Competitor Analysis Template 12
Competitor Analysis Template 12
Branding
Website https://www.razzamataz.co.uk/
Accounts
2016 181,521
2018 n/a
START-UP PACKAGE
Management skills
Daily running of the business, customer service, teacher
recruitment, student recruitment, behaviour management,
organising school performances and further opportunities
which are covered in detail
Child protection/safeguarding issues including PVG/DBS checks
Accounts, bookkeeping, cashflow & employment law
PR, advertising and marketing
Health and safety
Operations manual and access to our Razources website
Social media, Facebook marketing and company policies
In addition, a comprehensive start-up package is provided
including:
OTHER
International YES
Social Presence
Facebook 3,397
Instagram 1,099
ARTS & WELBE
Dancebites
http://www.dancebites.com/
Morden, London
20 years
n/a
NO
Registered in 2018?
n/a
n/a
Dancebites overview
The market place
Setting up and running your business
Technical training to confidently run your business
Sales and marketing training to help maximise business
Administration and reporting
Financial insight and management
Customer service
£9,995 (+ VAT)
n/a
n/a
n/a
UK ONLY
380
99
320
ARTS & WELBEING
Stagecoach
https://www.stagecoach.co.uk/
Woking, Surrey
Over 30 years
YES
Current Assets - £2,495
Current Assets
*Pre-training
* Five Day Induction Course
*Bespoke Training Plan for staff
*Marketing tool kit
Ongoing Support
'* Dedicated Regional Franchise Manager for ongoing Support
*Extra support from Marketing Team
*Child protection and First Aid Training
£28,000
£9,000
n/a
26,346
4,743
n/a
LBEING
BoogieBeat
https://www.boogiebeat.co.uk/
Established in May 2000, Boogie Beat music and movement classes are
energetic and fun, combining music and dance with carefully
structured learning.
North Somerset
19 years
n/a
NO
33,556
41,395
27,405
£5,995.00
UK ONLY
1,206
568
214
Jigsaw Performing Arts
https://www.jigsaw-arts.co.uk
Barnet
24 years
n/a
NO
60,824
62,083
146,841
n/a
n/a
n/a
1,223
4,189
275
Tatty Bumpkin
https://childreninspiredbyyoga.com/
Tatty Bumpkin offers a bendy, giggly world for clever minds and
strong bodies. It was set up in 2004 to deliver a creative and
ethical developmental programme for babies and children.
Tonbridge, Kent
15years
26-50 units
YES
32,128
45,021
35,018
£5,000
n/a
UK ONLY
4,566
2,159
1,316
Franchisee Competitor Analy
Branding
Website https://www.mygym.com/
Company Overview
BFA Member? NO
Accounts
2016 n/a
2018 n/a
the following services are provided to all franchisees:
• 19 day comprehensive formal training period and all
materials for training (In Los Angeles, CA)
• Site selection assistance/space plan/facilitydesign
• Pre-opening advertising and promotions plan
• Marketing, advertising, media and public
relationsconsultation
• Pre-Grand Opening assistance
• On-site MGE representation during the days leading up to the
Grand Opening period and the first
week of classes (Subject to review and MGE reserves the right
to determine onsite presence and/or
duration of the visit)
• MGM Resource Center – My Gym Franchisee internalwebsite
• Access to the Franchisee Support ResourceCenter
• Phone and email for support and assistance
• Real-time Live Online Support during businesshours
• Online videos of programming and operationssystems
• Comprehensive Operations Manual
• Webinars
Package / Training • Online Tutorials
• Boards where you can chat with My Gym owners and
directors
• Access to all approved vendors and business contacts
OTHER
Social Presence
Facebook 37,100
Instagram 3,380
etitor Analysis
Legacy sport
http://www.legacysport.co.uk/
Legacy Sport currently helps over 5000 children to keep fit and
stay active every week. The carefully honed business model
allows each franchise owner to benefit from a business that has
the reassurance of long term contracts and a viable profit from
only working with a handful of schools
Huddersfield
8 Years
n/a
NO
£1
£1
£7,160
n/a
£6,995
n/a
n/a
n/a
n/a
n/a
1,570
n/a
Learn Play Grow
https://www.learnplaygrow.com/
Colchester, Essex
3 years
30 Locations
NO
n/a
2,804
8,683
*Comprehensive training
*Support via online seminars and training, visits from the head
office in Ipswich and senior team members, as well as a dedicated
social media group which promotes business on Facebook,
Instagram, Twitter, and other platforms. *merchandise available to
buy at a low cost
*The Learn Play Grow team has a 24/7 helpline for owners and
further in-field support in your Learn Play Grow personal territory.
£14,000
n/a
UK only
n/a
330
n/a
SPO
Rugby tots
https://www.rugbytots.co.uk/
Since 2006, Rugby Tots grown beyond anything. Today, over 80,000
children in 20 countries on seven continents are now part of the
Rugbytots family. Here in the UK, over 1000 coaches deliver more than
5,000 classes per week… and the numbers keep rising!
Reigate, Surrey
13 Years
YES
822,168
1,360,220
1,148,777
Full operational and practical training
· Equipment
· Marketing materials
· DBS checks
· First Aid Training and Qualification
· Access to Rugbytots documentation
· A Rubgytots social media launch
£500
£2,250 per year and an advertising fee of £500
n/a
43,499
4,298
n/a
SPORT
Progressive sports
https://progressive-sports.co.uk/
Rugeley
10 years
17 franchise units
NO
Licence Fee
The Franchise Manual
Initial Business Training
Specific Training for Progressive Sports
Launch Kit
On Site Assistance Following launch
Sport Equipment
Marketing Materials
Business Stationery and Internal Forms
Comprehensive Business Information Pack
Corporate Clothing
e-Commerce webiste set-up
£'7,950 (Petite)
n/a
Franchisees are also charged a monthly management fee, the price
of which will depend on the package taken.
n/a
UK Only
621
1,503
n/a
PORT
Sports Xtra
http://sports-xtra.com/
Cardiff
1'7 years
35 Franchises
NO
£45,313
£34,850
33,284
*Full training programme – starting with six days at head office
and continuing throughout the start-up period
*Comprehensive business and coaching manuals
*Equipment starter kit
*Marketing portal for promotional materials, adverts, clothing
and merchandise
*Use of the Sports Xtra registered, trademarked brands
Exclusive access to business operations, systems and processes
*Fully supported website and social media management
*Exclusive, defined territory – professionally researched and
mapped throughout the UK in order to provide an equal
opportunity for every franchise partner and offer the potential
for sustainable business growth
£12,500 + VAT
n/a
Ongoing fees include the management service fee (12.5% of gross
sales) and the marketing levy (2% of gross sales).
UK only
2,060
1,167
n/a
sport 4 kids
http://sport4kids.biz/
Bagshot
Surrey
16 years
n/a
NO
£2,195
£50,000 to £70,000
Most sub-franchise fees are between $20,000 and $30,000 and in a
typical master franchise program; you get to keep 40% - 50% of the
fee (International)
YES
2,000
6,088
n/a
The Little Gym
https://www.thelittlegym.com/
n/a
43 years
51 - 100 Units
YES
n/a
n/a
n/a
* week-long training session at The Little Gym International in
Scottsdale, Arizona training facility. And you’ll also complete a
week-long internship where you can practice your skills in an
open gym.
*Instructor Training System which provides the tools you need to
train your staff and develop their skills.
* yearly training sessions that offers the team fresh innovative
ideas and methods to operate the gym.
n/a
3,523
4,933
11.3k
Skyhawks
https://www.skyhawks.com/
Spokane, Washington
12 years
100 units
NO
n/a
n/a
n/a
*Skyhawks Training
*Sales Training
*Technology Support
*Call Center Support
*Human Resources and Risk Management Department
*An Accounting Department
*A Marketing Department
*An Account Manager
*Skyhawks Conferences
*Manuals and Programming Resources
n/a
The franchisees in the Skyhawks system pay a 9% royalty based on
gross revenue with a yearly guaranteed minimum.
Year #1 minimum = $6,000. Year #2 min = $8,400. Year #3 min =
$10,800. Year #4+ min = $13,200.
*Franchisees will need to spend 3% of gross revenue on local
marketing efforts.
*$100 monthly technology fee
YES
6,106
771
n/a
Kids in Sports
https://kidsinsportsfranchising.com/
n/a
NO
n/a
n/a
n/a
The total initial investment covers the following:
Franchise fee ($35,000)
Construction/leasehold improvements
Pre-opening training
Equipment/fixtures/furniture
Computer hardware/software
Initial inventory
Security deposits/pre-paid rent
Signage
Opening advertising
Initial 3 months operating capital
n/a
n/a
n/a
YES
341
347
806
Point Franchise
Razzamataz
Rugbytots
Sports xtra
Franchise Direct
Razzamataz
Skyhawks
BFA
Razzamataz
Rugbytots
Razzamataz
Boogie Beat
Rugbytots
Sport4Kids
Other
Franchise UK - Dancebites
FranchiseTalent - Rugbytots