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Social Media Sales Insights

This document discusses social media as an effective sales strategy. It conducted a study targeting 200 social media buyers to determine the effectiveness of social media in terms of reliability, aesthetics, technology, security, price, and interactivity. The results indicated that respondents perceived price in social media as the most effective sales strategy, while reliability was perceived as the least effective. The study aimed to explore how social media can improve marketing communications and business prosperity.

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May Osano
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132 views1 page

Social Media Sales Insights

This document discusses social media as an effective sales strategy. It conducted a study targeting 200 social media buyers to determine the effectiveness of social media in terms of reliability, aesthetics, technology, security, price, and interactivity. The results indicated that respondents perceived price in social media as the most effective sales strategy, while reliability was perceived as the least effective. The study aimed to explore how social media can improve marketing communications and business prosperity.

Uploaded by

May Osano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Social Media as a Sales Strategy

Felix Louise Baylon, Mary Jean Baylon, Jirenne Mae Espina, John Leonardo Marigondon,
Mira Joy Nueva and May 8. Osano*
College of commerce, University of San Agustin, Gen. Luna St., Iloilo City, Philippines
mosano@msa.edu.ph

ABSTRACT

Social media evolved from a mere source Of entertainment into a serious and effective
marketing and communication tool. Numerous researches on social media
demonstrated that it can improve company corrmunications and marketing strategies
contributing to the overall prosperity Of a business. Considering the effectiveness of
social media in generating sales online, this study aimed to determine the effectiveness
Of social media as sales strategy in terms Of reliability, aesthetic, technology, security, Keywords:
price, and amount Of interactivity. A descriptive research was conducted targeting 200 Social Media,
social media buyers through purposive sanpling. Responses were gathered using a
Sales Strategy,
swrvey questionnaire and results indicate that respondents perceive price in social
Effectiveness of
media as the most effective sales strategy anong the variables identified with
Social Media,
reliability as the least effective.
Marketing Research

Introduction purchased. With this feedback, businesses can improve


decisions on how to serve clients and create more
Social media have become ubiquitous in many informed solutions, thus increasing customer loyalty
commerce circles and a global phenomenon in the past (Myron, 2010); however, despite the growing
several years (Rodriguez, Peterson, & Krishnan, 2012). importance of social media, little is known about the
With the world in the midst of a social media mechanisms by which social media operate. Some
revolution, it is more than obvious that social media studies have investigated the relationship between
like Facebook, Twitter, Orkut, Myspace, Skype etc., social media and viral marketing and argue that
are used extensively for the purpose of communication effective social media exert tremendous influences
(Baruah, 2012). Social networks have become (Kaplan & Haenlein, 2011) of the widespread
platforms that businesses consider for their brands, dissemination of marketing information by word-of-
images and sales revenue (Hayta, 2013). According to mouth online (Kiecker & Cowles, 2002). In this study,
the Nielsen Company (2010), social media users the researchers aimed to find out the level of
worldwide grew nearly 30 percent in 2010, from 244 effectiveness of social media as perceived by online
million to nearly 315 million users. Research from buyers in terms of reliability, aesthetics, technology,
Gartner's Consumer Technology and Markets group security, price and amount of interactivity.
forecasted that global spending on social media would Corollary to this, the researchers sought to
total $14.9 billion in 2012 (Gupta, 2011 ). Social media, determine if there would be significant or no significant
such as Twitter, have enabled customers to express difference on the extent of effectiveness of social
their feelings regarding a product or service they have media as a sales strategy when respondents are

lugustinian Vol. 20 No.1 December2019 9

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