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MassComm Assignment

This document outlines 15 mass communication theories discussed across 4 chapters in the book "Applied Mass Communication Theory: A Guide for Media Practitioners" by Jack Rosenberry and Lauren A. Vicker. The theories range from early models from the 1930s to more modern perspectives from the late 20th century. Chapter 2 describes early direct effects models including the hypodermic needle theory, propaganda theories, and Lasswell's structure and function model. It also discusses limited effects theories like two-step flow of communication and normative views of media. Chapter 3 examines individual-level theories such as uses and gratifications, dependency theory, schema theory, and elaboration likelihood model. Chapter 4 presents sociological theories

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36 views1 page

MassComm Assignment

This document outlines 15 mass communication theories discussed across 4 chapters in the book "Applied Mass Communication Theory: A Guide for Media Practitioners" by Jack Rosenberry and Lauren A. Vicker. The theories range from early models from the 1930s to more modern perspectives from the late 20th century. Chapter 2 describes early direct effects models including the hypodermic needle theory, propaganda theories, and Lasswell's structure and function model. It also discusses limited effects theories like two-step flow of communication and normative views of media. Chapter 3 examines individual-level theories such as uses and gratifications, dependency theory, schema theory, and elaboration likelihood model. Chapter 4 presents sociological theories

Uploaded by

Mufid H
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Tugas Komunikasi Massa: membuat ringkasan dan mempresentasikan

Jack Rosenberry, Lauren A. Vicker - Applied Mass Communication Theory: A Guide for Media
Practitioners -Routledge (2022)

Chapter 2

The Transmission of Direct Effect Model


1. Bullet/Hypodermic Theory (1930s) p. 26-28 # 1 s/d 8
2. Public Opinion and Propaganda (1920s to 1940s) p. 28-32 # 9 s/d 16
3. Lasswell’s Structure and Function (1948) p. 33-35 # 17 s/d 24
4. Shannon and Weaver’s Information Theory + Cybernetics p.35-37 # 25 s/d 32

THE LIMITED EFFECTS


5. Two-Step Flow and Reinforcement Theories (Late 1950s) p. 39-42 # 33 s/d 40
6. Normative Views of Media and Society p. 43-46 # 41 s/d akhir

Chapter 3

The Individual Perspective on Mass Communication Theory

The active audience


7. Uses and Gratifications p. 56-61 # 1 s/d 10
8. Media System Dependency Theory p. 62-63 # 11 s/d 20

INDIVIDUAL INFLUENCES ON MEDIA EFFECTS


9. Schema Theory p. 66-68 # 21 s/d 30
10. Information Processing Theory p. 68-70 # 31 s/d 40
11. Third-Person Effect + Hostile Media Phenomenon p. 71-73 # 41 s/d akhir

INFORMATION AND ATTITUDE CHANGE


12. Social Judgment and Source Credibility p. 73-75 # 1 s/d 13

THEORIES OF BEHAVIORAL CHANGE


13. Social Learning Theory p. 76-78 # 14 s/d 26
14. Information Processing and Attitude Change p. 79-80 # 27 s/d 39
15. Elaboration Likelihood Model p. 80-82 # 40 s/d akhir

Chapter 4

The Sociological Perspective on Mass Communication Theory


16. AGENDA SETTING p. 88-93 # 1 s/d 7
17. Influences on Agenda Setting p. 93-97 # 8 s/d 14
18. DIFFUSION THEORY p. 97-103 # 15 s/d 21
19. KNOWLEDGE GAP HYPOTHESIS p. 103-106 # 22 s/d 28
20. SPIRAL OF SILENCE p. 106-109 # 29 s/d 35
21. CULTIVATION THEORY p.109-113 # 36 s/d 42
22. Other Theories of Media Violence p. 113-115 # 43 s/d akhir

Format Tugas: Kerjakan dalam format presentasi (slides pptx atau pdf). Judul berisi nama teori,
teoritisinya, dan tahun teori tersebut dikemukakan, serta nama mahasiswa-NIM-nomor presensi.
Konten presentasi MAKSIMAL 10 slides. Tugas diunggah di Kulon, maksimal jam 00.00 pada
perkuliahan/hari pelaksanaan presentasi tugas.

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