Logistic Report
Logistic Report
WAREHOUSING FACILITATION
AMMAD
REHAN
KAMRAN
KASHIF
LOGISTIC Management in the Program MBA Faculty of Management and Sciences Indus University
S.No Table Of Contents
1 Introduction
5 Our Purpose
6 Vision Statement
7 Mission Statement
9 Services
10 Franchises
11 Agent
12 Retail
16 SWOT ANALYSIS
17 Internal Assessment
18 Recommendations
Introduction
TCS came into being in 1983 as a domestic courier company. The TCS journey since its
inception has been exhilarating and as recorded in the Havard Business Case Study, the
Company that Engineer Khalid Awan established with his brother has found itself in trailblazing
roles, and developed an entire Industry that has withstood the trials and tribulations of cohabiting
with the Government sector, and strove every inch of the way to find win-win solutions in the
service of Pakistani prosperity. Completing 29 Years of Service & Innovation 29 years into its
existence the TCS brand has evolved, into a formidable symbol of trust & reliability. TCS
provides express and logistics services in the C2C, B2B and B2C segments. This it does through
a wide network of "155" offices making it the biggest network in the country, along with over "
425 " retail outlets and over 2000 online and offline locations nationwide ideally located for easy
customer access. TCS has 1 dedicated chartered plane Boeing 737 and over 230 fully equipped
modern satellite-tracked ground vehicles, 2700 plus couriers and more than 6000+ experienced
people to facilitate the swift and secure operations.
Almost three decades into its existence, the TCS brand has evolved, into a symbol
of trust & reliability. TCS provides domestic & international express services to
consumers, corporates, SMEs and households alike, with pickups & deliveries
crossing over 6 million a month. TCS operates with over 6,000 professionals, 24/7
call center, 430 plus conveniently located Express Centers, dedicated chartered
aircraft, 2000 on-line & offline locations, 225 plus satellite tracked delivery vehicles
and a proficient team of couriers dedicated to providing you the best of service and
reliability in the industry. With a view to enlarging its presence in the global village,
TCS operates in international territories through its business partners in Dubai and
London, providing access to its customers to over 3,500 destinations worldwide.
TCS has achieved many milestones by investing into its business model that continues
to grow stronger. Realizing the customer needs and expectations have always been
the driving principles in the milestones that TCS has achieved over the years. This
has resulted in setting benchmarks to improve the overall quality and standards of the express
courier industry.
TCS achievements have led to a case study, undertaken by Harvard Business School
in 2003 for 'International Entrepreneurship' course of MBA. It has been mentioned
in the textbooks used by Harvard Business School as a model of highly effective
company from the developing world.
A case study on TCS has also been included in Philip Kotler’s latest South Asian
edition of “Principles of Marketing” which is being taught at the best & biggest Business.
Schools across South Asia. In 2007 TCS selected as the “case study” in “Harvard SCHOOL of
BUSINESS AND ECONOMICS”. It is being an achievement for TCS as because TCS is the 1st
PAKISTANI brand selected in HARVERD School of BUSINESS and ECONOMICS as the case
study.
Our Purpose
Vision Statement
"TCS will be recognized and respected as professional, innovative, profitable information, and
knowledge based logistics/services enterprise. TCS embeds internet based technologies into its
internal operating structures and as business solutions for customers; with customer, employee
and shareholder interests at the core of its operations; demonstrating a clear concern for ethical
conduct and good corporate citizenship; with the objective of growing into a regional and global
player, with emphasis on the Middle East, Europe and North America".
Mission Statement
"To direct all our organizational efforts at building upon the existing organizational strengths and
brand recognition to achieve enhanced levels of profitable growth in the core business, and
diversify into new areas that complement and supplement the core business, with the
diversification aimed at achieving excellence and industry leader status in the new areas. The
TCS People will however be encouraged to be open to unconventional ideas and services and
recognize new trends at very early stages".
Tranzum Companies & Services
Tranzum Companies & Services are commonly known as TCS. Involves many businesses in it.
TCS is the leading courier industry of Pakistan. With its 28 years of experience in the express
courier industry, it is widely trusted for reliability, speed and convenience. TCS provides time
sensitive packages and business documents delivery services across Pakistan, UK and United
Arab Emirates. A wide range of document, parcel and cargo services both domestic and
international are offered.
TCS Sentiments Express is a personalized, high valued gift delivery service offering a wide
array of gifts from gourmet cakes, floral bouquets, ethnic sweets, to various other elegantly
wrapped gifts, delivered with a personalized greeting card in Pakistan. Since 1989, TCS
Sentiments Express has been part of TCS, the leading air express courier in Pakistan. In the time,
it has become Pakistan’s premier gift delivery and greetings service.
Air Freight Solutions
TCS Aviation, a division of TCS Private Limited, specializes in delivering customized air
freight solutions for Freight Forwarders, Pharmaceutical Industry, Charities & Relief
Organizations, Government Departments, Airlines, General Sales Agents, Oil & Automotive
Industries and Brokers. TCS Aviation operates with a dedicated fleet of aircraft & worldwide
offices in Pakistan, Dubai and London. You can be assured that we would fulfill your air freight
& charter requirements to your satisfaction.
Supply Chain
TCS Logistics Private Limited was incorporated on June 2002. Started as a transport provider
however it soon grew into a total logistics solution company offering trucking, distribution &
warehousing facility in response to strong customer demand.
Visa Facilitators
Visatronix, a division of Intiana Private Limited, extends booking facilities for visa applicants in
the non-immigrant (work, visit, study) categories for applicants all over Pakistan for Canada,
India, Spain, Italy, Malta, South Africa and Greece. Applications are booked on a "Return
Service Basis" at selected TCS Express Centres in all major cities.
Travel Services
Intiana, a Tranzum enterprise, offers services for Umrah & Travel.Intiana is dedicated to
facilitating our customers in meeting all their travel related needs with personalized services and
well-trained staff for customer support.
Event Management
Octara is an independent business unit of TCS Private Limited. With a team of dedicated
professionals in the fields of event management, publications, marketing and corporate services,
Octara is geared to provide the best possible solutions in these areas to the corporate, government
and NGO sectors in Pakistan and the UAE.
Services
No matter what your express courier service needs are, TCS can handle it for you with our wide
range of options.
MMS
Sentiments Express
Same Day Express
Overnight Express
Red Box
Logistics Services
W&D
Overland Express
International Express Services: TCS has a strong presence not only in Pakistan but also in the
UAE, UK and Canada. TCS offers international delivery services - International Documents and
Parcel Express Delivery - to over 3,500 destinations across the world through its extended
International Network.
Student Express:
This amazing service delivers your documents to the College, University or any other
Educational Institution of your choice anywhere in the world.
To avail TCS Student Express, the student will have to furnish the following at the time of
booking their documents.
Copy of student's ID card or letter from College/University certifying the student's bona-fide
status.
Documents should be sent to an educational institution (School/College/University/Hospital)
abroad.
Sentiments Express:
TCS Sentiments Express is a personalized, high valued gift delivery service offering a wide
array of gifts from gourmet cakes, floral bouquets, ethnic sweets, to various other elegantly
wrapped gifts, delivered with a personalized greeting card in Pakistan. Since 1989, TCS
Sentiments Express has been part of TCS, the leading air express courier in Pakistan. In the time,
it has become Pakistan’s premier gift delivery and greetings service. Sentiments of care &
appreciation are delivered for all occasions by Sentiments Express, a division of TCS, that deals
in personalized & corporate gifts, greetings & mail order delivery service at your door step since
1989. Sentiments Express offers a wide array of gifts from gourmet cakes, floral bouquets &
ethnic sweets to perfumes, toys & leather goods along with an exclusive greeting card carrying
your personalized message.
Be it Eid, Christmas, Valentine’s Day, Mother’s Day, Father’s Day, Friendship Day, Birthday,
Wedding, Get Well Soon, any Brand Campaigns, Employee Greetings, Promotions, or just an
expression of your Appreciation, TCS Sentiments Express can help you let your Employees,
Customers, Business Partners, or Loved Ones know that you care.
Logistics Services:
Realizing the potentials of Supply Chain Management in Pakistan, TCS launched its Logistics
Wing as a registered company in 2002 as TCS Logistics (Private) Limited.TCS Logistics has 3
divisions, namely (a) Overland Express, (b) W&D (Warehousing & Distribution), and (c) Fleet
Solutions. TCS Logistics employs 898 professionals, working day and night to add value to your
businesses.
W&D:
W&D (Warehousing & Distribution), a division of TCS Logistics was established in 2004. It
specializes in the 3PL setup and is setting new benchmarks by providing Total Logistics and
Supply Chain solutions in Pakistan. In this relatively short time span, it has already had its
presence felt on the supply chain canvas of the country. W&D has an envious clientele in
Telecom, FMCG, Pharma, I.T. and other sectors, it is all set to providing its customers extra-
ordinary services in their respective industry segments anywhere in the country. W&D already
has over 200,000 square feet of multi-user Warehousing facilities in the country, which
offer efficient and economical warehousing services by employing carefully thought out material
storage and handling equipment.
With the most modern and efficient tools in warehouse management and out-of-the-box
distribution models, W&D division is continuously achieving Key Performance Indicators (KPI)
set by its customers. TCS Logistics has also implemented ISO 9001 as an assurance of the
quality of service provided to its customers. W&D is not rigid in its approach and believes fully
in offering customized solutions to its customers that best fit their specific logistics and supply
chain needs. The Inventory Management & Warehousing process has been automated with an in-
house web-based management system “WMS” that provides online access and real-
time information to customers for ordering, monitoring and managing their stocks.
The current range of specialized services includes:
Warehousing
Transportation and Distribution
Value addition and Stock Repacking
Barcoding & labeling
Warranty Management
Reverse Logistics
Project Management
Customs Clearance
Freight (Air & Sea)
Overland Express:
Formed 2 decades ago, (year 1989), TCS Overland
Express is also the market leader in door-to-door goods transportation business in Pakistan by
land through 40 and 50 ftrs containers. This business is particularly suited for your bulk cargo
Placement of TCS are as follow:
i- Regional OFFICES
ii- Franchises
iii-Agent
iv-Retail
v-Call Center
Regional Offices : TCS with the oldest and most reliable services have 3 regional offices all
around the PAKISTAN which are covering all the nation.
Franchises :
Franchising is the practice of using another firm's successful business model. The word
'franchise' is of Anglo-French derivation - from franc - meaning free, and is used both as a noun
and as a (transitive) verb. For the franchisor, the franchise is an alternative to building 'chain
stores' to distribute goods and avoid the need for investments and liability for a chain. The
franchisor's success depends on the success of the franchisees. The franchisee is said to have a
greater incentive than a direct employee because he or she has a direct stake in the business.
In many areas of Pakistan including Lahore and Karachi TCS launched Franchise system. (no pic
no further data available)
Agent :
An Agent is one who acts for, or in the place of, another, by authority from him; one entrusted
with the business of another.
TCS now launched Agent system round the nation to provide currier services of distant and
backward area through their representives. Agent system currently launched in city of
Minchanabad, Mandi bhao din etc. (currently no further data available on this topic)
Retail :
Retail outlets are the visage of any company. At TCS our
main focus is on customer satisfaction. Over 430 conveniently located Express Centers, backed
by over 225 satellite-tracked delivery vehicles and dedicated couriers astride motorbikes, extend
the TCS outreach throughout the length and breadth of the country, making it one of the most
recognizable brands
in Pakistan. With its distinctive logo and corporate color, the TCS retail environment is an ideal
mix of tasteful decor, competence, and hospitality geared to optimizing customer experience.
The number of computerized TCS Express Centers that are open 24/7 has been on the rise
ensuring an enabling environment, much to our valued customer’s delight. TCS service standards
are maintained through support teams comprising of Retail Team Leaders and Mobile
Maintenance. Units that stay on the move 12 hours of the day, every single day. At TCS, we not
only serve our customers by selling in-house services, we also have widened our service horizon
by contributing in admission process of reputed Universities, which shows that our metro-
geographical presence and highly efficient trained staff is contributing as a responsible national
entity to serve Pakistani institutes and citizens.
1. Overview of the Department
I am working in the sales department that it is very basic part of the TCS it generates sales first
and then it operation department handle it
banking and general are the two basic parts of Sales
They trying to improve the overall sales and increase the revenue over the time by keeping hard
track on the recovery from the corporate clients
2. Overview of your Assignment / Project
SWOT ANALYSIS
Internal Assessment
Strengths:
TCS has a totally independent and self-reliant cargo operation beside this following are
the other strengths of TCS:
The TCS courier service has large no of Branches across the country.
Initial learning and benefits from DHL’s systems.
Having its own airplanes and operates them on their own licenses
Having research and development department
The TCS courier service having 55% shares in Domestic Market
It is providing services in more than 200 countries in the world
It has 7% shares in international market
TCS holds more then 50% market share in Overland Express
TCS holds more then 60% market share in Sentiments Express.
TCS business operations rely on a sophisticated hub-and-spoke system.
TCS has 5 major hubs in Pakistan with round the clock sorting facilities.
Weaknesses:
TCS had many weaknesses during its early period which were then successfully
converted into strengths, few weaknesses are as follows:
Opportunities:
TCS has many opportunities to expand and get advantages from governments,
opportunities on which TCS can focus are as follows:
TCS can expands its international operations and get subsidy from government in the
name of foreign exchange.
Industry in which TCS operates has high entry barriers for new entrants.
Expanding industries of Pakistan are opening new profits streams for TCS.
To expand its operations TCS can lease equipments and take advantages of tax
benefited leasing in Pakistan.
TCS can acquire funds for expansion by enlisting itself into Karachi Stock Exchange.
TCS can start price wars to eliminate small competitors.
TCS can start its own domestic passenger airline services as it has the experienced
pilots, flying experience and license.
TCS can establish its own terminals at ports for huge shipments via sea.
Threats :
Since its inception TCS has been exploited to number of threats, threats which TCS has
faced inn past and are facing currently are as follows:
Legislative barriers like Post Office Act of 1898 are threats for TCS.
Government bureaucracy has been a continuous obstacle for TCS.
TCS has been a wary of corruption and has been asked for favors from politicians.
TCS has a host of violent competitors in Pakistan.
TCS competitors are experienced and cash rich companies.
Pakistan flagship carrier PIA has started its own courier services.
4. Recommendations
• Transformation of content operations using Content Agility and a realization of the full
potential of your content
• Enabling new revenue streams from innovative and customer-centric IT solutions
• Reduction in time-to-market for new technology-enabled information products
• Streamlining and standardizing IT processes to improve operational efficiency
• Lowering of total cost of ownership of IT systems and allowing business to move spends
to strategic initiatives
• Effective back-office operations that help in reaping the benefits of new products quickly
• Release of your key resources and assets to focus on value-added activities