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What Is Blog

A blog is a regularly updated website or webpage that can be used for personal use or to fulfill a business need. It began as personal web logs or journals where people shared information or opinions on various topics with posts displayed in reverse chronological order. Now blogs allow businesses to develop an online presence, prove expertise, and attract quality leads. A blog post is an individual webpage on a blog that focuses on a specific sub-topic related to the overall blog topic.

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87 views3 pages

What Is Blog

A blog is a regularly updated website or webpage that can be used for personal use or to fulfill a business need. It began as personal web logs or journals where people shared information or opinions on various topics with posts displayed in reverse chronological order. Now blogs allow businesses to develop an online presence, prove expertise, and attract quality leads. A blog post is an individual webpage on a blog that focuses on a specific sub-topic related to the overall blog topic.

Uploaded by

Scribber
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Even if you're not sure what a blog is, you've no doubt come across one at

some point in time. Perhaps you've stumbled across a blog when you've
searched "healthy dinner recipes". In fact, if you're reading this, guess
what? You're on a blog. (Very meta, I know.)

If your business doesn't have a blog, you might want to reconsider — B2B
marketers who use blogs receive 67% more leads than those who do not, and
blogs have been rated the 5th most trusted source for accurate online
information.

Build your website with HubSpot's Free CMS Software

At its most basic, blogs can help you develop an online presence, prove
yourself an expert in an industry, and attract more quality leads to all pages of
your site.If you're contemplating creating a blog for your business, or simply
want to know what one is, keep reading.
What is a blog?
First, let's go over a brief history -- in 1994, Swarthmore College student
Justin Hall is credited with the creation of the first blog, Links.net. At the time,
however, it wasn't considered a blog … just a personal homepage.

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog",
which was meant to describe his process for "logging the web" as he surfed
the internet. The term "weblog" was shortened to "blog" in 1999, by
programmer Peter Merholz.

In the early stages, a blog was a personal web log or journal in which
someone could share information or their opinion on a variety of topics. The
information was posted reverse chronologically, so the most recent post would
appear first.

Nowadays, a blog is a regularly updated website or web page, and can either be used
for personal use or to fulfill a business need.

For instance, HubSpot blogs about various topics concerning marketing,


sales, and service because HubSpot sells products related to those three
subjects -- so, more than likely, the type of readers HubSpot's blog attracts
are going to be similar to HubSpot's core buyer persona.
Alternatively, a woman named Kiki started a personal travel blog, called The
Blonde Abroad, to document her travel experiences and provide readers with
helpful tips and travel recommendations. Her blog doesn't serve a larger
company, but it does help her create a personal brand.
If a personal blog is successful enough, the writer can also make money off of
it via sponsorships or advertisements. Take a look at 5 Strategies to Monetize a
Blog to learn more.
What is a blog post?

A blog post is an individual web page on your website that dives into a
particular sub-topic of your blog.

For instance, let's say you start a fashion blog on your retail website. One blog
post might be titled, "The Best Fall Shoes for 2019". The post ties back to your
overall blog topic as a whole (fashion), but it also addresses a very particular
sub-topic (fall shoes).

Blog posts allow you to rank on search engines for a variety of keywords. In
the above example, your blog post could enable your business to rank on
Google for "fall shoes". When someone searches for fall shoes and comes
across your blog post, they have access to the rest of your company's
website. They might click "Products" after they read your post, and take a look
at the clothing items your company sells.

A blog post links back to your overall blog site. For instance, right now, you're
on blog.hubspot.com/marketing/what-is-a-blog. The "what-is-a-blog" section of
the URL is tied back to /marketing/, which is the blog as a whole.

Blog vs. Website


A blog is typically a section of your business's website -- but, unlike the rest of your
website, you need to update the blog section frequently by adding new posts.
Additionally, your blog is a tool that allows you to engage more with an audience,
either by analyzing how many readers share your blog posts on social, or by allowing
readers to comment on your individual posts. In this way, a blog is more like a two-
way conversation than the rest of your website. However, a blog can also be an entire
website, and often is, if the blog is for personal use alone -- for instance, a travel blog.

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