MBA 4th Sem Project Guidelines
MBA 4th Sem Project Guidelines
Executive Summary
Chapter-1 Introduction (Industry Profile)
Chapter- 2 Review of Literature
Chapter -3 Research Methodology
Research Design
Research Problem
Project (Research) Objective
Data Collection (Primary & Secondary)
Significance of the study
Limitations of the study
Data Analysis & Interpretation
Chapter -4 Finding of the Study
Chapter -5 Conclusion & Suggestions
Chapter -6
Limitation
Bibliography/
Reference Details:
Introduction:
The Introduction should provide a brief description of the topic addressed in the research project
report and of the particular issue(s) to be investigated.
Review of Literature:
A research design is the set of methods and procedures used in collecting and analyzing
measures of the variables specified in the problem research.
A research problem is a statement about an area of concern, a condition to be
improved, a difficulty to be eliminated, or a troubling question that exists in scholarly
literature, in theory, or in practice that points to the need for meaningful understanding
and deliberate investigation.
Research objectives describe concisely what the research is trying to achieve. They
summarize the accomplishments a researcher wishes to achieve through the project and
provides direction to the study.
Secondary data refers to data that is collected by someone other than the user. (Mainly
from published sources) Common sources of secondary data for social science include
censuses, information collected by government departments, organizational records and
data that was originally collected for other research purposes.
Secondary data analysis can save time that would otherwise be spent collecting data and,
particularly in the case of quantitative data, can provide larger and higher-quality
databases that would be unfeasible for any individual researcher to collect on their own.
Significance of the study concern with the advantages of study of the project for the
same organization/institution.
Limitations of the study can exist during research/project work such as time, money, data
etc.
Data Analysis:
Data analysis is the process of systematically applying statistical and/or logical techniques to
describe and illustrate, condense and recap, and evaluate data.
The principal outcomes of a research project; what the project suggested, revealed or indicated.
This usually refers to the totality of outcomes, rather than the conclusions or suggestions drawn
from them.
The student presents the conclusion and suggestion following the finding of the study. The first
section is the conclusions of the research finding and the second is the suggestion dealing with
the objectives of teaching and learning process.
Bibliography/Reference:
Alden, D. L., Steenkamp, J. B. E., & Batra, R. (1999). Brand positioning through advertising in
Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing,
63(1), 75–87
Annexure: C (Cover Page {Front & Inner}) & Guide/Supervisor Certificate
COLLEGE OF MANAGEMENT STUDIES
A
Project Report
On
Affliated to
DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW
Month, Year
Certificate Format
Certificate
Declaration Format
Declaration
I, the undersigned, hereby declare that the project report entitled, [enter
project title] submitted by me to the [Enter University Name], in partial
fulfilment of the requirement for the award of the degree of Master of Business
Administration under the guidance of Dr./Prof. [enter name of internal guide
name], is my original work, and the conclusions drawn therein are based on
the material collected by myself.
The Report submitted is my own work and has not been duplicated from any
other source. I shall be responsible for any unpleasant moment/situation.
Place:
I am thankful for all the knowledge, guidance, and support imparted by Dr. /
Prof. …………………………………….(Director) to me who gave me invaluable
knowledge during the Research.
In the end, just as significantly, I would like to express my sincere thanks to,
Prof. ……………………………………….(Project guide), and all the other staff
members who have provided me with excellent knowledge and support
throughout my Post Graduation.
Project Guidelines:
No two students can submit a project report on same topic or same title.
Students can seek the supervision of the in-house faculty and the faculty can give
an official document to the effect that the students have executed his
responsibilities effectively under her/his leadership.
The project report must be prepared using MS Word and should be typed
preferably in the Times New Roman 14 font size.
The MBA project reports must be printed in standard A4 size with one inch
margin on both sides and line alignment of 1.5.
The project report must be bounded with black color art paper displaying
the topic, student's name, institution's name, and other relevant details.
The report must carry an acknowledgement proof by the Head of the Institute
representing the authentic presentation of assignment by the student.
A genuine proof of work submitted by the student is autonomously executed by
him/her.
All the pages should have proper page number.
Thank You