WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
COLLEGE OF BUSINESS AND ACCOUNTANCY
BUSINESS ADMINISTRATION DEPARTMENT
Vision : The home of the learned committed to wisdom, integrity, and truth, and the legacy of providing equal opportunities for the
underprivileged.
Institutional Outcomes : Within 5 years after graduation, the ideal WIT graduates can:
be employed, compete, and lead locally and globally in their field of specialization in any professional, governmental, non-governmental, civic or
academic institution
engage in community service and conduct researches, especially, scientific, technological, business, and social researches that will benefit the
community
be the role models in their workplace in terms of the WITtian identity and core values.
COURSE SYLLABUS
Course Number : BA 321
Course Title : Strategic Management
Course Description : The aim of this course is to provide students with a broad interview of the basic concepts in strategic management. Students are exposed to a
number of frameworks and models to better understand and analyze the macro-environment, the industry environment, and firm level resources. The end
goal is for the students to be able to think strategically, as opposed to only having a functional orientation and to formulate and to implement creative and
innovative strategies that are conducive to the demands of the firm and the environment in which it resides. Together with Management Consultancy, this
course serves as an integrative course to be taken in the last term/semester.
Pre-requisite : Production and Operations Management, Principles of Marketing, Financial Management 1, and Good Governance and Corporate Social Responsibility
Credit Units : 3
Credit Hours : 54 hours (18 weeks)
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
Bachelor of Science in Business Administration ( Major in Operations Management )
Program Educational Objectives:
At the end of the program, the students should:
1. Equip the students with concepts, principles and the theories of Operations Management
2. Prepare students in organizing and managing activities in manufacturing and service related businesses.
3. Develop in the students competencies and skills as entrepreneurs and managers.
4. Prepare the students to pursue a teaching career or graduate studies n business.
Program Outcomes:
A graduate of Bachelor of Science in Business Administration (BSBA) program must:
1. convey ideas, both in oral and written in English.
2. prepare, analyze, and evaluate accounting reports, project feasibility studies, proposals, and business plans. .
3. apply the values of fairness, objectivity, accountability, credibility, transparency, hard work, honesty, patience, diligence, innovativeness and risk-taking.
4. demonstrate the ability to access, retrieve and disseminate information using IT.
5. perform quality work
6. apply the concepts and principles of good interpersonal relations
7. have a wholesome personality.
8. participate actively in business associations and comply with their policies and obligations.
9. demonstrate leadership qualities, civic-mindedness and responsible citizenship.
10. conduct environmental scanning.
11. conduct feasibility study and other related business plans and applied research.
12. explain the concepts, approaches and techniques of environmental conservation.
13. demonstrate understanding and awareness of the country’s national development thrusts, concerns and socio-economic indicators.
Source: CMO 39, s. 2017
Policies, Standards and Guidelines for Bachelor of Science
in Business Administration (BSBA)
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
Course Objectives :
At the end of the semester, the students should :
1. explain the role of Chief Executive, Top Management and the importance of company policy.
2. know and discuss the total environment of the firm.
3. demonstrate clearer understanding of industry analysis – positioning the firm in a specific environment.
4. explain corporate strategy, long range planning and foreign licensing.
5. be imbued with WITtian values of wisdom, integrity and truth.
Course Outcomes:
Students, who are wholly committed to wisdom, integrity and truth, are able to demonstrate ethical and technical competence in the preparing and submitting case studies and analysis
In partial fulfillment of the requirement for the course.
.
Fixed Cut-off Averages
100 - 1.0
Grading System : Regular Semester 98-99 - 1.1
96-97 - 1.2
1. Midterm: Quiz Average 1 + Midterm Exam Score= Average 1 (Midterm Grade) 94-95 - 1.3
2 92-93 - 1.4
90-91 - 1.5
2. Pre-Final: Quiz Average 2 + Pre-Final Exam Score= Average 2 88-89 - 1.6
2
86-87 - 1.7
3. Average1 + Average 2 = General Average (Tentative Final Grade) 84-85 - 1.8
2 82-83 - 1.9
80-81 - 2.0
4. Final :General Average x 2 Final Exam Score = Final Average (Final Grade) 73-79 - 2.25
3 67-72 - 2.5
61-66 - 2.75
55-60 - 3.0
0-54 - 5.0
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
References/Learning Materials:
R1 Zarate Cynthia A. Business Policy and Strategy, Rex Bookstore, 2011
R2 Wheelen, Thomas and J. David Hunger -2005, Strategic Management and Business Policy, 10 th edition, Prentice hall.
R3 Koteen, J. 1997 Strategic Management in Public and non-profit organization in managing public concerns in an era of limits – 2nd edition Praegner.
Equipment, Materials and Tools: E1 – Multimedia projector M1 – Whiteboard
E2 – Projector Screen M2 – Chalkboard
Course Plan:
Intended Learning Outcome (ILO) Course Content/ Topic Teaching Learning Activities Assessment/ Equipment/ Values References Time
(TLA) Evaluation Materials/ Frame
Tools Tools
6 hours
At the end of this chapter, the 1. 0 Basic Concepts in Multi-Media Presentation Lecturettes E1 Group R1
students should be able to: Business Policy and Strategy Cooperation
1.1 The strategic
management process.
Focus group discussion E2
1. Define and review the Basic R2
1.2 Strategic Assignment
Concepts in Business Policy and Management:
Strategy Teamwork
Planning Phases
Short case analysis
1.3 Globalization
M1
1.4 The Electronic Age Quizzes R3
1.5 Organizational Board illustrations
Adaptation Hard work
1.6 Strategic insights
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
2. Discuss and Explain 2. Learn and discuss
Environmental Scanning Environmental Scanning
2.1 Market Structure Lecturettes E1 Honesty R1 6 hours
Multi-Media Presentation
2.2 The Five Forces Model
2.3 Competitive Intelli-
gence Seatwork
common good
2.4 SWOT Analysis Focus group discussion
Board work
2.5 Strategic insights
E2 R2
3. Define and analyze Strategy 3. Strategy Formulation
Formulation Work ethics
3.1 Vision/Mission
Statements Short case analysis 4.5 hours
Quizzes
3.2 The Five Power Ps
3.4 Power Strategies Truthfulness
3.5 Adaptive Methods
Recitation
3.6 Essentials of Poten- Board illustrations Transparency
R3
M1
tial Strategies
3.7 Growth Strategies
3.8 Balance Scorecard
3.9 Strategic Insights Midterm Exam 1.5
18 total
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
Intended Learning Outcome (ILO) Course Content/ Topic Teaching Learning Activities Assessment/ Equipment/ Values References Time
(TLA) Evaluation Materials/ Frame
Tools Tools
At the end of this chapter, the
students should be able to:
6 hrs.
Lecturettes E1 Honesty
R1
4. Describe the different levels of strategy 4.Strategy Implementation Multi-Media Presentation
4.1 Levels of Strategy
4.2 Functional Strategies Seatwork
In Marketing
Focus group discussion
E2 Truthfulness R2
4.3 Functions in Finance
Assignment s
4.4 Functions in Production
4.5Implementing Strategies Short case analysis
and E-Commerce
Transparency R3
4.6 Strategic Insights
M1
Quizzes
Board illustrations
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
5. Understand what is the meaning of 5.Strategic Human Resource
Strategic Human Resources and its Management Multi-Media Presentation E1 6 hours
R1
function common good
5.1 Putting HR on hgher Lecturettes
ground
5.2 Work Design
Panel discussion
5.3 Job Analysis Seatwork
E2 R2
5.4 Elements of Recruitment Work ethics
5.5 Job Descriptions Board work
5.6 Strategic Insights Short case analysis 4.5 hours
6. Strategy Evaluation and
6. Recognize and discuss Strategy R3
Control Quizzes
Evaluation and Control Truthfulness
6.1 Modes of Corrective M1
Action
6.2 Characteristics of a good Board illustrations
Recitation
evaluation
6.3 Strategic Insights Transparency
1.5
Pre-final Exam
18 total
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
6 hrs.
At the end of this chapter, the 7.Cases in Business Policy Multi-Media Presentation Lecturettes E1 Honesty R1
students should be able to Issues
7.Be conversant with the different 7.1 Pride and Prosper, Inc.
cases in Business Policy Issues
7.2 Hamburger Plus Seatwork
Panel discussion Justice
7.3 Best Engineering
Consultancy, Inc. E2 R2
Board work
7.4 Jamieson Drugs, Inc.
Fairness
7.5 Carlo Recio
Short case analysis
8. History of Strategic Quizzes
management R3
8.1 Growth and Portfolio
M1
Theory
8..Identify growth and portfolio Theory, Truthfulness
Recitation
rise of marketing management, 8.2The Rise of Marketing
Japanese-oriented management Management Board illustrations
style ,competitive edge and
8.3 The Rise of Japanese-
information technology-oriented Oriented Management Style
strategy
8.4 The Competitive Edge
Transparency
8.5 Military Theorist
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
8.6 Strategic Change
8.7 Information Technology- Lecturettes R1
Oriented Strategy E1 Honesty 6 hours
Multi-Media Presentation
8.8 Psychology of Strategic
Management Seatwork
Justice
9. know and discuss the current 9.Industry trends
industry trends 9.1 Hotel and Restaurant
Industry Panel discussion Board work R2
E2 Fairness
9.2 Social Networking
9.3 Outsourcing Industry 4.5 hours
9.4 Electronics Industry Quizzes
9.5 Franchising Industry Truthfulness
9.6 Telecommunications Short case analysis
Industry
9.7 Pharmaceutical R3
Industry Recitation M1 Transparency
9.8 Banking Industry
9.9 Retailing Industry Board illustrations
Final Exam 1.5
9.10 Real Estate Industry
18 total
Prepared by: Recommending approval: Approved by:
MA. THERESA R. PINEDA MA. THERESA R. PINEDA WILSON V. LOZADA, MBM, CPA MBM
Faculty Member Department Head Dean
WESTERN INSTITUTE OF TECHNOLOGY
La Paz, Iloilo City
