Review: Vocabulary
Unit 1.
1 look after. 4 charge. 7 lead
2 report. 5 closely. 8 running
3 involves. 6 head
1 decision-making.(qdinh tiếp thị) 2 bureaucratic
3 successful 4 fabric (cấu tạo,sự tổ chức) 5 organisational chart
6 job title 7 delegated (uỷ quyền) 8 join
Ko hqua
Unit 2.
Choose the correct option.
Choose the word that best completes the sentence.
1 Brand stretching can sometimes go wrong and
a brand.
a decrease b disappoint c devalue(phá giá) d decline
2 The company is taking a very cautious(thận trọng) to changing its strategy.
away b method c system d approach (tiêp cận)
3 In order to grow our client , we need to make some important changes to
our product lines.
a target b base c core d image
4The marketing department decided that product
was the best way to strengthen the brand so you may see our products on TV
sometimes.
a placement b information
c engagement d knowledge
5 The Sales Director wants to export goods
afield and is targeting Asian markets.
a more b beyond c further d outside
6 Customers do not seem to have the same
to a brand that they once had. Price is more important to them than the brand
these days.
a fairness b loyalty c confidence d promise
7 They did not want to into any new markets until they were sure that the
product was perfect.
a attempt b dispatch c venture d stretch
8 Changing the packaging(dóng gói) alone will not necessarily improve the brand
.
a image b impression c mark d opinion
9 Their business is designing and producing fashion accessories, but now
they have moved into the clothing sector.
a centre b hub c focus d core
10 The company of a bird flying over a palm tree is recognisable around the
world.
a face b logo c picture d device
Unit 3.
1 employer, CVs
2 jobseekers, apply
3 gained, intern
4 came across, recruitment (tuyển dung)
5 sort out, position
6 motivated, communicative
7 clichéd
8 interview, value
1 Choose the correct option a, b orc.
I’m looking for a new job. Currently I am 1 for selling insurance to new customers and because I’m a
very 2 person, I meet and sometimes exceed my monthly sales targets. However, I don’t enjoy selling
directly to customers anymore and am going to apply3 a job as a Customer Services Manager. I’ve
4
a lot of experience over the last year working here and feel that the skills I’ve acquired will transfer
well to customer services.My boss says that I come 5 well on the phone and that customers respond
positively to me.My greatest strength is 6 out problems quickly and ensuring that the client is happy
with what they have bought. When I was at university I did a six-month 7 with a major retailer and I
would like to find a job in retail now.
I worked on my CV over the weekend and I think that it will 8 out from those of other 9 when I
send it to potential 10 .
1ain charge b responsible c head
2a competitive (cạnh tranh) b responsible c clichéd
3a to b for (apply for)c with
4a earned b received c gained(đạt được)
5a from b across (chuyển sang) c out
6a dealing b solving c sorting (sort out: chọn ra)
7a internship(thuc tập) b placing c appointment
8a stand +out from (đứng ra khỏi) b make c present
9acharacters b employees c jobseekers (người tìm việc)
10a candidates b employers( nhà tuyển dụng) c positions
Unit 4.
1 acquires. (mua) 2 come up with 3 developing
4 innovative 5 major player. 6 merge (hợp nhất)
7 performance (hiệu suát) 8 profit margin 9 tackle
10 takeover
1Choose the correct option a, b,c or d.
Large or small
Surviving in today’s global market is a challenge for companies of all sizes as they
1
strategies to 2 with the major 3 and to produce innovative products.
Thanks to digital technology, businesses are able to target customers anywhere in the world.
The 4 markets are providing opportunities for both new and established companies to
expand their customer bases. These companies certainly do not want to 5 these
opportunities created by new technologies. Cautious companies which are not willing to
6
risks are the ones that will be left behind. Furthermore, profit 7 can be high for
those online businesses who do not have to have to invest in expensive premises. The
successful businesses will be the ones who can 8 any problems they meet and
9
up with plans to deal with the fast-changing face of global supply and demand in
today’s global economy. Consequently, they may then become targets for takeover
10
by larger competitors.
1 agrow b develop+ strategies (chiến lược ptrien)c acquire d
expand
2 a compare b contrast c compete( hoàn thành) d contest
3a major players : Ng chơi chủ chốt b participants c delegates d
partners
4a.performing b. merging c competing d emerging+ market: Thị
trường mới nổi
5 a miss+ opportuniities: bỏ lỡ cơ hội b take c fail d lose
6 a make b challenge c take +risk: đón nhận rủi ro d tackle
7 a lines b takeover c risk d profit+ margins:lợi nhuận
8 a deal b tackle +problem: giải quyết vấn đề c cope d succeed
9 a grow b expand c come+up with:đưa ra d rise
10 atakeover+ bids b proposals c schemes d pitches
Đáp án:
Unit 1.
C. 1 look after 2 report 3 involves 4 charge
5 closely 6 head 7 lead 8 Running
A. 1 decision-making 2 bureaucratic
3 successful 4 fabric 5 organisational chart
6 job title 7 delegated 8 join
Unit 2.
1
1c
2d
3b
4a
5c
6b
7c
8a
9d
10 b
Unit 3.
1 employer, CVs
2 jobseekers, apply
3 gained, intern
4 came across, recruitment
5 sort out, position
6 motivated, communicative
7 clichéd
8 interview, value
9 résumé, stands out
10 responsible, flexible
1
1b
2a
3b
4c
5b
6c
7a
8a
9c
10 b
Unit 4.
1 acquires 2 come up with 3 developing
4 innovative 5 major player 6 merge
7 performance 8 profi t margin 9 tackle
10 takeover
1
1b
2c
3a
4d
5a
6c
7d
8b
9c
10 a
