GUAGUA NATIONAL COLLEGES

STA. FILOMENA, GUAGUA, PAMPANGA

IMPACT OF ONLINE PLATFORMS TO

RTW BUSINESS IN PLAZA BURGOS,
GUAGUA, PAMPANGA
A Research Paper Presented to the
Faculty of the College of Business Administration,
Guagua National Colleges, Guagua Pampanga

In Partial Fulfillment of the Requirements for the Course

Business Research

Arce, John Paul L.

Cuenco, Christian Bryan Abong,
Angel C.
Padilla, Maricar
Ronquillo, Jenny Rose M.
Simbul, Maryrose S.

May 2023

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 APPROVAL SHEET

After having been presented is hereby approved by the Committee on Oral

Examination with a grade of .

Ms. Joyce G. Lagao, MBA Mr. Getor N. Isip, CPA, MBA

Panelist Panelist

After having been recommended and approved is hereby accepted by the

faculty .

Mr. Kristoffer Jem N. Salva, MBA

Business Research Professor

Mr. Michael P. Maglanque, CCNA, MBA, MIT

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 Dean, College of Business Administration

ACKNOWLEDGEMENT
We would like to thank our Almighty God for giving us the strength, wisdom,
knowledge when we are doing this research. Also, for guiding us to finish this study.
We would like to offer our gratitude to our Business Research Adviser, Sir
Kristoffer Jem N. Salva, MBA for his patience and sincerity in teaching us, for
sharing his knowledge, wisdom, and his precious time just to guide us throughout
this journey and for believing us in our abilities. This research will not be possible
without him.
To our panelists, Sir Getor N. Isip, CPA, MBA and Ma’am Joyce G. Lagao,
MBA, who spent their time to correct our research paper. For sharing their
knowledge, suggestions. Without them, this research paper will not be possible.
To our Dean, Sir Michael P. Maglanque, CCNA, MBA, MIT, who permitted
us to conduct our study. Without him, this research paper will not be possible.
We would like to thanks to our participants who lend their time providing
information needed to complete the study. For their participation and patience with
us. Without their cooperation, this study will not be possible without them.
To our beloved Parents, who gave time and money to the researchers. Also,
for their support when we are doing this study.

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 TABLE OF CONTENTS
Content Page
Title Page …………………………………………… i
Approval Sheet …………………………………………… ii
Acknowledgment …………………………………………… iii
Table of Contents …………………………………………… iv

Chapter 1: The Problem and its Background

Introduction …………………………………………… 1-2

Conceptual Framework …………………………………………… 2
Statement of the Problem …………………………………………… 3
Significance of the Study …………………………………………… 3
Chapter 2: Methodology
Research Design …………………………………………… 4
Research Respondents …………………………………………… 4-5
Data Collection …………………………………………… 5
Data Analysis …………………………………………… 5-9
Ethical Considerations …………………………………………… 9
Chapter 3: Results and Discussion
Target Market Description …………………………………………… 10
Market Segmentation …………………………………………… 10
Geographic Segmentation …………………………………………… 10

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 Chapter 4: Summary of Findings, Conclusions, and
Recommendations

Summary of Findings …………………………………………… 11

Conclusion …………………………………………… 11
Recommendations …………………………………………… 11-12

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 Chapter 1 The Problem and its Background
This chapter provides a brief overview of the study presented in this
research. This chapter introduces the reader to the problem and its background,
conceptual framework, statement of the problem and significance of the study.
Introduction
The rapid development of technology and the widespread availability of the
internet have changed the nature of commerce in the digital age, sparking an
unusual rise in the number of online businesses. Technology advancements that
have not only facilitated but also revolutionized the concept of commerce are at
the core of the phenomenon of online business, also known as e-commerce, which
has transformed traditional business models and consumer behavior. The growth
of high-speed internet access, combined with secure online payment gateways
and user-friendly website development platforms, has fueled the growth of online
businesses. Additionally, the widespread use of mobile devices has sped up this
transformation by enabling customers to conduct transactions seamlessly across
different digital platforms, regardless of where they are.
The unmatched convenience of browsing a diverse array of products,
browsing reviews, and making purchases from the comfort of one's home has
redefined traditional shopping practices. The rise of online marketplaces and the
personalized shopping experiences curated by data-driven algorithms have further
solidified this paradigm shift.
While the pandemic is no longer at pandemic levels, its influence continues
to reverberate in the way we conduct our lives and businesses. One notable
outcome was the accelerated growth of online commerce, or e-commerce.
Consumers were compelled to turn to online platforms for their shopping needs as
a result of lockdowns and restrictions. E-commerce, which includes a wide range
of services ranging from retail to banking, travel, and entertainment, has become
a lifeline for both consumers and businesses. Although the transition to online
transactions was not without difficulties, it represented a significant shift in the way
business was conducted.
Social media and virtual interactions have emerged as essential tools for
maintaining connections during a period of physical isolation. The adoption of
virtual meetings and increased activity on social media became integral to people's
lives. Within this context, online shopping saw a substantial surge. A significant
proportion of Filipino internet users reported spending more time on social media
and increasing their online shopping activity. Recognizing this trend, businesses
embraced the digital realm, relying on e-commerce platforms like Lazada and
Shopee to adapt and even thrive during these difficult times.
Technology has already transformed online business transactions into an
infinite marketplace where conducting business has become more convenient and
efficient for both vendors and vendees (Arreola, 2020). The transition to online

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platforms, which eliminated the gap between suppliers and consumers, brought
convenience and efficiency to both business owners and customers.
A lot of young entrepreneurs are also becoming more common, which is
another factor linking the explosion in online business to the changing
entrepreneurial landscape. Because of the increasing accessibility of
entrepreneurship enabled by the easily available internet, innovative people can
now establish enterprises with little to no start-up money. The growth of several
business models, such as drop shipping, affiliate marketing, and influencer-driven
firms, demonstrates the broad range and variety of opportunities provided by online
platforms.
Conceptual Framework

Survey
Demographic Questionnaire
Profile: Establish the Causal
1.1 Online Platform Data Collection Effect of Adapting
1.2 Monthly Sales Online Platform in
RTW Business in
Causal Quantitative Plaza Burgos,
RTW Business in Research Method Guagua, Pampanga
Guagua, Pampanga
Statistical Analysis

Figure 1. IPO Model

Figure 1 presents the research conceptual framework wherein the input consists
of the respondents’ demographic profile (i.e., Online Platform, Monthly Sales). The
input will be obtained by means of data gathering through administration of survey
questionnaires. The input will then undergo the process of statistical analysis of
data (i.e., frequency and percentage, mean and verbal interpretation) in
accordance to causal quantitative research method. As an output, it is expected to
establish the causal effect of adapting online platform in RTW business in Plaza
Burgos, Guagua, Pampanga.

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Statement of the Problem
The study determines impact of online platforms to RTW business in Plaza
Burgos, Guagua, Pampanga. Therefore, to explore this certain issue, the
researchers would want to answer the following questions:
1. Demographic Profile
1.1 Online Platform
1.2 Monthly Sales
2. What are the advantages of online platform to business owners?
3. How much is the increase/decrease of sales and/or cost of engaging in online
platform?
Significance of the Study
The results of the study will benefit the following entities:
Business Owners. The finding of this study will be beneficial to the owners
to enhance their knowledge and understanding regarding to new trends. The vital
information gathered from this study will help them to create new ideas and
strategy to attract customers and improve their business operations.
Customers. The findings of this study will help them to understand that not
every business may not cater their wants and ideas.
New Entrants. The findings of the study would provide insights for aspiring
business owners who wants to build up a business and engage in online platform.
Future Researchers. This study may be cited as a reference for future
research study specifically studying about impact to business to adapt online
platform.

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 Chapter 2 Methodology
This chapter represents the Research Design, Research
Respondents/Participants, Data Collection, Data Analysis and Ethical
Consideration in order to complete and obtain the intended outcome of this study.
Research Design
This study uses a Casual-Correlational Quantitative Research
Methodology. According Villegas (n.d.), in an article in QuestionPro Website,
causal-comparative research is classified as conclusive research since it attempts
to build a cause-and-effect link between two variables. This research is mainly
used to determine the impact of a particular behavior. We can use this research to
determine what changes occur in an independent variable due to a change in the
dependent variable. Research Respondents/Participants
The sample is comprised of 25 RTW business owners. All respondents’
stores are established at Plaza Burgos, Guagua, Pampanga.

According Local Government Unit (LGU) of Guagua – Office of the Mayor,

there are 27 registered RTW businesses at Plaza Burgos.
Consequently, the sample size was determined by using Slovin’s formula:

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Where: �
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n = sample size

N = population size e

= margin of error

The researchers arrived at 25 sample size. The solution below is the

evidence of the given sample size.

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𝑛��=�
1�+�𝑁��(𝑒�)2�
�
𝑛��=�
�

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�
𝑛��=�
��

��
�
𝑛��=� ��

�
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𝑛��=� ��

1.0675�
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Subsequently, Simple Random Sampling Technique will be utilized in
selecting the respondents for this study. According to Fleetwood, simple random
sampling is a technique where every item in the population has an even chance
and likelihood of being selected. Here, the selection of items entirely depends on
luck or probability. Therefore, this sampling technique is also a method of chance.

Data Collection

The aim of this research is to measure the impact of online platform to

establish the relationship of online platform in increasing the sales of RTW
business. The study is also expected to develop valuable recommendations that
would be of vital help to the different individuals and entities expected to benefit
from the study.

The research will gather quantitative data which will include demographic
profile, their monthly sales, the usage of online platforms and its perceived
advantages and impacts in view of the respondents. All of these data are needed
to complete the goal of the study in establishing the relationship of online platform
in increasing the sales.

A printed survey questionnaire encoded in English will be utilized in order to

gather valuable data to treat the problem at hand. The collected data will be use
by the researchers for the purpose of the study only and confidentiality of data will
be highly regarded.

Data Analysis
Data analysis is the activity of analyzing and modelling facts with the
objective of discovering instrumental records, arriving at concrete conclusions, and

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assisting the decision-making system. In this study, the researchers used
descriptive statistics which can be used to speak about the key purpose of the
records within observe. It allows to understand the features of a particular facts set
by giving brief summaries about the sample and measures of the information. The
researchers used frequency and percentage, weighted mean and verbal
description of the information gathered the usage of a survey questionnaire.
Sex
Table 1 present the frequency and percentage of the owner of RTW
according to their sex. It also shows that out of twenty-five (25) respondents there
were 2 (8%) males that owned RTW business and 23 (92%) females that owned
RTW business.
Table 1. Sex

SEX FREQUENCY PERCENTAGE

Male 2 8
Female 23 92
Total 25 100

Age
Table 2 presents the frequency and percentage according to their age of the
respondents that owned RTW business. It indicates that the ranked first is 20- 30
years old with a frequency of 14 or 56%. Next is the 31-40 years old with a
frequency of 7 or 28%. Third is the 41-50 years old with a frequency of 2 or 8%.
Last is the 51-60 years old with a frequency of 2 or 8%. Overall, this table 2 shows
that the age of 20-30 years old has the highest frequency that owned RTW
business.
Table 2. Age

AGE FREQUENCY PERCENTAGE

20-30 14 56
31-40 7 28
41-50 2 8
51-60 2 8
Total 25 100

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Online Platforms
Table 3 presents the online platforms they used to sell and advertise their
merchandise or items. It indicates that most of the owners are using Facebook to
sell and advertise their products with a frequency of 20 or 60%. Overall, out of
twenty-five (25) respondents used Facebook to advertise their products because
most of their consumers are using Facebook and it is easy for them to use it.
Table 3. Online Platforms

Online Platform Frequency Percentage

Facebook 15 60
Shopee 4 16
TikTok 2 8
Lazada 2 8
Instagram 2 8
Total 25 100

Monthly Sales
Table 4 presents the monthly sales of the RTW business. It indicates that
the monthly sales of RTW business used to screen, compare, analyze and
determine income on a month-to-month basis ranges most into the 5,000-10,000
with a frequency of 11 or 44.
Table 4. Monthly Sales

Monthly Sales Frequency Percentage

Less than 5,000 3 12
5,001-10,000 11 44
10,001-30,000 8 32
30,001-50,000 1 4
More than 50,000 2 8
Total 25 100

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Challenges of the Owners
Table 5 presents the challenges of the owner when they adapt the online
platform to advertise their business. The table shows the mean score and
descriptive interpretation in each item.
The question number 3, “Is the use of online platform to sell product is
difficult?” obtained a weighted mean of 2.68. The question number 4, “Is adopting
online platforms for the business is costly?” obtained a weighted mean of 2.52. The
question number 5, “Is the business become competitive enough to compete with
others?” obtained a weighted mean of 2.84. The question number 6, “Does the
business meet the customer’s expectation about the merchandise?” obtained a
weighted mean of 3.12.
Overall, the challenges of the owners with a weighted mean of 2.785 which
the respondents are encountering the challenges in adapting the online platform.
Table 5. Challenges of the Owner

Challenges Weighted Mean Verbal Interpretation

Is the use of online 2.68 Positive
platform to sell product is
difficult?
Is adopting online 2.52 Positive
platforms for the
business is costly?
Is the business become 2.84 Positive
competitive enough to
compete with others?
Does the business meet 3.12 Positive
the customer’s
expectation about the
merchandise?
Total 2.785 Positive

Impact of Online Platform

Table 6 presents the impact of adapting the online platform of the business
owners to their business. The table shows the mean score and descriptive
interpretation in each item.
The question number 7, " Does the use of online platform help me to
increase sales?” obtained a weighted mean of 2.96. The question number 8, “Does
the business reach a wider market for adopting online platforms?” obtained a

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weighted mean of 2.88. The question number 9, “Having knowledge on
technologies is advantages to operate a business?” obtained a weighted mean of
3. The question number 10, “Does the business connect easily with its customers?”
obtained a weighted mean of 3.28.
Overall, the impact of online platform to business with a weighted mean of
3.03 which the respondents respond on our survey that it has the impact on their
business when they adapt online platform.
Table 6. Impact of Online Platform

Impact Weighted Mean Verbal Description

Does the use of online 2.96 Positive
platform help me to
increase sales?
Does the business reach 2.88 Positive
a wider market for
adopting online
platforms?
Having knowledge on 3 Positive
technologies is
advantages to operate a
business?
Does the business 3.28 Positive
connect easily with its
customers?
Total 3.03 Positive

Ethical Consideration
In conducting this study, the researchers adhered to the ethical standards
and rulings imposed by the business owners. Likewise, before the conduct of the
study, permissions addressed to the business owners will be sought in following
the protocol in research. All the pertinent data on the respondents’ demographic
profile was treated confidentially and was used solely for the purpose of writing the
study. The researchers also imposed 100% accuracy and authenticity on the data
presented in this research paper, where all authors of pertinent bodies of
knowledge were properly cited for recognition.

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 Chapter 3 Discussion of Findings Introduction

This chapter should discuss the results of the findings.

Target Market Description
The target market of the study are the owners of RTW (Ready-to-Wear)
business who adapt the online platform to advertise their business. For the
business owners, who adapt online platform it may be a big help for them to
increase their sales and to catch more customers through online platform such as
Facebook, TikTok, Shopee, Instagram and Lazada.
According to Municipality of Guagua – Office of the Mayor, there are only
27 registered RTW business in Plaza Burgos. From this figure the researchers
come up with 25 owners who served as the sample of the study.
Market Segmentation
The population of Plaza Burgos grew
from 203 in 1990 to 296 in 2020, an increase
of 93 people over the course of 30 years. The
latest census figures in 2020 denote a growth
rate of 2.03%, or an increase of 27 people,
from the previous population of 269 in 2015.

The 2015 Census provided by the

Municipal Civil Registry Office shows that the population by age group is
comprised of 73.61% of 15 to 64 years old individuals, 18.96% 14 years old below,
and 7.43% 65 years old and above.

Geographic Segmentation

The 25 RTW business are all established at Plaza Burgos, Municipality of

Guagua, Province of Pampanga.

Topography wise, Plaza Burgos is situated at the coordinates 14.9654,

120.6338 (14° 58' North, 120° 38' East), in the island of Luzon. Elevation at these
coordinates is estimated at 9.9 meters (32.5 feet)

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 Chapter 4 Summary of Findings, Conclusions, Recommendations
This chapter deals with the findings of the gathered data, answering the
basis questions set in the statement of the problem. Added to this are the
conclusions of the study and the relevant recommendations substantiating the
findings disclosed herein.
Summary of Findings
After thorough analysis and interpretation of the data gathered, the
significant findings of the study are as follows.

1. Based on our study with 25 respondents that used online platform majority
of them with 60% average used Facebook to advertise their products, most
of their consumers are using Facebook and it is easy for them to use it.

2. In examining the results, it was found out that using online platform has had
an impact on business to increase sales and expand the market.

3. The purpose of this study is to help the online business owners to

understand how the online platform has affected the way businesses
operate.

Conclusions

The researchers came up with the following generalization based on the

summary of findings:

1. The adaption of online platform has had a significant and positive impact on
the RTW business in Plaza Burgos, Guagua, Pampanga.

2. It is concluded that most of the RTW businesses in Plaza Burgos, Guagua,

Pampanga are using Facebook because it is convenient for them to use it,
and most of their customer are using Facebook to order clothes.

3. The researchers conclude that the online platform used by the businesses
has an impact to increase the sales of businesses that used online platform
in Plaza, Burgos, Guagua, Pampanga.

Recommendations

1. The researchers recommend that RTW business in Plaza Burgos, Guagua,

Pampanga needs to maximize the use of their online platform (such as but
not limited to Facebook) to increase awareness about their products to
customer. As cited by McLachlan and Martin (2023) in one of Hootsuite
Blog, social media marketing can enhance brand recognition, expand your
online audience, capture potential leads, and boost sales of products or
services.

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2. RTW businesses should NOT only focus on using Facebook. They can
invest in using more than one online platform (e.g., TikTok, YouTube,
Instagram, etc.) to have more ways to reach more customers.

3. Increase in sales may tend to shortage in stocks or inventory. This is

because if there will be a huge demand, there is a tendency that supplies
may be sold out or gradually decrease in number. So, it is recommended
that these businesses should invest in supply chain management and
contingency planning to ensure that their business is prepared for any
future disruption.

4. For future researchers, it is recommended to conduct another study about

the impact of online platform on RTW business operations in a larger scale
or population. This may include a study using RTW businesses from other
municipalities or even the entire Province of
Pampanga as the population.

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 References:
Fleetwood, D. Simple Random Sampling: Definition and Examples.
https://www.questionpro.com/blog/simple-random-sampling/
Villegas, F. (n.d.). Causal Research: What it is, Tips & Examples.
https://www.questionpro.com/blog/causal-comparative-research/

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 Appendices Appendix A Letter to the Respondents

Dear Respondents, Greetings!

We are the BSBA student of Guagua National Colleges and currently conducting
a study “Impact of Online Platforms to RTW Business in Plaza Burgos, Guagua,
Pampanga”. In connection with this, we asking for your precious time and effort to
answer all the questions indicated in the questionnaire. Your answer will be of great
help to make this research meaningful and reliable. Rest assured that all data
gathered from you will be kept in the highest level of Confidentiality. Thank you.

Respectfully yours, Abong,

Angel C.
Simbul, Maryrose S.
Arce, John Paul L.
Ronquillo, Jenny Rose
Cuenco, Christian Bryan
Padilla, Maricar

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 Appendix B Questionnaire
Dear Respondents,
We are 3rd Year BSBA-FM students who are conducting a research about the
Impact of Business to Adapt Online Platforms to RTW (Ready to Wear) in Plaza
Guagua, Pampanga. Your response is highly appreciated and we would like seek
your assistance to accomplish this questionnaire. All data you will provide will be
handled with confidentiality and will be used for academic purpose only. Thank
you.
Frequency, percentage, weighted mean were utilized in determining the impact of
business to adapt online platform to RTW business.
The descriptive ratings of the numerical data were based on the following:

Scales Interval Responses Verbal

Interpretation
4 3.26 – 4.00 Strongly Agree Highly Positive
3 2.51 – 3.25 Agree Positive
2 1.76 – 2.50 Disagree Negative
1 1.00 – 1.75 Strongly Disagree Highly
Negative
Name or Business Name (Optional):
Age: Sex:

Instructions: Please read carefully the items below and (✓) the space that
corresponds to yours answer. Provide the information needed in the blank space
provided.
1. Which online platforms do you used to sell and advertise your merchandise
or items?

☐ TikTok ☐ Lazada ☐ Shopee ☐ Instagram ☐ Facebook

2. Monthly sales of the business?

☐ Less than 5,000 ☐ 5,000 to 10,000 ☐ 10,000 to 30,000

☐ 30.000 to 50,000 ☐ more than 50,000

3. Is the use of online platform to sell product is difficult?

☐ Strongly Agree ☐ Agree ☐ Disagree ☐ Strongly Disagree

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 4. Is adopting online platforms for the business is costly?

☐ Strongly Agree ☐ Agree ☐ Disagree ☐ Strongly Disagree

5. Is the business become competitive enough to compete with others?

☐ Strongly Agree ☐ Agree ☐ Disagree ☐ Strongly Disagree

6. Does the business meet the customer’s expectation about the
merchandise?

☐ Strongly Agree ☐ Agree ☐ Disagree ☐ Strongly Disagree

7. Does the use of online platform help me to increase sales?

☐ Strongly Agree ☐ Agree ☐ Disagree ☐ Strongly Disagree

8. Does the business reach a wider market for adopting online platforms?

☐ Strongly Agree ☐ Agree ☐ Disagree ☐ Strongly Disagree

9. Having knowledge on technologies is advantages to operate a business?

☐ Strongly Agree ☐ Agree ☐ Disagree ☐ Strongly Disagree

10. Does the business connect easily with its customers? ☐ Strongly Agree ☐

Agree ☐ Disagree ☐ Strongly Disagree

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