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Chapter 1 - Introduction To Web Communication-1

This document provides an introduction to key concepts related to the internet and web communication. It defines Internet Protocol (IP) and Transmission Control Protocol (TCP) which allow computers to communicate over a network. It also defines websites as collections of linked web pages with a shared domain name, and web pages as documents displayed in browsers. Additionally, it discusses various types of content that can be included on websites such as text, multimedia, visuals, audio/video, and navigation elements. It also defines key roles in web development such as content owners, webmasters, intranets, extranets, business-to-business and business-to-consumer models. Finally, it discusses considerations for web writers regarding differences between writing for

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67 views30 pages

Chapter 1 - Introduction To Web Communication-1

This document provides an introduction to key concepts related to the internet and web communication. It defines Internet Protocol (IP) and Transmission Control Protocol (TCP) which allow computers to communicate over a network. It also defines websites as collections of linked web pages with a shared domain name, and web pages as documents displayed in browsers. Additionally, it discusses various types of content that can be included on websites such as text, multimedia, visuals, audio/video, and navigation elements. It also defines key roles in web development such as content owners, webmasters, intranets, extranets, business-to-business and business-to-consumer models. Finally, it discusses considerations for web writers regarding differences between writing for

Uploaded by

St Wxy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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INTRODUCTION TO WEB

COMMUNICATION:
INTERNET, CONTENT AND
COMMUNICATION

Puan Azura NMC102


INTRODUCTION

What is Internet?

¨ A global system of interconnected computer network


that use the standard internet protocol suite to serve
INTRODUCTION

IP : Internet Protocol
TCP : Transmission Control Protocol
INTRODUCTION

IP:
¨ the technical format of packets and the
addressing scheme for computers to
communicate over a network
¨ allows the address package and drop in
the system but no direct link between
sender and recipient (like postal system)

TCP:
¨ establish a virtual connection between a
destination and a source
¨ establish a connection between two hosts
so that they can send messages back and
forth for a period time
INTRODUCTION
INTRODUCTION
INTRODUCTION

¨ A collection of linked web pages that share a unique domain


name which are grouped together and usually connected
together in various ways.
¨ Often called a "web site" or simply a "site.“
INTRODUCTION
INTRODUCTION
INTRODUCTION

¨ A document which can be displayed in a web


browser such as Firefox, Google Chrome, Microsoft
Internet Explorer, Opera etc.
¨ These are also often called "web pages" or just
"pages."
INTRODUCTION
Audio / Video
Content components Intranet
Extranet
Visuals
NOW…
B2B
What are these B2C
terms?
Subject Matter
Expert

Navigation Client
INTRODUCTION

¨ Written material on a Web site


¨ Include the multimedia elements
INTRODUCTION

¨ All forms of design and graphics such as color,


backgrounds and navigation icons as well as mix of
illustrations, photographs and animation
INTRODUCTION

¨ Elements of the site created in a studio or on


location that are inserted as clips in the Web site
INTRODUCTION

¨ The routes that users take through a Web site to


move from Web page to Web page
INTRODUCTION

¨ Person(s) who “own” the content through their


specific knowledge of the topic
INTRODUCTION

¨ Person(s) responsible for the creation/maintenance


of a Web site
INTRODUCTION

¨ In-house Web sites that can’t be accessed by


outsiders
¨ Designed to provide employee with organizational
information
INTRODUCTION

¨ Bridge between the public internet and private


corporation intranet
¨ Provides controlled access to authorized customers,
vendors, partners or external users
INTRODUCTION
INTRODUCTION

¨ While accessible to any Web surfer, the purpose is


to inform other business about their
products/services
INTRODUCTION
INTRODUCTION
INTRODUCTION

¨ While accessible to any Web surfer, the purpose is


to market products/services to interested
customers
INTRODUCTION
INTRODUCTION
You as the WEB WRITERS/EDITOR

¨ You need to understand differences between;

WRITING FOR WEB


or
WRITING FOR PRINT MATERIALS

¨ The need to create STICKINESS – what is that?


You as the WEB WRITERS/EDITOR
Your ROLE throughout the Process
Consulting on the product concept

Collecting/researching content

Designing information architecture and main navigation

Writing/editing to final approval

Copyediting and proofreading at Beta stage

Managing content
How much TECHNOLOGY do you need to know?
How much TECHNOLOGY do you need to know?

• A set of object-oriented programming • Known as eXtensible Markup Language


technologies and tools that Microsoft • Designed to store and transport data
• Developed for Internet Explorer to • Designed to be both human- and
facilitate rich media playback. machine-readable

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