A Comparative Study on Customer Preference with Reference to

Android&iOS

Report

On

Project Based Learning -4

Submitted to

SAGE University, Bhopal

For the partial fulfilment of

Bachelor of Business Administration

Semester – 4th (2022-23)

Submitted ByGuided By
1. Anjali Singh Parmar Miss Charu lChaturvedi
21BBA3PLN11042 (Assistant Professor)
2. Tarun Yadav School of Management
21BBA3PLN100028
3. Harsh Singh Gurjar
21BBA03PLN10011

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School of Management, SAGE University, Bhopal
Sahara Bypass Road, Katara Hills, Extension, Bhopal, Madhya Pradesh 462022

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 Declaration

Anjali Singh Parmar 21BBA3PLN11042 , Tarun Yadav 21BBA3PLN100028, &Harsh

Singh Gurjar 21BBA3PLN10011 students of School of Management, SAGE
University, Bhopal (M.P) do here by declare that Project Based Learning entitled
“A Comparative Study on Customer Preference with Reference to
Android&IOS” is an original work and has not been submitted anywhere in the
quest of any degree.

Date: 12\05\2023
Place: Bhopal Tarun Yadav
21BBA3PLN100028

Anjali Singh Parmar

21BBA3PLN11042

Harsh Singh Gurjar

21BBA3PLN10011

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 Certificate

This is to certify that, Anjali Singh Parmar 21BBA3PLN11042, Tarun Yadav

21BBA3PLN100028 &Harsh Singh Gurjar 21BBA3PLN10011 are the
students of BBA Semester – 4th. They have prepared Project Based
Learning under my guidance entitled A Comparative Study on Customer
Preference with Reference to Android& iOS.

Date:12\05\2023
Place: Bhopal
Miss. Charul Chaturvedi
Assistant Professor
School of Management
Sage University Bhopal

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 Acknowledgement

I express my profound gratitude and indebtedness to Miss. Charul Chaturvedi,

assistant professor, School of Management, Sage University Bhopal for her
exemplary guidance, valuable feedback and constant encouragement throughout
the duration of the report. Her valuable suggestion were of immense help
throughout my project work. Her perception criticism kept me working to make
this report in a much better way. Working under her was an extremely
knowledgeable experience for me.

Date:12\05\2023
Place:Bhopal

Tarun Yadav
21BBA3PLN100028

Anjali Singh Parmar

21BBA3PLN11042

Harsh Singh Gurjar

21BBA3PLN10011

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 Table of Contents

S.NO Contents Page No.

1 Introduction 6-7

2 Review of Literature 8

3 ResearchObjective &Methodology 9

4 Result and Discussion 10-11

5 Conclusion 12

6 References 13

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 Introduction

An operating system (OS) is the program that, after being initially loaded into the
computer by a boot program, manages all of the other application programs in a
computer. The application programs make use of the operating system by making
requests for services through a defined application program interface (API). In addition,
users can interact directly with the operating system through a user interface, such as a
command-line interface (CLI) or a graphical UI (GUI).

ANDROID

Android is a mobile operating system based on a modified version of the Linux kernel
and other open-source software, designed primarily for touchscreen mobile devices
such as smartphones and tablets. Android is developed by a consortium of developers
known as the Open Handset Alliance, though its most widely used version is primarily
developed by Google. It was unveiled in November 2007, with the first commercial
Android device, the HTC Dream, being launched in September 2008.

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 iOS

Apple iOS is a proprietary mobile operating system that runs on mobile devices such as
the iPhone, iPad and iPod Touch.

Apple iOS is based on the Mac OS X operating system for desktop and laptop computers.
The iOS developer kit provides tools that allow for iOS app development.

Designed for use with Apple's multitouch devices, the mobile OS supports input through
direct manipulation. The system responds to various user gestures, such as pinching,
tapping and swiping.

Apple iOS stands for iPhone operating system.

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 Review of Literature

The studies in this chapter that has been reviewed, is related to this research in strong
way. These studies have been done by highly expert scientists, so they're results is very
considered in this research.

Studies

There is a study that has been done by Asokan (2013) discussing the advantages of
Android and iOS, specially focused on how those two operating systems handle
browsing webpages that use jQuery via their original web browsers. Also jQuery is a
programing language that help websites to be loaded faster on the browsers. So the
researcher made an experiment between those two operating systems by browsing
some websites to check which one is faster. The researcher found that iOS is faster in
loading websites with 18.8 bytes/Sec than Android.

Study by Sheikh, Ganai, Malik and Dar (2013) comparing 2 smartphones operating
systems, Android and IOS. The study bases were on the platform, performance and the
growth in the smartphones market. The researchers analyzed the platforms of each
operating system, and they found all of those two systems each has its own advantages
and disadvantages. It depends mostly on the user's needs whether they need an open
source system without any restrictions or not. Also the in the comparison of market
growth of these two systems in this period (2010- 2012) it seems to be that Android is
changing in positive was every year with a percent of 104.1%.

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 Research Objective & Methodology

Research Objective:-To study a comparative study on customer preference

with reference to Android&IOS.

Research methodology: -Research methodology commonly referred to

search for Suitable information about a specific topic.We had used a survey and
questionnaire method to get information and customer reviews. we had collected
the primary data from sources available on web.

Secondary Data:- Secondly we collected customer opinion through a

questionnaire which was conducted by asking them about their views, processor,
camera , build qualityand opinion. The research instrument used for collecting the
data was questionnaire.Each Question of the questionnaire was efficiently
designed to get perfect opinion of the costumers.

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 Result and Discussion

 What is the most important factor to you in choosing a particular Mobile Phone?

25%

Android
iOS

75%

 Which is the best operating system for mobile?

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 Best Operating System

Android
40% iOS

60%

 How important are apps and app security?

App Security

28% Android
iOS

72%

 How much are you willing to spend?

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 Spend

48% 52%

Android iOS

Conclusion

According to the survey and customer review we can conclude that user liked iOS more
than Android. Customers preferred iOS over android for the operating system its
provides and the app security. It has fast processors for better performance , which
makes it more favourite among the users.Talking about the app security provided by the
iOS and Android customer preferred iOS over Android as it run on a closed – source
operating system. Despite of all the facilities and security provided by iOS people prefer
buying an Android because of its low cost compared to iOS.

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 References

 www.apple.com
 http://www.verizon.com
 www.google.com
 http://www.android.com

 www.wikipedia.org

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 THANK YOU

FOR YOUR ATTENTION

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