Project Term Report
Project Term Report
TERM Project
PROJECT
Report
REPORT
Artistic Milliners Pvt Ltd.
Group Members:
M. Waseem Siddiqui (20211-2910) Sarfaraz Ali 20171-23269
M. Hammad Kothari 20211-29698 Marium jawed 20171-22430
CONTENTS
Company introduction ___________________________________________________________ 3
History of artistic milliners __________________________________________________________ 4
SWOT ANALYSIS __________________________________________________________________ 5
Supply chain map ________________________________________________________________ 7
Overall process flow ______________________________________________________________ 8
Value chain model ______________________________________________________________ 17
1o Critical areas and 3 flows of supply chain – Warehousing _______________________ 19
1o Critical areas of supply chain – Artistic Milliners _________________________________ 23
Problems in supply chain ________________________________________________________ 27
Solutions for supply chain issues __________________________________________________ 28
Conclusion _____________________________________________________________________ 29
3
COMPANY INTRODUCTION
Artistic Milliners is a top denim manufacturing company based in Karachi, Pakistan. It was founded in
1949 and has since grown to become one of the leading denim manufacturers in the world. The
company specializes in the production of high-quality denim fabric and has a vertically integrated
supply chain that spans from cotton farming to finished garments.
Artistic Milliners is known for its commitment to sustainability and ethical manufacturing practices. The
company has implemented various initiatives to reduce its environmental impact, including the use of
recycled and organic materials, water conservation measures, and renewable energy sources.
The company has also established partnerships with several leading fashion brands, providing them
with high-quality denim fabric for their products. Artistic Milliners' customers include major global
brands such as Levi's, Gap, H&M, Zara, Target.
Artistic Milliners is also involved in social welfare activities, such as supporting local schools and
providing health care facilities to its employees and their families. The company has won numerous
awards for its sustainability efforts and ethical practices, and continues to be a leader in the global
denim industry.
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In the 1990s, Artistic Milliners established its first denim garment manufacturing facility in Karachi. This
helped the company to expand its offerings and become a one-stop-shop for denim products.
In 2005, Artistic Milliners established a state-of-the-art washing and finishing plant in Karachi, which
allowed the company to provide high-quality finishes and treatments to its denim products.
In 2009, Artistic Milliners became the first denim manufacturer in Pakistan to launch a sustainable
denim collection, using organic cotton and eco-friendly production processes.
In 2011, the company established its first overseas facility in Vietnam, Mexico and many distribution
warehouses in UAE, which helped to expand its global reach and diversify its supply chain.
In 2019, Artistic Milliners opened a new production facility in Pakistan AM4C (Digital Factory), which is
one of the largest and most modern denim manufacturing plants in the world. The facility is equipped
with advanced technology and automation, and has a strong focus on sustainability and social
responsibility.
Today, Artistic Milliners is a vertically integrated denim manufacturer, with a global presence and a
commitment to sustainability and social responsibility. The company supplies denim products to some
of the world's leading fashion brands, and continues to innovate and invest in its operations to
maintain its position as a leader in the denim industry.
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SWOT ANALYSIS
Strengths
Vertically integrated supply chain - Artistic Milliners has a complete supply chain that covers
everything from cotton farming to finished garments. This allows the company to control quality and
costs at every stage of production.
Sustainability Efforts - The Company is committed to sustainable and ethical manufacturing practices,
which is becoming increasingly important to consumers and retailers. Artistic Milliners has implemented
initiatives such as the use of organic and recycled materials, water conservation, and renewable
energy sources.
Strong customer base - Artistic Milliners has established partnerships with several leading global fashion
brands, including Levi's, Gap, H&M, and Zara, Target. These partnerships provide a steady stream of
business and help to establish the company's reputation as a trusted supplier of high-quality denim
fabric.
Strong Washing R&D - Artistic Milliners has strong washing R&D capabilities which enables the
organization to develop high quality washes and achieve garment shade quality and improved
customer satisfaction.
Innovative Technology & Digitalization - Artistic Milliners digitalization derives helps in providing the
digital visibility of the operations and reducing waste at each stage and improving operational
excellence through the use of technology.
Market Leader in terms of Market Share and Volume- Artistic Milliners is the top denim exporter with
$ 401 Million Export Value in the year 2022 and achieved 4th position.
Weakness
Limited brand recognition - While Artistic Milliners is a well-respected supplier in the denim industry, it
has limited brand recognition among consumers.
Reliance on exports - Artistic Milliners primarily exports its products, which exposes the company to risks
such as currency fluctuations and changes in trade policies.
Dependence on key customers - While Artistic Milliners has a strong customer base, it is heavily
dependent on a few key customers majority of the business is covered by Target, Zara, Gap and
Levies that is 90% of its revenue. This dependence could leave the company vulnerable to changes in
the market or the loss of a major customer.
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Limited geographic reach - While the company has a strong presence in Pakistan, it has limited reach
in other regions. This could limit its growth potential.
Opportunities
Growing demand for sustainable products- The increasing demand for sustainable and ethical fashion
presents an opportunity for Artistic Milliners to expand its customer base and increase sales.
New Emerging Markets - Pakistan has access to several emerging markets, such as Africa and the
Middle East, which are experiencing rapid economic growth and increasing demand for textiles.
Preferential Trade Agreements - Pakistan has signed several trade agreements with other countries,
including the EU, China, and the US, which provide preferential access to these markets.
Competitive Labor Expenses - Pakistan has a large and skilled workforce, with relatively low labor costs
compared to other textile manufacturing countries.
Threats
Competition - The denim industry is highly competitive, and Artistic Milliners faces competition from
both established players such as Soorty, Lucky Textiles Liberty Mills and Interloop.
Economic instability - Current Economic instability and Bans on LCs in Pakistan affect the company's
operations and financial performance.
Political instability - Political instability, such as changes in government policies or social unrest, is
creating an effect on the company's operations.
Fluctuations in raw material prices - Fluctuations in cotton prices or other raw materials could impact
the company's costs and profitability.
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Procurement Cycle
The procurement cycle is the process of acquiring goods and services from external suppliers. Process
Flow completely defines every step of Artistic Procurement Cycle.
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Manufacturing Cycle
The manufacturing cycle is the process of transforming raw materials into finished goods.
The quality process flow is a set of procedures and steps that a company follows to ensure that its
products meet certain quality standards. Basic steps involved in a quality process flow defined above.
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Replenishment Cycle
This cycle include all the activities between the distributor and the retailer and in this case Artistic is
acting as logistic distributor for its containers and warehousing process flow is defined for the activity.
Before
In this case Manual operations were performed in Artistic Milliners before digitalization of Warehousing
activities.
After
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Ordering Cycle
This cycle include all the activities between the retailers and customers and in this case Retail brands
such as TARGET is our customer and complete ordering process is defined below;
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Operations: The next aspect of the value chain is operations, which involves the transformation of
inputs into finished products. Artistic Milliners has invested heavily in state-of-the-art machinery and
equipment for denim fabric production, dyeing, cutting (Auto spreaders) Sewing (hanger smart line)
Washing (Spray Robotic Arms) and finishing (Smart lines) for, garment production. The company has its
own denim mills, garment factories, and washing and finishing facilities, which enables it to control
quality and costs at every stage of production. The company also has a strong focus on sustainability,
using eco-friendly processes and materials wherever possible.
Company has strong traceability mechanism for Claim materials.
Digitalization has become the norm in the company with top projects enhancing customer
satisfaction reducing product cost and process waste. Some include (Smart Quality Management,
Warehouse Management, Garment Tracking, Machine Learning and smart line, Digital Planning,
Digital Risk Management)
Outbound logistics: The third aspect of the value chain is outbound logistics, which involves the
transportation and distribution of finished products to customers. Artistic Milliners has its own logistics
and distribution network, which ensures that finished denim jeans are delivered to port for shipment on
time and in good condition. The company works closely with its customers to ensure that products are
delivered to the right location and in the right quantities.
Marketing and sales: The next aspect of the value chain is marketing and sales, which involves
promoting and selling products to customers. Artistic Milliners has established itself as a leading supplier
of denim fabric and denim jeans to major global brands such as Levi's, Gap, H&M, and Zara. The
company has a strong reputation for quality and innovation, and uses a range of marketing and sales
channels to promote its products, including trade shows, online platforms, and social media.
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Service: The final aspect of the value chain is service, which involves providing after-sales service and
support to customers. Artistic Milliners has a strong focus on customer satisfaction and provides after-
sales service and support to its customers, including product warranties and repairs. The company also
works closely with its customers to develop new products and improve existing ones, helping them to
stay ahead of the competition.
Secondary Activities
Secondary activities in the value chain model refer to the support activities that enable the primary
activities to function effectively. These secondary activities include:
Procurement: This activity involves the acquisition of raw materials, equipment, and other resources
required for production.
Human resource management: This activity involves the recruitment, training, and development of
employees.
Technology development: This activity involves the development of new technologies to improve
production processes and products.
Infrastructure: This activity includes the provision of support services such as transportation,
communication, and utilities.
Secondary activities contribute to the effectiveness and efficiency of the primary activities, which in
turn affect the overall value that a company can create for its customers. By improving these
secondary activities, a company can improve its competitive advantage and enhance its ability to
create value for its customers.
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10 critical and
strategic Warehouse Department
decision areas
Overall warehousing operations is the service product of
warehouse department.
1 - Receiving :
In this gate pass and packing list of the incoming goods are
received to the warehouse both in physical and on ERP system.
2- Truck unloading: In this physical unloading activity of rolls from
Process
2 the truck is performed.
3- Digital Pallet Building:
In this process each individual roll barcode is scanned through
scanner and loaded into designated pallets.
4- 10% Inspection:
In this process 10% criteria is applied on the delivery and rolls are
inspected on the machine to identify the quality of material
received.
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Currently Main Store has capacity of 1.5 Million Mtrs. and central
warehouse has the capacity of 3.5 Million Mtrs of fabric.
Maintenance refers to the ongoing upkeep and repair of
warehouse related equipment and facilities, such as digital
6 Maintenance equipment, warehouses, and systems. Effective maintenance can
help ensure that the procurement process runs smoothly and that
disruptions are minimized
The supply chain refers to the network of suppliers, manufacturers,
distributors, and other organizations involved in the production
and delivery of goods and services. Effective supply chain
management is critical to ensuring that the warehouse process
runs smoothly and that the company has access to the resources it
Supply chain
7 needs to operate effectively.
S-P-C
Denim Fabric: Artistic Milliners produces high-quality denim fabric, which is used by a variety of
customers in the apparel industry. The company produces a wide range of garments, including jeans,
jackets, shirts, and more.
Artistic Milliners is known for its innovative designs and use of sustainable materials.
Artistic is also providing design and development 3D studio and sustainable production services to its
customers
4- Location Strategy
AM operations are based in Karachi due to the presence of shipping port which makes the
transportation of materials easy and less costly also there are other factors such as :
Proximity to Raw Materials: Karachi is located close to the cotton-growing regions of Pakistan,
which provides Artistic Milliners with easy access to high-quality cotton for its denim fabric.
Access to Skilled Labour: Karachi is home to a large pool of skilled workers, including designers,
technicians, and production workers. Artistic Milliners has been able to tap into this talent pool
to build a highly skilled workforce.
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7- Hu ma n r es o ur ce Mana ge m ent
Recruitment and Selection: The company has a rigorous recruitment and selection process to
attract and retain the best talent. Artistic Milliners uses a combination of internal referrals, online
job postings, and recruitment agencies to find suitable candidates for open positions.
Training and Development: Artistic Milliners places a strong emphasis on training and
development for its employees. The company offers a range of training programs and
opportunities for employees.
Performance Management: Artistic Milliners uses a performance management system to assess
employee performance and provide feedback. The company sets clear performance
expectations and goals for employees.
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Compensation and Benefits: Artistic Milliners offers competitive compensation and benefits
packages to attract and retain top talent.
Workplace Culture: Artistic Milliners places a strong emphasis on creating a positive workplace
culture. The company promotes teamwork, collaboration, and open
8- Sc he dul ing
Capacity Planning: Artistic Milliners uses a range of tools and techniques to plan its production
capacity. The company analyses historical data and market trends to forecast demand, and
uses this information to determine the appropriate level of capacity needed to meet customer
needs.
Production Planning and Control: Artistic Milliners uses a variety of methods to plan and control
its production processes. The company uses software applications to create production
schedules, monitor progress, and track inventory levels.
Just-In-Time (JIT) Manufacturing: Artistic Milliners uses JIT manufacturing techniques to reduce
inventory and improve production efficiency. The company uses a pull-based system, where
production is initiated only when there is a demand for the product.
9- In v ent or y Man ag e me nt
Inventory Planning: Artistic Milliners uses a range of tools and techniques to plan its inventory
levels. The company analyses historical data and market trends to forecast demand, and uses
this information to determine the appropriate level of inventory.
Inventory Tracking: Artistic Milliners uses software applications to track inventory levels and
monitor stock movements. The company uses barcode scanning to accurately track inventory
levels in real-time.
Safety Stock: Artistic Milliners maintains safety stock levels to ensure that it can meet
unexpected demand or supply disruptions. The company determines safety stock levels based
on factors such as lead time, demand variability, and supplier reliability
Just-In-Time (JIT) Inventory Management: Artistic Milliners uses JIT inventory management
techniques to reduce inventory levels and improve efficiency. The company uses a pull-based
system, where inventory is replenished only when it is needed.
Inventory Optimization: Artistic Milliners continuously evaluates and optimizes its inventory levels
to ensure that it has the right amount of inventory at the right time.
Information flow: This refers to the sharing of information and data between suppliers,
manufacturers, customers, and other stakeholders in the supply chain. For Artistic Milliners, this includes
the sharing of production plans, inventory levels, demand forecasts, and quality control data.
Financial flow: This refers to the movement of money through the supply chain, including
payments for raw materials, manufacturing costs, transportation costs, and other expenses. For Artistic
Milliners, this includes payments to suppliers, manufacturing costs, and payment processing for
customers.
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Due to current economic conditions Inflations dollar value and ban on imports LCS, it is very difficult to
procure raw materials for products. Currently the major raw material is Fabric 20% outsourced and
imported. Other small import materials such as accessories threads burton tags, machine parts contain
3% of the total Procurement bill, any Disruptions can create a delay in meeting productions deadline.
2- Sustainable Sourcing
The customer demands for Environmentally friendly and sustainable products such as Claim Material
organic materials or to support the good cotton initiative and black cotton initiative is increasing and it
getting difficult to meet the compliance and supply chain and traceability requirements for this
product. (Claim material Assessment)
Consumers are increasingly demanding sustainable and socially responsible products, putting pressure
on textile companies
Due to recent hike in fuel prices the transportation cost has increased significantly and it affects the
overall profitability of the supply chain operations.
Artistic Milliners has a strong commitment to social responsibility and sustainability, which is reflected in
its certifications and accreditations. However, the company may face challenges in ensuring that its
suppliers and partners also meet these standards, which could impact the company's reputation and
relationships with customers.
5- High Inventory
Currently Artistic is carrying large inventories in its warehouses which increases the holding cost and
also covers the space. The current work in process inventory between the warehouses to cutting is
about 4 days.
6- Obsolete Technology
Artistic is still using ERP based operations but many of the operations are still performed manually which
reduces the efficiency and effectiveness of supply chain management. All the operations in the
warehousing are manual and paper-based working, which provides no visibility of the inventory and
wip in process.
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3- Sustainable sourcing
Artistic is currently working on Claim material assessment supply chain issues by developing a cross
functional team to improve the traceability of these raw materials both in system and through physical
colour coding-based mechanisms.
Colour families of different raw materials and categories were developed.
Segregation of these claim materials were also done in system dashboards.
Standards and sops are also developed to educate the employee of these social standards.
5- Logistics Issue
To improve logistics and transportation, Artistic Milliners could invest in advanced supply chain
management technology to track and optimize shipments. The company could also consider building
stronger relationships with its logistics partners to ensure reliable and efficient delivery of products.
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CONCLUSION
In this report a complete detailed study of the Artistic Supply chain is analyzed with
respect to the different principle of value chain model and complete supply chain
map of the activities developed which covers all the departments of Artistic Milliners
from the upstream to downstream and individual process flows are developed for
each department highlighting their detailed set of activities and flows. It also covers
the complete SWOT analysis of the company and defines the current position of
artistic milliner’s w.r.t. to its competition. This report also highlights the critical factors of
warehousing department also overall company’s factors which play important role in
Artistic Milliners success and achieving excellence in its operations. Problems
highlighted with their solution strategies through innovative technology and other
important decisions that can help the organization achieve better competitive
position in the market.