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AW Strategy Matrix

The document outlines Apple Watch merchandising strategies for current and upcoming seasons. It provides a matrix showing various Apple Watch models, colors, and bands currently available and planned for fall 2023 releases. It then lists some key merchandising strategy considerations, including leading with carbon neutral messaging, showcasing more colors and products, increasing exposure to the Ultra model, reducing complexity while allowing for regional exceptions.

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t.george1994
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11 views1 page

AW Strategy Matrix

The document outlines Apple Watch merchandising strategies for current and upcoming seasons. It provides a matrix showing various Apple Watch models, colors, and bands currently available and planned for fall 2023 releases. It then lists some key merchandising strategy considerations, including leading with carbon neutral messaging, showcasing more colors and products, increasing exposure to the Ultra model, reducing complexity while allowing for regional exceptions.

Uploaded by

t.george1994
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Strategy

GREEN : New introductions


Matrix

Current

Series 8 LTE 45mm Series 8 LTE 45mm Series 8 GPS 41mm


SE GPS 40mm Starlight Ultra Series 8 GPS 41mm Silver SE LTE 44mm Midnight with
Midnight with Midnight (PRODUCT)RED with Starlight with Starlight Sport
with Starlight Sport Band with Green Alpine Loop with White Sport Band Midnight Sport Band
Sport Band (PRODUCT)RED Sport Band Band

Fall’23
Branded F227 and
F229
(Loops + bands) Series 9 LTE 45mm Series 9 GPS 41mm
SE GPS 40mm Starlight Ultra 2 with Blue Alpine Series 9 GPS 41mm Pink SE LTE 44mm Midnight with Series 9 GPS 45mm Silver
Midnight with Midnight (PRODUCT)RED with
with Starlight Sport Band Loop with Light Pink Sport Loop Midnight Sport Band with Winter Blue Sport Loop
Sport Loop (PRODUCT)RED Sport Band
Fall’23
Non-branded &
InVue Midnight Sport Band Storm Blue Sport Band (PRODUCT)RED Sport Band
Blue Ocean Band Light Pink Sport Band
(Sport bands
only)

Merchandising Strategy Considerations


• Lead with carbon neutral • Consumer Channel continues with 50% / 50% mix of LTE & GPS
• Showcase more colors and more of the product lineup • Reduce permutations and planogram complexity to a WW standard strategy
• Increase customer exposure to Ultra • Proactively present alt strategies for common exceptions

Apple Confidential–Internal Use Only

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