Professional

“I'm a great
believer in luck, and Development
I find the harder I work the more I
have of it.” for Managers
MGMT 6350
Thomas Jefferson, (attributed)
3rd president of US (1743 - 1826)

Session 3
Networking, LinkedIn and Reflection
 Networking

LinkedIn

Reflection

What’s next

AGENDA
MGMT 6350, pg.2
January 27, 2023
 Networking well is a skill.
Networking
• Approaches
• Definitions Proactive
• Types 1. Friends, family, acquaintances, STRANGERS = the NETWORK
• Rules 2. Contacting employers directly
• Exercise
LinkedIn
• Statistics Reactive
1. Career/Information Fairs/school placements offices
• Why use it
2. Online services/ Internet
• How to use it 3. Recruiters/Temp Placement Agencies
• Network

Reflection
• Ryan’s Model Researching, networking, and meeting decision makers
• Levels 86%
(effectiveness in finding a job)
What’s Next MGMT 6350, pg.3
January 27, 2023
 The hidden opportunities are larger than the visible ones.
Networking
• Approaches • In most cases, jobs are not advertised or are not
• Definitions advertised yet
• Types • Sabbaticals, maternity/paternity leaves, short term
• Rules disability, new contracts and anticipated restructuring
• Exercise are just some reasons why a position might open in
the future
LinkedIn
• Statistics
• Why use it
• How to use it
• Network

Reflection
• Ryan’s Model Master your networking game!
• Levels
What’s Next MGMT 6350, pg.4
January 27, 2023
 It is about how many people know you well, not about how many
people you know!
Networking
• Approaches
• Definitions What
• Types • Networking is marketing. Marketing yourself, marketing your uniqueness, marketing
what you stand for.
• Rules Christine Comaford-Lynch, American businesswoman, author and serial entrepreneur
• Exercise
How
LinkedIn • The mark of a good conversationalist is not that you can talk a lot. The mark is that
• Statistics you can get others to talk a lot. Thus, good schmoozers are good listeners, not good
• Why use it talkers.
• How to use it Guy Kawasaki, American marketing specialist, author, and Silicon Valley venture capitalist.
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.5
January 27, 2023
 There is no one way of networking – explore and be creative!
Networking
• Approaches In person: coffee chats or networking events
• Definitions
• Types Online:
• Rules • Connecting and communication via online channels: LinkedIn, Twitter,
• Exercise Facebook, Instagram, etc
• Meetings via different online platforms: Zoom, Microsoft Teams, etc..
LinkedIn
• Statistics
• Why use it
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.6
January 27, 2023
 Networking is about helping others before asking for help!
Networking • Increase your network density and diversity
• Approaches • Listen, ask questions; Offer to help! Transactional vs. merged network approach
• Definitions • Know what you want to achieve (minimum and ideally)
• Types • Read about related topics, be prepared to have a conversation (small talk as well
• Rules as content driven)
• Exercise • One on one: read online about the person and the company he/she is working for
• Events: read about the topic of the event, speakers (if any)
LinkedIn • When it fails:
• Statistics • Appearing Overly Aggressive
• Why use it • Focusing on the High-Power Attendees Only
• Becoming a Card Collector
• How to use it • Trying to be Someone You’re Not
• Network • Being Shy and Keeping Quiet
• Lack of Preparation
Reflection • Follow up! Set time apart to write follow up emails / give follow up calls
• Ryan’s Model
• Remember:
• Levels
• Every impression you make on people COULD matter in the future
What’s Next • Anyone might know someone who could help you – the weak ties rule!
MGMT 6350, pg.7
January 27, 2023
 Networking - Elevator Pitch
Networking
• Approaches PRACTICE – 5 students
• Definitions
Definition: a brief, engaging, intro into who you are and what you are offering; specific,
• Types targeted, interesting; talk about your interests and your career goals; good energy and
• Rules conversational style, no jargon/buzzwords, not too technical
• Exercise
What it is NOT: your resume, list of skills/strengths, sales/job pitch
LinkedIn
• Statistics Duration: 30-60 sec
• Why use it
• How to use it Useful for: networking, interview (tell me about yourself)
• Network
Styles: Storytelling technique, WOW statement (start with your passion), SIR (Situation,
Reflection Impact, Response)
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.8
January 27, 2023
 Networking - Elevator Pitch
Networking
• Approaches EXERCISE
• Definitions
Find a partner
• Types
• Rules Take turns: each one listens to the other person’s Elevator Pitch and can ask 1 question
• Exercise
LinkedIn
• Statistics
• Why use it
• How to use it What did you practice?
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.9
January 27, 2023
BREAK
 Best online platform for professional networking!
Networking
LinkedIn (business), Twitter (business and/or personal), Facebook (personal mostly)
• Approaches
• Definitions
• Types LinkedIn, largest professional network:
• Rules • started in 2003
• Exercise • Microsoft acquired LinkedIn in June 2016 for $26.2B
• Used by:
LinkedIn
• Statistics 800M 200
• Why use it Members Countries
• How to use it
• Network 50M+ 11M+
Companies Jobs
Reflection
90K+ 92%
• Ryan’s Model
Schools Fortune 500
• Levels
What’s Next MGMT 6350, pg.11
January 27, 2023
 Professional presence on LinkedIn is a must!
Networking
• Approaches Job search
• Definitions • 65% of revenue from Corporate clients using Talent Solutions tool
• Types
• Rules • More than 90% of recruiters use LinkedIn
• Exercise • Sourcing active and passive talent

LinkedIn • Check if a company is still hiring. Company pages on LinkedIn include a section called
“People”. You can examine their backgrounds to understand what made them
• Statistics
attractive to the new employer or with whom you would like to connect.
• Why use it
• How to use it • Get to the hiring manager. LinkedIn’s job search engine allows you to search for any
• Network kind of job you want. Look under contacts to see whom you know so that you can
identify the Hiring Manager
Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.12
January 27, 2023
 Professional presence on LinkedIn is a must!
Networking
Research
• Approaches
• Definitions • 90M are senior level influencers and 60M are decision makers
• Types • Research Smart, Interact Smarter: Know the companies you want to work at? Talk with
• Rules their employees. Look at the groups they join, the keywords they use, the apps they
• Exercise use, the books they read. Checkout the forums of the groups they are in and
participate. Do your best to spin your profile (while holding true to your real skill set)
LinkedIn to fall in line with those company’s cultures.
• Statistics
• Why use it
• How to use it Network
• Network • Connect with old contacts or new ones. Build your network before you need it.
Having a strong network is a good form of job security. Don’t wait until times are
Reflection tough. First, it’s not who you know—it’s who knows of you. Second, great schmoozers
• Ryan’s Model are not thinking “What can this person do for me?” To the contrary, they are thinking,
• Levels “What can I do for this person?”
What’s Next • Focused invitations – not all your friends! MGMT 6350, pg.13
January 27, 2023
 Optimize your LinkedIn profile! Add your photo!
Networking
Photo
• Approaches
• Definitions 1. Professional
• Types 2. Recent
• Rules 3. Portrait (head only)
• Exercise
4. Smiling
LinkedIn 5. Uniform background
• Statistics
• Why use it
• How to use it Members with a photo get up to:
• Network
• 9x more connections requests
Reflection • 21x more profile views
• Ryan’s Model • 36x more messages
• Levels
What’s Next MGMT 6350, pg.14
January 27, 2023
 Optimize your LinkedIn profile! Customize your Profile URL!
Networking
• Approaches Public Profile URL
• Definitions
• Customize it: default LinkedIn profile URL = random alphanumerical
• Types
characters. Select to have a customized profile URL by going to Settings > Edit
• Rules
Public Profile > Customize Your Public Profile URL.
• Exercise
https://www.linkedin.com/in/minervacernea/
LinkedIn • Add it to your email signature and resume
• Statistics
• Why use it
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.15
January 27, 2023
 Optimize your LinkedIn profile! Make your Headline unique!
Networking
• Approaches Headline (120 characters)
• Definitions Job title or slogan that captures your unique value proposition or keywords separated by | (pipe)
• Types An opportunity to show who you are not just what you do.
• Rules
Ask yourself:
• Exercise
• If this is the only thing someone sees, what does it say about me?
LinkedIn
• Does this represent my professional brand and show why I am unique?
• Statistics
• Why use it • Does it capture what a recruiter would care about?
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.16
January 27, 2023
 Optimize your LinkedIn profile! Make your Headline unique!
Networking
• Approaches
• Definitions
• Types
• Rules
• Exercise
LinkedIn
• Statistics
• Why use it
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.17
January 27, 2023
 Optimize your LinkedIn profile! Summary is your Elevator Pitch!
Networking Summary:
• Approaches
• Your Elevator Pitch
• Definitions
• Types • 1st person
• Rules • Focus on career accomplishments and aspirations
• Exercise • 1-2 sentences about who you are
LinkedIn • 3-5 sentences about your experience, top skills and key passions
• Statistics • 1-2 sentences about your future goals and how other members can engage with you
• Why use it
• How to use it https://www.linkedin.com/in/floriangoette/
• Network
https://www.linkedin.com/in/nikki-ahluwalia/
Reflection
• Ryan’s Model https://www.linkedin.com/in/peppefranze/
• Levels
What’s Next MGMT 6350, pg.18
January 27, 2023
 Optimize your LinkedIn profile!
Make your Work Experience relevant and appealing!
Networking Detail your Work Experience using Keywords: http://www.job-hunt.org/personal-SEO/top-
• Approaches 25-job-search-keywords.shtml
• Definitions
• Types Members with up-to-date positions receive up to:
• Rules • 5x more connection requests
• Exercise
• 8x more Profile views
LinkedIn • 10x more messages
• Statistics
• Why use it Add examples of your work: upload photos, presentations, and videos
• How to use it
• Network Add volunteer experience
Members who add volunteer experience and causes get up to
Reflection • 6x more Profile views than those without
• Ryan’s Model
• Levels Reference
Joyce, S. (2019, April 13). The 25 Best Keywords for Your Job Search to Create Your Personal SEO. Retrieved September 20, 2020, from
https://www.job-hunt.org/personal-SEO/top-25-job-search-keywords.shtml
What’s Next MGMT 6350, pg.19
January 27, 2023
 Optimize your LinkedIn profile! Include Skills & Build Your Brand!
Networking
• Approaches
• Definitions Add skills and get endorsed
• Types • Members who add 5 skills or more receive up to 17x more Profile views
• Rules
• Aim to add 15 relevant skills
• Exercise
• Endorsements will decide the first 3 skills (visible at first)
LinkedIn
• Statistics
• Why use it Contact information: if you would like to be contacted
• How to use it
• Network
Build your Brand by publishing articles on LinkedIn or writing opinions to others’ articles
Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.20
January 27, 2023
 Build your LinkedIn network before you need it!
Networking
• Approaches
Use the Alumni Tool
• Definitions
• Types • Find alums who work in
jobs, companies, and cities
• Rules that interest you
• Exercise
• #1 way companies recruit is
LinkedIn through employees referring
people they know
• Statistics
• Why use it
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.21
January 27, 2023
 Build your LinkedIn network before you need it!
Networking
• Approaches
Discover Existing
• Definitions
• Types Connections
• Rules • Click “My Network”
• Exercise • “People you may know”
feature improves over time
LinkedIn as you build your network
• Statistics
• Why use it
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.22
January 27, 2023
 Build your LinkedIn network before you need it!
Networking
• Approaches
Search for New
• Definitions
• Types Connections
• Rules • Use the Search Filters
• Exercise • Personalize invitations
to connect; be specific,
LinkedIn limit/avoid using the
• Statistics standard LinkedIn text
• Why use it
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.23
January 27, 2023
 Build your LinkedIn network before you need it!
Networking
• Approaches
Ask for Informational
• Definitions
• Types Interviews
• Rules • Gain advice on your career path
• Exercise • Learn about an industry you are
interested in
LinkedIn
• Learn about a specific company
• Statistics you’d like to work for
• Why use it
• Establish a professional bond
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.24
January 27, 2023
 Build your LinkedIn network before you need it!
Networking
• Approaches
Request Referrals
• Definitions
• Types • Ask for a job referral by reaching out to your
connections at companies you intend to
• Rules apply to.
• Exercise
• Include:
LinkedIn • why you are interested in the role
• Statistics • your appreciation for your connections’
• Why use it consideration
• How to use it • More than 60% of the workforce has
• Network referred someone to work at their company.

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.25
January 27, 2023
 Build your LinkedIn network before you need it!
Networking
• Approaches
Request Recommendations
• Definitions
• Types
• Rules • Like References from people in your network
• Exercise • Whom to ask:
• Current or former managers
LinkedIn
• Current or former colleagues
• Statistics
• Mentors
• Why use it
• How to use it
• Network

Reflection
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.26
January 27, 2023
 Build your LinkedIn network before you need it!
Networking
• Approaches
Follow Companies
• Definitions
• Types
• Rules • Follow their page
• Exercise • Check out the “Life” section to
learn about the company’s
LinkedIn culture, values and
• Statistics professional development
• Why use it opportunities
• How to use it • Recruiters on LinkedIn can
• Network filter specifically for
candidates who have engaged
Reflection with their company page.
• Ryan’s Model
• Levels
What’s Next MGMT 6350, pg.27
January 27, 2023
 An experience becomes experiential through reflection.
Networking
• Approaches
• Definitions
• Types
• Rules
• Exercise
LinkedIn
• Statistics
• Why use it
• How to use it
• Network • “We do not learn from experience…we
Reflection
learn from reflecting on experience.”
• Ryan’s Model John Dewey
• Levels (1859 – 1952)
What’s Next MGMT 6350, pg.28
January 27, 2023
 Use Ryan’s Model Mapping for reflection.
Networking
• Approaches Level Purpose
• Definitions Reporting and Responding Notice aspects of your experience, form opinions, and
• Types identify an initial emotional response to an issue or
• Rules incident
• Exercise Relating Make connections between the experience or issue with
your skills, knowledge and/or own prior experiences
LinkedIn
• Statistics Reasoning Your responses move from a personal to a more
• Why use it intellectually rigorous response; refer to and connect with
• How to use it relevant theories and/or literature
• Network
Reconstructing Make a plan for action; how will you use these new
Reflection insights and/or ideas in future experiences?
• Ryan’s Model
• Levels Ryan, M. 2013. “The Pedagogical Balancing Act: Teaching Reflection in Higher Education.” Teaching in Higher Education 18 (2): 144–155.
doi:10.1080/13562517.2012.694104.
What’s Next Bain, J. D., Ballantyne, R., Mills, C. and Lester, N. C. 2002. Reflecting on practice: Student teachers' perspectives, Flaxton, QLD: Post Pressed. MGMT 6350, pg.29
January 27, 2023
 Reflective writing is a skill and requires practice!
Report - What is the critical incident (the thing that inspired or sparked your reflection) – the
Networking networking events/coffee chats
• Approaches
• Definitions Respond – What is your initial reaction?
• Types
• Rules
Relate - How do the networking events relate to what you already know? What is your own
• Exercise prior experience and how does it connect? How do your skills allow you to respond?
LinkedIn Agree/negotiate/disagree?
• Statistics
• Why use it Reasoning - What have other people (especially academics) said about this? How can you
• How to use it use their experience/expression to help you make sense of the networking
• Network events/experience?

Reflection Reconstructing - Once completing previous levels of reflection, what would you do
• Ryan’s Model differently (or not) when networking? Is there anything about your own process you would
• Levels change to become better at networking? Does that change how you understand networking,
how you react to networking? What specific things you have learnt to do better and why?
What’s Next MGMT 6350, pg.30
Adapted by Dr. Jon Sufrin from Bain (2002) and Ryan (2013) January 27, 2023
 What’s next

Networking Assignment due before your second coaching Session:

• Approaches Update your LinkedIn profile! Start NOW! and have the profile ready before the second
• Definitions coaching session, when it will be discussed and graded.
• Types
• Rules Assignment due before Class 11
• Exercise Attend at least two networking events during this term. Ideally one of them should be outside
Schulich (not organized by Schulich). Write a Reflection Paper, using Ryan's 5Rs Model
LinkedIn Mapping, comparing the two events. The Reflection Paper should be 1000 words, space 1, font
• Statistics 12. Please save it as "Your First Name Your Family Name_Reflection Paper Networking
Experience" and send it to your Instructor before the deadline, Class 11, March 31, 2023.
• Why use it
• How to use it Read / Watch before next session:
• Network 1. Gino, F. (2019, May 17). Using Improv to Unite Your Team. HBR.
https://hbr.org/video/6038086711001/using-improv-to-unite-your-team.
Reflection 2. Siliezar, J. (2019, May 2). Improv skills can translate to social and professional skills.
• Ryan’s Model Harvard Gazette. https://news.harvard.edu/gazette/story/2019/05/improv-skills-can-translate-
• Levels to-social-and-professional-skills/.
You can access at: http://researchguides.library.yorku.ca/HBR
What’s Next MGMT 6350, pg.31
January 27, 2023
 What’s next

Networking Examples of Networking events organized outside Schulich

• Approaches
• Canadian Marketing Association
• Definitions
https://thecma.ca/events
• Types
• Rules • American Marketing Association Toronto
• Exercise https://ama-toronto.com/ama-events/
LinkedIn • Toronto Region Board of Trade/Young Professional Network
• Statistics https://bot.com/Events
• Why use it
• How to use it • Tech Toronto
• Network https://www.techto.org/in-real-life-event

Reflection https://www.techto.org/livestreams
• Ryan’s Model
• Levels My contacts:
Email: mcernea@schulich.yorku.ca
What’s Next
Cell: 416 843 7702 (WhatsApp) MGMT 6350, pg.32
January 27, 2023