POSSE

POWER
WORDS
CHEATSHEET
250+ Power Words To Take Your
Copywriting From Drab To FAB

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 POWER WORDS CHEATSHEET

If there’s one thing every copywriter knows – it’s that being able to capture the
attention of an overstimulated internet scroller is HALF the battle. I mean let’s face
it, we copywriters are in the business of attention and retention first and foremost.

So it pays to put a little extra thought and effort into making sure you can
effectively HOOK attention with your copy...

And one of my absolute favorite (and easiest) ways to do this is through using
language that I like to call POWER WORDS.

So what exactly are Power Words?

Well, simply put: Power Words are words that you don’t see used very often.
Whereas certain words like – “huge”, “top”, “best”, and “great – we see being used
ALL of the time.

These basic words are overused so much in copywriting, content writing, and well
– all writing, really – that they begin to lose impact. Readers sort of just glaze right
over the word without really taking the time to consider the meaning or reference.

Power Words, on the other hand…

Are much more descriptive and thought-provoking in nature, making them way
more likely to capture attention and spark curiosity in your audience than using
“basic” or overused language.

So… let’s spice up your drab and dreary copy into something fabulously gripping,
shall we? Here’s the Posse’s go-to list of over 250 Power Words to get your
creative juices flowing 🔥

And be sure to follow me on Instagram for even more Power Word posts and
exercises!

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 POWER WORDS CHEATSHEET

"AWESOME" "BAD" "BORING"

Jaw dropping Gut-wrenching Mind numbing

Astonishing Atrocious Dull
Awe-inspiring Inferior Mundane
Grand Inadequate Tiresome
Transcendent Dreadful Humdrum
Wondrous Godawful Uninteresting
Majestic Abominable Wearisome
Grandiose Erroneous Routine
Magnificent Unsatisfactory Dime a dozen
Formidable Deficient
Breathtaking Terrible
Stunning Beastly

"BIG" "DIFFICULT" "EASY"

Imposing Arduous Smooth sailing

Colossal Herculean Effortless
Gigantic Tough Child’s play
Hefty Grueling Trouble-free
Monstrous Hefty Stress-free
Tremendous Challenging No brainer
Extensive Back-breaking Breeze
Chock-full Strenuous Walk in the park
Packed Demanding Cakewalk
Voluminous Grisly No hassle
Mammoth Laborious Infallible

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 POWER WORDS CHEATSHEET

"EFFECTIVE" "FUN" "GREAT"

Fail proof Pleasurable Powerful

Efficient Delightful Unprecedented
Impressive Entertaining Fail-proof
Potent Festive Wildly popular
Powerful Amusing Transformational
Persuasive Playful Outstanding
Convincing Witty Elite
Powerhouse Exciting Invaluable
Flawless Thrilling Formidable
Surefire Enjoyment Mind blowing
Game changing Magical Magnificent
Useful Magnificent Stupendous
Remarkable Phenomenal Astonishing

"HAPPY" "HUGE" "INCREASE"

Overjoyed Massive Skyrocket

Jolly Monumental Level up
Cheerful Substantial Supercharge
Elated Giant Multiply
Chipper Colossal Explode
On cloud 9 Astronomical Enhance
Joyous Tremendous Snowball
Ecstatic Whopping Amplify
Upbeat Enormous Magnify
Tickled Gigantic Boost
Blissful Expanded Blast
Ignite
Elevate

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 POWER WORDS CHEATSHEET

"INTERESTING" "LOUD" "REST"

Thought provoking Deafening Unplug

Alluring Piercing Recharge
Gripping Blustering Chill
Exceptional Uproarious Relax
Curious Booming Rejuvenate
Captivating Boisterous Revitalise
Fascinating Rambunctious Repose
Striking Vehement Restore
Compelling Ear piercing Power-down
Provocative Roaring Slow down
Enthralling Thundering Respite
Entrancing
Magnetic

"SAD" "SCARY" "SOON"

Sorrow Bone chilling Instantly

Grief Alarming Rapidly
Tear-inducing Eerie Instantly
Devastating Hair raising Expedite
Miserable Horrendous Lickety-split
Heartache Spooky Pronto
Painful Horrifying Speedily
Sombre Creepy Promptly
Gloomy Spine chilling Hastily
Melancholic Unnerving ASAP
Heart-wrenching Bloodcurdling
Tragic

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 POWER WORDS CHEATSHEET

"START" "TERRIFIED" "TOP"

Ignite Shaken Superb

Kickoff Petrified Second-to-none
Opening Spooked Perfect
Countdown Shell shocked Greatest
Takeoff Startled Leading
Jump start Horror struck Incomparable
Inauguration Frantic Ultimate
Begin Scared shitless Boss
Embark Aghast Unparalleled
Immobilized Unmatched
Mortified Impeccable
Panic stricken Unrivalled
Paralyzed Pinnacle

"WANT"

Crave
Thirst
Eager
Dream of
Coveted
Demand
Hankering
Hunger
Lust for
Desire
Longing
Yearn

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 POWER WORDS CHEATSHEET

There you have it! Over 250 Power Words to make your copywriting extra spicy
and captivating AF.

But a word of caution…

USE THIS CHEATSHEET RESPONSIBLY.

Don’t try to jam-pack your writing with as many Power Words as humanly possible.
Because here’s the thing. Power Words pack a BIG PUNCH. They’re meant to be
used wisely and sparingly.

Remember that you don't want to fill your copy with a bunch of fancy, complex,
"I'm-trying-to-hard" language.⁠

You want your copy to flow easily, effortlessly, and be simple to digest for your
readers.

So when applying Power Words to your writing, remember to be strategic with

your choices.

Some of the best and most effective places you can think about adding Power
Words are in your subject-lines, headlines, section transitions, benefits and just
before your call-to-actions.

In my experience, these are the most important places to make sure your copy is
leaving a BIG impact on the reader.

Because remember, what’s the point of capturing your reader’s attention in

the first place?

It’s not to impress (or confuse) your reader with fancy language and big words…

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 POWER WORDS CHEATSHEET

It’s to actually SELL your product or service, right?!

If you try using too many Power Words, then you begin to risk the simplicity and
integrity of your messaging… which can actually drive readers away.

And just like that – all your hard work goes to waste and you’ve just lost a
perfectly good lead and missed an opportunity to make a sale.

Yikes!

If you need help balancing powerful wording with simplistic and effective
messaging that actually sells…

Then my 5-Day Write & Ignite Challenge is for you!

You’ll learn my step-by-step formula for writing high-converting Sales Page copy
that doesn’t just capture attention… but also converts like crazy.

Join my 5-day writing challenge and learn the exact formula I’ve used to launch
multi-million dollar campaigns time and time again!

JOIN THE CHALLENGE

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ABOUT
ALEX CATTONI

Alex is a copywriter, marketing strategist, and the founder of The Copy

Posse—a boutique agency, online academy, and now 300,000+ strong
global crew of authentic copywriters with a passion for creating
community, credibility, and conversions with nothing but powerful and
precise wording.

Her goal is to redefine what it means to be a copywriter and marketer

today and share the techniques and strategies she’s used to build a
heart-centered 7-figure business from the ground up.

Follow Alex on YouTube and Instagram

for free content and copywriting tips.
Visit Copyposse.com to learn more
about her work and programs.

To learn more about copywriting,

and master her proven 16-Step
Sales Page Formula and 3 special
bonuses, you can join the
Write & Ignite Challenge here.

Or click here to learn more about

Alex's flagship copywriting
coaching program:
The Copy Posse Launch Files.

Follow Me

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