can easily see the establishment and they can rest &
eat before going to their next stop destination. Kuy's Tapsihan is also located
on some competitors eatery establishment in lower bicutan taguig like Lomi
Tapsihan Pancit Batangas & Tony & Precy Gotohan & Tapsihan etc. but still
Kuy's Tapsihan is still the fastest raising & Popular famous eatery in that
area because of Kuy's Brand image, Family Friendly Chill atmosphere &
Better service that peoples of lower Taguig want's when they are looking for
restaurant establishment to eat. It can easily visit & sight the restaurant
because of its uniqueness. The positive aspect of the restaurant from
geographic area is. The restaurant location are quickly spotted due to their
Obvious Nice Surroundings.
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Company Name and History

Kuy's Tapsihan is a tapsihan restaurant located in ML Quezon st, Lower

Bicutan Taguig City.It was originated from the word “Kuya”, the owner of the
restaurant decided to name it to Kuy's Tapsihan because it is a tribute & love
to his deceased brother and his love eating tapsi. Before they become a
restaurant, they became a merchandise seller who sells cooking tools,
equipment and also they are vegetables, meat & poultry supplier. Since they
are complete of ingredients supplies & tools and equipment to open a
restaurant they decided to enter the restaurant business in the year of the
pandemic on 2020 and start operating in the early January of 2021. They risk
their money to start this business and afraid of failing because of the high
priced of the products in the pandemic time & they also start in the bottom
but because of their resilient great business minds & knowing what peoples
wants they become one of the fastest raising well known local restaurant in
Lower Bicutan Taguig they are best known for their food tapsi's and lugaw
because of the unique taste & presenting the food.

Organizational Chart
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General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Owner - An entrepreneur is the legitimate owner of a business. An individual

or gathering that claims the resources of a firm and benefits for them. The
owner is responsible for establishing budgets and sales forecasts and
making sure the company meets them. The owner may actually invoice
customers, collect overdue accounts, keep the accounting system up to date
and reconcile bank statements.

Cook - A Cook is a restaurant worker who is responsible for preparing food
items and menu items in accordance with company standards and guidelines

Assistant Cook - Assistant Cook ensures the kitchen is orderly and assists

Cooks to prepare and arrange food. Their duties include cleaning the kitchen
area, washing dishes and utensils and ensuring that the Cook has everything
required to run the kitchen efficiently.

Server - Servers are responsible for taking orders and serving food and
beverages to guests as they are also responsible for checking on customers
to ensure that they are enjoying their meals and take action to correct any
problems. Barista - is responsible for preparing and serving coffee and other
beverages to customers in a coffee house or cafe.

Assistant Barista - Are responsible to prepare fresh food and drinks in a

coffee shop setting whilst maintaining a high standard of service and
customer care with a friendly and polite attitude. Waiter - They ensure guests
have an excellent dining experience by providing stellar customer service.
 TAGUIG CITY UNIVERSITY
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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

They greet guests, take meal orders and ensure smooth communication
between the dining area and kitchen. 

Dishwasher - responsible to work to take on some janitorial and supportive

kitchen tasks, such as bussing tables, washing dishes and appliances,
emptying trash receptacles, scrubbing floors, restocking items, and
performing other tasks to ensure that the kitchen and dining areas are clean
and prepared for guests.

Busboy - responsible to help support other restaurant staff members by

cleaning, clearing and setting tables for guests, stocking supplies, and
attending to the needs of guests.

Products and Services

The aroma of fried rice, fried eggs, and coffee awakens our Filipino senses
and makes us think back to a simpler and more carefree time. Having said
that, the typical Filipino breakfast would undoubtedly urge Filipinos to get out
of bed and start the day.
When discussing breakfast, we didn't just mean the typical oats, waffles, and
bread that we see in movies. Pinoys enjoy eating breakfast since it is a filling
meal that typically includes fried rice and fried eggs.
As a result, Kuys Tapsihan offers a selection of silog items that are both
reasonably priced and sure to please Filipino consumers. The list is as
follows.

Product Name Description

PORKSILOG Porksilog is a combination of fried

pork, fried rice and fried egg it is
served in a small frying pan
together with there free soup.
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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Product Name Description

TAPSILOG Tapsilog is one of their best sellers,

they serve it in a small frying pan it
has fried rice, fried egg and then the
super delicious tapa and a free soup.
Product Name Description

CHICKSILOG Chicksilog they serve this in a

small frying pan that is very cute
they serve it with fried rice, fried
egg and the fried chicken with free
Product Name soup. Description

TOSILOG Tosilog is served with fried rice,

fried egg and the tocino with free
soup.
Product Name Description

MALING SILOG Maling silog usually they also

serve this in asmall frying pan and
serve with fried rice, fried egg and
the maling with free soup.

Product Name Description

EMBOSILOG Embosilog this serve in a frying

Product Name Description
pan that serves as the their plate, it
consists of fried rice, fried egg and
HOTSILOG the embutido
Hotsilog this with free soup.
consists of hotdog,
fried rice and fried egg that is serve
with free soup.
 TAGUIG CITY UNIVERSITY
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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Product Name Description

BANGSILOG Bangsilog consists of bangus, fried

rice and fried egg serve with soup.

Product Name Description

LECHESILOG Lechesilog this one is new to their

menu which is served with lechon
kawali, fried rice and fried egg
with free soup.

Product Name Description

CORNSILOG Cornsilog is served with free soup

that consists of fried rice, fried egg
and our favorite corn beef with free
soup.

Kuys Tapsihan also has some products that they are offering aside
from silog meals. And here are some products below:
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Side order:

Plain Rice
Garlic Rice
Java Rice
Sisig
Lechon Kawali
Chicharon Bulaklak

Soup:

Special Buto-Buto
Bulalo Pata
Bulalo Biyas
Pares
Papaitan
Mami
Mami Special
Lugaw
Arrozcaldo
Goto
Lomo

Side Dishes for Lugaw:

Tokwat baboy
Tokwa
Egg
Lechon Kawali
Chicharon Bulaklak

Drinks:

Coca - Cola
Sprite
Royal
Bottled Water

They are also serving Street Coffee:

 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Services

Kuys Tapsihan is open 24/7, They offer take out delivery during the
pandemic but now they are not doing it because most of the
customers are walk in.

Current Market Activities

The owners of Kuy's Tapsihan launched the Facebook profiles for its four
branches before opening them in order to attract clients and keep them
waiting for the opening of the stores. There branches Kuy's Tapsihan Lower
Branch Jan 07, 2021, Kuy's Kubo June 17, 2021, Kuy's Upper Bicutan Dec
14, 2021, Kuy's Garahe March 9, 2022. The owners use a variety of
marketing techniques now that the branches are open to keep the interest of
the clients.
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

The aforementioned marketing plan is as follows:

Social Media Marketing- The owners post content on the Facebook page
and Instagram accounts of the business which help increase the visibility of
the business in the community and also to the different areas as well.
Entertainment Marketing- The owner is also posting some entertainment
that the customer might like just like having a singer to perform while the
customers are eating.
Relationship Marketing- Kuy's Tapsihan focuses on developing
relationships with customers to demonstrate and enhance client loyalty. With
this type of plan, everyone may contribute to the sales of the business
through their personal connections with other people, including customers,
owners, cooks, baristas, and staff. These connections may be those with
family, friends, and relatives.

Current Market Sales

There sales for a month P 600, 000 depending on the hours and the
amount of the customers. During the evening there’s a lot of customers that
go there because sometimes they are looking for a silog meals that well help
aid their cravings.

PART 3

SITUATIONAL ANALYSIS AND MARKETING RESEARCH

SWOT Analysis
 TAGUIG CITY UNIVERSITY
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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

SWOT Matching

STRENGTH WEAKNESS
Having loyal The business
customers will must conduct
be advantage more promos
to get high to there
sales and gain customers to
OPPORTUNITIES more trust to make there
new customers
customers. happy and see
Consumers will the worth of
enjoy the there money
meals and they’re
services and it spending.
will help the The business
business should be more
because they spacious and
can offer this also enhance
to there family, the ambiance.
friends and etc. The business
The customers also needs to
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

will also easy expand there

to transport social media
because it is platform to
near the road advertising
and near the there products
jeepney and services
transportation and also
Having well marketing
educated and there product
have manners this will
staff will be a definitely help
big impact to them to have
the business. more
consumers.

THREATS The business To make there

should add business
some services popular they
that will help should
customers to advertise there
easy access food more and
with there also they
products. should get the
They should customers
also expand trust and taste.
there space so They also need
that it will be to have loyalty
more spacious card for those
for the loyal
customers. customers so
that they will
come back.

PART 4

MARKET OBJECTIVES & MARKETING STRATEGY

 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Marketing Objectives

The Kuys Tapsihan has been operating since 2021, and they are
knowledgeable in terms of building and handling their business. They
have a huge advantage in the place they chose; a lot of people are
eating in their tapsihan because they are wise in putting their store in
a place where they can accumulate a huge amount of customers.
They have students, employees, and simple people.
They typically don't have new products, but sometimes they do
promos. When they celebrate their anniversary, they give their
consumers free soft drinks. They are consistent with their products,
and that is the way to be known in their place for being consistent.
Aside from that, they are gaining free advertisement because their
consumers are telling other people that their products are very nice
and the taste is not changing; it is still delicious even now.
Because of the free advertisements that they have, their sales are
booming. The owner said that they are gaining P20,000 per 24 hours
of operation, which is approximately P720,000 per month, so their
earnings per hour are P1000.00. They are very successful because
they have another branch near Upper Bicutan.

Market Segmentation

DEMOGRAPHIC ANALYSIS Based on physical survey

that we conducted in Kuys
Tapsihan customers. 55%
are in the age of 18-25 years
old, 22% are in 26-35 years
old and 13% are in the age of
13-17 years old and lastly
13% are 36 and above.
Out of 100 respondent 56%
are males and 43% are
female eater at Kuys
Tapsihan.
65% of respondent in Kuys
 TAGUIG CITY UNIVERSITY
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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Tapsihan are willing to spend

around 100 php and below.
56% of respondent are
students, 24% employed and
20% are unemployed.

35% responded that they

prefer to eat Tapsilog, 28%
preferred Porksilog, 23%
PSYCHOGRAPHIC ANALYSIS prefer Chicksilog and lastly
14% prefer regular cornsilog.

50% of the respondent are

usually eating Tapsilog and
BEHAVIORAL ANALYSIS 20% prefer to eat Tapsilog
sometimes, 15% does not try
Tapsilog and 15% have tried
other menu.
When we are asking
questions to the customers
that are eating in Kuys
Tapsihan of “ What side dish
prefer to eat in there menu”
31% prefer to eat without
side dish and 69% answered
they like pork and tofu,
chicharron bulaklak, sisig
lechon kawali and mami.

Target Market
 TAGUIG CITY UNIVERSITY
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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Based on our survey and the answers that we gathered. 51% , respondents
are students,28% are employed while the 21% are unemployed. And also
since the location of the shop is near in the schools and other
establishments. It’s a great opportunity to target a lot of students.
This graph shows the result of our survey that we conducted.

STUDENTS:51%

EMPLOYED:28% 21%

UNEMPLOYED:21

51%

28%

STUDENTS EMPLOYED UNEMPLOYED

Marketing Strategy

a. Product Strategy

As a part of the food industry or food service business. Kuy’s Tapsihan is

composed of tapsilogan meals. The business need to provide the target
market’s needs which are the meals according to the survey. The product
mix includes tapsilog, porksilog, chicksilog, tosilog, malingsilog, longsilog,
embosilog, hotsilog, bangsilog, lechelog, and cornsilog.

PICTURE PRODUCT & DESCRIPTION

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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

PRICE
Porksilog is a
combination of fried
Porksilog pork, fried rice and
fried egg it is served
Php 75.00 in a small frying pan
together with there
free soup.

Tapsilog is one of their

best sellers, they serve
Tapsilog it in a small frying pan
it has fried rice, fried
Php 75.00 egg and then the super
delicious tapa and a free
soup.
Chicksilog they serve
this in a small frying
Chicksilog pan that is very cute
they serve it with fried
Php 85.00 rice, fried egg and the
fried chicken with free
soup.
Tosilog is served with
fried rice, fried egg and
Tosilog the tocino with free
soup.
Php 55.00

Maling silog usually

they also serve this in a
Maling Silog small frying pan and
serve with fried rice,
Php 55.00 fried egg and the
maling with free soup.
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Embosilog this serve in

a frying pan that serves
Embosilog as the their plate, it
consists of fried rice,
Php 55.00 fried egg and the
embutido with free
soup.

Hotsilog this consists of

hotdog, fried rice and
Hotsilog fried egg that is serve
with free soup.
Php 55.00

Bangsilog consists of
bangus, fried rice and
Bangsilog fried egg serve with
soup
Php 65.00

Lechesilog this one is

new to their menu
Lechelog which is served with
lechon kawali, fried rice
Php 85.00 and fried egg with free
soup
Cornsilog is served
with free soup that
Cornsilog consists of fried rice,
fried egg and our
Php 55.00 favorite corn beef with
free soup.
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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

b. Pricing Strategy

Description Raw Price Adjustme

nt Price

Lugaw 1 Bowl of Lugaw P 15 .00 P 15.00

Arroz caldo 1 Bowl of Lugaw + 1 15 + 10 + 10 = P35.00 P40.00

Boiled Egg + Chicken

Goto 1 Bowl of Lugaw + Beef 15 + 20 = P35.00 P35.00

Insides

Lugaw Lechon 1 Bowl of Lugaw + 15 + 30 = P45.00 P45.00

Lechon

Lugaw Bulaklak 1 Bowl of Lugaw + 15 + 35 = P45.00 P50.00

Ruffled Fat

Silog

Tapsilog Fried Rice + 1 Egg + 10 + 10 + 50 = P70.00 P75.00

Tapa

Porksilog Fried Rice + 1 Egg + 10 + 10 + 50 = P70.00 P75.00

Porkchop

Chicksilog Fried Rice + 1 Egg + 10 + 10 + 40 = P60.00 P65.00

Chicken

Tosilog Fried Rice + 1 Egg + 10 + 10 + 30 = P50.00 P55.00

Tocino

Malingsilog Fried Rice + 1 Egg + 10 + 10 + 30 = P50.00 P55.00

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Maling

Longsilog Fried Rice + 1 Egg + 10 + 10 + 30 = P50.00 P55.00

Longganisa

Embosilog Fried Rice + 1 Egg + 10 + 10 + 30 = P50.00 P55.00

Embotido

Hotsilog Fried Rice + 1 Egg + 10 + 10 + 30 = P50.00 P55.00

Hotdog

Bangsilog Fried Rice + 1 Egg + 10 + 10 + 40 = P60.00 P65.00

Bangus

Lechelog Fried Rice + 1 Egg + 10 + 10 + 60 = P85.00 P85.00

Lechon

Cornsilog Fried Rice + 1 Egg + 10 + 10 + 30 = P50.00 P55.00

Cornbeef

Soup

Special Buto- Buto Vegetables + Beef 40 + 60 = P100.00 P110.00

Bones

Bulalo Pata Beef Leg P100.00 P110.00

Pares Beef Meat P50.00 P55.00

Papaitan Beef Meat P80.00 P85.00

Bulalo Biyas Vegetables + Beef 60 + 70 + 70 = P200.00 P210.00

Bones + Beef Meat

Mami Noodles + Egg 20 + 10 + = P30.00 P35.00

Mami Special Noodles + Egg + 20 + 10 + 20 = P50.00 P55.00

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Chicken

Side orders

Sisig Meat + Chillies + Egg 10 + 15 + 40 = P65.00 P75.00

Lechon Kawali Meat P60.00 P65.00

Chicharon Bulaklak Ruffled Fat P99.00 P99.00

Plain Rice Rice P10.00 P10.00

Garlic Rice Garlic + Rice 10 + 5 = P15.00 P15.00

Java Rice Rice P20.00 P20.00

Egg Egg P10.00 P10.00

Tokwa Tofu P12.00 P12.00

Towkwa’t Baboy Tofu + Pork 10 + 30 = P40.00 P40.00

Drinks

Coca Cola Coke P15.00 P18.00

Sprite Sprite P15.00 P18.00

Sprite 1.5L 1.5 L of Sprite P100.00 P120.00

Royal Royal P15.00 P18.00

Coke 1.5L 1.5 L of Coke P100.00 P120.00

Bottled Water Water P10.00 P15.00

 TAGUIG CITY UNIVERSITY
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COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

c. Distribution Strategy

Kuys Tapsihan main channel are their physical stores & online Stores. Their
customers can walk & buy through their restaurant to buy their favorite foods
like Tapsi, Lugaw, sisig & other variety food meals and other new releases
foods in their restaurant menu. Also they can look in their social media page
of the restaurant menu if they want to order foods from Kuy's Tapsihan
Restaurant and they can message the page of the restaurant if they want to
order foods from kuy's Tapsihan restaurant and their order food can be
deliver by restaurant delivery services offered by delivery programs apps like
Grab, Food Panda & messenger are their options to deliver their foods in
their home. Right now Kuy's Tapsihan are really maximizing on reaching all
possible customers thruu social media platforms like facebook, twitter &
Instagram since now we are in digital era where peoples now is very active in
social media and it is the best way to market & promote their products since
people now they are lazy to go in physical stores to order & buy since it can
be buy now in gadgets by visiting social media apps & sites. So kuy's
Tapsihan is promoting their food product menus in digital sites & social
media platforms to attract hungry customers that didn't like going to physical
stores and people who really just love buying foods from restaurant instead
to cook in their house to avoid hazziness.

e. Promotional Mix Strategy

- Sales Promotion
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Anniversary Treat - For every customer who orders, they get a free soda
because they celebrate their anniversary on January 10 and this is their way
of thanking their customers.

Christmas Promo - At Kuy's Lower Bicutan every Christmas they do a raffle

and whoever they draw 10 people winner's will give a check worth 500 pesos
gifts from Kuy's Tapsihan.

Unli soup - Since Kuy's Tapsihan opened, they have been pushing unli soup
to all costumers.

- Personal Selling

Kuy's Tapsihan has no personal product that sell. They must prefer to sell
only those product that customers wants. Since they have coffees the
proponent maybe they will decide to sell personal product. Proponents have
come up with this to make a side menu for coffee. In introducing their new
product, kuys tapsihan also dedicated to address these new product by
pasting the menu in the wall so that if the customer wants to have side menu
to their coffee and also posting it in social media accounts. The promotion of
these new product will be posted in the Facebook Account and since the
owner is vlogging it is easy to catch new customer.

- Advertisement

The Kuys tapsihan will be promoted using the following forms of promotional
media. Flyers that will be uploaded online.
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

- Public Relation

Kuy's Tapsihan looks for opportunities and learns new business strategies
They additionally take into consideration how their clients will interact with
them in the future and ensure that they have a good rapport with them. Staff,
students, and those close to the restaurant are also able to help by using
relationship marketing (which is a relationship with customers and a strategy
for attracting and retaining them in a restaurant), internet marketing (which is
a social media promotion strategy), and (giving people the impression that
their chosen products are of high quality).

PART 5

IMPLEMENTATION PLAN

TIMETABLE OF THE ACTIVITY

PROMOTIONAL DESCRIPTION DATE

ACTIVITY
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Anniversary Treat
January 19, 2023-
January 20, 2023

This the poster that is

posted at there facebook
page.
Christmas Promo They are giving raffle December 24, 2022
Raffle tickets to there loyal
customers every
Christmas. They are
giving back the love and
support there customers
are giving to there
business.
Unli Soup As they open their January 6, 2021
business they are giving
free soups to there
customers even if you
are buying there un
expensive products.

MARKETING BUDGET

a. Budget per Marketing Strategy

The products, Christmas raffle prizes, and there promotions will all
employ the promotional materials. The entire budget that will be set out for
these materials that will be used is 25, 000 pesos. For the sum of 25, 000
pesos, 10,000 will go toward products, 10,000 toward presents and raffles
for Christmas, and 5,000 will go toward anniversary promotions.

b. Contingency Funds
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

For the contingency funds, they have a budget that is 20, 000 for the
unexpected disaster, natural disaster and accidents within there premises.

CONTROL PROCEDURES

a. Results Expected from each Activity

It is predicted that the online activities and advertisements that are

displayed on their page would attract current and potential clients to sample
their products and new items on their menu.

b. Progress Reporting and Measure

Estimated measurements include a rise in daily sales of 5,000 pesos,

an increase in the number of favorable customer comments and feedback,
and a higher number of customers served as compared to the typical count.

GANTT CHART
 TAGUIG CITY UNIVERSITY
General Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT