Phone No: 9246338180

MBA (DAY), CBCS, IV SEMESTER IMPORTANT QUESTIONS

Paper Code – MB 401

Course: BUSINESS POLICY ANS STRATEGY
(B.P.S)
UNIT: I
1. Define the term Business and state its objectives, Types
2. Explain about Strategic planning and its Process
3. Explain about developing strategic Vision, Mission and Objective
4. Explain about Model of strategy and Elements used in strategic positioning
UNIT: II
1. Explain about Demographic, Social and Cultural Environment
2. Explain about Economic and Political Environment
3. Explain about BCG & GE models for understanding Industry
4. Explain about Porters Diamond Model & Value Chain Analysis

UNIT: III
1. Discuss the various Business level strategies and Strategy formulation
2. Explain about Growth, Defensive and generic strategies
3. Explain about Industry life cycle analysis
4. What are emerging and fragmented industries
UNIT: IV
1. Explain about Outsourcing strategies and its Types, benefits and its Drivers
2. Explain about matching structure and strategy with the use of 7’s structure
3. Explain about Mergers & Acquisition strategies
4. Explain about creating value through Intensive growth strategies
UNIT: V
1. Explain about Social Responsibilities of business, Business Ethics and Corporate Governance
2. Explain about the Mechanism for strategy control and evaluation and types of strategy control
3. Explain about Social and Ethical responsibilities of corporate Org
4. Explain about corporate failures
 Phone No: 9246338180

Paper Code – MB 402

Course: BUSINESS INTELLIGENCE
UNIT: I (B.I)
1. Explain the concept of Business Intelligence (B.I) and its Evolution, Styles and Benefits
2. Explain about Real time B.I
3. Explain about B.I value chain
UNIT: II
1. Defined Data Ware Housing (DwH) and its characteristic, types and framework
2. Explain about Data ware housing development approaches and Real time data ware housing
3. Explain about Data Mining and its characteristic, Benefits, Functions
4. Explain about Data Mining Applications & Tools

UNIT: III
1. Explain about Business Performance Measurement (BPM) and its Process & methodologies
2. Explain about BPM architecture and Applications
3. Explain about BPM Vs B.I
UNIT: IV
1. Explain the concept of Business Analytics (B.A) and its tools and techniques
2. Explain about Data Visualization and about GIS, GIS Vs GPS
3. Explain about Benefits and success of B.A
UNIT: V
1. Explain Implementing Business Intelligence and its Implemental factors
2. Explain about Managerial issues related to B.I Implementation
3. Explain about B.I and Integration Implementation and its types & level
4. Explain about Social Networks and B.I
 Phone No: 9246338180

Paper Code – MB 403

Course: SUPPLY CHAIN MANAGEMENT
(S.C.M)
UNIT: I
1. Explain the concept of SCM and its Objectives, Functions, Conceptual Framework
2. Explain about Value Chain and Value Delivery System for SCM
3. Explain about Global SCM

UNIT: II
1. Explain the Concept of Logistic Management and Integrated Logistics Management?
2. Explain about Inventory Management and its Role in Customer services
3. Explain about Inbound & Outbound Logistics

UNIT: III
1. Explain about Transportation in SCM and its Formats & Factors influencing their choice
2. Explain about Warehousing and its Types, Operations
3. Explain about Warehousing Management systems
4. Explain about Third Party Warehousing

UNIT: IV
1. Explain about Information & Communication technology in SCM & Role of IT in SCM
2. Explain about Current IT Trends in SCM
3. Explain about Retail SCM and its Problems & Prospects?

UNIT: V
1. Explain about Role and Importance of Distributors in SCM
2. Explain about Role Human Resources in SCM & issues in Work Force Management
3. Explain Relationship Management with Suppliers’, Customers and Employees
4. Explain about linkage between HRM & SCM
 Phone No: 9246338180

Paper Code – MB 404 – HR- I

Course: LEADERSHIP AND CHANGE MANAGEMENT (L.C.M)

UNIT: I
1. Explain the Traits, Styles, Behaviours and vision of leadership
2. Explain about International framework for analysing leadership
3. Explain about personality types of leadership and Five factor model of personality
4. Explain the current issues in leadership

UNIT: II
1. Explain the characteristics, types and evaluation of leadership development efforts
2. Explain about leader member exchange theory and LPC model
3. Explain about situational and integrative approaches to leadership
4. Explain about population Ecology and institutional

UNIT: III
1. Explain the methods for dealing with resistance to change
2. Explain the enabler and Barriers to change
3. Explain about effective and behavioural response to change
4. Explain about Five stages of planned change

UNIT: IV
1. Explain about Weinberg’s change process and its Trigger’s, drivers and tracers of change
2. Explain about dynamic and humanistic approaches to change
3. Explain about Buchanon and Mc calman’s model of perpetual transitin management
4. Explain about group and Org change & Org change matrix

UNIT: V
1. What is Warfield 6-3-5 method
2. Explain about Edward de Bono’s six thinking hats
3. Explain about Kotter’s 8 steps change model
4. Pendlebury, Nadler, Kanter and Taffinder’s planned change model
 Phone No: 9246338180

Paper Code – 404 - F - I

Course: FINANCIAL RISK MANAGEMENT (F.R.M)

UNIT: I (Only Theory Will be Coming from this Unit NO Problems)

1. Explain the concept of Risk and its Nature, Need, Scope and Various Sources of Risk
2. Explain the various Types of Risk (Product & Capital market Risk)
3. Explain the various Approaches and Methods of Risk Management
4. What is Risk Management Process and Pre – Requisites and Fundamentals of Risk?

UNIT: II (ONE Problem will be coming from VaR)

1. Explain the concept of VaR and its Methods of Computation
2. What is Asset Liability Management and it’s RBI Guidelines
3. Explain the Non – Insurance Methods of Risk Management
4. Explain the Management of Interest Rate and Credit Risk Management

UNIT: III (ONE Problem will be coming from Problems based on Value of Forward or Future
Contract, Computation of Forward and Future Price)
1. Explain the concept of Derivatives and its Types and Explain the Participants in
Derivatives Market (Speculators, Arbitrageurs, Hedgers, Individuals, and other
2. Explain the concept of Future Contract and its Basics (Definition, Clearing House, Margin
Requirement, Marking to Market Process)
3. Explain the Difference between Forward and Future Contract?
4. Explain about Portfolio Approach to a risk

UNIT: IV (ONE problem will be coming from Interest Rate Swap to Lower Borrowing Costs,
Valuation of Swap With and Without Intermediary)
1. Explain the concept of Swap Contract and its Types
2. Explain the Pricing of Swap at Origination and Valuation of Interest rate Swap
after Origination
3. Explain about Currency Swap, Valuation of Currency Swap, using currency Swap to
Lower Borrowing costs in foreign Country
4. Explain pricing of currency swap at origination and valuing of currency swap after origination

UNIT: V (One or Two Problems May Come from valuation of Option Contract, Black & Scholes
Option Pricing Model (BSOPM) and Binominal Option Pricing Model (BOPM)
1. Explain the concept of Option contract and its Types, (American, European, Call, Put)
2. Explain the Various Environments of option contracts (Option in the money, out of the
money, at the money) & Option Premium, Intrinsic Value and Time value
3. Explain about BOPM and its Assumptions
 Phone No: 9246338180

Paper Code – MB 404 – F - II

Course: BANKING & INSURANCE (B.I)
UNIT: I
1. Explain the structure of Indian banking systems and types of banking systems
2. Explain about Role of Commercial banking and Economic development and functions of bank
3. Explain about various services offered by banks & sources off Risk in banks
4. Explain about Banking Reforms & financial intermediation by banks

UNIT: II
1. Explain about different types of Accounts and steps followed in the assessment of
credit worthiness of a prospective borrower
2. Explain about Credit process and management & Customer Profitability analysis
3. Explain about different types of loans and their features
4. Explain about different loan pricing models

UNIT: III
1. Explain about need to regulate bank capital & concept of economic model
2. Explain about Retail banking products & services and their nature, scope and strategies
3. Explain about Basel Accords I, II, and III
4. Explain about Plastic Money and National Electronic funds Transfer (NEFT)

UNIT: IV
1. Explain the concept of Insurance and its Nature, Role and Importance
2. Explain about functions and Types of Insurers
3. Explain about Legal aspects of Insurance contract
4. Explain about Risk Management and the role of insurance

UNIT: V
1. Explain the concept of Life Insurance and its Products
2. Explain about Tax Treatment of life insurance & Claim settlement
3. Explain about General Insurance and its Types
 Phone No: 9246338180

Paper Code – MB 404 – M- I

Course: BUYER BEHAVIOUR (B.B)

UNIT: I
1. Explain the concept of Consumer Behaviour (C.B) and C.B Research Process
2. Explain the Concepts and theories of motivation and Personality and their marketing implication
3. Explain about the Contemporary dimensions of CB

UNIT: II
1. Explain about Perception Meaning, Nature, Importance & Limitations
2. Explain the theories of Buyer behaviour learning principles and their marketing implications
3. Explain about the important aspect of Information processing theory
UNIT: III
1. Explain the Meaning, Characteristics, Functions and Types of Culture
2. Explain the concept of Reference Group and its advantages & Disadvantages
3. Explain the role of Family life cycle in Buyer behaviour

UNIT: IV
1. Explain about steps between evaluation of alternatives and purchase decision
2. Explain about Attitude and its Nature, Characteristics, Types
3. Explain about sources of influence of attitude

UNIT: V
1. Explain about Traditional Model of Consumer Behaviour
2. Explain about Generic Model of Consumer Behaviour
3. Explain about Howard Sheth Model
4. Explain about Blackwell and Rao – Lilien model
 Phone No: 9246338180

Paper Code – MB 404 – M- II

Course: SERVICES AND DIGITAL MARKETING (S.D.M)

UNIT: I
1. Explain the concept of Service and its Characteristics & Classification of service
2. Explain the difference in goods and service in marketing
3. Explain about service marketing triangle
4. Explain about Targeting and Positioning in service

UNIT: II
1. Explain about Customer Perception of Service & explain its factors that influence customer
perception of service
2. Explain the various factors influencing customer expectation of service
3. Write down the various strategies for influencing customer perception
4. Explain about consumer expectation of services and its two levels of expectation

UNIT: III
1. Explain the service delivery process (Designing of service, blueprint, managing service
encounters, service failure and recovery)
2. Explain about employee role in service designing and importance of service employee
3. Explain the various types and role of service spaces

UNIT: IV
1. Explain the concept of Digital marketing and its importance
2. Explain the difference between Traditional marketing & Digital marketing
3. Explain about Search Engine optimization and its history and growth
4. Explain about Google AdWords and Ad creation

UNIT: V
1. Explain about social media marketing & social media
2. What is video creation & sharing
3. Explain the use of different social media platforms
4. What is Email marketing & Web Analytics
 Phone No: 9246338180

Paper Code – MB 404 – HR- II

Course: PERFORMANCE MANAGEMENT (P.M)

UNIT: I
1. Explain the concept of P.M and its Concerns, Scope and determinants of job performance
2. Explain KPS’s Performance targets
3. Explain about Mapping, Process, Sequences and cycle of P.M

UNIT: II
1. Explain about Psychometric Tests, Role Play
2. Explain about self – appraisal and 360 Degree appraisals
3. Explain about Critical Incidents Worksheet
4. Explain about Attribution Theory & causal Matrix

UNIT: III
1. Explain about human information processing and performance loop and performance shaping
factors
2. Explain about corporate performance management
3. Explain about EFQM Excellence model
4. Explain about impact of performance management on line managers and employees

UNIT: IV
1. Explain about Competency mapping – Mercer’s Human capital wheel
2. Explain about CIPD human capital framework & the McBer Generic managerial competency
model
3. Explain about Balanced Score card framework
4. Explain about Competency Assessment

UNIT: V
1. Explain about Performance measures pyramid, steps for designing metrics and Wang lab
2. Explain about Gilbert’s performance matrix and behaviour Engineering Model
3. Explain about Mager and Popes trouble shooting model and ATI performance improvement
model
4. Explain about Spangenberg’s integrated model of PM
 Phone No: 9246338180

Course Code – 405 PROJECT WORK

Project viva will an oral exam conducted in your respective colleges. Following are the few important
points
1. Oral question will be asked from your respective Project Reports (Be perfect in OBJECTIVE,
METHODOLOGY, LIMITATIONS OF THE STUDY)
2. Be perfect in FIRST 3 Points of your Respective Project FINDINGS & SUGGESTION of
Project
3. Be Perfect in BIBLOGRAPHY of the project.

Course Code – 406 COMPREHENSIVE VIVA – VOCE

Comprehensive Viva – Voce is an Oral exam conducted along with project Viva. Under
comprehensive viva, subject questions will be asked. Be perfect in any TWO SUBJECTS of your
choice (Preferably be perfect in your respective Specializations subjects)

******

ALL THE BEST

Remember Me in Your Prayers