Scribd
Upload
95 views

Assignment

The document provides an assessment brief for a strategic supply chain management assignment. Students are asked to [1] read supply chain data from a case study, [2] analyze scenarios involving mismatches between capacity and demand, and [3] create an infographic and dashboard report. They must identify key performance indicators, chart types, and propose a new supplier scorecard infographic. For scenario analysis, steps are outlined to evaluate capacity, analyze demand, identify causes of mismatches, and take corrective actions.

Uploaded by

tul Sanwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
95 views

Assignment

The document provides an assessment brief for a strategic supply chain management assignment. Students are asked to [1] read supply chain data from a case study, [2] analyze scenarios involving mismatches between capacity and demand, and [3] create an infographic and dashboard report. They must identify key performance indicators, chart types, and propose a new supplier scorecard infographic. For scenario analysis, steps are outlined to evaluate capacity, analyze demand, identify causes of mismatches, and take corrective actions.

Uploaded by

tul Sanwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Strategic Supply Chain Management

Infographic + Dashboard Report

Assessment – Assessment has individual as well as group tasks. The Unit Learning Outcomes for this
assessment are:

● Assess and communicate supply chain business strategies based on conceptual frameworks
and case studies
● Analyse and evaluate business environments to prompt strategic supply chain decisions to
assist an organisation’s performance

Assessment Brief:

Infographics: a visual representation of information or data, e.g. as a chart or diagram.

"a good infographic is worth a thousand words" (Oxford dictionary)

Dashboard: A dashboard is a way of displaying various types of visual data in one place. Usually, a
dashboard is intended to convey different, but related information in an easy-to-digest form.
(Tableau.com)

https://www.tableau.com/learn/articles/dashboards/what-is#:~:text=Benefits-,Dashboard
%20definition,easy%2Dto%2Ddigest%20form.

Tools: For this assignment, you can use the following tools for the dashboard:

● Microsoft Excel
● Power BI
● Or any other suitable tool

Based on the provided dataset in the Fresh Connection, answer the following questions in report
format. Submit one Word document through Turnitin.

Task 1 – Read data (compulsory task)

You have to work individually for this task. Answer the following questions.

Question 1: What are the KPIs in your role? Explain. (2 marks)

Question 2: Identify and name chart types in your role in the Fresh Connection? (Please attach
screenshot of each chart type) (2 marks)
Answer 1: The KPIs in my role include delivery reliability, rejection rate, Customer, Gross
margin per product, demand per week, Average of obsolete product, obsoletes rate, bottling
line utilisation rate.

Answer 2: The chart types commonly used in my role in The Fresh Connection include line
charts, bar charts, horizontal and vertical bar charts.

Question 3: Can you link KPIs to necessary data and suggest chart types for better understanding (for
the chart types that do not exist in the Fresh Connection dashboard)? Show your working in form of
screenshots. (2.5 marks)

Question 4: What new infographic can you add to the existing dashboard in your role? Show
infographics. (3.5 marks)
Answer 3: Here are the suggested chart types and their link to the relevant KPIs:

1. Total capacity (%):


- Pie Chart: A Pie chart can display the % of capacity rate for different components,
allowing easy comparison and identification of components with share of each component.

2. Demand per Week:


- Bar Chart: A Bar chart can display the demand per week for different components,
enabling analysis of demand patterns and identifying the product with highest demand.

3. Obsoletes (%):
- Bar Chart: A Bar chart can represent the Average percentage of obsoletes for different
components, making it easy to compare the highest obsoletes rates across components.
Answer 4:

A suggested infographic could be a "Supplier Performance Scorecard." This scorecard would


provide a visual overview of key performance indicators for each supplier, allowing for easy
comparison and identification of the best-performing suppliers. It could include metrics such
as delivery reliability, rejection rate, and average lead time. The scorecard can use color-
coded indicators, such as green, yellow, and red, to highlight the performance level of each
supplier for quick and intuitive understanding.

To create this infographic, you can utilize various visualization tools or software that offer
scorecard templates or design custom visualizations to represent supplier performance data
effectively.

Task 2 – Analyse data (Marks: 30)

You have to work in your team to analyse the data for the following scenarios in the game. Answer
what and why for each scenario. Support your answer linking with the dashboard. Create a
dashboard to explain the situation in each scenario.

Scenario 1 – Message from the CEO (Bob McLaren): we throw away too many finished products. (10
marks)(NOT MY TASK)

Scenario 2 – Message from the CEO: our customers are screaming at us because we deliver too late
(NOT MY TASK)

Scenario 3 – Message from the CEO: our capacity and demand does not seem to match. -
MY TASK IS SCENARIO 3 (THIS ONE IS THE TASK).
Answer : In this situation, it is important to analyze the capacity and demand factors to
identify the root cause of the mismatch. Here are some steps to address the issue:
1. Evaluate Capacity: Assess the current capacity of your production facilities, including
equipment, labor, and available resources. Identify any bottlenecks or constraints that may be
limiting your capacity to meet the demand.

2. Analyze Demand: Review the demand forecast and customer orders to ensure accuracy.
Look for any fluctuations or patterns that may require adjustments in production planning or
inventory management.

3. Conduct a Gap Analysis: Compare the available capacity with the demand requirements.
Identify the specific areas where the gaps exist and quantify the extent of the mismatch.

4. Identify Causes: Investigate the reasons behind the capacity-demand mismatch. It could be
due to inaccurate forecasting, production inefficiencies, supply chain disruptions, or other
factors. Collaborate with relevant teams, such as operations, sales, and supply chain, to gather
insights and identify potential causes.

5. Take Corrective Actions: Based on the identified causes, develop and implement
appropriate corrective actions. This may involve adjusting production schedules, optimizing
resource allocation, improving forecasting accuracy, or exploring alternative suppliers or
manufacturing options.

6. Monitor and Adjust: Continuously monitor the capacity and demand dynamics to ensure
alignment. Regularly review performance metrics and key indicators to identify any recurring
issues and make necessary adjustments to maintain a balanced capacity-demand relationship.

By addressing the capacity and demand mismatch systematically, you can optimize
production planning, enhance customer satisfaction, and improve overall operational
efficiency.

You might also like