Minor Project Report

On
A comparative study on Airtel and Jio product service
Submitted in partial fulfilment of the requirements for the award of the
degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Ms. Anshu punshi Submitted by: Divyansh Antwadia

Designation: (Assistant Professor) Enrolment No.: 03814201721

Jagannath International Management School (JIMS) Vasant Kunj

Batch (2021-2024)
 Certificate

This is to Certify that the Project Report (BBA-114) titled A comparative

study on Airtel and Jio product service done by Divyansh Antwadia,
Enrolment No.
03814201721, is completed under my guidance.

(Signature of the Guide)

Date:

Name of the Guide: Ms. Anshu punshi

 Acknowledgement

I wish to express my gratitude to JIMS for giving me an opportunity to be a part of such kind of
learning experience, which will surely enhance my knowledge and skills.
I am grateful to assignment Anshu Punshi for their invaluable guidance and cooperation during
the course of the project. She provided me with her assistance and support whenever needed that
has been instrumental in completion of the project.
The project has been a great experience, the learning and the exposure, I got though this project
was immense and will surely help me in my future pursuits.
I would like to give my hurtful thanks to my Parents who always gave me Moral Support.
 DECLARATION

I hereby declare that the following documented Project report titled “A Comparative Study on Airtel &
Jio Product Service” is an original and authentic work done by me for the partial fulfillment of
Bachelors of Business Administration degree program.

I hereby certify that all the Endeavour put in the fulfillment of the task are genuine and original to the
best of my knowledge & I have not submitted it earlier elsewhere.

Signature:

Name of Student: Divyansh Antwadia

Course: BBA
Enrolment No.: 03814201721
 Table of Content

S. NO Particulars Page No.

1. Chapter-1 (Introduction & Literature Review) 1-33

 Introduction(Topic)
 History(Topic)
( Theoretical concept about the topic such as
Importance, Functions, Types Roles) etc.
2. Chapter-2 (Research Objectives & Methodology) 34-46
 Research Objective of the study
 Research Methodology
 Research Design
Types of research design
 Data Collection
Sources of data collection (Primary & Secondary)
3. Chapter-3 ( Data Processing, Analysis & Interpretation) 47-55
 Data processing
 Analysis of the problem under study
 Interpretation of the result
4. Findings 56
5. Conclusion 57
6. Suggestions & Recommendations 58
7. Limitations 59
8. Annexure 60-62
9. Bibliography 63
CHAPTER-1

1
 INTRODUCTION

This research is conducted on the basis of growing competition in

mobile Sector. The biggest competitor of mobile sector in Roorkee are
“Reliance Jio &Airtel”. This Research is conducted to analyze who is
better and why?

The telecommunication is the biggest factor in influencing the speed of life in the
modern age. Today we can get connection with any corner of world through the push
button of computer, with the small mobile phone we can sent not only the massages
but also a secret document. As we know that there is a positive view behind any
mention that it should be helpful in the development of society. But humans have
diverted mentality some of them of positive view and some of them of negative view.
Where use any invention for the welfare of society but some uses for the satisfaction
their disturbed mentality and to earn more and more money whether it may be
harmful for the society. They infringe the norms of society and their behavior is
condemned as antisocial, immoral and sinful.

CELLULAR MOBILE SERVICES

Cellular is one of the fastest

growing and most demanding telecommunication applications. Today, it represents a
continuously increasing percentage of all new telephone subscriptions around the
world. Currently there are more than 45 million subscribers in worldwide and nearly
50 % of those subscribers are located in USA. It is forecasted that cellular systems
using a digital technology will become the universal method of telecommunications.
By the year 2005, forecasters predict that there will be more than 100 million cellular
subscribers worldwide.

2
 GSM

(Global System for Mobile Communication)

The GSM Association is a unique organization, with a truly global reach, offering a
full range of business and technical services to its members. Now as the wireless
family unfolds the association is deriving forward its vision of seamless, limitless,
world of wireless communication.

Throughout the evolution of cellular telecommunications, various systems have been

developed without the benefit of standardized specifications. This presented many
problems directly related to compatibility, especially with the development of digital
radio technology. The GSM standard is intended to address these problems.

Global system for mobile communication (GSM) is a globally accepted standard for
digital cellular communication. GSM is the name of a standardization group
established in 1982 to create a common European mobile telephone standard that
would formulate the specifications for a pan- European mobile cellular radio system
operating at 900 MHz. It is estimated that many country outside of Europe will join
the GSM partnership.

3
 COMPANIES PROFILE

Reliance Jio
Reliance Jio Infocomm
Limited, doing business as Jio, is a LTE mobile network operator in India. It is a
wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai,
Maharashtra that provides wireless 4G LTE service network (without 2G/3G based
services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country
which lacks legacy network support of 2G and 3G, with coverage across all 22
telecom circles in India.

The services were first beta-launched to Jio's partners and

employees on 27 December 2015 on the eve of 83rd birth anniversary of late
Dhirubhai Ambani, founder of Reliance Industries and later services were
commercially launched on 5 September 2016.

In June 2010, Reliance Industries (RIL) bought a 96% stake in

Infotel Broadband Services Limited (IBSL) for ₹4,800cr. Although unlisted, IBSL
was the only firm to win broadband spectrum in all 22 zones in India in the 4G
auction that took place earlier that year. [6] Later continuing as RIL's telecom
subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio
Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced that it will start its operations all over the
country by the end of 2015.[8] However, four months later in October 2015, the
company's spokesmen sent out a press release stating that the launch was
postponed to the first quarter of the financial year 2016-2017.

Later in July, a PIL filed in the Supreme Court by an NGO called the
Centre for Public Interest Litigation, through Prashant Bhushan, challenged the grant
of pan-India licence to Jio by the Government of India. The PIL also alleged that Jio
was allowed to provide voice telephony along with its 4G data service, by paying
an additional fees of just ₹165.8

4
crore (US$25 million) which was arbitrary and unreasonable, and contributed to a
loss of ₹2,284.2 crore (US$340 million) to the exchequer.

COMPANY PROFILE

Type Subsidiary of RIL

Industry Wireless Telecommunications

Founded Infotel Broadband Services Ltd. (2009 -

13) Reliance Jio Infocomm Limited (2013-
15)

Headquarters: Navi Mumbai, Maharashtra, India

Key people: Sanjay Mashruwala (Managing

Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)

Products: Mobile telephony, Wireless broadband

Owner: Mukesh Ambani

Parent: Reliance Industries

Customers: 72.4 million

Subsidiaries: LYF

Website: www.jio.com

5
 The 4G services were launched internally to Jio's partners, its staff and
their families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also
the brand ambassador of Jio, kick started the launch event which took place in
Reliance Corporate Park in Navi Mumbai, along with celebrities like musician A R
Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani.
The closed event was witnessed by more than 35000 RIL employees some of whom
were virtually connected from around 1000 locations including Dallas in the US.

The company commercially launched its services on 5 September 2016.

Within the first month of commercial operations, Jio announced that it had acquired
16 million subscribers. This is the fastest ramp-up by any mobile network operator
anywhere in the world. Jio crossed 50 million subscriber marks in 83 days since its
launch. Jio crossed 100 million subscribers on 22 February 2017.

Network
Radio frequency summary

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10

and 6 circles, respectively, of the total 22 circles in the country, and also owns pan-
India licensed 2,300 MHz spectrum. The spectrum is valid till 2035.

6
Partnerships
Ahead of its digital services launch, Mukesh Ambani-led
Reliance Jio entered into a spectrum sharing deal with younger brother Anil Ambani-
backed Reliance Communications. The sharing deal is for 800 MHz band across seven
circles other than the 10 circles for which Jio already owns. In September 2016, Jio
signed a pact with BSNL for intra-circle roaming which would enable users of the
operators to use each other's 4G and 2G spectrum in national roaming mode.

Marketing & Branding

On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's
brand ambassador

Products & Services

RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout India in the first
quarter of 2016 financial year. It was slated to release in December 2015 after some
reports said that the company was waiting to receive final permits from the
government. Mukesh Ambani, owner of Reliance Industries Limited (RIL) whose
Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-generation
(4G) services on 12 June 2015 at RIL's 41st annual general meeting. It will offer data
and voice services with peripheral services like instant messaging, live TV, movies on
demand, news, streaming music, and a digital payments platform.

7
The company has a network of more than 250,000 km of fiber optic cables in the
country, over which it will be partnering with local cable operators to get broader
connectivity for its broadband services. With its multi-service operator (MSO)
licence, Jio will also serve as a TV channel distributor and will offer television-on-
demand on its network.

Pan-India Spectrum

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India licensed
2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its digital services
launch, Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal with
younger brother Anil Ambani-backed Reliance Communications. The sharing deal is
for 800 MHz band across seven circles other than the 10 circles for which Jio already
owns.

Reliance Jio’s vision for India is that broadband and digital services will no longer be
a luxury item ,Rather convert it into a basic necessity that can be consumed in
abundance by consumers and small businesses .The initiatives are truly aligned with
the Government of India's ‘Digital India’ vision for our nation.

• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity

8
LYF SMARTPHONES

In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets
enabled with voice over LTE (VoLTE) feature. Through this, it plans to offer 4G
voice calling besides rolling out high-speed Internet services using a fiber network, in
addition to the 4G wireless network.[ However, in October 2015, Jio announced that it
would be launching its own mobile handset brand named LYF

LYF.

On 25 January 2016, the company

launched its LYF smartphone series starting with Water 1, through its chain of
electronic retail outlets, Reliance Retail. Three more handset models have been
released so far, namely Water series, Earth series, and Flame series.

9
FLAME 6

Technical Specifications

LYF FLAME 6
MODEL
Qualcomm® Snapdragon 210 MSM8905
CHIPSET
GENERAL
Operating System: Android Lollipop 5.1
FEATURES
SIM Slot: Dual SIM (4G+2G)*
Processor (CPU): Quad-Core 1.5GHz ,Screen Size: 4 Inch

Chipset: Quad-Core 1.5GHz

PERFORMANCE Graphics (GPU): Mali 400 MP2@500MHz
RAM: 512 MB. Screen Resolution: WVGA,

Capacity: 1700 mAh, Lithium Ion Battery

BATTERY Talk time: Up to 4.5 hours (4G)

STORAGE CAPACITYInternal Memory: 4 GB

Expandable Memory: Up to 32 GB

CAMERA Rear Camera : 5MP Auto Focus

Front Camera : 2MP Fixed Focus, Flash : Rear LED Flash

10
 3G: yes
CONNECTIVITY
4G: yes (LTE)
True 4G (LTE Support): VoLTE (Video & HD Voice
Call.

FLAME 1

Technical Specifications

MODEL FLAME 1

CHIPSET Qualcomm® Snapdragon 210 MSM8909

GENERAL FEATURES Operating System: Android Lollipop 5.1

SIM Slot: Dual SIM (4G+2G),
Processor: Quad-Core 1.1 GHz Screen
Size: 4.5 Inch.

PERFORMANCE Graphics (GPU): Adenoid 304 @ 409MHz

RAM: 1GB, Screen Resolution:
FWVGA 480 x 854 pixel

BATTERY Capacity: 2000 mAh, Lithium-ion

Talk time: Up to 8 Hours (4G)

STORAGE CAPACITY Internal Memory: 8 GB

Expandable Memory: Up to 32 GB

CAMERA Rear Camera : 5MP Auto Focus

Front Camera : 5MP Fixed Focus,
Flash : Rear LED Flash

11
CONNECTIVITY 3G: Yes
4G: Yes, LTE CAT4
True 4G (LTE Support): VoLTE
(Video & HD Voice Call)

WIND 1

Technical specifications

LYF WIND 1
MODEL
Qualcomm®SnapdragonTM 410 MSM8916
CHIPSET
Operating System: Android 5.1 Lollipop
GENERAL SIM Slot: Dual SIM (4G+2G)
FEATURES Processor (CPU): Quad-core 1.2 GHz

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 410 MSM8916

Graphics (GPU): Adriano 306 @ 450 MHz
RAM: 1 GB, Screen Size 5 Inch, Screen
Resolution:

HD, 720x1280 pixels

BATTERY Capacity: 2300 mAh, Lithium - Ion Polymer

Talk time: Up to 6 hours (4G)

12
STORAGE CAPACITY Internal Memory: 8 GB, 16 GB
Expandable: Up to 64 GB

CAMERA Rear Camera: 8 MP Auto Focus

Front Camera: 5 MP, Flash: Rear LED Flash

CONNECTIVITY 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE

(Video & HD Voice Call)

WIND 5

Technical specifications

MODEL WIND 5

CHIPSET MTK 6735P

GENERAL FEATURES Operating System: Android Lollypop 5.1

SIM Slot: Dual SIM (4G+2G),
Processor (CPU): Quad-core 1.0GHz

PERFORMANCE Chipset: MTK 6735P

Graphics (GPU): ARM (MaliT720-Mp1)@600
MHz
RAM: 1GB

BATTERY Capacity: 2000 mAh, Lithium ion

13
 Talk time : Up to 6.5 hours (4G)
STORAGE CAPACITY Internal memory: 8 GB
Expandable Memory: Up to 32 Gb

CAMERA Rear Camera: 8 MP Auto Focus

Front Camera: 5MP, Flash: Rear Flash
CONNECTIVITY 3G: Yes
4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE
(HD Voice Call& video call)

WATER 1

Technical specifications

MODEL WATER 1

CHIPSET Qualcomm® SnapdragonTM 615 MSM8939

GENERAL Operating System: Android Lollipop 5.1.1

FEATURES SIM Slot: Dual SIM (4+2G), Processor (CPU):

Octa-Core 1.5 GHz

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615

MSM8939
Graphics (GPU): Adriano 405 @ 550 MHz

14
 RAM: 2GB,Screen resolution : Full HD, 1080x
1920 pixels

BATTERY Capacity: 2600 mAH, Lithium-ion polymer

Talktime: Up to 10 hours (4G)

STORAGE CAPACITY Internal Memory: 16 GB

Expandable Memory: Up to 32 GB

CAMERA Rear Camera: 13 MP Auto Focus

Front Camera: 5MP Fixed Focus

Flash: Yes - Both Front and Rear

CONNECTIVITY 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE

(Video & HD Voice Call)

Jionet WiFi

Prior to its pan-India launch of 4G data and telephony services, Jio has started
providing free Wi-Fi hotspot services in cities throughout India including
Ahmedabad and Surat in Gujarat, Indore, Jabalpur, Dewas and Ujjain in Madhya
Pradesh, select locations of Mumbai in Maharashtra, Kolkata in West Bengal,
Lucknow in Uttar Pradesh, Bhubaneswar in Odisha, Mussoorie in Uttarakhand,
Collectorate's Office in Meerut, and at MG Road in Vijayawada among others.
Title=Reliance Jio rolls out Wi-Fi service at IP sigra Mall in Varanasi among others.

In March 2016, Jio started providing free Wi-Fi internet to

spectators at six cricket stadiums hosting the 2016 ICC World Twenty20 matches.
Jionet was made available in Wankhede Stadium (Mumbai), Punjab Cricket
Association IS Bindra Stadium (Mohali), Himachal Pradesh Cricket Association
Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla
(Delhi), and Eden Gardens (Kolkata) in India.

15
 Jio apps

In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its
upcoming 4G services. While the apps are available to download for everyone, a user
will require a Jio SIM card to use them. Additionally, most of the apps are in beta
phase. Following is a list of the apps:

 MyJio - Manage Jio Account and Digital Services associated with it

 JioPlay - A live TV channel service
 JioOnDemand - An online HD video library
 JioChat Messenger - An instant messaging app
 JioBeats - A music player
 JioJoin - A VoLTE phone simulator
 JioMags - E-reader for magazines
 JioXpressNews - A news and magazine aggregator
 JioSecurity - Security app
 JioDrive - Cloud-based backup too
 JioMoney Wallet - An online payments/wallet app.

JIO MIFI WIFI ROUTER

16
JIO PREVIEW OFFER FOR HP LAPTOPS:

✓ 3 Months Free Unlimited 4G Internet (Connected with 31 Devices)

✓ 3 Months Free Unlimited Calling (At any network)

✓ 3 Months Free Unlimited SMS

✓ Life time Roaming Free (All India)

✓ Registration in E-mail is compulsory

✓ Available in Reliance store and Digital mini express store.

JIO PREVIEW OFFER (JPO)

17
 ✓ 3 Months free unlimited 4G Internet in LYF smartphones and others all 4G
smartphones (Samsung, Micromax, Karbon, Lava, HTC, and Gioni etc.)

✓ 3 Months Free Unlimited Calling (At any network)

✓ 3 Months Free Unlimited SMS

✓ Life time Roaming Free (All over India)

✓ 2 Years Warranty (LYF handsets only)

Benefits of JIO 4G plans

 Unlimited Data, Calls and SMS free till 31st December 2016.

 Data cost at cheaper rates (Rs 10/GB).

 No roaming charges, across India, any network.

 Unlimited Free calls on any network in India.

 No Roaming charges any network, all India.

 Students to get 25 percent extra data on the tariffs if they show a valid ID
when signing up for Jio.

Jio Tagline

“Karlo duniya mutthi mein” and “Jio Jee Bhar Ke”

18
Airtel
Airtel India is the largest provider of mobile telephony and second largest provider
of fixed telephony in India, and is also a provider of broadband and subscription
television services. The brand isoperated by several subsidiaries of Bharti Airtel, with
Bharti Hexacom and Bharti Telemedia providing broadband fixed line services and
Bharti Infratel providing telecom passive infrastructure service such as telecom
equipment and telecom towers. Bharti Airtel Limited is part of Bharti Enterprises and
is headed by Sunil Bharti Mittal.

Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification.
It also acts as a carrier for national and international long distance communication
services. The company has a submarine cable landing station at Chennai, with a
connection to Singapore. As of September 2016, Airtel has 255.73 million subscribers
witha market share of 24.7% in the Indian telephony market. Airtel was named India's
second most valuable brand in the first ever Brandz rankingby Millward Brown
and WPP plc.

On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in

India ended. Airtel paid ₹33.1436 billion (US$490 million) for spectrum in 4 circles:
Maharashtra and Goa, Karnataka, Punjab and Kolkata. The company was allocated 20
MHz of BWA spectrum in 2.3 GHz frequency band. Airtel's TD-LTE network is built
and operated by ZTE in Kolkata and Punjab, Huawei in Karnataka, and Nokia
Siemens Networks in Maharashtra and Goa. On 10 April 2012, Airtel launched4G
services through dongles and modems using TD-LTE technology in Kolkata,
becoming the first company in India to offer 4G services. The Kolkata launch was
followed by launches in Bangalore (7 May 2012), Pune (18 October 2012), and
Chandigarh, Mohali and Panchkula (25 March 2013). Airtel obtained 4G licences and
spectrum in the telecom circles of Delhi, Haryana, Kerala and Mumbai after
acquiring Wireless BusinessServices Private Limited, a joint venture founded by
Qualcomm, which had won BWA spectrum in those circles in the 4G spectrum
auction.

Airtel launched 4G services on mobile from February 2014. The first city to get the
service was Bangalore. Airtel has started their4G services in Karnal and Yamunanagar
in Haryana on 16 June 2015. Airtel 4G trials have been started in Delhi from 18 June
2015. Airtel had 1, 20,000 4G subscribers as of May 2014.

As of March 2016, Airtel provides 4G coverage in 350 cities in 15 circles. Airtel

extended its 4G network to 15 km off India's coastline, following a request by the
Indian Navy.

19
 COMPANY PROFILE

Type: Public

Industry: Telecommunications

Founded: 7 July 1995

Founder: Sunil Bharti Mittal

Headquarters: Bharti Crescent, 1, Nelson Mandela Road,

New Delhi, India.

Area served: India

Key people: Sunil Bharti Mittal
(Chairman and MD)

Products: Fixed line and mobile telephony, broadband and

fixed-line internet services,
digital television and IPTV

Customers: 256.80 million

Website: www.airtel.in

20
 Network

Radio frequency summary

Airtel India owns spectrum in 900 MHz, 1800 MHz, 2100 MHz and 2300 MHz
bands across the country.

Partnerships
We partner with world's finest companies like Vodafone, Singtel (Singapore
Telecom), Ericsson, Nokia, IBM and many more to bring the best of products &
service to you.

Products & Services

Telecom Services
Bharti Airtel offers GSM mobile services in all the 22-telecom circles of India and is
the largest mobile service provider in the country, based on the number of customers

Telemedia Services

21
The group offers high-speed broadband with the best in class network. With fixed line
services in 87 cities, we help you stay in touch with your friends & family and keep
you updated round the clock.

Airtel Business

Airtel business provides a broad portfolio of services to large Enterprise, Government,

Small & Medium businesses and carrier customers. It is India's leading and most
trusted provider of communication and ICT services, offering services that include
voice, data, network integration, data center & managed services, enterprise mobile
applications and digital media

Expert solutions that optimize cost

Businesses are constantly working on

optimising cost by reducing technology spend, managing service levels and
demonstrating the business value of information and communication technology.
Airtel solutions have skillfully optimized costs by streamlining workflows and
business processes across enterprises.

Digital TV services

Discover the magical experience of digital entertainment with Airtel. From DVD
quality picture and sound, the best and widest variety of channels and programmers to
the best on-demand content on Airtel Live, your TV viewing experience change
forever with digital TV from Airtel.

Empowering enterprises with intelligent networks

Offering end-to-end comprehensive solutions for network connectivity, Airtel’s

Intelligent Networks Solution empower your business through customised

22
solutions and increased coverage. Our MPLS, VSAT, IPLC, Ethernet, Internet, and
NLD help your enterprise reliably adopt technology for business growth

Getting mobility strategy right

Catering to the operational needs of your organization, Airtel’s Enterprise Mobility

Solutions make you the task master of your business with an inclusive service that
provides apps, voice plans & devices and gives your employees the freedom to work
from anywhere.

Building a business without boundaries

Airtel Collaboration Solutions brings you an exciting world of conferencing that

enables speedy decision taking – saving colossal amounts of effort and makes ample
room for growth opportunities by promoting teamwork between employees, partners
and customers

Making business seamless

Increase your revenue, decrease all operating expenses and enhance your business
dexterity with airtel Cloud and Managed Solutions. Its seamless integration helps
transform your business processes and unlocks the true potential of your organization
and employees, allowing you to tap into new revenue sources.

Connectivity to grow your business!

Whether you are looking to expand your existing business or start a new one, we offer
you a complete suite of office connectivity solutions. From fixed line to office
internet to mobile data on dongles and Wi-Fi dongles, we have got it all covered.
Airtel's recently launched MyPlan for business has further empowered enterprises
with absolute mobile plan flexibility.

Simply fill the form on the right and know how you can improve connectivity in your
office.

Enabling rich media experiences

Enterprises across verticals now need to manage and deliver compelling media
experiences in more places - faster, cheaper, and with less complexity.

23
Airtel Digital Media Solutions ensure end-to-end electronic distribution of content
including content production, acquisition, storage, processing, and delivery.
Just another instance of how our solutions are working for business every day.

Media centre
Bharti Airtel completes secondary sale of 10.3% stake in Bharti Infratel to a
consortium of KKR & Canada Pension Plan Investment Board (CPPIB)

Marketing & Branding

Chettri has effortlessly taken on the 'Airtel Girl' tag, earlier held by Rakul Preet Singh
who appeared in the memorable Airtel night plan campaign last year. A graduate in
advertising from Xavier's Institute of Communications (XIC) Mumbai, Chettri was a
trainee copywriter.

Benefits of AIRTEL plans

For Prepaid users: Free 3GB data with every Rs 345* recharge

Under this offer, customers with any 4G mobile

handset who are not on the Airtel network or upgrading to a new 4G device can enjoy
3GB free data, in addition to the regular pack benefits with Airtel’s Rs. 345 prepaid
recharge. The pack will offer free calls - Local and STD – to any network in India
plus 4GB data (1GB regular pack benefit + 3GB free data).
The first time free
3GB data benefit can be availed through My Airtel app and data benefits on
subsequent recharges will be instant. The pack benefits will be valid for 28 days and
can be availed for a maximum of 13 recharges till December 31, 2017.

24
 For Postpaid users: Free 3 GB data per month with all MyPlan Infinity
Plans

Customers with any 4G mobile handset, who are not on the

Airtel network or upgrading to a new 4G device, will now get 3GB free data per
month, with all MyPlan Infinity plans. This is in addition to regular plan benefits
which includes unlimited free voice calling - Local/STD/Roaming, generous bundles
of data, free SMS and free subscription to Wynk Music and Wynk Movies.

For instance, the Rs 549 Infinity plan will now offer unlimited free calling plus 6
GB data (3GB regular data + 3GB free data) per month along with other pack benefits
to customers under this offer. The Rs 799 Infinity plan will offer unlimited free
calling plus 8 GB data (5 GB regular data + 3GB free data) per month along with
other pack benefits to customers under this offer.

New Tagline of Airtel

Touch Tomorrow and the Good Life

25
 OBJECTIVES

The objective of the study is to know the comparative measurement of customer

perception regarding the services of two major companies that are doing their
business in Roorkee region. These two companies are: -Reliance Jio & Airtel" Along
with this I tried to find out the perceptions of the customer of different Age Group &
different Professions which are using the services of these companies permanently are
given below:

❖ To know the customer perception, choice and preference regarding

various mobile services.

❖ Which mobile service is preferred most by the customers?

❖ Comparative measurement of customer satisfaction level for various

mobile services available in Roorkee.

❖ To understand the main problems faced by the customer while using the
mobile services.

❖ To know the features of a mobile service which attracts the customer most?

❖ To know the level of Customer Loyalty regarding his service provider & he is
a switcher who switches over time to time due to various reasons.

❖ To understand the infrastructure of payment which is most uses by the

customer?

26
 JIO VS AIRTEL

Jio vs. Airtel who is the best

Jio Networking

Rapidly Falling ARPU (Average revenue per user)

The competitive intensity in the telecom industry in India is one of the highest in the
world and has lead to sustained fall in realisation for the service providers. Intense
competitive pressure and cut throat pricing has resulted in declining ARPUs. With
increasing number of new entrants in the telecom space the competitive intensity is
likely to continue, putting further downward pressures on the telecom tariffs. Thus,
the telecom companies might have to grapple with further decline in ARPUs, going
forward.

Further, with the telecom companies moving their focus to the rural areas for driving
the future subscriber growth they might not witness a commensurate increase in
revenues. In fact, the risk of steep decline in ARPUs will increase going forward as
the telecom companies penetrate rural markets that are characterized by higher
concentration of low-income, low-usage customers. A higher-than-expected decline in
ARPU poses a risk of reduction in margins of service providers. Alternatively,
telecom operators are turning their focus to steadily increasing the minutes of usage
(MoU) to counter the sustained fall in

27
ARPUs. Likewise, the growth of the VAS is also crucial for some improvement in the
ARPUs of operators.

Lack of Telecom Infrastructure

Lack of telecom infrastructure in semi-rural and rural areas could be one of the major
hindrances in tapping the huge rural potential market, going forward. The service
providers have to incur a huge initial fixed cost to enter rural service areas. Further, as
many rural areas in India lack basic infrastructure such as road and power, developing
telecom infrastructure in these areas involve greater logistical risks and also extend
the time taken to roll out telecom services. The lack of trained personnel in the rural
area to operate and maintain the cellular infrastructure, especially passive
infrastructure such as towers, is also seen as a hurdle for extending telecom services to
the under penetrated rural areas.

Rural Areas Continue to Remain Under Penetrated

A rural teledensity of merely 15% point towards the fact that a majority of Indian
population still do not have access to telecom services. The rural India seems to have
remained untouched by the telecom revolution witnessed in the last few years. A
huge 'digital divide', which is reflected by the enormous difference of 74% between
the urban and rural teledensity, reiterates this fact.

However, with the urban markets reaching a saturation point, the telecom service
providers are penetrating rural areas for driving future growth. Thus, the service
providers entering new rural markets might witness substantial increase in subscriber
base. The expansion in the rural areas, however, has increased the risk of further
decline in the ARPUs. Nonetheless the revenue growth from these regions is unlikely
to match the surge in the subscriber base.

28
Excessive Competition
Another major concern that has come to the forefront in the recent past has been
heightened competitive intensity in the industry that has correspondingly fuelled the
price war between industry players. The Indian wireless market is one of the world’s
most competitive markets, with 12 operators across 23 wireless ‘circles’ and 6 to 8
competing operators in each circle. The auction of new 4G licences and the
introduction of mobile number portability (MNP) are likely to heat up competition in
the industry, going forward.

Spectrum is the most important resource that is required for providing mobile
services. Given that spectrum is a finite resource, the availability of the same would
be inversely proportional to the number of operators. Thus, larger the number of
service providers smaller will be the amount of spectrum available to each of them.

Scarcity of spectrum leads to higher capex on deployment of mobile networks for the
operators as they need more cell sites to improve service quality. Further the growing
usage of spectrum and the resultant scarcity may lead to re-use of spectrum and
increase chances of congestion in networks leading to constraints on service quality.

Evidently, the competition in the industry is expected to intensify further with the
entry of new players, both domestic as well as foreign players. With the competitive
intensity of the industry already at such high levels new operators might find it
difficult to gather significant share in Indian telecom market. While the new players
may benefit from a faster network rollout through tower sharing, they will face
challenges in terms of high subscriber acquisition costs and lower ARPU customers.

Lower Broadband Penetration

29
The Indian economy remains highly underpenetrated in terms of broadband
connections. High cost of devices (PC and laptop), high internet charges and lower
wireline connections have been some of the major factors inhibiting broadband
penetration. Broadband is one of the key catalysts for economic development and
major initiatives by both the government and service providers are needed to increase
its penetration.

Spectrum Allocation

4G Spectrum availability is one of the major concerns for the industry. Lack of
adequate spectrum which is the most integral part of the mobile telephony sector
could hamper its growth severely. However, the spectrum allotment has been the most
controversial issues in the Indian telecom sector.

The smooth process of scheduled 4G spectrum allocation is likely to be one of the key
factors affecting the industry dynamics, going forward. Given the highly-competitive
nature of the Indian telecom industry on one hand, and limited licenses in the 4G
network on the other, the risk of excessive biding by the service providers has
increased. Irrational bidding, especially in some circles, might render 4G services
financially-unviable. Further, there exists a risk of delay in allotment of proposed
spectrum to the service providers who have successfully bid for the 4G spectrum

Other Growth Inhabiting Factors

While the implementation of mobile number portability is likely to aid improvements

in quality of service, it is also likely to increase the churn out ratio significantly. The
service providers are likely to turn to the VAS as a service differentiator; however,
widespread VAS deployment is restricted due to language and illiteracy.

30
The deployment of 4G services is likely to help the emergence of new VAS. Mass
acceptance will be crucial for the success of 4G services in India. Comparatively higher
cost of handsets required for accessing 4G services is likely to be one of the major
roadblocks in mass 4G adoption in India.

Airtel Networking

"In a service industry like telecom, people live a brand 24X7. It's all about
experience; and for Airtel 'brand=customer experience," says Rajan Mittal, joint
managing director, Bharti Tele-Ventures Ltd.

That's now, but when mobile telephony began in India a decade ago, the brand was all
about aspiration. That's understandable: a handset cost about Rs 45,000 - the price of a
second-hand Fiat - and call charges hovered around Rs 16 a minute.

Naturally, the target customer was clearly defined: elite, up market professionals and
entrepreneurs. "We positioned Airtel as an aspirational and lifestyle brand, in a way
that trivialised the price in the mind of the consumer. It was pitched not merely as a
mobile service, but as something that gave him a badge value," recalls Hemant
Sachdev, chief marketing officer (mobility) and director, Bharti Tele-Ventures.

Airtel was on a power trip: the logo was black, uppercase bold lettering; and the
baseline was "the power to keep in touch". "From day one, it was decided that the
brand should always connote leadership - be it in network, innovations, offerings or
services," says Diwan Arun Nanda, CMD, Rediffusion-DY&R, the agency that has
created all Airtel ads over the past decade. The taglines emphasized that stance:
"Airtel celebrates the spirit of leadership" and "The first choice of the corporate
leaders".

This was also a time when customers needed to be educated; interest levels were high,
but customers' exposure to the cellular world was limited. Airtel took out full and
half-page ads in newspapers, answering queries like "what is

31
roaming?", "what is coverage area?" and "how to make international calls".

In 1999, the rules of the game changed. The New Telecom Policy came into effect,
replacing licence fees with a revenue-sharing scheme and extending the license period
from 10 to 20 years. Now, cellular service operators could drop their prices and target
new customer segments. As SEC B became part of the catchments area, Airtel's
communication changed from "power" to "touch tomorrow".

The focus now was on the endless possibilities of technology to make life good and
advertising became two-pronged: a product-driven communication

that showcased new offerings like the Magic prepaid card, and an emotional
communication that showed younger people.

In 2002, Airtel signed on music composer A R Rahman and changed its tune to "Live
every moment": Rahman's signature tune for Airtel is, perhaps, the most downloaded
ring tone in India. But that was just part of the ongoing communication.

The following year Airtel adopted the "Express yourself" positioning, which is also its
current tagline. Now, the emotional angle was predominant - and stark, black and
white imagery to stand out in what was becoming a highly commodities, crowded
market.

The latest campaign continues that thought. Only, mobile telephony is now extending
to even low-income mass categories. So the first TVCs in Hindi and regional
languages are now on air, as are low-priced products, like the Rs 200 recharge
coupon.

Communication was just part of the battle: customer service would prove more
critical. "We were very clear that Airtel will be a service-led brand," says Mittal.

Accordingly, Airtel was the first cellular service provider to start customer centers
(called Airtel connects), where customers could pay their bills, apply for new
connections and touch and feel new handset models.

32
The way to the future, though, seems to be through product innovations such as easy
charge (recharging prepaid connection through SMS), hello tunes, the Blackberry
option, stock tickers and M-cheques (mobile credit cards).

The customer care centers, too, are metamorphosing into "relationship centers", one-
stop shops where subscribers can not only pay their bills and have their queries
answered, they can shop for new phones, surf the net and enjoy a cup of coffee.
"What matters is what the customers want," points out Mittal.

33
CHAPTER-2

34
 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may

be understood as a science of studying how research is done scientifically. In it we
study the various steps that are generally adopted by researcher in studying his
research problem along with the logic behind them. It is necessary for the researcher
to know not only the research methods/techniques but also the methodology.
Researchers also need to

understand the assumptions underlying various techniques and they need to know the
criteria by which they can decide that certain techniques and procedures will be
applicable to certain problems and others will not.

We use a particular method of research in the context of our research study and
explain why we are using a particular method or technique and why we are not using
other so that research results are capable of being evaluated either by the researcher
himself or by others.

35
RESEARCH
METHODOLOGY CAN BE
SUB-HEADING BY

➢ Research
➢ Research Design

➢ Data Collection

36
 RESEARCH

Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific
topic: The meaning of research is "a careful investigation or

inquiry specially through search for new facts in any branch of knowledge"
According to Clifford Woody – research comprises defining and redefining problems
formulating hypothesis or suggested solutions; collecting, organizingand evaluating , data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determines whether they fit the formulating
hypothesis.

Objectives of Research

The purpose of research is to discover answers to questions through the application of

scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered as yet. Though researcher study has to its own
specific purpose, we may think of research objectives as falling into a number of
following broad groupings.

1. To gain familiarity with a phenomenon or to achieve new insights into it,

2. To portray accurately the characteristics of a particular individual,

situation or a group.

3. To determine the frequency with which something occurs or with it is

associated with something else.

4. To test a hypothesis of a causal relationship between variables.

37
 RESEARCH DESIGN

A research design is purely and simply the frame work of plan for a study that guides.
The collection and analysis of the data. Application and specification

are the main characteristic in a research design. Marketing research designs can be
classified on the basis of the fundamental objectives of the research.
Since our research is descriptive type, so research design is also descriptive.

Research Design in Case of Descriptive Research

These designs are used for some definite purpose. A number of marketing research
studies are based on such designs. It is focused on the accurate description of the
variables present in the problem.

These designs try to find a complete and accurate description of a problem situation
by providing specified methods for selecting the sources of information and the
procedure for collecting data from these sources. The data is collected in such a
manner that the ambiguous nature of cause and effect relationship in the phenomenon
is reduced to maximum extent.

38
 Importance of Descriptive Research

These are able to describe the characteristic of certain groups. Specific

predictions are possible

Can study relationship between two or more variables.

Descriptive Designs can be divides in two main categories:

(1) Case method

(2) Statistical Method

DATA COLLECTION METHOD

Data collection methods are generally two types:

 Primary Data

 Secondary Data

Primary Data

The primary data are those which are collected a fresh and for the first time and thus
happens to be original in character. The primary data is collected in the process of
questionnaire and interview of the outlets.

Secondary Data

The secondary data are those which have already been collected by someone else and
which have been already been passed through the statistical process. In my research
the secondary data collected from the company sales, production and other records.
The other data was collected from research report.

39
Revenue of Airtel & Reliance JIO of 2021-2022 Fiscal Year
Year Airtel JIO

2021 Rs. 101,258 Cr. Rs. 86,493 Cr.

2022 Rs. 117,081 Cr. Rs. 95,804 Cr.

40
 CUSTOMERS OF JIO & AIRTEL
Year/Month Airtel JIO
Jan-Mar 2021 350 Mn 426.2Mn

Apr-Jun 2021 351 Mn 440.6 Mn

Jul-Sept 2021 355 Mn 429.5 Mn
Oct-Dec 2021 356 Mn 421 Mn
Jan-Mar 2022 360 Mn 410 Mn

41
COMPARISON OF NEW PLAN BETWEEN AIRTEL & JIO

Period Data JIO Airtel

1 Month 1.5 GB/Day 199 248

2 Month 1.5 GB/Day 399 -

3 Month 1.5 GB/Day 555 598

Affordable Plans 2GB (1 Month) 129 148

42
 Market Share of Airtel & JIO as Feb 2022

Period Airtel JIO

As on Feb 2022 32% 35%

43
 New Subscription Addition (Monthly Trend)

 Since July-20, Airtel is gaining the pace in New Subscribers Addition.

 Airtel has shown consistency in gaining customers from July till February 2021 and has been
able to outscore the other major players like Jio and Vi.
 Reliance Jio has also performed well and surpassed Airtel in February 2021, while in
other months, have added a decent number of subscribers
 Thus, in terms of consistency & sustained growth momentum, Airtel is a way ahead of Jio
in new subscribers addition

44
 Voice on Network & Per Capita Voice Consumption

 As of March 2021, Airtel is having 997 Cr. Minutes per day of Voice on Network
against 1,148 Cr. Minutes per day of Voice on Network of Jio.
 Jio outpaces Airtel in Total voice on Network due to higher subscriber base.
 In terms of Per Capita Consumption, Airtel is having 1,053 Minutes per month while the
same is 823 minutes per month for Reliance Jio as of March 2021.
 Airtel is ahead of Jio in terms of per capita voice consumption due to higher voice usage
per customer.

45
Evaluating Balance sheet Strength -Debt/ Liability Comparison

 If we look at the Balance Sheet of Airtel, we find that the Debt of the company has increased
by 19% YoY from Rs. 1,24,521 Cr. in the quarter ended 31 st March 2020 to Rs. 1,48,507 Cr. in
the quarter ended 31st March 2021.
 Sequentially, the Debt of Airtel has gone by 0.7% from Rs. 1,47,440 Cr. in December
Quarter of FY21.
 Also, Airtel has recognized the AGR-related Liability on its Balance Sheet of Rs. 24,840 Cr.
and Rs. 23,861 Cr. in Q3FY21 and Q4FY21 respectively.
 On the other hand, Reliance is a net-debt-free company and hence having a positive figure as
well for the company.
 Reliance is having Cash & cash equivalent as of Mar’21 includes balance call towards
Right Issue (Rs.39,843 Cr)

46
 CHAPTER - 3
DATA ANALYSIS AND INTERPRETATION

47
1. AGE WISE CLASSIFICTION

Age (in year) No. of respondents Percentage (%)

18-20 30 30
21-25 37 37
26-30 15 15
31-35 06 06
36-40 07 07
41& above 05 05
Total 100 100

(Sources: Questionnaire-personal detail)

Comment:- Above Graph shows are 30% of respondent in age group

of 18-20, 37%of respondent in age group of 21-25, 15% of
respondent age group of 26-30, 7% and 5% respondent are come in 36-
40 and 41&above.

48
2. OCCUPATION WISE CLASSIFICATION

Occupation No. of respondents Percentage (%)

Servicemen 47 47
Student 30 30
Business 12 12
Profession 08 08
Others 03 03
Total 100 100

(Sources: Questionnaire-personal detail)

Comment: - Above Chart Shows that 47 respondent are Servicemen out of 100 and

30 are the students. 12 respondents are businessman.

49
3. INCOME WISE CLASSIFICATION

Income Level No. of respondents Percentage (%)

<= 5000 54 54
5000-10,000 25 25
10,000-15,000 11 11
15,000-20,000 07 07
20,000 Above 03 03
Total 100 100

(Sources: - Questionnaire – Personal Detail)

Comment: -

Above graph shows that 54% of respondents are income in <=5000 income level,

Second 25% of respondents are of 5000-10,000 income level. 11% of respondents are

of 10,000-15,000, 7% of respondents are of 15,000-20,000 and remain 3% of

respondents above 20,000 of income level.

50
 4. AGE V/S USAGE OF COMPANIE MOBILEPHONE

Age (in year) Airtel Jio BSNL Vodafone Telenor Total

1-20 08 12 03 02 05 30
21-25 13 16 03 03 02 37
26-30 09 02 01 03 00 15
31-35 02 00 01 01 02 06
36-40 01 2 02 01 01 07
41& above 01 01 00 02 01 05
Total 34 33 10 12 11 100
No. Of Respondents

Age V/S Of Companies Telecom

25

20
18-20
15 21-25
26-30
31-35
10
36-40
41& above
5

0
Airtel
Jio Vodafone BSNL Telenor

(Sources: - Questionnaire – personal detail)

Comment:-Above Charts shows that 34 respondents are use

Airtel Company’s Telecom. And 33 respondents are using Jio.
51
5. Who is decision maker for purchasing telecom in your family?

Sources No. of respondents Percentage (%)

Father 46 46
Self 42 42
Mother 10 10
Others 02 02
Total 100 100

(Sources: - Questionnaire – personal

Decision detail)
maker for purchasing

5 4
Comment: - Above4 Graph4 shows that 46 % respondents take decision by father for
purchasing
40 telephone. And
4 42 % respondents are take decision by self for purchasing
telephone.
30

20
1
1
1
2
0 Percentage (%)
2
No. of
Fathe
Sel
Mothe
Other

52
6- Purpose to purchase mobile
phone PRIMARY DATA

Purpose No. of Respondent Percentage

Official use 17 34
Home 23 46
Status symbol 10 20
Total 50 100

Purpose to purchase mobile phone

% Respondent
50 46
45
40 34
35
30 %
25 20
20
15
10
5
0
Official use Home use Status symbol

 34% Respondents have the purpose to purchaseto

Mobile Phone for official use.
 46% Respondents have the purpose to purchase to Mobile
Phone for off home use.
 34% Respondents have the purpose to purchase to Mobile
Phone for status symbol.

53
 7. RATE THE FOLLOWING ATTRIBUTES OF SHOW ROOM

Attributes Excellent Very Good Average Poor Total

Good

Available 30 24 18 16 12 100
After Service 16 35 24 15 10 100
Knowledge Of 20 20 23 20 17 100
Sales man
Service 22 11 15 19 13 100

Infrastructure 12 10 20 30 48 100

Total 100 100 100 100 100 500

(Sources: - Questionnaire – personal detail)

Comment:-Above chart shows that 30 respondents out of 100 are available who give
Weight age on the excellent and second 35 respondents out of 100 are after service
who gives Weight age on the Very Good, 23 respondents are Knowledge of salesman
who give Weight age on the good, 27 respondents are service who give Weight age
on the good, 29 respondents are Infrastructure who gives Weight age on the Very
Good.

8 RESPODENTS' RESPONSES ON ATTRIBUTES

54
 Attributes Excellent Very Good Average Poor Total
Good
Festival Offer 43 21 12 14 10 100
Exchange 15 31 29 12 13 100
Offer
Special Gift 20 14 30 20 16 100
Cash 11 21 19 34 15 100
Discount
Anniversary 11 13 10 20 46 100
Offer
Total 100 100 100 100 100 500

(Sources: -Questionnaire – personal detail)

Comment:-Above graph shows that in festival offer 43 respondents out of 100 are
given an excellent, then in exchange offer 31 respondents out of 100 are given a very
good rank, in special gift 30 respondents are given a good rank, in cash discount 34
respondents are given an average rank

55
 FINDINGS

During the project we meet various people & trying to find their perception regarding
various mobile services in the Roorkee. While studying we find that the main
customer or the users of mobile services are the self-employed persons who have their
own business & other major users are the college going students.

Jio is the leading mobile service provider in the Roorkee region & it is far ahead from
their competitors in terms of customers. Which have come just now in the city have
capture a good market. Jio is capturing a lot of market because of its good services in
rural area. In starting it is well accepted by the people by its low call rate & some and
good connectivity. Jio management is not able to make their services available to the
general customer.

But the Airtel is also creating an image on the high-class customers by its good
network and good quality of voice in the long distance. The Airtel is the choice of
the high class and the people who worked in the higher positi

56
 CONCLUSION

This research report is conducted to compare the two biggest competitors in all time
in the telecom sector. In this research we find that the both Jio and Airtel are the well-
established companies in the market. Customers are aware about the name of both the
companies. They prefer to buy both.

Airtel is the more popular then the Jio. Airtel is preferred by the every class and it
established itself as a better quality and better service provider then its competitors.

But Jio is no fear of it because the young customers are more attracted by it, now the
Jio takes over Airtel and now they give the new schemes in the market and for the
customers.

Last but not the least, we can say that the both the Airtel and the Jio are going equally
to the customer and they choose and at the time of purchasing. The result is that the
Jio is better then the Airtel in the Roorkee region. The customers in Roorkee thinks
that the connectivity and network of Airtel is good But Jio services are better then the
Airtel.

57
 RECOMMENDATIONS

During the project I found inconvenience faced by the customers, which can be removed by
taking necessary steps.

 There, I would like to suggest few point over which top management should think and
take corrective action to overcome those drawback due to which Mobile Service
providing companies & authorized dealer has gradually losing its market position so that
the company must take following measure to regain its market position.

 Promotion by local advertisement & on electronic media more as to print media as it is

the biggest media to reach common customer.

 Companies should also start promotional schemes for the customer.

 To attracts the customer the firms should improve there services by introducing latest
technology in the market. & they should also try to increase the range of there signals in
the city.

 The companies should try to increase there capacity to solve the connectivity
problem.

 The marketing personnel should give complete feedback with logical rejoining from
the market to increase service standards.

 For a particular order particular person should be made responsible not a group as a
whole this will increase the commitment of that. Person towards the work and would
make him feel more responsible towards an order.

 Marketing people should be given incentives for each order they bring to the
company. It could be a fix percentage.

58
 LIMITATIONS

➢ Customers are not aware of new plans (Jio/Airtel)

➢ Cost is the biggest factor in postpaid.

➢ Very few schemes are available in the prepaid plans (Roorkee).

➢ Low or weak signals.

➢ They take more time in connectivity.

➢ Low sales promotion support, company is not paying much attention in

advertising plans and schemes.

➢ Low penetration rate among customers.

➢ Products and services available to the customers are expensive.

➢ Services provided by Jio/Airtel are not up to the mark.

➢ Unawareness to customers about the new plans of Jio/Airtel.

59
 QUESTIONNAIRE

Name: ……………………………… Contact No.: ………………………..

Sex: ……………………. Address: …………………………………………
…………………………………………………………………………………..

1. What is your profession?

a) Business b) Govt. Service

c) Private Jobs d) Retired

e) Student
2. Marital Status?

Single [ ] Married [ ]

3. Monthly House Hold Income (RS)?

5000 [ ] 5000-15,000 [ ]

15,000-30,000 [ ] Above [ ]

60
4. Do you pusses a mobile connection?

Yes [ ] No [ ]

5. Which mobile service you use?

Jio [ ] Airtel [ ]

Others [ ]

6. How you came to know about your service provider?

Banners [ ] Magazines [ ]

T.V. [ ] Friends [ ]

7. Which mobile service you prefer?

Prepaid [ ] Postpaid [ ]

8. Are you satisfied with your current service provider?

Yes [ ] No [ ]

9. Which feature of your service provider attracts you more?

Connectivity [ ] Free SMS [ ]

Price [ ] Free Chatting [ ]

Free Roaming [ ] Group Massaging [ ]

10. Do you want to change your service provider in future?

Yes [ ] No [ ]

61
 11. If yes which service you preferred?

Jio [ ] Airtel [ ]

Others [ ]

12. Why you preferred this service?

Connectivity [ ] Free SMS [ ]

Price [ ] Free Chatting [ ]

Free Roaming [ ] Group Massaging [ ]

62
 BIBLIOGRAPHY

TEXT BOOK
 Philip Kotler (2004) Marketing management
 C.R. Kothari (2004) Research Methodology
 G.C.Berry (2002) Marketing Research

WEBSITE
 www.google.com
 www.jio.com
 www.airtel.in
 https://www.businessinsider.in/business/telecom/news/reliance-jio-vs-bharti-airtel-four-charts- to-
showcase-how-indian-telecom-giants-faired-in- 2022/slidelist/91640306.cms#slideid=91640391

 https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-add-
subscribers-as-vodafone-idea-continues-to-bleed- subscribers/articleshow/98006341.cms

MAGAZINE
 My Mobile
 Business world
 Digital India
 Business India

63