SEAN CHAMBERS
PORTFOLIO
Obligatory blurb
I’m a creative leader with over 20 years experience. My last role Cannes – 1 Film Grand Prix, 2 Cyber Silver, Young Lions Jury
was Creative Director of LADbible Group, the world’s largest Webbys – 4 Webbys, 2 Honoree
D&AD – 2 Yellow, 1 Silver, 2 Wood, 2 in book
social publisher, responsible for all branded content created for
One Show – 1 Silver
all channels and platforms. I have run large European and UK
Clios – 1 Gold, 1 Bronze
agency creative operations, run global clients and started two Eurobest – 1 Grand Prix, 1 Gold
agencies in Amsterdam and Stockholm. ADC – 1 Silver
BTAA – 2 Gold
In addition to winning ‘Beard of the Decade’ in Campaign LIAA – 2 Gold
magazine, I have picked up literally lots of UK, European and BIMA – 1 Grand Prix, 5 Gold
global awards, including winning the Cannes Film Grand Prix at W3 – 2 Gold, 1 Silver
DDB Amsterdam. Lovies – 2 Lovies
Effie – 2 Silver
IAB – 1 Grand Prix, 1 Most Contagious
Creative Circle – Silver
FWA – 1 SOTM, 10 SOTD
Creative Review – Best in Book
Epica – 3 Silver
SAN – 1 Accent
Adobe Design Awards – Silver
Art Directors Club Netherlands – 2 Silver, Jury
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Resume
2019/20 Creative Director of LADBible Group, responsible for all branded content across all channels for the worlds largest social publisher
2017/18 Ran the £10m GlaxoSmithKline account out of Havas London, responsible for Digital Transformation from a TV led business to content
marketing
2014/16 Partner at Engine, and Executive Creative Director at Deep Focus London. Oversaw transformation from an agency reliant on
community management to an agency known for creative thinking and brilliant social content for clients such as Amazon, Samsung and XBOX
2014 Freelance CD at 72&Sunny Amsterdam on Google, Smirnoff and Starbucks
2011/14 Vice President and ECD at Razorfish London, lead creative operations for a 300 person agency. Pitched and won Lynx Europe, created
the TV ad for the first unisex Lynx variant. Created All Things Hair, one of the first influencer campaigns executed at scale
2011 Founded Double Denim Stockholm
2009/11 European ECD at Blast Radius, took Amsterdam office from 10 people to 100, successfully established London, Hamburg and Paris
offices. Pitched and won Bacardi, Hugo Boss and Nivea.
2008/9 International Strategy Director at DDB Amsterdam, ran Grolsch, Unilever and Philips.
2007 Founded KONG Amsterdam, most awarded digital agency in the Netherlands in our first year
2005/7 Ran the Orange account at POKE London, pitched and won Google amongst others
2000/5 Special Projects Director at EURO RSCG London, worked on global Intel business in London, Sydney, SF, Portland and Munich.
In a life before Advertising, I was a 'dotcommer' at ebookers.com
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THE WORK
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Philips Carousel
To launch the worlds first 21:9 format TV, we created the
most cinematic experience possible. One long tracking
shot, telling the story of a heist that had gone wrong.
2 minutes and 19 seconds long, and all in frozen motion.
Content hidden with the experience brought the features
of the TV to life.
It won a lot of awards, including the Film Grand Prix at
Cannes. Kanye West said it was the best video of the year.
CSI:NY copied it in one of their episodes. 50 Cent remade
it with him as the star.
View the film
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Axe Anarchy
Axe Anarchy was the first Axe for both men and women –
causing chaos as both sexes became irresistibly attracted
to each other. Using media disguised as news, or real
events designed to create news, we spread the story of
a global epidemic.
It was the most successful Axe launch ever. The women’s
version sold out within days, and the men’s version outsold
Nivea and Right Guards’ entire range.
In the UK, it even outsold bottled water.
View the ad
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Adidas X
SPORTbible
To launch the new Adidas Predator Mutators, we imagined
what the boots might say about the player’s always taking
the credit, if they had a chance. And to take it to the next
level, we brought the boot David Beckham wore to score
his iconic goal against Greece in to tell us what it thought
of Goldenballs himself.
View the film
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All Things Hair
All Things Hair was the first influencer marketing
campaign done at scale.
It was the only brand site in YouTube’s top ten Most
Engaging channels (nestled between Rihanna and Nicki
Minaj).
Campaign called it “genius”, “today’s leader in the business
section” and “advertising for real people”.
It made Contagious ask if we if we need to rethink how we
judge creative work. And Keith Weed, Unilever CMO, hailed
it as the “future of advertising”, in his keynote speech at
Cannes.
View the case study
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Samsung
On My Way
We recruited British cycling star, Keira McVitty, to model
new wireless headphones in this film for Samsung Mobile.
The sound design highlighted product features, while
the soundtrack (Barbara Dane’s 1962 gospel recording
of “On My Way”), remixed with street and bike ambient
sounds, put music at the heart of the film.
View the ad
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Felix CATDAQ
Everyone knows cat memes are the currency of the
internet, so obviously to get rich you need to know what’s
hot and what’s not. CATDAQ is a social stock market for cat
videos, and we created shows highlighting the best and
worst memes of the week, run weekly as YouTube
True View ads.
The channel reached 9 million views in 6 months, making it
the fastest growing pet channel in the UK, and the content
had longer watch times than Zoella, Xbox game trailers
and the Pepsi channel – the top performers on YouTube.
Visit the channel
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Amazon Fashion
‘I Wish I Could Wear’ brought style bloggers who had
overcome body confidence issues together with women
who had told Twitter they wished they could wear
something but were scared their bodies
weren’t right for it.
Shot by Rankin, it reached over 22 million people and was
covered extensively across the national press
Cosmo: “says ‘wear what you want’ and it’s excellent”,
Huffington Post: “‘I Wish I Could Wear’ is a lesson in body
confidence.”
View the case study // View the ad
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Voltaren Take 2
We created a platform for Voltaren to become
more than just the market leading pain relief gel.
The World Health Organisation say that sitting is
the new smoking. But just two minutes of
movement an hour is enough to reverse the
effects – meaning you live a better and longer life.
We created TV and social ads that got people up
from their sofas.
View the case study // View the ad
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BlackBerry Juice
A native app for BB10 OS that tracks your
productivity throughout the day, coaching you to
get more out of your life and help you be more
‘BlackBerry’.
Built with the BlackBerry development team.
View the case study
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BlackBerry
Z10 Text Race
To demonstrate how quickly you could type on
the new BlackBerry touch phone, we created a
banner which allowed you to race (in real time)
against the Z10 on your own phone.
Over a quarter of a million people took the
challenge, with every major smartphone
represented. The Z10 won more than 90%
of the races.
View the case study
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McDonald’s My Burger
Everyone has their own idea of the perfect burger, so we
ran a competition to create your perfect burger and have
the public vote for it to get made.
We created a mobile, interactive site for the UK to make
the burger creation easy and fun.
Over the course of the competition, we had over a million
visitors, spending an average of 5 minutes with the
experience, creating 115,000 unique burgers – one every 20
seconds.
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Orange Spot the Bull
Orange asked us to help give away the 20 pairs of
Glastonbury tickets they’d received as a media partner.
We liked the idea of a mash-up of high technology and
rural hippy, so we decided to take that to the next level by
letting a GPS-enabled bull decide who would win.
Every week day for a month, visitors guessed where the
bull would be at 3pm. Anyone who picked the right square
would go into a prize draw to win that day’s
pair of tickets.
This was made in 2007 so there is no video case study (and
all the images are 640x480). Its almost prehistoric, but I like
it a lot.
* Laptop for historical accuracy
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