Day 1 Top 10 eRetailers in the U.S.

:
1. AMAZON $309.6B (market share or
sales)
MODULE 1: Why Amazon as 2. WALMART $46.2B(market share or
sales)
the Best Freelance Niche
3. EBAY $38.8B(market share or sales)
4. APPLE $27.5B(market share or sales)
The big WHY. Why Amazon? 5. THE HOME DEPOT
$16.7B(market share or sales)
a. Dozens of Online jobs for Amazon
Virtual Assistant or Amazon Store 6. BEST BUY $15.7B(market share or
sales)
Manager
7. TARGET $13.8B(market share or
sales)
Why OFP uses the term Amazon Store 8. WAYFAIR $11.7B(market share or
Manager sales)
9. KROGER $11.3B(market share or
- Once working as Amazon Store sales)
Business Manager, you will be in 10. COSTCO $11.2B(market share or
charge for the entire business sales)

Amazon Store Manager Most Surprising Amazon Statistics:

- Manages the account health of the - There are 310 million active users
store on Amazon
- Manages the product listing - There are 2.5 million active sellers
- Product research on Amazon
- Sourcing Negotiation - More than 197 million people use
- Customer or buyer response the Amazon app every month.
- Feedback and product reviews - The Amazon yearly revenue in
2020 was $386 billion.
- More than 4,000 items are being
Our opportunities are not limited to one bought in a minute in the US alone
job because once we finish the program - 9 out of 10 check the price of the
we will have skills on different Amazon products on Amazon.
store job niches. - The company sells more than 12
million goods on the website.
MODULE 2: Amazon Humble
beginnings | The Man behind
Amazon Success

History of Amazon
- Amazon.com was registered on
the November 1, 1994.
o Amazon is registered as a
trademark.
o The arrow from a to z
indicates that all the
products you can think of
from a to z they have it.
o Also the arrow is actually a
smile that depicts their
perspective or idea of
customer centric. They want
their customer to be happy
and satisfied in every
purchase.
- Originally Amazon was called
called CADABRA(first initial
name)
o Customers thought they
were selling cadabra (A
magical charm or incantation
having the power to ward off
disease or disaster.)

Who is The Man behind Amazon’s

success?
- Amazon Founder: Jeff Bezos
(largest company share in
Amazon)
- New CEO: Andy Jazzy (effective
July 5, 2021)
 Top Skill #1 - Effective: December 15, 2022
(improvement of interface)
Account Health Metric - Study Seller Central interface: Module#3
o Timestamps - 10:34-12:18
Course

What is Vendor Central?

MODULE 3: Difference between
- Web interface used by manufacturers
Seller Central and Vendor Central and distributors.
- If you sell in Vendor Central, you’re
called a first-party seller.
What is Seller Central? - You’re acting as a supplier, selling in
- is the web interface used by brands bulk to Amazon. Registration as Vendor
and merchants to market and sell their Central is by INVITATION ONLY.
products directly to Amazon’s
customers.
- If you have Seller Central account SC vs VC (review the recording for
you’re considered a marketplace or additional info: timestamps 15:57-20:47)
third-party seller. Seller Central Vendor Central
14 days payments to 90 days payment
Seller Central site: seller terms
- Once working with a client. The client More control over Amazon maintains
will ask you for your email address so inventory inventory levels
the client could add you as an additional Price control Less control over
user of his/her seller central account prices
- Hired by a UK client? They could
Higher sales margins Lower sales margins
possibly ask for passport or any
Sponsored product Amazon Vine product,
government issued id that has an expiry
ads subscribe and save
date like driver’s license, passport or
NBI. Control over listings You need to wait for
- When signing in, you would use the and shipments Amazon to re-order
email address you gave to your client.
Can qualify for Prime Qualified for Prime
Once you click sign-in the site will ask
Shipping Shipping
for OTP which would come from your
client. Also, remember to tick “Don’t Anyone can sell Have to be invited to
require OTP on this browser” so that the sell
site will not ask you again for OTP for Does allow A+ Content Allows A+ Content
the same browser or computer you or Enhanced Brand
used. Content (EBC) as long
- Once signed in, you will head to select a as Brand registered to
Amazon
merchant and marketplace of the client
then click “Select account”
OFP AMAZON  PM – Profit Margin
GLOSSARY OF TERMS  ROI – Return of Investment
 SC – Seller Central
 FBA – Fulfilled by Amazon  VC – Vendor Central
 FBM – Fulfilled by  SFP – Seller Fulfilled Prime
Merchant  FM – Feedback Manager
 Amazon PPC – Amazon  TOS – Terms of Service
Pay-per-click  SA – Sponsored Ad
 Amazon AMS – Amazon  TD – Today’s Deal
Marketing Services
 ODR – Order Defect Rate
 Amazon BSR – Best Seller  GP – Gross Profit
Rank
 UPC – Universal Product
 B2B – Business-to- Code
Business
 EAN – European Article
 B2C – Business-to- Number
Customer
 ISBN – International
 BOGO – Buy-one-Get-one
Standard Book Number
Promotion
 ASIN – Amazon Standard
 SEO – Search Engine
Identification No.
Optimization
 SKU – Stock Keeping Unit
 COGS – Cost of Goods
 FNSKU – Fulfillment
Sold
Network Stock Keeping
 CR – Conversion Rate Unit
 CPS – Cost-per-Click  CTR – Click-Through-Rate
 Amazon BB – Amazon Buy  CPC Toys – Children
Box Product Certificate
 CS – Customer Support  FF – Freight Forwarder
 FC – Amazon Fulfillment
 3PL – Third Party Logistics
Center
 MOQ – Minimum/My Order
 OOS – Out of Stock
Quantity
 NP – Net Profit
MODULE 4: Difference between MODULE 5: Types of Amazon
FBA & FBM Selling Plans

FBA (Fulfilled by Amazon) Amazon Selling Plans

- Once a customer ordered from your a. Individual
store, Amazon will do the PPS (Pick, - Free, no need to pay
Pack, Ship) of the orders to customer. - You can become an amazon third
party seller
FBM (Fulfilled by Merchant)
- Not buy box eligible
- Once a customer orders in your store, - Has a lot of limitations
you as a seller or your client will do the - Plans to sell fewer than 40 items a
PPS (Pick, Pack, Ship) the orders to the month
customer. - For every sale of every item
amazon takes $0.99 cents on
Gross SRP other than the referral
PROs/Advantages (review the fees & variable closing fees.
recording for additional info: b. Professional
timestamps 1:40-7:08) - Required to pay $39.99 every
month
FBA FBM - Having a professional
Prime enrollment Hands-on access subscription, amazon will not take
to inventory fees other than the referral fees &
Buy Box eligibility Lower costs, variable closing fees.
especially for - Promo of 1 month free when
subscribed to professional
items with a
account
slower turn rate
Amazon fulfills Faster return rates
orders B2B vs B2C
Amazon is Option to enroll in B2B (Business to Business)
responsible for Seller Fulfilled
packing, shipping, Prime program - You are selling directly your
returns and services/products to
customer companies.
service(limited
about the status B2C (Business to Customers)
of the shipping or
- You are selling directly your
the tracking
number services/products to
customers.
Potential for lower
shipping rates
Note: We can do both B2B and B2C
(timestamps 3:58-4:24)
MODULE 6: Identify Business facility. Amazon only allows FedEx truck
or any partner couriers to enter their FC.
Strategies to Sell on Amazon |
Ways to Sell on Amazon
Online Arbitrage (timestamps 6:21-
Private Label (review timestamps 10:20)
1:25-6:19) - buying items from online
- means you sell (existing) retailers (like Walmart or Target)
products of your choosing, under and then selling them to a
your own private brand (label) on different marketplace (like
Amazon. Amazon or any similar platform)
- After studying a product/market, for a profit
you contact product - buy low, sell high
suppliers/manufacturers directly,
and they make the product for
PROs
you, in bulk, at cost, under your
brand name - can easily do online shopping
- The more quantity you order to - can search supplier online
the supplier, the lower the cost - can do promotion through
per unit. advantage of ordering in bulk
Process: CONs
1. Find your winning product - you are dependent on promotion
2. Find verified supplier in Alibaba or clearance sale
3. The supplier will manufacture the
product with my brand and some
possible details in design. Retail Arbitrage (timestamps 10:20 –
4. After production contact your 14:00)
chosen FF(Freight Forwarder) to
conduct quality check. After that - is the act of buying products
your FF will be in charge of from your local retail store and
shipping from your supplier then selling this products
warehouse in China to either through online marketplaces for
client’s home address or Amazon a profit
FC(Fulfillment Center).

Note: Amazon does not allow any

private vehicle to enter the warehouse
FBA Wholesale (timestamps 14:00 – MODULE 7: What is ASIN? |
16:00)
How to Generate ASIN?
- is a model which means you
purchase items directly from the
manufacturer in bulk and sell What is an ASIN number?
them as a re-seller in Amazon, to
consumers - Amazon Standard Identification
- you can sell branded products as Number
long as you have RESELLER - Basically acts as your product
CERTIFICATION listing ID card number
- 10-character alphanumeric
unique identifier
Dropshipping (timestamps 16:00- - Solely acceptable inside Amazon
19:10) - This is a system generated
product-identification within
- easiest and lesser investment
Amazon product catalog. CAN’T
- when a customer orders from
BE EDITED.
your store, only then will you
- For books, the ASIN is the same
contact the supplier, then the
as ISBN.
supplier will ship the product to
- The format starts with B and 0
the customer.
then followed by alphanumeric
- The downside is, if the supplier
shipped a wrong item, the
customer could write a negative
feedback on your store that may
result to account suspension up
to deactivation