© AffloSpark Pvt. Ltd.

All rights reserved. No portion of this book may be

reproduced in any form without permission from the
publisher, except as permitted by Indian copyright law. For
permissions contact:

Kulwant Nagi
Rattia Chungi, Shakti Nagar
Fatehabad, Haryana
www.afflospark.com
kulwant@afflospark.com
WELCOME

Hi,

My name is Kulwant Nagi. I am a full-time blogger, affiliate

marketer, and an international speaker.

I started my blogging career in 2011 and struggled for 3

years because I didn’t know the power of keywords.

I was picking the wrong keywords, writing articles around

them and spending a lot of time and effort to do the SEO
for them. After wasting 3 long years, I found the right
keywords in 2014 and started making $100 per month.

Soon I scaled those keywords and started making $1000 per

month, and it didn’t take me so long when I started making
$15,000 per month with affiliate marketing because I was
targeting the right keywords.

Now I knew the power of “Golden Keywords” and I started

spending more time to find those money-making
keywords.

The e-book you are reading right now is the output of so

many years, so don’t take it lightly.

You have invested your time to grab this book, so don’t

throw it without taking action.

I am going to share my “Golden Keywords Formula” with

you and I guarantee that you are going to see the keywords
in a completely different way after finishing this eBook.

Let’s start.

LET’S SEE THE BENEFITS OF KEYWORD
RESEARCH FIRST

Here are the benefits of good keyword research.

- More visibility of your blog posts in search

engines.
- More traffic on your blog.
- More business opportunities.
- More paid post opportunities because of visibility.
- More income from your blog.
- More authority in your industry.
- More confidence to write next blog posts on your
blog.
- Understanding of market while doing keyword
research.
- More steady growth of your blog.

and many more indirect benefits.


LETS UNDERSTAND THE TYPE OF
KEYWORDS NOW

There are many types of keywords, so we will

understand all the types before proceeding to how
to find the keywords.

Once you understand each and every types of

keywords very carefully, it will become very easy for
you to pick the right money-making keywords.

Types of Keywords

- Seasonal keywords:
- Evergreen keywords:
- Geo-targeted keywords:
- Trending keywords:
- Product-oriented keywords:
- Buyer keywords

1. SEASONAL KEYWORDS

You'll find the search volume of these keywords in a specific

season only.

For the whole year, people don't search for such keywords,
but when the season comes, the search volume of these
keywords increase.

Targeting such keyword won’t be beneficial for you if you

are just starting your blogging or affiliate marketing career.

Example: Happy New Year Wallpapers, Best 1 Ton AC for

Office, Best Blanket for Kids, Best Heater for Kids

2. EVERGREEN KEYWORDS

These are the keywords which will always be there in the

market. Doesn't matter if it is winter, spring, summer, autumn
people will always search for these keywords.

If you are thinking to start a long-term website, you can start

looking for the evergreen keywords, and build a niche
website around them.

Example: How to format a pen drive, How to install

windows, Best helmets for bikes
3. GEO-TARGET KEYWORDS

These keywords are searched in the specific geo only.

Most of the people searching for such keywords are in the

buying stage that's why they search for such keywords.

Example: Best digital marketing institute in New Delhi, Best

restaurant in Mumbai, Best degree college in Delhi/NCR.
4. TRENDING KEYWORDS

These keywords have a very short life. They come suddenly

and they disappear after a few days.

Most of the people search such keywords when there is

something happening around them. Like recently Apple
opened online store in India, and Apple fans have gone
crazy.

I am writing this paragraph on 2nd October which is Gandhi

Jayanti in India, so you can see the keywords trends in
screenshot above.

Example: Apple online store in India, IPL match, Mahatama

Gandhi Jayanti.

5. PRODUCT-ORIENTED KEYWORDS

These keywords are around the products or brands. Most of

these keywords are searched by people who are loyal for a
brand.

These keywords are very good keywords from affiliate

marketing perspective as someone is searching about a
specific brand.

Example: Apple's new iPhone, Samsung phone covers

Note: Be very careful which selecting the brand keywords.

Always read the terms and condition of that brand before
doing any kind of the promotion.

6. BUYER KEYWORDS

These keywords are the most important keywords for the

advertisers, bloggers and affiliate marketers.

These are the keywords that bring sales. Anyone searching

for these keywords is a buyer so these keywords can help
you to make more money online.

These keywords are very near to the buying stage, so if you

can target someone searching these keywords, you are
most likely to get some sales. :)

Example: Grammarly Coupon, GreenGeeks Hosting

Coupon, iPhone 6S Discount, Godaddy Discount, AirBNB
Coupon, WP Astra Review

LETS UNDERSTAND:

3 IMPORTANT
TYPES OF
KEYWORDS
- NAVIGATIONAL KEYWORD (OR SHORT TAIL
KEYWORDS)
- INFORMATIONAL KEYWORDS (OR MID TAIL
KEYWORDS)
- TRANSACTIONAL KEYWORDS (OR LONG TAIL
KEYWORDS)
1. NAVIGATIONAL KEYWORDS

People who just want to navigate themselves to the website

use this kind of keywords.

The only goal they have in their mind is, reaching to the
official site.

So these type of keywords would be a “bad choice” if you

pick them for your blog.
Example: File GST Return, Facebook login, HDFC Current
Account login

>> Short Tail Keywords

Short tail keywords, or we call them Generic keywords are

the keywords which are not having any intent around it.

These keywords are broad keywords, or we call them

general keywords.

These keywords are so generic that most of the time they

don't carry any user intention. It's difficult to monetize these
keywords, and they are very difficult to rank.

Example: Weight Loss, Games, WordPress, SEO


2. INFORMATIONAL KEYWORDS

These are the problem-oriented keywords. People

searching for these keywords know their pain, but they don't
know how to solve it.

So these people use informational keywords to find the

solutions.

Example: How to lose weight, How to install WordPress,

Best hair treatment oil, How to improve memory.
>> Mid Tail Keywords:

These keywords are carrying some information which is

neither complete nor half.

Most of these keywords carry very small information along

with them. These keywords can be used to educate your
audience and make a good relation with them.

These keywords are often known as “middle of the funnel”

keywords too. Because by targeting such keywords you can
educate your audience.



Example: Weight Loss Diet, Shooting Games, WordPress
themes, SEO Tips
3. TRANSACTIONAL KEYWORDS

These are the our “Golden Keywords.” They are the final
buying decision in this funnel.

Whenever anyone goes to Google and search, “Where to

buy iPhone X,” “GreenGeeks Hosting Discount,” or
“Cheap WordPress Themes for Blogging,” they are in the
buying stage.
These keywords are very much important to make money
with affiliate marketing and most of the times they are the
most expensive keywords to run Google Ads.

If you go to Google right now and search for any keyword

containing word Coupon, Discount, Deal, Buy etc., you'll see
a lot of Ads.

Why?

Because these are the money-making keywords.

Example: Where to Buy iPhone X 256GB, Best Bluetooth

Motorcycle Helmet, Best VPN for Netflix, Cheap Flight Deals

Long Tail Keywords:

These keywords are very specific keywords. So, we can
understand the user's intent with these keywords very easily.

Most of the long tail keywords are money-making

keywords, or we call them buyer persona keywords.

These are the keywords which I call “Golden Keywords.”

If you're targeting the customers who want to buy iPhone

cases in Los Angeles, then your main keyword is “iPhone
Cases” and in order to create long-tail keywords, you would
have to be more specific in your targeting and create some
long-sized keywords.

(Note: Following long-tail keywords aren't generated from

any software, neither do they exist. They are created for the
explanation purpose)

- Buy iPhone Cases in Los Angeles

- Best iPhone Cases in Los Angeles
- Buy Cheap iPhone Cases in LA
- LA iPhone Cases Best Prices
- Best Prices iPhone Cases Los Angeles

Did you see that?

I've changed a two-word keyword “iPhone Cases” into a

five-word keyword.
The idea behind a long tail keyword is that it is way easier to
target a long-tail keyword, Buy iPhone Cases in Los
Angeles”, is easier to target when compared to “iPhone
Cases.”

Example: Best Weight Loss Diet for Moms, Best Shooting

Games for Android, Best WordPress themes for Teachers,
SEO Tips for e-commerce.

These are our GOLDEN KEYWORDS

SOME GOLDEN KEYWORDS EXAMPLES

- Best gaming chair under 200

- Best super automatic espresso machine

- Best mattress topper for side sleepers

- Best acoustic guitar under 1000

- Best fishing kayak under 500

- Best dive watches under 500

- Best dog food for french bulldogs

- Best tennis rackets for beginners

- Best mountain bikes under 2000

HOW TO:

FIND THESE
GOLDEN
KEYWORDS?
So, we have understood the types of keywords and intent
behind them too. We are going to understand what are LSI
keywords and how to find long-tail keywords.

So, in the next few steps, we are going to find some long-tail
keywords because they are one of the easiest to rank
keywords.

Let's start finding the keywords

Let’s see some tools and services where we can get the
ideas to find the keywords which you can rank easily in
various search engines.

1. Define your keywords

The very first step before doing keyword research is defining

your main keywords.

Create a list of 5-10 generic keywords around your niche

and save them in your notepad or Excel sheet.

You should be completely aware about your niche market

and the sub-niche market.
2. Check Google auto-suggest

Google auto-suggest is one of the awesome ways to find the

keywords which are not only good keywords but LSI and
long tail keywords also.

Whenever you try to search for anything in Google, you

might have seen something like this.

You can see that Google is automatically recommending me

some of the awesome keywords around my main keyword.

3. Check Google search related to

Google is smart enough to understand your search queries

and then recommend you closely related queries to make
things easier for you.
I searched for “make money online” in Google and it is
showing these search queries at the bottom of the search
result page

These are called long tail keywords which you can add in
your articles to make them more engaging.

4. Check Google Ads

I love checking Google ads whenever I start any niche blog.

More Google ads you see around any product, more
profitable it is.

Once you see these Ads in Google, note down the URL of
the site to do the research.

5. Use AlsoAsked.com

AlsoAsked is a great tool to find many long tail keywords

around your money keyword.

I searched the keyword “Learn Blogging” in this tool and it

gave me a lot of ideas to write my next blog post.

6. Determine all the LSI keywords around your main

keyword

These are called Latent Semantic Indexing keywords.

These keywords are closely related to your main keyword
and adds more value in your content.
When you start adding such keywords in your articles, it
becomes easier for Google to understand the intent of your
article.

The term Apple is used for “Apple Fruit” and “Apple

iPhone.”

So how will Google differentiate that which Apple you are

talking about.

They will simply look for the LSI keywords and identify which
Apple are you talking about.

If they see the keywords like Install, iPhone, Steve Jobs,

they will consider it an Apple iPhone. On the other hand, if
they see LSI keywords like eating, fruits, salad, health etc.
in the article, Google will understand that you are talking
about Apple fruit.

LSI keywords are very important to add more value in your

content and to make it more SEO friendly.



We are going to use 2 tools to find LSI keywords

1. LSI Graph

LSIGraph is a FREE tool to generate Latest Semantic

Indexing keywords to write an awesome blog post.

You can save all of the suggested keywords in an Excel file

and do the research with your favorite tools.

2. Keyword KEG
This tool is similar to LSIGraph which lets you find many
keywords around your seed keyword.

8. Check famous QA to get the ideas

Question-Answer sites are always a great source of

inspiration to get unlimited ideas around any niche.

It's a place where people interact with each other in realtime.

They ask the questions by going to various QA sites and get

replies from the experts.

My favorite question-answer site is Quora.

Quora has grown the community of users from every field to

a big level that it's easy to get the ideas from Quora.

Here you can read all the questions asked by people and
read those threads to find the money-making keywords.

Otherwise, you can use SEMRush to make the things easier

for you.

I added the URL quora.com in the search box at SEMRush

and fetched all the keywords from Quora.
By adding just 2 filters, now I can see all the long tail
keywords which are easy to rank in Google.

Here is what I got.

Here are the 2 keywords I found which are long tail.

Best meal replacement shakes for weight loss – 6600

Searches

Does apple cider vinegar help with weight loss – 9900

Searches

And you can replicate this process in any industry to find the
money making easy to rank keywords.

9. Find keywords at Reddit

Reddit is also a very big community to get the keyword

ideas.

By repeating the exact steps which we did in the last steps, I

could see tons of keywords from reddit.com.
10. Spy top ranking articles around that keyword

Spying can bring a lot of keywords in front of you, which you

never even thought about.

Keyword Overview tool in SEMRush gives you a list of all the

top ranking articles in Google.

Pick the URL of your competitors and start looking for the
keywords they are ranking in Google.

Make a list of all those keywords and target them in your

blog posts.
Final Words

Finding the right keywords is not as difficult as it seems. You

just need the right approach to find the “Golden Keywords”
which are easy to rank.

You can use many of the free tools mentioned in this article
or pick SEMRush to do many tasks for you.

To learn more you can continue our premium video training.

OUR PREMIUM TRAININGS

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