INDEX

SL.NO CONTENT

01 Executive summary description

02 About company Bridal Gown.

03 Products description Details.

04 Industry Service.

05 Management organization description

06 Marketing strategy and implementation

07 Production of description
08 Financial plan description
09 Different types of gown

10
 BRIDAL DREAMS GOWN BUSINESS

Executive Summary: 
Recycled Dreams is a bridal wear store that provides dresses for rent for the Portland,
Oregon market. Most people agree that bridesmaid’s dresses are unattractive and are not
usually worn again. Recycled Dreams will offer bridal gowns for sale and for rent and
bridesmaid, matron and maid of honour, and flower girl dresses, as well as shoes for rental
for the special event.
company description Bridal Gown:

A wedding dress or bridal gown is the dress worn by the bride during

a wedding ceremony. The colour, style and ceremonial importance of the gown can depend
on the religion and culture of the wedding participants. In Western cultures and Anglo-Saxon
cultural spheres, the wedding dress is most commonly white, a fashion made popular
by Queen Victoria when she married in 1840. In Eastern cultures, brides often choose red to
symbolize auspiciousness.

 Many people assumed that the colour white was intended to symbolize virginity, though this
was not the original intention: it was the colour blue that was connected to purity, piety,
faithfulness, and the Virgin Mary. Even after white became the dominant colour, for a
period, wedding dresses were adapted to the styles of the day. In the early 1900s, clothing
included a lot of decorations, such as lace or frills. This was also adopted in wedding dresses,
where decorative frills and lace was common.

Since the middle of the 20th century, most Western wedding dresses are
usually white, though "wedding white" includes shades such as eggshell, ecru and ivory. 
Products description Details:

 Lace fabrics
   Silk Dupioni
 Silk Carmeuse
 English net
 Satin
 Velvet
 Sequined and beaded fabric
 Other Silk fabrics
 Rayon
 Taffeta
 Fabrics for Layers
 Netting / Tulle/crinoline
 Chiffon
 Crepe
 Organdie

 Demand
This is another challenge you would also face. Since you are just beginning, you might not
have existing records of demands therefore, knowing what quantity to produce, which sizes
and what colors would sell better might be a problem. To handle this, you must think about
using crowdsourcing; such that your customers would be able to decide on what to produce
based on customer’s choices and opinions.
 Competition

The truth is that there are several people in the business. Think of the several brands you see
when you walk into a clothing store; thousands of people own clothing lines in different
countries and as a new entrant into the business, you might have a hard time breaking
through and positioning your business
Management and organisation description

 COST TO BE INCURED
1. Shop rent- 30,000 per month

2. Electricity – 25,000 per month, depends on embroidery machines used

3. Phone Bill - 5000 per month

4. Branding – 10,000 per month

5. Transportation – 50,000 per month

Industry Services description:

Bridal Dreams will provide rentals for all the necessary dresses required for a wedding
including the bridal gown, bridesmaid, matron or maid of honour, and flower girl dresses. In
addition to the dresses, shoes can be rented as well. The bridesmaid’s dresses are particularly
useful for rental since the bridesmaids do not get a choice in the dress they will wear, and
even if they do not have to pay for the dress themselves, the dress usually is only worn once
and then is stored in the back of the closet for many years, so it is not a good investment to
purchase. Bridal Dreams has an on-staff seamstress to make any alterations necessary.

The bridal dress, headpiece, and veil can be rented, or purchased, depending on the
whim of the bride. Often the bride will want to keep these items as there is a strong
emotional connection with the dress from their wedding. In addition to the dresses which can
be rented or bought, Bridal Dreams will have formed strategic relationships with local
service providers for the following services: invitations, flowers, and cake, catering,
photographer, and travel arrangements for the honeymoon. All of these service providers are
researched and tested to ensure top-level service. For each referral made to the strategic
partners, Bridal Dreams will receive a small commission.

Marketing Strategy and Implementation:

Bridal Dreams will meet Portland’s latent demand for bridal wear rentals. Currently, there
are no stores that allow people to rent dresses and shoes for wedding parties, you are forced
to buy them, use them once, and then let them sit in the closet. Bridal Dreams will supply
this service with incredible attention to detail regarding customer service. Connie recognizes
that the success of a business is totally dependent on customer service and will train her
employees accordingly.

 Sales Strategy:

Bridal Dreams sales strategy will be based on their ability to convince prospective clients on
the economies of rentals as well as the misnomer regarding the fashion faux pas of rental
dresses. Typically, people will call in and request information regarding rentals. While many
stores will attempt to make the phone inquiry as short as possible, Connie believes that this is
the best opportunity to turn an information seeker into a customer. This can get time
consuming because a large number of people will call seeking information; however, Connie
recognizes that the time spent now will pay off significantly in the future. For this reason,
employees will not receive commissions on sales; instead employees will receive bonuses for
positive feedback that Bridal Dreams receives from customers.
 Sales Forecast:

The first month will be used to set up the store front, interview and hire employees and start
up a media campaign to build awareness. Month two will see limited sales activity as people
are just becoming aware of Bridal Dreams Month four will see an increase in sales and
subsequent months will build off of month four sales.

 Distribution Challenges
Designing and producing your clothes is totally up to you but you cannot fully control the
distribution of your clothes. Distribution is usually a challenge for clothing brands. You have
to work hard to get your brands into clothing stores and that might cost you more than a little
effort and time
Facts about Wedding Gowns You Should Know:

Weddings are a lavish affair. Good planning and good investment are both prerequisites for a
memorable wedding. But that is not all that there is to it. A wedding is a lot about symbolism
and the white wedding gown plays an important role.

1. The white wasn’t always white

One might easily associate the white wedding gown to the American history. After all,
it is the American fantasy factory that has fed us ideas about dream destination
weddings and expensive gowns. You would be surprised to know that traditionally, in
America, when girls were getting married, they wore their finest Sunday dress. It was
not a white gown but the best dress that they had with them.
The tradition of a white wedding dress started with Queen Victoria in 1840 when she
married Prince Albert. Ever since then, brides wear white gowns to their weddings. It
became a trend; white used to be a colour that only the very rich could wear (on
account of the cost associated with its maintenance)

2. Passed down through generations:-

The white wedding gown is seldom new. As tradition would have it,
mothers generally pass on the dress to their daughters. This is done so that it may
represent continuity with tradition and history. This is not a strict norm, and many
brides, today, like to have their dresses custom-made.
This takes up to twelve months in certain cases. The time spent is accommodated so
that the bride has got time to get the adjustments done on her dress. This practice
seems more practical than the passing on of dresses; body sizes might not remain the
same over generations. This is why certain wedding dresses give off that vintage look.
A well-preserved wedding dress might even be worth a fortune if the style is no longer
available to be replicated in the market.
3. Wedding dresses are hot:-
NO! I do not mean it that manner. They are hot, literally. Owing to the
multiple layers of the material, a bride can feel very warm inside one. Unless you
decide to go for something quite plain and sheath-like, there is a very good chance that
you are going to be sweating a lot.
Many brides need antiperspirants to get through the day. Layer upon layer of clothing
will give the insulation effect and even thin material may get too hot to handle. On top
of that, if you are wearing something like a corset, you are in for a test of your will!
The elegant look takes time and effort to create. After reading this, you might have
gotten an idea as to why most people prefer to have their wedding in the winters!

4. Wedding gowns take a lot of time to arrange:-

it would be advisable that you carry a video camera with you
to the store. The bustle of a bridal gown is very hard to imitate on your own if you do
not know what you are doing. You can ask your mom or a friend to tag along and
record it for you. Later on, you can use the same for getting ready. Usually, the
bridesmaid helps the bride with it. Unless done properly, you might risk giving off the
messy look instead of the elegant.

5. White wedding gowns are symbolic of prosperity: -

Wedding gowns are created the way they are so they may
give the bride a lavish look. Frugal gowns are deemed tasteless because that is not
what a wedding gown is supposed to represent. When it comes to the best attire, rich
are the way to go.
 Most people think that the colour white is used to denote purity. Well, actually that is the
job of the ‘something blue’ on the bride. The colour blue is what they use to denote purity;
white has always been for prosperity

Description of production

 Projected Profit and Loss

The following table and charts display the projected profit and loss.
 Profit Monthly
3000
2000
1000
0
-1000
-2000
-3000
-4000
-5000
-6000
-7000
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12

Profit Yearly

50000
40000
30000
20000
10000
0
-10000
-20000
-30000
Year 1 Year 2 Year 3
Financial Plan:
 BUDGET
The following sections will outline important financial information. For running a bridal
dreams gown business successful you will need the budget for following things:
• Shop location rent- 30,000 per month; not applicable to a business that operates from

home.
• Utilities- 30,000 per month

• Machinery and equipment- 2 lakh

• Licensing fee- 50,000

• Furniture and fixture (interior decoration) – 3 lakh

• Office equipment- 1 lakh

• Employees- 2 lakh

• Raw materials- 2 lakh

• Promotions- 10,000 per month

 Capital

The reason is because the clothing business is very risky. One season goes and all the
clothes for that season become almost unsellable because fashionable people would
not be caught dead wearing last season’s dresses in a new season.
Different Types of Gowns:

1. A-Line Gowns

2. Modified A-Line Gowns

3.  Ball Gowns

4. Empire Waist Gowns

5.  Sheath Gowns

6.  Mermaid Gowns

7. Trumpet Gowns

8. Short Gowns
CONCLUSION

Throughout recent two decades, more bridal dream gown in India and related ecosystems has
grown powerfully there therefore support has expanded in numerous measurements office
space and infrastructural support, business Support etc. Number of bridal gown entrepreneurs
is increasing in all the counters with different and abilities. To be successful in sustainable
business practice often requires entrepreneurship and invocation. This chapter provides an
overview of new boutique. New enterprises come up with new thoughts and new things.
Provide quality clothing and customer service at a reasonable price. To provide women with
unique and inexpensive clothing. Achieve profit within the first year