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HTKD

Mai Thi Nguyet Anh is a self-motivated marketing professional with a Bachelor's degree in International Business Economics from Foreign Trade University. She has sales and marketing internship experience at PMAX, where she conducted data analysis, developed dashboards, created social media content, and increased engagement metrics. Additionally, she led media relations as Media Leader for Doanh Nhan Tap Su 2023, coordinating sponsorship benefits and community engagement. Her honors include several competition top placements and she is proficient in English, Vietnamese, marketing strategy, and data analysis.

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Nguyễn Huy Hoàng
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54 views2 pages

HTKD

Mai Thi Nguyet Anh is a self-motivated marketing professional with a Bachelor's degree in International Business Economics from Foreign Trade University. She has sales and marketing internship experience at PMAX, where she conducted data analysis, developed dashboards, created social media content, and increased engagement metrics. Additionally, she led media relations as Media Leader for Doanh Nhan Tap Su 2023, coordinating sponsorship benefits and community engagement. Her honors include several competition top placements and she is proficient in English, Vietnamese, marketing strategy, and data analysis.

Uploaded by

Nguyễn Huy Hoàng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Mai Thi Nguyet Anh

[email protected] | 0397 852 289 | LinkedIn

ABOUT ME
As a self-motivated, detail-oriented, and resilient person at work, I have the passion to apply my Sales &
Marketing experience & knowledge in solving real business challenges. With a data-driven mindset and
can-do attitude, I am eager to pursue my career path in the Marketing field and become a Brand
Manager in the next 5 years.

EDUCATION
FOREIGN TRADE UNIVERSITY
● Major: Bachelor of International Business Economics
● GPA: 3.2
IELTS: 7.0

WORK EXPERIENCE
PMAX 3/2023
- 9/2023
Sales & Marketing Intern
- Key industry: Education, Beauty, Insurance
Project 1: Enhance the Engagement of Social Content
- Conducted historical data analysis to identify customer trends in social content preferences.
- Curated and shortlisted content aligned with customer preferences for inclusion in the content
calendar.
- Contributed to content development for PMAX Academy courses, enhancing their appeal.
Project 2: Keep Track of the Growth Rate of PMAX Academy Courses
- Developed a comprehensive dashboard for tracking KPIs and run rates of PMAX Academy courses
and channels.
- Regularly updated KPI and run rate metrics, enabling data-driven decision-making.
- Conducted frequent checkpoints with the COO, providing actionable growth insights.
Project 3: Execute Social Content on PMAX Social Media (Facebook, TikTok)
- Collaborated with the team to establish content pillars and calendars.
- Created and executed captivating social media posts on Facebook and TikTok.
- Developed a sales script to enhance the conversion rate to 15% within one month for PMAX
Academy.
- Achieved a remarkable 150% increase in engagement metrics within three months.
LEADERSHIP
Doanh Nhan Tap Su 2023 2/2023
- 6/2023
Media Leader
Program Management:
- Coordinated with the core team to establish a comprehensive timeline and project plan.
- Managed and executed sponsorship benefits, successfully securing sponsors with a total
sponsorship amount of approximately 500 million VND.
- Oversaw the invitation process for media partners and efficiently manage public relations for the
project, reaching 120% KPIs
Community Engagement:
- Successfully managed and planned posts for the DNTS Community group, reaching an impressive
audience of approximately 20,000 people through 5 strategically crafted posts.

HONORS AND CERTIFICATES


2nd RUNNER UP - DOORS 2022 (Start-up Case)
hosted by FTU2
Surpassed 80+ teams to propose a start-up idea applying IoT technology to improve children’s health.
TOP 10 - FUTUREWARDS 2022 (Lazada Case)
hosted by AIESEC in Vietnam
Surpassed 200+ teams to propose a reverse logistics flow for the e- commerce industry.
TOP 5 - Z MARKETER 2023 (BOO Case)
hosted by BUV
Surpassed 200+ teams to propose a marketing plan for the local brand BOO.
Finalist - SATURN
hosted by Sun Life Vietnam
Surpassed 300 individuals to go to the final round of internship program at Sun Life

SKILLS, ACTIVITIES AND CERTIFICATES

Languages: English (fluent; IELTS: 7.0), Vietnamese (native)


Skills: Marketing Strategy, Project Management, Quantitative Analysis, Critical Thinking, Microsoft Office
Programs & Courses: Google Data Analysis by Coursera, Business Problem-Solving Foundation by The
Trainee Club

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