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Hook Point

1) A Hook Point is a short, attention-grabbing statement or visual that captures someone's attention in 3 seconds or less and makes them want to learn more. 2) There is a 5-step process for creating effective Hook Points that involves studying what works for others, creating variants, comparing options, and testing iterations. 3) Keys to success with Hook Points include using images, weaving them into stories, telling authentic stories, listening to learn, providing value, leveraging existing traffic, and learning from others' successes.

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Nisse Barn
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744 views

Hook Point

1) A Hook Point is a short, attention-grabbing statement or visual that captures someone's attention in 3 seconds or less and makes them want to learn more. 2) There is a 5-step process for creating effective Hook Points that involves studying what works for others, creating variants, comparing options, and testing iterations. 3) Keys to success with Hook Points include using images, weaving them into stories, telling authentic stories, listening to learn, providing value, leveraging existing traffic, and learning from others' successes.

Uploaded by

Nisse Barn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Hook Point – Page 1

HOOK POINT
How To Stand Out in a 3-Second World
BRENDAN KANE

BRENDAN KANE is a growth strategist. He has built online social media platforms for A-listers including Taylor Swift and
Rihana. He's also advised brands like MTV, Skeechers, Vice and IKEA on how to establish and grow their digital audiences. He
started his career at Lakeshore Entertainment where he worked on social media strategies for 16 films which grossed more
than $685 million worldwide. He also served as vice president of digital for Paramount Pictures and has worked with Disney,
Fox, NBC, Netflix, Xbox, and LinkedIn. He is the author of the best-seller One Million Followers. Brendan Kane is a graduate of
Columbia College Chicago and Augustana College.
The website for this book is at: www.HookPoint.com

ISBN 978-1-77687-026-4

SUMMARIES.COM is a lifetime learning company specializing in business smarts. We provide concise information and tools for
salespeople, business owners and managers and entrepreneurs to get ahead. Read less, do more. www.summaries.com
Hook Point – Page 1

MAIN IDEA
Consumers today are bombarded with so much
information you have to grab their attention quick. In
fact, you realistically only have 3-seconds or less.
Hook Point
That's what a "Hook Point" does.

1. What is a Hook Point? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 2 - 3


Your ideal customers are inundated with messages, content, and advertisements. A
Hook Point Hook Point will make them stop what they're doing and say: "Wait. What!" An effective
Hook Point works equally well online and offline, succinctly communicates what you're
about, and captures a person's attention in three seconds or less.

2. How to create the perfect Hook Point . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 4 - 5


With anything you post online, you need to include a There's a process for how to develop effective Hook Points that work in today's
Hook Point which attracts the attention of your ideal micro-attention culture. It involves five steps:
customers, and makes you immediately stand out
from the crowd.
The hook point process
1 Study what WORKS for others
2 Learn from what did NOT work for others
Hook Point 3 Create your OWN Hook Point variants
4 COMPARE your Hook Points
5 TEST, REITERATE, REPEAT

Hook Point
3. The keys to success with Hook Points . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 6 - 8
Once you understand the basic principles behind Hook Points, you can then apply those
principles to make your content stand out. The keys to doing this successfully are:
"Digital and social media have reshaped our world
into one of micro-attention. Knowing how to use
1 Use images and visual storytelling
Hook Points properly helps you become a more
effective marketer and communicator. It gives you 2 Weave Hook Points into the stories you tell
a nucleus upon which to scale your business and
become a world-class brand. It’s a critically 3 Tell authentic and compelling stories
important business tool that deserves marketers’
time and attention. A great Hook Point will not only Hook Point 4 Learn to listen and listen to learn
allow you to capture people’s attention in three
5 The more value you give, the better
seconds, but it will also help you hold that attention
to get your audience to take specific actions for 6 Go where the traffic already exists
years to come."
– Brendan Kane 7 Let other people's success guide you

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