SIMPLE FILL-IN-THE-BLANK
BUSINESS PLAN TEMPLATE
COMPANY NAME
I. EXECUTIVE SUMMARY
Claire’s Cakes is a unique bakery specializing in custom-designed cakes for any occasion. With a team of highly skilled
bakers and decorators, we pride ourselves on creating delicious and visually stunning cakes tailored to our customers’
preferences.
Our diverse menu offers a wide range of flavors, allowing customers to choose from classic favorites such as vanilla and
chocolate, to more adventurous options like red velvet and lemon blueberry. In addition to our regular menu, we also offer
gluten-free and vegan options, ensuring that everyone can enjoy our delectable treats.
At Claire’s Cakes, we understand that each celebration is special and deserves a cake that truly stands out. Our expert
decorators work closely with customers to bring their visions to life, whether it’s a whimsical birthday cake, an elegant
wedding cake, or a corporate event centerpiece. We take pride in our attention to detail and dedication to customer
satisfaction.
To ensure a seamless and convenient experience, we offer online ordering and delivery services. Customers can easily
browse our website, customize their cake, and have it delivered right to their doorstep. Our efficient delivery team ensures
that cakes arrive fresh and in perfect condition, ready to be enjoyed.
In addition to our retail operations, Claire’s Cakes is committed to giving back to the community. We regularly donate a
portion of our profits to local charities and organizations, supporting causes that are important to our customers and our team.
II. BUSINESS DESCRIPTION
Claire’ Cakes . is a start-up specialty bakery launched in March 2023, Alicia Bohol . This bakery will serve a community of
employees from the surrounding businesses and students attending nearby colleges and universities.
The company is a traditional bakery, baking a large variety of cakes, cupcakes, and cookies, sized to customer requirements.
The bakery specializes in creating and designing cakes, cupcakes, and cookies for various life events as well as corporate
functions. All our products are prepared fresh everyday with locally grown ingredients.
The company is registered as a general partnership with four partners who will be jointly and severally liable for the debts
of the company with their entire property.
The company plans to expand operations and business by increasing the current production with a dine in and take out
restaurant
III. MARKET ANALYSIS AND COMPETITION
After analyzing the market and researching the demand for cakes, we have determined that this is the best time to permeate
the market because our business is growing and we are competitive enough.
Our market size is large/small market, and our target market segment(s) can be described as follows:
Segment 1
1) Demographic
a) Gender - Female And Male
b) Age – 1 months old so on.
c) Income - P370. 00 to P1000.00
d) Education – not starting yet, have a lots of experience in baking, elementary graduate, high school graduate, and
college graduate
e) Marital Status – single, in relationship, married, widowed, separated and complicated.
We determined that there is enough demand for our cakes within this particular segment due to our customers.
Currently, our biggest competitors are Yanna’s Cake and Sweetie Cakes. What separates us from the competition are
customer service and competition.
In comparison to what’s offered on the market, our prices are P370. 00 , which is 20% than our competition.
Here is an estimated comparison of our business to existing competitors:
CATEGORY OUR COMPANY COMPETITOR 1 COMPETITOR 2
Est. Yearly Revenue P100.000 P500.00 P1000. 00
Price Level High Low Average
No. Employees 15 5 10
Quality High Average Low
IV. MARKETING AND SALES PLAN
Advertising and promotion are indeed crucial for spreading the word about your business. Based on your description, it
seems like you have a clear vision for your marketing strategy.
We plan to implement a multi-channel marketing strategy, which will include both online and offline components. This
approach will allow us to reach a wider audience and engage with potential customers through various touchpoints.
To effectively target our market segment, we will utilize social media advertising and influencer partnerships. These
strategies have proven to be effective in reaching and engaging with our target audience, as they spend a significant amount
of time on social media platforms. Additionally, we will also invest in local print advertisements and collaborate with local
businesses to increase brand visibility within the community.
Our key offerings include customized cakes for special occasions, along with additional services such as cake tastings and
consultations. Through market research, we have identified a gap in the market for personalized and high-quality cakes that
truly cater to the unique preferences and desires of customers. This sets our apart from the competition and positions you as
the go-to choice for those seeking a memorable cake experience.
Our unique selling proposition could be our commitment to using only the finest ingredients, ensuring that every cake is not
only visually stunning but also incredibly delicious and satisfying.
The market is predicted to grow steadily over the next few years, with an increasing demand for customized and unique
products. Therefore, we pricing strategy will be competitive yet reflective of the value our offer. We aim to strike a balance
between affordability and the premium quality of your cakes.
To communicate our offerings to our target customers, we plan to utilize various methods such as social media posts,
targeted online advertisements, and word-of-mouth marketing. Additionally, we will participate in local events and
collaborate with influencers and bloggers to create buzz and generate awareness.
In terms of promotion, we will offer special discounts and promotions during festive seasons and collaborate with local event
planners and wedding venues to showcase your cakes at their events. This will help our reach a wider audience and create
opportunities for potential customers to experience your cakes firsthand.
For distribution, you will primarily sell our cakes through retail channels, including our physical bakery location and online
ordering platforms. We also consider partnering with local cafes and restaurants to expand your reach. In terms of payment
methods, we plan to accept cash, credit cards, and mobile payment options to provide convenience to our customers.
V. OPERATIONS AND MANAGEMENT PLAN
Our physical business locations will be in Tagbilaran City because there is lot of people there. Other physical requirements of our
business are equipment and facilities.
Our production workflow is working good because we satisfied our customers by direct and delivering who order us. Our staffing
requirements are we often require a certain level of education or specific degrees or certifications related to the field or role, also we
may look for a certain number of years of experience or specific types of experience that demonstrate the necessary skills. . Employee
training will be provided by the owner, and its me. So that its can help my business grow and everlasting.
VI. DEVELOPMENT PLAN
The development of our offering will occur over the course of several months to ensure that we create a high-quality and delicious
cake experience for our customers. We believe that taking the time to perfect our recipes and designs will set us apart from the
competition.
We will launch our marketing strategy approximately one month before our official opening. We plan to create a buzz through social
media platforms, such as Instagram and Facebook, by showcasing our beautifully crafted cakes and offering special promotions to
attract potential customers.
Our organizational structure will be relatively small and efficient. We will have a team of three dedicated management members who
will oversee different aspects of the business, such as operations, marketing, and finance. In addition, we will hire five skilled
employees who will assist in baking, decorating, and customer service.
One year out from our launch, our goal is to establish a strong presence in the local community and become the go-to cake provider
for special occasions. We aim to have a steady stream of loyal customers and positive reviews.
Five years out from our launch, our goal is to expand our business by opening additional locations in neighboring cities. We want to
become a well-known and respected brand in the region, known for our exceptional cakes and outstanding customer service.
