Deccan Chronicle

A PROJECT REPORT

Submitted by

NAME OF THE CANDIDATE(S)

Azam Ali Khan
Mohammed Mujahed
Mohammed Sameer
Afnan Khan
in partial fulfillment for the award of the degree

of

B.com(computers applications)

in

BRANCH OF STUDY

Sardar Patel Degree College

OSMANIA UNIVERSITY
MONTH & YEARS
i
 CERTIFICATE

Certified that this project report “DECCAN CHRONICAL” is the bonafide

work of “Azam Ali Khan ,
Mohammed Mujahed,
Mohammed Sameer,
Afnan Khan.
” who carried out the project work under my supervision.

<< Name>> << Name>> << Name>>

Guide Head of the Department Principal

DEPARTMENT OF COMMERCE

SARDAR PATEL DEGREE COLLEGE

OSMANIA UNIVERSITY
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my project guide <<

Name of guide>> as well as our principal << Name of guide>> who gave me the
golden opportunity to do this wonderful project on the topic << project title >>,
which also helped me in doing a lot of research and i came to know about so many
new things I am really thankful to them.
Secondly I would also like to thank my parents and friends who helped me a
lot in finalizing this project within the limited time frame.

Date : << Your Name >>

Place : << Roll no >>

<< Class >>

CHAPTER TITLE PAGE NO.

1 INTRODUTION 5

2 COMPANY PROFILE 9

3 LITRATURE REVIEW OF
LITRATURE

4 DATA ANALYSIS AND

INTERPRETATION

5 SUGGESTION AND
CONCLUSION

INDEX
 1.INTRODUCTION
Deccan Chronicle
Newspaper
Deccan Chronicle is an Indian English-language daily newspaper founded
by Rajagopal Mudaliar in the 1930s & currently owned by Samagrah
Commercial Pvt Limited. It is published in Hyderabad, Telangana, by
Deccan Chronicle Holdings Limited.

Owner : T. Venkattram Reddy

First issue date : 1938

Founded : 1938

Type of business : Daily newspaper

Founder : Rajagopal Mudaliar

Headquarters : 36, Sarojini Devi Road, Secunderabad, Telangana, India

5
 Deccan Chronicle is an Indian English-language daily newspaper founded by
Rajagopal Mudaliar in the 1930s & currently owned by Samagrah Commercial Pvt
Limited. It is published in Hyderabad, Telangana, by Deccan Chronicle Holdings
Limited (DCHL). The newspaper's name derives from the originating place, the
Deccan regions of India. Deccan Chronicle has eight editions in Andhra Pradesh
and Telangana. They also publish from Chennai and Bengaluru. [3]

In 2007 and 2008, DCHL launched its new business divisions. New online
initiatives in the sports, education, matrimony, robotics, campus news paper for
schools and colleges, and jobs.J.Krishnan was appointed the head of new business
initiatives, and the CEO of Netlink Technologies (Fully owned subsidiary of
DCHL) and Deccan Chargers. Vivek Kumar and Bibhuti Acharya were heading
the new business divisions.

The DCHL is owned by Samagrahah in terms of the duly approved Resolution

Plan.

DECCAN CHARGES
The Indian Premier League cricket franchise of the Hyderabad Deccan
Chargers was owned by Deccan Chronicle. The Deccan Chargers
represented the city of Hyderabad in the Indian Premier League. Gayatri
Reddy and WPP GroupM were the owner of Deccan Chargers.[4]
The DCHL (and its defunct Deccan Chargers) is owned by Samgrahah &
Committee of Creditors.

6
7
Type Daily newspaper

Format Broadsheet

Owner(s) Deccan Chronicle Holdings Limited

Editor-in-chief Kaushik Mitter

Founded 1938

Language English

Headquarters 36, Sarojini Devi

Road, Secunderabad, Telangana, India

Circulation 1,333,668

Sister newspapers Andhra Bhoomi

OCLC number 302708964

Website DeccanChronicle.com
8

2.COMPANY PROFILE
 Deccan Chronicle Holdings Limited (DCHL) is the publisher of
largest circulated English Newspaper in South India - 'Deccan
Chronicle' with a circulation of over 1.45 Million Copies per day
across Andhra Pradesh, Tamil Nadu, Karnataka and Kerala with
Eleven editions from Hyderabad, Vijayawada, Rajahmundry, ...

Deccan Chronicle Holdings Limited (DCHL) publishes the

largest circulated English newspaper in South India -- Deccan
Chronicle, bringing you every day the most comprehensive
bouquet of news and analysis. Its fearless and unbiased
journalism over 75 years has won the Deccan Chronicle a
mature and dedicated readership from all over the world. And, it
is growing.
The Deccan Chronicle has a circulation of over 1.45 million
copies each day across Andhra Pradesh, Telangana, Tamil Nadu,
Karnataka and Kerala. There are eight editions in Andhra
Pradesh and Telangana -- Hyderabad, Vijayawada,
Rajahmundry, Vishakapatnam, Anantapur, Karimnagar, Nellore
and Coimbatore. The paper also has a robust presence in
Chennai, Bengaluru and Kochi.

DCHL also publishes The Asian Age, an English daily with

editions in Mumbai, Delhi, Kolkata, and London. The group's
financial daily is the Financial Chronicle which publishes from
Delhi, Mumbai, Hyderabad, Bangalore and Chennai. Also in the
stable is the very popular Telugu paper Andhra Bhoomi.

DCHL also operates Odyssey -- a neighbourhood leisure store that keeps

close to its heart the aspirational needs of the consumer and offers a
whole gamut of lifestyle products such as books, CDs, stationery and
gifts. There are several stores in Andhra Pradesh, Tamil Nadu,
Karnataka, Maharashtra and the National Capital Region.

Deccan Chronicle Holdings Limited (DCHL) is the publisher of

largest circulated English Newspaper in South India - 'Deccan
Chronicle' with a circulation of over 1.45 Million Copies per day
across Andhra Pradesh, Tamil Nadu, Karnataka and Kerala with
Eleven editions from Hyderabad, Vijayawada, Rajahmundry,
Vishakhapatnam, Anantapur, Karimnagar, Nellore, Chennai,
Coimbatore, Bengaluru and Kochi. DCH L also publishes 'Asian
Age', an English daily newspaper in Mumbai, Delhi, Kolkata, and
London; Financial English Daily 'Financial Chronicle' out of the
Metro Cities of Delhi, Mumbai, Hyderabad, Bangalore and
Chennai; Telugu Daily, weekly, monthly 'Andhra Bhoomi' in
Andhra Pradesh.

10

The top media and internet companies make money from

several different types of business channels, including through
paid advertising, cloud service offerings, fees related to financial
transactions, and online product and service sales. Comcast,
Facebook, and The Walt Disney Company, all located in the US,
make up the world’s largest media companies. The companies
offer different services that are generally focused on digital
media consumption in the form of high-speed internet streaming
services, standard cable networks, and ecommerce. Other key
players in this industry are focused on the development of tv
shows, video games, and video streaming platforms.
...

11

Deccan Chronicle holdings ltd originated at Hyd last 55 years ago,in the
media servies, and is expanding like a banyan tree with morethan 20
branches across India
Website
http://www.deccanchronicle.com/

Industry
Media Production
Company size
501-1,000 employees

Deccan Chronicle Holdings Limited publishes newspapers in India.

The company publishes English daily newspapers, which include
Deccan Chronicle, The Asian Age, and Financial Chronicle; and
Andhra Bhoomi, a Telugu newspaper. It also operates Odyssey
leisure stores, which offer lifestyle products, such as books, CDs,
stationery products, and gifts. Deccan Chronicle Holdings Limited
was incorporated in 2002 and is based in Secunderabad, India.

Contact Information
Address
Secunderabad,500003 India
Phone
91 40 2780 3930
Fax
91 40 2780 3870
Web
https://www.deccan.com

12
 Deccan Chronicle Holdings Ltd.

Deccan Chronicle Holdings Ltd.is not traded in NSE.

Registered Address
Registered Office : 36, Sarojini Devi Road
Secunderabad, Andhra Pradesh - 500003
Tel: 040-27803930
Fax: 040-27718140
Email : [email protected]
Website : http://www.deccanchronicle.com

Registrar Details
Karvy Computershare Private Ltd.
Plot No.17-24,Vittalrao Nagar,Madhapur
Hyderabad,500081,Telangana
Tel : 23420815
Fax : 23420814

Key Officials
Name Designation

Mr. T Venkattram Reddy Chairman

Company Secretary &

Mr. V Shankar
Compliance Officer

13
 History of Deccan
Chronicle
This idea of “everybody's newspaper” for Hyderabad was
received by Rajagopal Mudaliar who was a supplier of paper to
Nizam of Hyderabad's press and hence, Deccan Chronicle was
born in 1938.

Deccan Chronicle Holdings Limited (DCHL) is

currently owned by the SREI group after ailing for
two years. Deccan Chronicle was Andhra Pradesh’s
largest English daily and with its unbiased journalism
for the last 75 years, this newspaper has earned the
respect of readers all over the country today.

Deccan Chronicle was the brainchild of Sarojini

Naidu’s son, a homeopath, M.N. Jaisoorya, journalist
Theodre La Touche and advocate, B. R Chari. This
idea of “everybody’s newspaper” for Hyderabad was
received by Rajagopal Mudaliar who was a supplier
of paper to Nizam of Hyderabad’s press and hence,
Deccan Chronicle was born in 1938.

It was a newspaper full of patriotism in the period

before independence but mounting debts could not
be repaid and the ownership was sold to T.
Chandrashekhar Reddy in 1977 and thus began the
episode of Deccan Chronicle’s modernization. His
son T. Venkattram Reddy was associated with the
newspaper from his young age of 21 and became the
editor-in-chief after his father’s death in 1993. He
hired P.N.V Nair to expand Deccan Chronicle and
increase the circulation and very soon the
newspaper climbed above 100,000 circulation
figures. Deccan Chronicle became the largest
circulated English daily in Hyderabad.

14

The story of Deccan Chronicle took a turn when T.V

Reddy bought a stake in Asian Age with the
flamboyant Vijay Mallya. Thereafter, rapid expansion
of the group began in other diverse unrelated
sectors. In 2003, Nellore edition commenced and on
March 28, 2005, Deccan Chronicle launched the
Chennai edition and by 2006, the circulation grew to
over 2, 95,000 copies in Chennai alone. In the year
2008, Bangalore edition was launched along with
financial daily Financial Chronicle. Coimbatore and
Kochi editions were launched in 2010 and 2011
respectively.

During this period, Deccan Chronicle became one of

the major players in the print media industry. The
production capacity of the plants were increased
from 3, 15,000 copies per hour to 4, 35,000 copies
per hour. New colour printing facilities were set up
in Kondapur in Hyderabad and the company began an
alliance with various national and international print
and entertainment industry giants to spread its
wings.

With success came lavishness of Reddy’s lifestyle

and soon credit was running into crores. By a short
span of time Deccan Chronicle accumulated a debt
of Rs. 4000 crores. In the financial year 2010-11 for
the first time Deccan Chronicle reported decline in
profit and sales since it was listed in 2004.
Meanwhile in 2012, Deccan Chargers the IPL team
owned by the company got involved in spot fixing
scandal and the franchise was later bought by Sun
Network’s Kalanithi Maran for Rs 85 crore, and
renamed Sunrisers Hyderabad.

15

By 2011, share prices were falling and the debt of

the company came into public light. Reddys took
several off-balance sheet loans by pledging their
promoter shareholding in Deccan Chronicle Holdings.
As there was an increase in claims from the lenders,
in 2012, six company directors resigned from the
board. In the year 2013, Deccan Chronicle Holding
published its last annual report. It was total
mismanagement with huge debts. February 8, 2015,
T. Venkattram Reddy was arrested by CBI for
defaulting on his loans taken using false documents
& dozens of other charges including forgery, criminal
breach of trust and misrepresentation.

As per Indian Readership Survey 2013, the

readership of Deccan Chronicle has declined to
337,000. In 20 years time Deccan Chronicle has
seen it all. It was a small newspaper of regional
reach and it grew up to be a newspaper of national
reputation with very high circulation and readership
but declined due to mismanagement by its
promoters. However Deccan Chronicle still continues
to be published.

With comprehensive news and analysis, Deccan

chronicle is still trusted and is a household name in
Andhra Pradesh and Telangana. With presence in
Hyderabad, Vijayawada, Rajahmundry,
Vishakapatnam, Anantapur, Karimnagar, Nellore and
Coimbatore districts Deccan Chronicle is a good
platform to advertise in these regions. Advertising in
Deccan Chronicle reaches out to specific English
readership of the districts of Andhra Pradesh and
Telangana.

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To facilitate and simplify newspaper ad booking for
Deccan Chronicle, releaseMyAd was incepted in
2009. This online self serve platform allows both
classified as well as display booking for Deccan
Chronicle across all categories. With a simple click
of mouse from the
link https://deccanchronicle.releasemyad.com/ ads
can be booked for Deccan Chronicle.

For booking related queries, designing, composing

and budgeting, the customer support desk is
available on the Phone/ WhatsApp number
9830629298 or email
address [email protected]. 24*7 Live Chat
support can also be availed from the website for
swift response.
 Stock of Deccan Chronical Holding Limited

17

Stock Performance
 Trailing
 Annual

YTD 1 Month 3 Months 1 Year 3 Years 5 Years 10 Years

Deccan Chronicle Holdings -14.11 -15.16 23.21 -21.89 -42.41 -56.43 -29.54
S&P BSE Sensex* 0.84 4.01 2.76 7.53 22.09 11.78 12.14
S&P BSE FMCG# 7.15 4.48 6.12 22.32 16.94 8.79 10.15
As on 14-Sep-2015 | *As on 02-May-2023 | #As on 02-May-2023
YTD1 Month3 Months1 Year3 Years5 Years10 Years

Valuation
Stock Peer Median
P/E -- 11.37
 Stock Peer Median
P/B -- 1.17
Earnings Yield (%) -0.69 --
Dividend Yield (%) 1.95 0.65
PEG -- --

Growth & Efficiency

Stock Peer Median

60.77 59.86
TTM EBIT Growth (%)

0 49.99
TTM EPS YoY change (%)

19.45 10.54
Returns on Equity (%)

21.17 0
Return on Capital

4 --
Piotroski F-Score

18