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Competitor Analysis Template 12

Razzamataz Theatre Schools offers exceptional training in dance, drama and singing together with performance opportunities. It has 26-50 units across its network and was established in 2000 in Redhills, Cumbria. The typical start-up cost is £9,995 and the minimum personal investment is £15,000. The package/training includes ongoing support, marketing materials, uniforms and access to their Razources website.

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Carolyn Goh
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0% found this document useful (0 votes)
120 views63 pages

Competitor Analysis Template 12

Razzamataz Theatre Schools offers exceptional training in dance, drama and singing together with performance opportunities. It has 26-50 units across its network and was established in 2000 in Redhills, Cumbria. The typical start-up cost is £9,995 and the minimum personal investment is £15,000. The package/training includes ongoing support, marketing materials, uniforms and access to their Razources website.

Uploaded by

Carolyn Goh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 63

Razzamataz

Branding

Website https://www.razzamataz.co.uk/

Razzamataz Theatre Schools was established in 2000 and offers


Company Overview exceptional training in dance, drama and singing together with
exciting opportunities to perform.

Location Redhills, Cumbria

Age established in 2000 (19 years)

Network Size 26-50 units

BFA Member? YES

Accounts
2016 181,521

Cash in bank and in hand 2017 191,206

2018 n/a

START-UP PACKAGE
Management skills
Daily running of the business, customer service, teacher
recruitment, student recruitment, behaviour management,
organising school performances and further opportunities
which are covered in detail
Child protection/safeguarding issues including PVG/DBS checks
Accounts, bookkeeping, cashflow & employment law
PR, advertising and marketing
Health and safety
Operations manual and access to our Razources website
Social media, Facebook marketing and company policies
In addition, a comprehensive start-up package is provided
including:

Ongoing support from head office and the regional support


team
Monthly calls with a support mentor
Online support
Database for your total business needs
Package / Training Marketing materials
Page on website and corporate email address
Personal school page within the Razzamataz website
Social media pages i.e. Facebook, Instagram, etc.
Merchandise
Teacher uniforms
First-aid material and accident report book
Typical Start-up cost £9,995

Minimum Personal Investment £15,000

Winners of the British Franchise Association ‘Franchisee of the


Year 2018′ & ‘Lifestyle Franchisee of the Year 2018’
5 Star Satisfaction Award for the 2nd consecutive year running!
bfa affiliate members
Awards Encouraging Women into Franchising members
Children’s Activities Association Members

Razzamataz does not charge any additional franchise fees for


extra classes, schools or our Razz Minis classes

OTHER

International YES

Social Presence

Facebook 3,397

Number Twitter 3,572


of Followers

Instagram 1,099
ARTS & WELBE
Dancebites

http://www.dancebites.com/

Dancebites was founded in 1999 by Samantha Lindsay. Since


then the school has gone from strength to strength and has
grown rapidly in the 19 years its been running. Dancebites offer
an exceptionally high standard of classes in over 20 local schools

Morden, London

20 years

n/a

NO
Registered in 2018?

n/a

n/a

Rights to use the Dancebites brand name


Full training in all areas of the business from operations and the
products to customer service
Exclusive franchise territory
Processes, systems and templates to run the business
Lesson Plans
Local and Central Website
Facebook and Social Media Set Up
Software to run the business (first 3 months paid)
Uniforms
Ongoing support and regular business updates
Stationery package including 250 business cards and 1000
leaflets

Dancebites overview
The market place
Setting up and running your business
Technical training to confidently run your business
Sales and marketing training to help maximise business
Administration and reporting
Financial insight and management
Customer service
£9,995 (+ VAT) 

n/a

n/a

n/a

UK ONLY

380

99

320
ARTS & WELBEING
Stagecoach

https://www.stagecoach.co.uk/

At Stagecoach Performing Arts, we teach 4-18 year-olds to sing


dance and act; not only to perform on stage but importantly, to
perform better in life.

Woking, Surrey

Over 30 years

Over 300 units

YES
Current Assets - £2,495

Current Assets - £3,157

Current Assets

*Pre-training
* Five Day Induction Course
*Bespoke Training Plan for staff
*Marketing tool kit

Ongoing Support
'* Dedicated Regional Franchise Manager for ongoing Support
*Extra support from Marketing Team
*Child protection and First Aid Training
£28,000

£9,000

BFA BSBC Franchisee Awards 2018


Winner of the Best Franchise Awards 2018
Wncouragung Women into Franchising
Franchise Council of Australia
Member of Canadnian Franchise Association
Member ofThe German Franchise Association

n/a

700 Stagecoach schools in nine countries including Australia,


Canada, China, Germany, Gibraltar, Malta, South Africa and Spain.

26,346

4,743

n/a
LBEING
BoogieBeat

https://www.boogiebeat.co.uk/

Established in May 2000, Boogie Beat music and movement classes are
energetic and fun, combining music and dance with carefully
structured learning.

North Somerset

19 years

n/a

NO
33,556

41,395

27,405

Includes initial training/ ongoing training and all support.


A full comprehensive manual containing lesson plans with dance
themes and business set up.
All props including puppets, parachute, bean bags, scarves etc..
All instruments
Boogie Beat Music (classical, traditional and contemporary)
Boogie Beat Illustrations
Trademark Licence/excellent established brand and proven successful
business strategy.
Website with your own web page
Intranet package
Extra earning potential with our Boogie Beat Party Package
Exclusive and substantial area given
Everything you need to run your business!
marketing materials start up pack
(postcards/posters/prospectus/brochures/stickers)
Very few overheads :
10% admin fee (half termly approx every 6 weeks)
Hall Hire (varies)
Public Liability (approx £60.00 pa)
DBS check (£59)'Initial training programme
All ongoing training
Intranet package – download files, music, stationery and messages
Ongoing continuous support
n/a

£5,995.00

Finalist of The best Franchisee Award 2017 & 2018


5 Star Franchisee Satisfaction
Top 100 Franchisees - Elite Franchise 2019
Finalist of the What's on for kids Awards 2017 & 2018

*skype session at a convenient time for customer (day/evening) to


fibd out more about the franchise/business, *Opportunity to visit a
class
*chat with an existing franchisee.

UK ONLY

1,206

568

214
Jigsaw Performing Arts

https://www.jigsaw-arts.co.uk

Jigsaw was established in 1995 with a desire to pass on the joy of


performing arts. The belief in the benefits of performing arts
activities for children was the driving force in the creation of Jigsaw
and the reason why Jigsaw has continued to grow and become a well
established and high quality provider of children’s classes.

Barnet

24 years

n/a

NO
60,824

62,083

146,841

• Day to day running of our school


• Finding the perfect venue to hold our classes
• Day to day administration of your school
• Staff recruitment and management
• Marketing your school including full social media overview
• Policies including health and safety, GDPR and child protection
• Guidance on legal requirements and accounting for your business
• Operations manual and use of our IT systems

Launch support from an experienced Jigsaw franchisee and our head


office team
• Access to our very evolving operations manual.
• Ongoing site visits
• Email and telephone meetings
• Top up training on improvements to the business model
• Annual reviews
• Annual general meetings
Franchise Fee: £8995 plus VAT
Equipment and launch marketing campaign: £3175 plus VAT
Monthly royalty fee: 10%
Monthly marketing fee: 2%

n/a

Finalist of The best Franchisee Award 2018

n/a

n/a

1,223

4,189

275
Tatty Bumpkin

https://childreninspiredbyyoga.com/

Tatty Bumpkin offers a bendy, giggly world for clever minds and
strong bodies. It was set up in 2004 to deliver a creative and
ethical developmental programme for babies and children.

Tonbridge, Kent

15years

26-50 units

YES
32,128

45,021

35,018

The Tatty Bumpkin training programme is delivered by trainers


specialising in child development, yoga and franchising and
comprises:

- Direct accredited training at Tatty Bumpkin HQ (40 hours)


- Business training (14 hours)
- Home study (5 hours)
- Ongoing CPD
£10,000

£5,000

UK Active Awards Finalist 2018

n/a

UK ONLY

4,566

2,159

1,316
Franchisee Competitor Analy

My Gym Children’s Fitness Center

Branding

Website https://www.mygym.com/

Originally created in 1983, the My Gym program was so well-


received that the founders decided to proceed on a course of
expansion. My Gym Enterprises, the company responsible for
franchising My Gym Children's Fitness Centers, was established
in 1994.

Company Overview

Location California, USA


Age 25 years

Network Size more than 550 locations in over 30 countries.

BFA Member? NO

Accounts

2016 n/a

Cash in bank and in hand 2017 n/a

2018 n/a
the following services are provided to all franchisees:
• 19 day comprehensive formal training period and all
materials for training (In Los Angeles, CA)
• Site selection assistance/space plan/facilitydesign
• Pre-opening advertising and promotions plan
• Marketing, advertising, media and public
relationsconsultation
• Pre-Grand Opening assistance
• On-site MGE representation during the days leading up to the
Grand Opening period and the first
week of classes (Subject to review and MGE reserves the right
to determine onsite presence and/or
duration of the visit)
• MGM Resource Center – My Gym Franchisee internalwebsite
• Access to the Franchisee Support ResourceCenter
• Phone and email for support and assistance
• Real-time Live Online Support during businesshours
• Online videos of programming and operationssystems
• Comprehensive Operations Manual
• Webinars
Package / Training • Online Tutorials
• Boards where you can chat with My Gym owners and
directors
• Access to all approved vendors and business contacts

Typical Start-up cost $97,350 - $165,850

Minimum Personal Investment 25 % of International Franchise Fee (International)


Operating Fee n/a

All countries at the fixed amount of $ 500.00 USD


monthly for the 1st year and $ 750.00 USD monthly
thereafter

OTHER

International YES / Over 35 countries

Social Presence

Facebook 37,100

Number Twitter 1,941


of Followers

Instagram 3,380
etitor Analysis

Legacy sport

http://www.legacysport.co.uk/

Legacy Sport currently helps over 5000 children to keep fit and
stay active every week. The carefully honed business model
allows each franchise owner to benefit from a business that has
the reassurance of long term contracts and a viable profit from
only working with a handful of schools

Huddersfield
8 Years

n/a

NO

£1

£1

£7,160
n/a

£6,995

n/a
n/a

n/a

n/a

n/a

1,570

n/a
Learn Play Grow

https://www.learnplaygrow.com/

Learn Play Grow is aimed at providing physical education, fitness


and health activities to children. Set up by Olympic coach, Nino
Severino, and his late wife and tennis star, Elena Baltacha, Learn
Play Grow is used by children and teachers across the country and
is seeing demand for its services rising thanks to the huge growth in
the children’s fitness industry.

Colchester, Essex
3 years

30 Locations

NO

n/a

2,804

8,683
*Comprehensive training
*Support via online seminars and training, visits from the head
office in Ipswich and senior team members, as well as a dedicated
social media group which promotes business on Facebook,
Instagram, Twitter, and other platforms. *merchandise available to
buy at a low cost
*The Learn Play Grow team has a 24/7 helpline for owners and
further in-field support in your Learn Play Grow personal territory.

£14,000

£6,250 Minimum Investment


n/a

n/a

UK only

n/a

330

n/a
SPO
Rugby tots

https://www.rugbytots.co.uk/

Since 2006, Rugby Tots grown beyond anything. Today, over 80,000
children in 20 countries on seven continents are now part of the
Rugbytots family. Here in the UK, over 1000 coaches deliver more than
5,000 classes per week… and the numbers keep rising!

Reigate, Surrey
13 Years

268 franchisees operating worldwide, over 100 in the UK

YES

822,168

1,360,220

1,148,777
Full operational and practical training
· Equipment
· Marketing materials
· DBS checks
· First Aid Training and Qualification
· Access to Rugbytots documentation
· A Rubgytots social media launch

Licence Fee - your right to use our name and systems


The Franchise Manual - your complete guide to running the franchise
Initial Business Training
Specific Training for Progressive Sports
Launch Kit (advertising templates, brochures, leaflets and mailers)
On Site Assistance following your Launch
Sports Equipment
Marketing Materials
Business Stationery and Internal Forms
Comprehensive Business Information Pack (including all Session Plans)
Corporate Clothing
Your Own e-Commerce Website set-up

start at £6500 plus VAT

£500
£2,250 per year and an advertising fee of £500

n/a

YES / Over 20 countries

43,499

4,298

n/a
SPORT
Progressive sports

https://progressive-sports.co.uk/

Progressive Sports was started back in 2006, and continues to


operate its services in schools and communities around Staffordshire
in the Midlands. The step was taken to Franchise the business back in
2009, so that the Progressive Sports experience could be experienced
across the whole of the UK!

Rugeley
10 years

17 franchise units

NO

Current Assets - £119,141

Current Assets - £107, 824

Current Assets - £69,138


*Petite Franchise
*Standard Franchise
*Premium Franchise

Licence Fee
The Franchise Manual
Initial Business Training
Specific Training for Progressive Sports
Launch Kit
On Site Assistance Following launch
Sport Equipment
Marketing Materials
Business Stationery and Internal Forms
Comprehensive Business Information Pack
Corporate Clothing
e-Commerce webiste set-up

£'7,950 (Petite)

n/a
Franchisees are also charged a monthly management fee, the price
of which will depend on the package taken.

n/a

UK Only

621

1,503

n/a
PORT
Sports Xtra

http://sports-xtra.com/

Sports Xtra was founded by Loughborough and Cambridge


graduate Gareth Lippiatt in 2002 and developed into a franchise
business in 2008, with the aim of being the leading children’s
physical activity provider. Subsequently, alongside the acquisition
of another like-minded business, a national footprint of over 400
coaches was built across the UK

Cardiff
1'7 years

35 Franchises

NO

£45,313

£34,850

33,284
*Full training programme – starting with six days at head office
and continuing throughout the start-up period
*Comprehensive business and coaching manuals
*Equipment starter kit
*Marketing portal for promotional materials, adverts, clothing
and merchandise
*Use of the Sports Xtra registered, trademarked brands
Exclusive access to business operations, systems and processes
*Fully supported website and social media management
*Exclusive, defined territory – professionally researched and
mapped throughout the UK in order to provide an equal
opportunity for every franchise partner and offer the potential
for sustainable business growth

*Regular mentoring contact, including business review, analysis,


advice and guidance
*Highly experienced business and coach mentoring
*Assistance with the initial recruitment, training and deployment
of coaches and apprentices
*Ongoing comprehensive, bespoke training programmes,
including reference and training materials, and CPD guidance
*Award-winning brand recognition
*National marketing and research to ensure campaigns with the
best return on investment
*Launch PR and ongoing media support
*National call centre and online booking system
*Fully optimised website with national and local SEO
*Engaging social media activity and support
*An expert advisory team to support business development
*Conference and events with a growing network of experienced
and friendly franchise partners

£12,500 + VAT

n/a
Ongoing fees include the management service fee (12.5% of gross
sales) and the marketing levy (2% of gross sales).

240 territories professionally mapped out across the UK

UK only

2,060

1,167

n/a
sport 4 kids

http://sport4kids.biz/

Founded with the mission to transform both the childrens sport


industry and create a new level of franchise business, S4K is set to
expand and take the market by storm. Market leading and focused
on parent and child experience Sport4kids looks to build the pre-
eminent brand in childrens sports entertainment and the most
successful Partner Franchisee network.

Bagshot
Surrey
16 years

n/a

NO

£2,195

Current Assets - £1,645

Current Assets - £20,583


S4K will provide the most comprehensive support processes and
mechanisms during the on-boarding process but also during your
launch phase and your on-going operations. More detail will be
provided during the application process. It covers business advice,
training, product, finance, administration, systems, coaches,
customer service, sales and marketing aspects of your business.

minimum of £70,000 up to £250,000 capital

£50,000 to £70,000
Most sub-franchise fees are between $20,000 and $30,000 and in a
typical master franchise program; you get to keep 40% - 50% of the
fee (International)

*'Partner Franchise Licence - £25,000 and £50,000


*The initial period is for 7 years with an automatic extension of 5
years depending upon performance making it 12 Years.

YES

2,000

6,088

n/a
The Little Gym

https://www.thelittlegym.com/

Founded in the mid-1970s by innovative educator, musician and


kinesiologist Robin Wes, The Little Gym® is now the leading
children’s enrichment company and offers a unique business
franchise opportunity.

n/a
43 years

51 - 100 Units

YES

n/a

n/a

n/a
* week-long training session at The Little Gym International in
Scottsdale, Arizona training facility. And you’ll also complete a
week-long internship where you can practice your skills in an
open gym.
*Instructor Training System which provides the tools you need to
train your staff and develop their skills.
* yearly training sessions that offers the team fresh innovative
ideas and methods to operate the gym.

£223,500 / High £310,500

minimum of 30% capital infusion of the total investment


8% service management fee on your gross monthly revenue
1% contribution of gross monthly revenue to the network's
marketing fun

n/a

30 countries in Europe, Australia, Brazil, China, Colombia, India,


Mexico, Philippines, Portugal, Singapore, Thailand, USA &
Canada.

3,523

4,933

11.3k
Skyhawks

https://www.skyhawks.com/

Skyhawks is the leading provider of sports programs for children. The


Skyhawks brand provides national exposure and appeal while
providing you with a dependable and rewarding business. Through
the Skyhawks system, you will teach children and young adults
meaningful life lessons through sports.

Spokane, Washington
12 years

100 units

NO

n/a

n/a

n/a
*Skyhawks Training
*Sales Training
*Technology Support
*Call Center Support
*Human Resources and Risk Management Department
*An Accounting Department
*A Marketing Department
*An Account Manager
*Skyhawks Conferences
*Manuals and Programming Resources

from $30,800 to $71,750 for a franchise

n/a
The franchisees in the Skyhawks system pay a 9% royalty based on
gross revenue with a yearly guaranteed minimum.
Year #1 minimum = $6,000. Year #2 min = $8,400. Year #3 min =
$10,800. Year #4+ min = $13,200.
*Franchisees will need to spend 3% of gross revenue on local
marketing efforts.
*$100 monthly technology fee

*each additional unit has a fee of $22,750 (30% discount)


*Skyhawks franchise agreement is seven years, with four optional
subsequent five year terms.

YES

6,106

771

n/a
Kids in Sports

https://kidsinsportsfranchising.com/

Kids In Sports is a specialized educational sports franchise


dedicated to teaching children ages 12 months to 12 years sports
skills in a safe, fun, friendly, and supportive environment. Our
thriving business model affords you the opportunity to make a
difference in your community and in your life.

New York, USA


20 years

n/a

NO

n/a

n/a

n/a
The total initial investment covers the following:
Franchise fee ($35,000)
Construction/leasehold improvements
Pre-opening training
Equipment/fixtures/furniture
Computer hardware/software
Initial inventory
Security deposits/pre-paid rent
Signage
Opening advertising
Initial 3 months operating capital

Training & support


Kids In Sports offers a comprehensive franchise training and
support program. Our experienced team will give you full support
with:
Site selection and build-out assistance
Marketing and advertising programs to help you build brand
awareness in your local market area
Sales tools and customer service programs to help enroll students
and keep them coming back
Franchise training programs that enable you to operate your
business with confidence from day one
On-going enhancements to our proprietary technology platform
to keep you up-to-date in managing and growing your business
Support and coaching from Michael, Ken, and the Kids In Sports
team

 from $202,750 to $331,250.

n/a
n/a

n/a

YES

341

347

806
Point Franchise

Razzamataz

Tatty Bumpkin Ltd

Rugbytots

Learn Play grow

The Little Gym

Progressive Sports Franchise

Sports xtra
Franchise Direct

Razzamataz

Stagecoach Performing Arts

Skyhawks
BFA

Razzamataz

Stagecoach Performing Arts

Tatty Bumpkin Ltd.

Rugbytots

The Little Gym


Which Franchise

Razzamataz

Stagecoach Performing Arts

Boogie Beat

Rugbytots

The Little Gym

Sport4Kids
Other

FranchiseLocal - Razzamataz, Progressive Sports,

WhatFranchise - Razzamataz, Rugbytots, Learn Play grow,


Progressive Sports, Sports for Kids

Franchise UK - Dancebites

FranchiseTalent - Rugbytots

Franchise Sales - Progressive Sports

Franchise Opportunities Hub - Progressive Sports

Impact Franchises - Sports xtra

Frachise Life - Sports for Kids

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