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Case Study - Bakery House App

The document outlines a user experience research study for a bakery house app, including research goals to evaluate if the app makes ordering easy for customers and how long it takes to place an order. Five participants will complete tasks in the app like ordering, modifying orders, viewing product information, and checking out to evaluate metrics like time on task and conversion rates. Key areas of focus are app usability, navigation, and error rates based on participant feedback.

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Turbanator Gaming
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116 views4 pages

Case Study - Bakery House App

The document outlines a user experience research study for a bakery house app, including research goals to evaluate if the app makes ordering easy for customers and how long it takes to place an order. Five participants will complete tasks in the app like ordering, modifying orders, viewing product information, and checking out to evaluate metrics like time on task and conversion rates. Key areas of focus are app usability, navigation, and error rates based on participant feedback.

Uploaded by

Turbanator Gaming
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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UX Research Study — Bakery House app

● Title: Creating Bakery House App

● Author: Jasveen , Ux researcher , [email protected]


● Stakeholders: Bakery House customers

● Date: 9/5/2022
Introduction
● Project background: We are creating a bakery house app , so one can order
bakery items and also customers can skip the in-store lines. Also through this app ,
one can check the ingredients available in each product.

● Research goals: Ordering from this app is rally helping customers , and if the app
easy to use for public at large?

● How long does it takes to a person to order list of items for their home?
Research
questions
● How we can make app more easy and more efficient for the customers.

● Time on task,
Key Performance
● Use of navigation
Indicators
● User error rates
(KPIs)
● Conversion rates .

● Unmediated usability study


● Location: India , remote
Methodology ● Date: Sessions will take place on 10th and 11th may.
● Each session will be of 45 minutes and that will include an introduction , a list of
tasks and a questionnaire.

● These are the people who order from the bakery , one or two times in a month.
Some of them are working and others are students.
Participants
● 2 male , 2 female , 1 non- binary , all aged between 20-65.
● 1 user of assistive technology (keyboard, screen reader)

Script ● Before we begin , do I have your consent to take both audio or video recordings?
● I want to you know this isn’t a test and none of your answers would be considered
wrong.
● If you have any questions , please don’t hesitate to ask.
● This data is being collected to make an app easier ,so that one can order bakery
items without any difficulty.
● Basic questions:-
Where do you live and how many bakery shops are there near you ?
How many times do you order or go to store to buy bakery products’?
Are all the bakery items are available near your house?
Can you talk me through a normal day in your life?
Prompt 1- Open up the baker house app and order items you would like to buy .
Follow up question – Was it easy or it was challenging.

Prompt 2 – Open up the app and modify the existing order and add two and three
items more in it.
Follow up- How do you feel about the process of modifying the existing order.
Find it difficult or easy?

Prompt 3 – Read about the nutrient description of some items and give your
opinion on that?
Follow up- Does reading about certain items helped you in buying items without
any hesitation.

Prompt4- Checkout and complete the order


Follow up – how do you feel about paying . was it easy or hard.

Prompt5- How did you feel about the app overall ? What did you like and dislike
about it?

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