Guidelines in Writing a Case
Study
Prepared by: AGCortez
Purpose
• A case study analysis requires you to
investigate a problem, examine the alternative
solutions, and propose the most effective
solution using supporting evidence.
Preparing the Case
• Before you begin writing, follow these guidelines to help
you prepare and understand the case study:
• Read and examine the case thoroughly
– Take notes, highlight relevant facts, underline key problems.
• Focus your analysis
– Identify two to five key problems
– Why do they exist?
– How do they impact the organization?
– Who is responsible for them?
• Uncover possible solutions
– Review course readings, discussions, outside research, your
experience.
• Select the best solution
– Consider strong supporting evidence, pros, and cons: is this
solution realistic?
Drafting the Case
• Once you have gathered the necessary information, a draft of your analysis
should include these sections:
I. Background of the Case
– Set the scene: background information, relevant facts, and the most important
issues.
– Demonstrate that you have researched the problems in this case study.
II. Problem Statement
– Identify the key problems and issues in the case study.
– Formulate and include a problem statement, (major problem and minor
problems.)
III. Alternatives Courses of Action
– Outline possible alternatives (not necessarily all of them)
– Explain why alternatives were rejected
– Constraints/reasons
– Why are alternatives not possible at this time?
Drafting the Case
IV. Proposed Solution
– Provide one specific and realistic solution
– Explain why this solution was chosen
– Support this solution with solid evidence
– Concepts from class (text readings, discussions, lectures)
– Outside research
– Personal experience (anecdotes)
V. Recommendations
– Determine and discuss specific strategies for accomplishing the
proposed solution.
– If applicable, recommend further action to resolve some of the
issues
– What should be done and who should do it?